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Playboy: The Success Story Of Hefner’s Empire

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Do you know about the most read men’s magazine which has been popular for more than four decades? The sales for a single issue of this magazine hit seven million by the early 1970s. Sounds familiar, right? Every other man was holding a copy this magazine back then. Any guesses? We are speaking about the most sold magazine of all times Playboy. Hugh Hefner and his remarkable magazine Playboy solely changed the story of the adult entertainment industry and became a multimillion dollar business endeavour that expanded to incorporate television, web ventures, clubs and more. The magazine was a game changer in the era of ‘70s where people were more conscious of what is being displayed and what’s not.

Playboy’s founding story

Hugh Hefner, the founder of the epic magazine had first shown his interest in publication at an early age. In high school he founded his school’s newspaper taking it as an opportunity, young Hefner illustrated his own comic book, School Daze. Although he had a high IQ of 152, Hefner was never really spirited about school, in general. However, after completing his schooling, Hefner joined the United States Army. Later, he went on to attend classes at the Chicago Art Institute. After two years at the Art Institute, Hefner attended the University of Illinois in Champaign-Urbana, where he obtained his bachelor’s degree in the year 1950. It was in the year 1952, Hefner started working as a cartoonist for the famous Esquire magazine. While working there, he was turned down for a $ 5 raise, he took it to heart and decided to quit his job at the publication. He went on to venture out on his own and the rest we know is history! In 1953, Hefner founded Playboy magazine using his $ 600 bucks and several thousand more he borrowed including $ 1,000 from his mom.

The rise and fall and rise of Playboy

The first issue of Playboy published in December 1953. The magazine featured nude photos of Marilyn Monroe and sold over 50,000 copies. As we all know, controversial stuff sells fast! Playboy had its strategies right and by the year 1958, the magazine’s annual profit was $ 4 million and Hugh Incredible Hefner had skyrocketed to fame. Over the years, apart from controversial stuff, Playboy’s publication of writers including Ray Bradbury, Ian Fleming, Joseph Heller, Jack Kerouac and Margaret Atwood became famous overnight. Also, Miles Davis was the magazine’s first interview. Other interviews included Fidel Castro, Frank Sinatra, Marlon Brando and the then presidential candidate Jimmy Carter, who confided that he had committed adultery in his heart. John Lennon before dying had spoken to Playboy in 1980 as well. Playboy became known for its sexually explicit content. By 1970, Hugh Hefner had gone from beginning an entrepreneurial endeavour in his own home to being the founder of a major corporation. The distribution of the magazine was extensively done and copies were selling at rates of seven million copies per month. The year 1972 earned Hefner a twelve million dollar profit.

The magazine’s monthly distribution was reaching new heights. Yes! An enormous 7 million issues were sold in 1971. By that time, nearly one quarter of  American young lads were buying or subscribing every month, according to a source. However, post that, Playboy saw a downfall in the late ‘80s and the franchise was struggling hard to reach out to the people. In the year 1994, Hefner established the Playboy Jazz Film Festival, funded by Playboy. The festival was the first showcase on the West Coast for rare jazz films and was free to the public. The franchise was slowly and steadily gaining its pace. Nevertheless, Hefner’s brainchild was back with a bang in the early 2000s with the release of his reality television show on E!. The program The Girls Next Door portrayed the lives of his three blonde girlfriends at the Playboy Mansion. The series was a super hit and doubled the popularity of Hefner between the years 2005 to 2010.

In the year 2017, Hefner died in Los Angeles at the age of 91. At the time of his death, Hefner’s global brand had an estimated net worth of at least $ 110 million. As of now, Playboy earns most of its money by licensing the bunny brand for a variety of products including liquor, clothing, fragrances, jewellery and bath products.

Cooper Hefner, Hefner’s son and the Chief Creative Officer of Playboy Enterprises, said in a statement …my father lived an exceptional and impactful life as a media and cultural pioneer and a leading voice behind some of the most significant social and cultural movements of our time in advocating free speech, civil rights and sexual freedom. He defined a lifestyle and ethos that lie at the heart of the Playboy brand, one of the most recognizable and enduring in history.

Watch the success story of Playboy here,

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Four Books About Finance Every Young Entrepreneur Should Read

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“You’ve got to tell your money what to do or it will leave.” — Dave Ramsey

Well, we could not agree more.  Entrepreneurship is not just about having a lot of money, it is about knowing how to manage that money well.

Money management is one skill without which it is almost impossible to succeed as an entrepreneur.  This, however, is very hard to master, especially if you are a beginner. Luckily, in today’s world, there are some really good books targeted at helping beginners understand how money works.

Therefore, if you are a new entrepreneur or aspiring to be one, here is a list of finance books you should read.

 

1) MONEY Master The Game: 7 Simple Steps To Financial Freedom

“What matters is that you master money and it doesn’t master you. Then you are free to live life on your own terms.”

Tony Robbins.

Written by entrepreneur, philanthropist Tony Robbins, MONEY Master The Game: 7 Simple Steps To Financial Freedom walks you through simple steps you can take to master your money game.  This book deals with the most important topic of money management—investment.  For beginners who just started investing, the book provides a lot of information about the highs and lows of investing.

Based on one on one interviews with various financial experts, this book gives you a complete blueprint to become financially independent.  If you have just started as an entrepreneur or investor, this book is totally for you.

 

2) The Millionaire FastLane: Crack The Code To Wealth And Live Rich For A Lifetime

“Go to school, get a good job, save 10% of your paycheck, buy a used car, cancel the movie channels, quit drinking expensive Starbucks mocha lattes, save and penny pinch your life away, trust your life savings to the stock market, and one day, when you are oh, say, 65 years old, you can retire rich,”—is this how you plan to lead your life?  Well then you are definitely on the ‘slowlane.’  

The slowlane might seem to be a risk free method to get rich, but by the time you reach, there you might be in a wheelchair.

Through The Millionaire FastLane: Crack The Code To Wealth And Live Rich For A Lifetime, author M.J. DeMarco introduces you to a new way of getting rich—The Fastlane.  Using various examples, this book teaches you how you can use various market strategies to your favour, find your wealth accelerator and make millions while you are still young, so that you can enjoy it now.

 

3) The Intelligent Investor

“People who invest make money for themselves; people who speculate make money for their brokers.”

Benjamin Graham.

Written by one of the greatest investment advisors of the 20th century, Benjamin Graham, The Intelligent Investor has been inspiring investors since 1949.

This book is basically the stock market Bible and teaches you every possible thing about investment.  The author succeeded in putting the hardest concepts of investment into simple terms, making it easier for beginners to understand.

Over the years, The Intelligent Investor has been revised into various editions to incorporate today’s market scenario.  Warren Buffet himself described it as the best book about investment ever written.

Have you read this book yet?

 

4) The Money Book For The Young, Fabulous And Broke

“Build a great career for yourself rather than settling for a job that does nothing for you but pay the bills”

Suze Orman.

Written by TV star and financial expert Suze Orman, The Money Book For The Young, Fabulous And Broke is targeted at teaching millenials the basics of the financial world.  This book is a fantastic piece of work which can help the younger generation to cope with various financial problems like student loans and the job market.  Over the course of ten chapters, this book could take you from being broke to a secure financial position. If you are a millenial looking to learn some basics of Finance, then you should definitely get your hands on  The Money Book For The Young, Fabulous and Broke.

 

Books are invaluable sources of knowledge.  For every problem you face in life, there is a book out there to help you get over it.  If managing finances has been your problem, then the above list of books can help you manage them better.

Which of these books are you planning to read first? Comment below and let us know.

 

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Ratan Tata Unknown Facts

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Chairman emeritus of the Tata Group, Ratan Tata is arguably one of the most successful people of India.  During his 21 year career, he transformed Tata Group from a national brand to an international brand with his impeccable business skills.

Here is a list of some lesser known facts about the 81 year old industrialist:

1) Though he was born in an affluent household, Ratan Tata had a troubled childhood. His parents, Naval Hormusji Tata and Sooni Tata, separated when he was just 7 years old.  Post the separation, his brother and he were raised by their grandmother.

2)  Ratan Tata has a degree in architecture from Cornell University and he even pursued an advanced management program from Harvard Business School.

 

3) When Ratan Tata first started his career at Tata Steel, his job was to manage the blast furnace and shovel limestone.  It was only in 1991 he became the Chairperson.

 

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4) Ratan Tata is an avid car lover and does not refrain himself from spending on cars.  His car collection includes Maserati Quattroporte, Chrysler Sebring, Ferrari California, Mercedes Benz S-Class and Jaguar F-Type.

 

5) Not many people know Ratan Tata is a trained pilot.  He owns a pilot’s license and is often seen flying aircrafts owned by the Tata Group.  He was also the first Indian to fly the F-16 Falcon in 2007.

6) In 1999, Ratan Tata and his team went to Ford to sell their emerging car business and were humiliated by Bill Ford who said, “You do not know anything, why did you start the passenger car division at all.”  Nine years later, Ratan Tata got his sweet revenge when he took over Ford’s ace car brands, Jaguar and Land Rover, for half the price.

 

7) Ratan Tata received the third and second highest civilian awards, Padma Bhushan and Padma Vibhushan in 2000 and 2008 respectively.  In 2009, the United Kingdom honoured him with the Honorary Knight Commander of the Order of the British Empire.

8) Ratan Tata is not included in the world’s richest as he owns most of his shares through trusts and foundations.  If all those shares are accounted, his net worth would be $ 72 billion.

 

9) By his own admission, Ratan Tata came close to marriage 4 times in his life, but backed off each time either due to fear or another reason.

10) Ratan Tata donates millions to education every year.  One particular year, he donated $ 50 million to Harvard University and $25 million to Cornell University, especially for the Indian students studying at the two universities.

 

Fighting all the hurdles that came his way, today Ratan Tata is the king of the corporate world.  Thank you, Mr. Tata, for being an inspiration to an entire Nation.

 

Comment below and let us know which of these facts surprised you the most.

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5 Essential Skills Required To Be A Successful Entrepreneur

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All the high net worth individuals in the world are where they are because they developed a certain skill set, which in turn helped them to reach their goals.  Mere knowledge of your niche area won’t help you become a successful entrepreneur. While you need patience to run a business, you also need to focus on developing some critical skills which not only help you run your business but also can help you solve any problems that might arise in your entrepreneurial journey.

Here is a list of 5 skills you should start developing if you aspire to become a successful entrepreneur.

 

1) Creativity

As an entrepreneur, you will face new problems every day and for entrepreneurs, creativity isn’t just about coming up with new ideas, it is about being able to adapt to new situations quickly and finding solutions for problems as and when they arise. You will also have to constantly improve and upgrade your products and services to stay alive in the market. Therefore, creativity is the most essential skill an entrepreneur should possess.  

The brand Apple is synonymous with creativity, thanks to the genius Steve Jobs. When the iPhone initially launched, critics came up with a 100 reasons as to why it would fail and it almost did. With his creativity, Steve Jobs kept upgrading the product and today, it is the best selling smartphone in the world.  Steve Jobs’ creativity was the driving force behind Apple’s product design and marketing.

 

2) Communication

Every entrepreneur needs to be an effective communicator. It is essential for entrepreneurs to be able to communicate with employees, customers, investors, peers and mentors. One simply cannot manage a great team or  provide a great customer service if one is not an effective communicator. Irrespective of whether a person runs a startup or a Fortune 500 company, communication is the key skill that he must develop.

Billionaire entrepreneur Richard Branson who himself is a student of communication, calls it “an art”.

 

3) Salesmanship

As an entrepreneur you should be able to sell sand in the desert.

Salesmanship is one such skill without which, it is nearly impossible to succeed as an entrepreneur. The soft skill of sales goes hand- in -hand with communication and is key to run a successful business.  An entrepreneur should be able to sell the business idea to investors, their products and services to customers.

Salesmanship plays a key role in building trust between the company and the customer.

Mark Cuban, an American businessman, investor and the owner of National Basketball Association often emphasises that salesmanship is the skill that made him millions. When asked what he would do if he lost it all, he replied saying that he would pick up a sales job and was pretty sure that this could make him a multi-millionaire again.

 

4) Money Management

If you cannot manage money, you cannot manage a business. Period!

Financial management is the most important responsibility of an entrepreneur, especially in the startup stage. Knowing your cash flow can make planning and budgeting for financial needs easier. This is a key skill to develop if you are aiming to be a successful entrepreneur.

Elon Musk, the 46 year old CEO of SpaceX and Tesla often states that he does not spend his $ 20 billion fortune on lavish vacations or expensive hobbies. Instead, he invests his profits back into his business for its development.

 

5)  Ability to find and manage people

Having great people on your team will make life much easier for you. It gives you access to new strengths while building a company culture of which people would want to be a part.  Hiring the right people is key to building a successful company. Along with hiring the right people, an entrepreneur should be able to manage them efficiently. He should be able to assign the right kind of tasks to people considering their strengths and weaknesses.

The world’s richest man, Jeff Bezos follows a three question method of hiring people for his company.  

  1. Will you admire this person?
  2. Will this person raise the average level of effectiveness of the group they’re entering?
  3. Along what dimension might this person be a superstar?

Only when he is satisfied with these answers, will that person work for him.

Being an entrepreneur is a complicated task and your success as an entrepreneur is the result of the small actions taken over a period of time.

If you notice you are lacking a skill or two, focus on nurturing those skills today so you might be able to enjoy success tomorrow.

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