Pinterest, as a marketing platform, is used for multiple reasons. Started in the year 2010 with only 5,000 users, Pinterest grew over the years to amass over 250 million monthly users. What started as an idea for pinning images one liked to growing into becoming an image sharing platform, Pinterest is, today, one of the largest social media platforms for getting word out about your brand and drawing inspiration. Here’s why you should use Pinterest as a marketing platform:
1. Optimize your boards
Simply put, a Pinterest board is where you can “pin” images and draw inspiration from the boards of the people you follow. The names and descriptions on your Pinterest board are extremely important. From telling the viewer what the products on your board are about, to helping people find your products easily, descriptions are the most important things for your Pinterest profile! With a 500 character limit, the descriptions require details to specificity. Use the same keywords as you would for the board’s title and make your point in not more than 160 characters. This will help improve your impact just with the words that you use!
2. Make the most of the individual pins
When it comes to marketing on Pinterest, there are certain pins you can use to have the desired effects. These are known as individual pins and when used with the right kind of description, you can make your page stand out! While the descriptions are important in their own right, Pinterest as a platform works better if you write individual descriptions for the pins. Although they are often not looked at in the right way, the descriptions written for individual images can give your viewers an immediate understanding about what the product is. Further, these descriptions help in driving reaction for your post by increasing the likes, comments and repins.
3. Use Rich Pins
Unlike the regular Pinterest pins, Rich Pins help in providing context to the image you are putting out on your board. Easily identifiable, Rich Pins allow for extra information to be present above and below the image. While individual pins are one way of getting your page the reach it requires, Rich Pins streamline the process. Although Rich Pins made their appearance only in the year 2010, the impact they have had on the world of marketing grew strongly through the years. Rich Pins help because they increase the amount of information you put on your board. Rich Pins come in 6 types: Place, Article, Product, Recipe, Movie and App. Although the amount of work one puts into the Rich Pins is a lot more than a normal pin, the enhanced user experience makes the effort worth the while.
4. Add Buyable Pins
Take your Pinterest game one step further by syncing your web store and Pinterest account. Buying pins, or shop the look pins, help in letting you buy the pins which give you inspiration. You can buy more than one pin at a time and each time you buy a product, you can check out directly from the website without leaving the website at all! Buyable pins add a sense of authenticity to your website and through this, there is a larger chance of your page coming up ahead on search results!
5. Make sure you have a “Pin It” button
One of the best ways to make the most of your Pinterest page is by installing the Pin It button. While the other marketing ways mentioned here help redirect to your website, the Pin It button, which helps in pinning your content to the top of the page, increases the engagement from your viewers and users. The people who look at and know your website can pin the content at the top for you and once they do that, others would able to view the content immediately. The Pin It button ensures your content is most visible the moment it is put out.
Pinterest is the next most important social media platform after Facebook and Twitter and if you get the strategies right, then your plan is gold! If you think we missed out on any other methods which help your platform grow through Pinterest, comment and let us know!
Questions To Ask Before You Take On A New Business Partner
When it comes to entering into a new business partnership, it is extremely vital to know who you are getting in bed with for the rest of your life (if things go well.) While most things may seem great and you may click with your partner right away, you can never be a 100 % sure of the other person. Knowing how difficult it is to make a decision like this, we have a list of questions you could ask before entering a new partnership!
1. “What is your goal?”
People who are setting out on their own often know what they want from life. While you may know who the other person is, it is important to know what makes them tick. Like Jonathan Mead from Playboy said, “If you’re going to do business with anyone, you need to get clear on the why. Knowing where you’re going is great, but if you don’t know why you’re both going there, then you’re screwed. Always start with why, and let the circle expand from there.” Almost 32 % of CEOs say most of their partnerships failed because they did not do a thorough research about who their partners were. When you know what your partner’s goals are, you know how far they can go to achieve them. Make sure you understand everything about your future partner’s ideas, dreams and passions.
2. “What are you looking for from this partnership?”
One of the primary reasons you are looking for someone with whom you can partner is because they have a different perspective on things. While you do need someone who is similar to you in most ways, you also need someone who can bring new ideas to the table. When you are looking for a new partner, understand the other person’s strengths and ask them for what they are looking from this partnership. Maybe you have the strengths they do not have. One of the primary things which you should consider before forming a partnership is, your potential partner and you have a shared goal. Your ideas and thought processes have to be aligned and you have to have see the same end goal together. Only if your ideas match, can you start working toward the bigger picture.
3. “How are you placed financially?”
Financial stability is extremely important when it comes to entering a new business deal. Get a clear understanding about the kind of financial commitments your partner has and make sure you have a clear picture of how much they can put into the business. While it may be tough to ask this question upfront, it is extremely important to get to know these details from the very beginning.
4. “How much time can you put into the business?”
Business partners come in different forms. There are certain partners who are hands on and completely involved and there are others who are only part of the deal financially. In order to get clarity about your partnership, ask your partner for what kind of partnership your partner is looking. Moreover, apart from knowing the kind of partnership you are looking at having with your partner, it is important to know how much time they can put into the business. Whether it is full time or part time, getting clarity about these things is extremely vital. Asking this question in the beginning helps you avoid confusions later on during the journey.
5. “What is your long term plan?”
There are several reasons as to why people enter into a partnership. While some may be motivated money wise, others are pushed forward for different reasons. However, while they may enter the deal with a certain idea in mind, they almost always have an exit strategy in place. Make sure you ask the person for how long they want to be in the partnership and what they seem to get out of the deal. Talking about this will help you get a clear idea about not just the business you are getting into at this point, but during the later years as well!
When it comes to partnering with a new person, there are several things you can do in order to have a fruitful and long partnership. If you think we missed out on any other questions like these, comment and let us know!
How To Master Your Craft
It is no secret it is a lot of fun to watch people do what they love. Painters, chess players, pianists and dancers, all these people perform exceptionally well and when you watch them, you realise this is not just a statement. How does this happen? How do people reach a point of success where they love their craft so much, it becomes a part of who they are? It is by following the below suggestions about how to perfect your craft!
1. Find what drives you toward your passion
Everyone has the power to master certain skills in life. There are so many things one dreams of doing when they were younger, wild and free. The first step of rediscovering what your passion is, is by rediscovering the instinct which drove you toward your passion in the first place. In the process of growing up, you forget what you loved doing, either because of boredom or because of how things pan out. Connect the dots from your childhood, draw a map of what you love, start doing what you loved as a child and slowly, everything starts falling in place. Reconnect to your past and let go of things which are holding you back. Only then can you truly start working toward your passion again.
To sum this up, as Chris Bailey says, “People become experts on a particular subject by accumulating and connecting enough dots related to them, in the form of experiences, knowledge, and best practices. Our brains are naturally programmed to cluster related dots.”
2. Have multiple test runs
Mastering a craft is not an overnight process. It takes a lot of time, effort and continuous practice to make sure you know what you have set out to do. Once you have chosen your path, you should start reading and learning about different ways to master your skill. This can be done through a number of ways ranging from classes, books, forums, blogs or guides. At the end of the day, do everything possible to sharpen your skill and craft. Test the things you learn in different formats. Make mistakes and learn from them. If all the artists we love didn’t work and rework on their arts constantly, they wouldn’t be who they are today.
3. Stay consistent with your practice
Deliberate practice takes a lot of time and effort. However, deliberate practice has certain processes you can follow when it comes to staying consistent. Work with a mentor and tell them what your plans are. When you start working with a mentor, you realise you can do a lot more in life than you thought. Mentors help push your dreams and make them come true. Stay consistent in your practice tips and everything will fall in place. It is not a coincidence that the best pianists, athletes and writers practice over and over till they perfect the art. Keep going at your strengths and everything starts going right.
4. Realise that mastering a craft takes sacrifice
People are great at what they do because of the amount of time and effort they put into perfecting their craft. While practice seems like it is enough, the perfection comes because of a great deal of sacrifice as well. What shapes you as a person is your attitude toward your work. If you truly, deeply want to create something extraordinary, the amount of time you put into what you do matters a lot. The amount of time you put into the task is important. If Da Vinci did not sacrifice a life of comfort for a life of hardship, he wouldn’t have been able to create some truly brilliant works of art.
5. Keep going
While working on your craft, it is important to remember you should keep going, no matter what. Be patient. Van Gogh never sold a noteworthy piece of art his entire life. Jeffrey Archer gained recognition after being arrested for the kind of books he wrote. Different people known for their greatness achieved success because they kept going, no matter what. Stay focused on your goal and work on it, despite all the negativity. Everything you want to do is achievable.
Like Napoleon said, “Nothing is impossible.” There is no wrong time and there is nothing which is truly impossible to achieve. Practicing your trade and perfecting your art is what you need to do in order to stand apart. What are your thoughts about how to perfect your craft? Comment and let us know!
Different Types Of Chatbots And How To Use Them
If you were under the impression that there is only one kind of chatbot, then think again. Although the basic forms of chatbots are the ones used the most frequently, there are different types used for different scenarios. Chatbots use chat mediums and come in a series of types, each designed to benefit your business in the best possible way. If you are looking at the different types of chatbots best suited for your brand, then here’s our most preferred list!
1. NLP based chatbots
At its very core, chatbots show how artificial intelligence works. NLP chatbots go a step further from the generic chatbots in the sense that they use a combination of AI technology and Natural Language Processing (NLP.) By using a combination of these two forms, this type of chatbot identifies the intent of the use, classifies the messages and then gives answers depending on the language of the texts. In short, NLP chatbots help in creating a uniform communication between your brand and the customer.
2. Menu based chatbots
Similar to the automated menus on phones, these chatbots increase interaction and ensure that when you are looking for the answer, you dig deeper than you normally do. While they may be among the slower form of the chatbots, they help in answering 80% of the questions people usually ask. From helping you answer the basic form of questions to giving you the option of finding the right answers, these type of chatbots help in finding the exact answer for your question.
3. Keyword based chatbots
Unlike NLP and Menu based chatbots, Keyword based chatbots are extremely user friendly. By using a combination of customizable keywords and AI technology, these chatbots help determine the response which is best suited for the user. Faster and quicker to use than most chatbots, Keyword based chatbots also help in answering questions that basic chatbots don’t have the ability to.
4. Service/Action chatbots
The best way to describe service/action chatbots is by looking at how they work. By asking and collating data from the user asking the questions, these chatbots answer questions based on what people ask. These type of chatbots are best used by companies in the airline and clothing industry. Compared to the other type of chatbots, the service chatbots are tailor made to answer the users to the best of its abilities.
5. Context based chatbots
Of all the chatbots mentioned in the list, Context based chatbots are the most advanced. By using a combination of machine learning and artificial intelligence, these chatbots not only have meaningful conversations with users, they also remember previous conversations. For example, if you are trying to order pizza from a place you frequent, the chatbot remembers your address and also remembers the last order you made on the app. Using data and user based information is one of the biggest advantages of context based chatbots, giving users a complete experience of how the app works.
Chatbots are designed to improve the user’s experience with the app and help in making your experience with the store that much easier. If you think we missed out on any other chatbots like these, comment and let us know!
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