Nokia, a mobile manufacturing company with a Finnish origin, was at the top of its game. Their phones were affordable, made for people of all age groups and were easy to use. With so much going for them, it came as a major shocker to see the Company failing so miserably, Here’s taking a look at the rise and fall of Nokia, a company which started off not as an electronics and telecommunications company, but as a paper mill!
The beginning of Nokia
The beginning of Nokia can be traced back to the year 1865. Back then, this Finnish company was into paper making. The first paper mill was a massive success and by 1960, the Company branched out to electronics. From developing a special radio phone for the Army to creating a new range of electronics, Nokia grew steadily and quickly. Over the next few years, the Company kept adapting to change and by the dawn of the 20th century, Nokia started moving away from the pulp industry and created the first ever car phone! Nokia’s foray into the world of mobile phones started when Jorma Nieminen, fondly known as the Father of the Finnish Mobile Industry, decided to change the course of the company.
Jorma created the need of carrying phones outside their house, a thing which wasn’t considered feasible till the idea was presented. The first phone was manufactured at the meager cost of a 100 pounds and over the years, the Company kept adapting to a point where people slowly got convinced they needed a new version every few years.
The growth of Nokia in the world of phones
By the year 1979, Nokia entered a joint partnership with Salora (a leading Scandinavian colour TV manufacturer) to create a radio telephone company called Mobira Oy. Together with Salora, Nokia launched the first ever international cellular system called the Nordic Mobile Telephone network. Creating a link between Sweden, Denmark, Norway, and Finland, this network enabled international conversations and increased communication between people.
Through the years, Nokia acquired not only Salora, but other companies as well, giving the manufacturing company the edge it needed to push toward something bigger and better. The first ever mobile handset by Nokia, called Mobira Cityman 900, was brought to life in the early 1990s. Despite weighing over 800 grams and costing close to $ 5,456, this mobile phone sold like crazy!
The change in Nokia’s strategy
Despite the massive success of the first handheld phone by Nokia, the company saw a lull in its profits. By the 1990s, the Nokia team realised the time had come to change the course of their plan by creating phones which blended with the times. In 1992, the first GSM Nokia phone, called Nokia 1011, was launched and immediately, the Company realised they had made it to the big leagues!
While the 1990s saw the rise of a new series of phones (the most popular one being the Nokia 6100,) the initially years of the next decade saw Nokia branch out into a new world. Making the most of the wireless technology boom at the time, Nokia won people all over the world by promising them an amazing experience. Perhaps the phone which propelled Nokia to the top was the Nokia 7650. Released in the year 2001, this was the first ever phone in the world with a built in camera!
The gradual decline from fame
Within the first few years, Nokia’s profits started sky rocketing and the company kept expanding its services to a whole new place. At its heart, Nokia was always a hardware company and despite all its efforts to stay ahead of the game, it didn’t realise the growing effect the touchscreen phenomenon was having on the rest of the world! To add to the bag of ever growing troubles, faulty batteries made Nokia recall an entire shipment of phones, a move which resulted in a 30 % dip in sales!
Although the 90’s were Nokia’s rise to fame, the year 2007 saw a steep decline in Nokia’s profits. In 2009, the Company posted its first ever quarterly losses. With other companies like Apple and HTC upping their game in the face of competition, Nokia wasn’t sticking to the trends which were being followed by other people at the time.
By 2011, Nokia was struggling to make its presence felt in a market being taken over by other big wigs. The first partnership between Nokia and Microsoft saw the team give the world the Lumia series, a feeble attempt of overpowering the Android and the iOS trend. However, the Lumia series failed take make a mark.
With no other way out, Nokia decided the time had come to sell. In the year 2013, the hardware department of Nokia was acquired by Microsoft, a move which did not help Nokia regain its foothold in the market. Soon, Nokia faded into the background. However, post a very public take over by HMD Global, the Company is all set to make a grand come back in the world of smartphones!
OnePlus 7 And Everything You Can Expect
OnePlus has been on a roll lately. While its recently launched OnePlus 6T is still making quite a buzz, rumours of a new phone from the series, the OnePlus 7, have started doing the rounds. Here is everything we can expect from the brand new OnePlus 7!
Like every other phone from the series, the new phone is going to adapt a new design as well. According to the rumour mill, the OnePlus team is going to create a slide mechanism to hide the front camera. The advantage of this? It allows for a full screen display, without any notches hindering the user experience. While other phone makers have adopted this technique, this is the first time a design like this will be seen in a OnePlus phone.
2. Triple rear camera
One of the supposed new additions to the OnePlus 7 is a triple rear camera. A popular feature in other high end smartphones, the OnePlus is going to include 48, 20 and 5 megapixel cameras, while the front is likely to have a 16 megapixel camera. Moreover, a leaked image of the new phone shows a cutout hole protruding from the top edge. This could also signify the presence of a pop up selfie camera in the new OnePlus phone, a feature present in the Vivo Nex and Oppo F11 Pro.
According to the leaks, the new OnePlus 7 phone is going to come with either an 8 GB or a 12 GB RAM. Furthermore, the Company is planning to ditch the wireless charging feature for this phone. Why? Because the cable being used is of an inferior quality and at this point, OnePlus doesn’t want to use anything that isn’t less than perfect. Incidentally, since its decision to give up the fast charging wire has been confirmed, OnePlus said, the new phone is most likely going to come with a 4,000 mAH battery with fast charging. People are also likely have the choice of getting a phone with either 128 GB or 256 GB internal space.
According to the rumour mill, the new phone is going to cost around $ 549! While the new phone may be a little steep as compared to the other phones from this series, it is still cheaper than phones like the Samsung Galaxy S9 and Note 9.
While no clear indications have been given about the launch of the new OnePlus phone, the specifications definitely look exciting! What is the feature for which you are looking out the
Search Engine Marketing And Its Different Forms
In the basic sense of the term, search engine marketing is defined as a process which increases your site’s online visibility. While the basic sense of the term may sound simple, SEM in fact inlcudes various layers and types which ensure it is one of the most used forms of online marketing in recent times. To give you a clearer and simpler understanding of what SEM really is, we have narrowed down the different types of search engine marketing here!
1. Search Engine Optimization
Search engine optimization (SEO) is the process of using techniques which come together in order to help improve your webiste’s online presence and in increasing the kind of traffic your website gets. By using a combination of things like content, keywords and website design, SEO, when done right, is directly responsible for an increase in the kind of revenue and footfall your website has on a regular basis. Just remember that at the core of things, SEO is all about the way you use the keywords at your disposal. While mostly meant for sites with HTML, SEO can also be used for new websites and links. Part art and part science, search engine optimization is one of the best ways to increase your website’s online presence.
2. Search Engine Advertising
Unlike Search Engine Optimization, Search Engine Advertising follows a different principle. Based on a PFP model, search engine advertising works through paid forms of marketing. This essentially means that you pay a certain amount to ensure a higher rank in search engines. In order to make the most of your PFP campaign, you need to keep an eye on the following five factors:
- Bid Price
- Keyword Selection
- Ad Distribution
- Ad Copy
- Effective Landing Pages
Only when and if all the five factors come into place can your search engine advertising campaign result in success.
3. Paid Submission
When it comes to paid submissions for search engine marketing, the process is different. In this type of marketing, people pay a certain amount to have their websites reviewed by professional editors. While there is no guarantee that you are ensured an entrance in to the directory, paid submission is still a much appreciated form of search engine marketing. To simplify things further, a successful directory campaign is based on how effectively you use your budget and keywords.
Search engine marketing becomes a success only if you use all the tools at your disposal. If you think we missed out on any other types and forms of search engine marketing, comment and let us know!
Jack Ma Life Lessons
Jack Ma, the first Chinese entrepreneur to feature on Fortune’s “World’s 50 Greatest Leaders” 2017 list, gave birth to Alibaba from just an idea to an institution. Running Alibaba, one of the largest e commerce platforms in the world, Jack Ma has led an inspiring life. Here is taking a look at some truly inspiring life lessons from Jack Ma, the man behind the second largest e commerce platforms in the world.
Jack Ma Life Lessons:
1. Accept rejection
According to Jack Ma, rejection is a part and parcel of life. Born to an extremely poor family, Ma realised early on, in order to get something in life, you have to keep struggling to make sure you succeed. His first major taste for rejection happened when he was 23. KFC was opening its Chinese stores and Ma thought this was the best way to make some much needed cash. However, when he applied, he was the only one amongst 24 people to get rejected. This was not the only time he got rejected from something he really wanted. Even his dream college, the Harvard University, rejected him not once, but ten times. If Jack Ma had given up and stopped trying to make a life for himself, Alibaba would not be what it is today! Therefore, in order to reach your goals, you have to accept the rejections as they come and continue working hard.
2. Ignore the negative people in your life
There are always people in your life who are going to say no to whatever idea you have. The best way to ignore the negative people in your life is by accepting your dream and working hard to make them come true. The first startup he created, Alipay, was rejected by not just his acquaintances, but by his friends as well. If he had listened to the negative comments and shut down the site because people didn’t like the idea, Alipay would not be the largest mobile payments platform. Moreover, people in China wouldn’t have been introduced to a new form of online payments had Jack Ma not worked on the idea despite the negative people.
3. Let your vision have a positive impact on society
One of the things Jack Ma truly believes in is, it is important for your vision to have a positive impact on the people around you. Most people create businesses which help generate revenue for themselves. However, Jack Ma was slightly different. He constantly focused on creating a platform which not only changed the way people shopped online, but also had a positive impact on his employees and colleagues. Furthermore, he realised very early that money isn’t the driving force for success, helping other people is. Through this vision, he made sure everything he did was to impact the society in a better way!
4. Don’t allow the past to dictate your present
According to Jack Ma, your past life isn’t an indication of what works and doesn’t work for the present. If you are too focused on how things worked in the past, you stop thinking of how to change the game for the present. Using this principle in everyday life, Ma made sure that whatever he does, he doesn’t stop thinking of how to work on the next big idea!
5. Your customers are always your priority
According to Jack Ma, customers always come first, no matter what. Next come the employees and then, the shareholders. According to Ma, the shareholders always come and go, but the customers will always be the most important thing for the growth of your company. Customers are the ones who drive your company forward and are the ones who give you the push to make something great.
Jack Ma has always ensured that everything he does, he does it for the betterment of the people who work for him. With success lessons like these, it stands to see that the man has led a truly inspiring life. If you think we missed out on any other life lessons from Jack Ma, comment and let us know!
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