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The August Fest 2017

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One of the largest conferences that celebrate arts and entrepreneurship in Asia, The August Fest turns 5 years old this year! To mark the fifth year of the event the Fest will be held at two venues, one in Mumbai and the other in Hyderabad.

The event was held in Mumbai on August 19th and 20th and hosted 3 events around the media, growth stories, social innovation, scaling up, sports and future technology. The Mumbai Fest held sessions like the media festival which saw a gathering of the best of the minds including freelancers, producers, creators, content generators, journalists, bloggers and creative folks from Television, FM, Print, New Media and Marketing Industries. The media festival provided a platform to discuss opportunities, growth, trends, content, traditional and new media via inspiring talks, interactive discussions and exclusive workshops.

The Hyderabad leg of the Fest will be hosted on August 26th and 27th at the Indian School of Business. The Hyderabad event will include sessions such as a scale up festival, a sports carnival and a future festival. Jayesh Ranjan the Secretary of Information Technology (IT), Govt. of Telangana will be one of the speakers at the event along with brand strategist and consultant Carolina Correa, Founder and MD of Livewell Future Solutions Deepthi Uppalapati and Founder of Hug Raj Neravati among other chief executive officers.

In a first of its kind meet, the Sports Carnival will involve 5 sessions with 25 speakers, 10 exhibitors and 500 attendees. The event, which will be held on 27th August, will provide an interactive platform for attendees where sports can be discussed, showcased and celebrated. The day long event will include players, coaches, trainers, team owners and influencers along with various others from every stream of sports and fitness in India.


This year’s August Fest has partnered with the Government of Telangana and Indian School of Business along with Clearcut and Hubilo to host the event in Hyderabad! To pitch at the Hyderabad August Fest or visit the event visit their website here

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Facebook Invests In Indian Startup Meesho

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On the 13th of June, social media giant Facebook announced, it invested an undisclosed amount in Indian startup Meesho.

A Bengaluru based startup, Meesho works with resellers and emerging brands using social media.  This is the first time Facebook invested in a startup based in India. Through this investment, Facebook aims to increase its commitment to the Country’s vibrant internet ecosystem.

“Facebook is an ally for India’s economic growth and social development. We are excited about India and its rapidly rising Internet ecosystem. With this investment in Meesho, we want to fuel a business model that can result in rapid job creation and the rise of a female entrepreneurial class in India,” Ajit Mohan, the Managing Director of Facebook India, said in a statement.

It was two primary factors which made Facebook invest in Meesho.  The first reason was how the startup is growing outside the Tier II and III cities, where new users are present.  The second reason is, Meesho has a larger user base, 80 % of which are women.

So far, Meesho has raised $ 50 million from a Series C funding round in November last year.  According to industry reports, the startup helps people using its service earn close to Rs. 25,000 every month!  With WhatsApp playing a crucial role in the app’s growth, it comes as an added blessing that Facebook invested in this particular startup.

Through investments like these, Facebook is capitalizing on the social media boom happening in India.

Stay tuned for more updates.

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Uber Partners With Bajaj Auto

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On the 13th of June, cab aggregator service Uber announced the launch of quadricycles, a new way of transport for its users.  Launched in partnership with Bajaj Autos, this new service is known as Bajaj Qute and will be available as a part of a new category on the Uber app, UberXS.

The new category was launched only in India-South Asia region.  Bajaj Qute is now available on the roads of Bengaluru, Karnataka.  The app will let users book UberXS from the 13th of June in places like Indiranagar, Koramangala, HSR Layout and parts of Outer Ring Road.

As per reports from Uber, the Qute will come in two versions: CNG and petrol.  All the vehicles coming as a part of UberXS rides will be powered by the CNG fuel option, which is aimed at reducing pollution.  Furthermore, this service provides a mileage of 43km/kg and will be extremely affordable.

The Qute automobiles was first launched in February this year by Bajaj Auto.  From the moment it launched, the service was well received in places across South India.  Coming in the form of a four seater with one seat for the driver, the Bajaj Qute is aimed at reducing the pollution in an already polluted world.  With a turning radius of 3.5 meters, this service has already made Uber quite popular.

Speaking about the partnership, Samardeep Subandh, Senior VP, Bajaj Auto, said: “Bajaj Qute is the first quadricycle in India. It will prove to be an ideal solution for the mobility challenges of congestion and pollution arising from rapid urbanisation. Launched in both CNG and Petrol variant, the Qute is powered by a lightweight 216 CC four-valve water-cooled DTSi engine with closed loop fuel injection system resulting in higher fuel efficiency.”

This is not the first time Uber formed a partnership like this.  Previously, the cab service Company also partnered with Yulu in Bengaluru to provide e bikes for people travelling short distances.

The new service is going to be available all over India soon as Uber is rolling out this service in phases.

Stay tuned for more updates.

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Google Maps To Test New Safety Feature For Cabs

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After introducing the new Speedometer feature which helps keep track of your car’s speed, Google Maps is introducing a new feature which will tell you if your cab is going off route.  Google Maps is looking at improving the safety of passengers driving in Ola or Uber cabs. With the addition of this feature, riders will be alerted if their cab goes off course by 500 metres.

First spotted by people at XDA Developers, this new feature is currently being tested only in India.  Not only will this improve the safety of the riders, it also makes sure users aren’t being fleeced because of longer routes.

To use the feature, set up navigation as you’d normally do on Google Maps by selecting your destination.  Tap on the ‘Stay Safer’ button at the bottom of the screen. You’ll be presented with two options under the Stay Safer feature.  These include sharing a live trip with your friends or getting off route alerts.

This is not the only safety based feature introduced by Google Maps.  A few days ago, the navigation service launched three features. Commuter based, the new features give information about real time updates about trains and buses and also tell you if you are driving above the speed limit in the area.

Incidentally, Google isn’t the only company which is working to improve the safety conditions for commuters.  Last year, Uber launched a rider specific safety feature called the Safety Toolkit.

The new safety feature by Google Maps for detecting vehicles going off route will not just help people traveling by cabs but also those driving to work.

 

Stay tuned for more updates.

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