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PremjiInvest Invests In US Based AI Startup Apttus

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PremjiInvest Invests US Based AI Startup Apttus,AI Startup Apttus,Wipro Chairman Azim Premji,Apttus CEO,Apttus CEO Kirk Krappe,PremjiInvest leads Series,2017 Latest Business News,Inspiration Stories 2017

PremjiInvest, the personal investment arm of Wipro Chairman Azim Premji, has invested $ 55 million in Silicon Valley based artificial intelligence startup Apttus. Existing investors Salesforce Ventures, K1 Investment Management LLC., and Iconiq Capital also participated in this Series E funding round.

Apttus is an artificial intelligence based company that is built on the platform of the American cloud computing company Salesforce. It combines end to end, quote to cash business process automation with behavior applications and artificial intelligence to enable customers to maximize their revenue. Max, Apttus’ artificial intelligence agent can be extended to any business to simplify enterprise applications like quote to cash and customer relationship management.

Kirk Krappe, the Chairman and CEO of Apttus, speaking about the fresh capital said the funds will help their ongoing advancement in an industry they helped create over a decade ago. Apttus was founded in 2006 and till date, has raised a total funding of $ 329 million. This round of funding remains open to additional investments for a short period of time, therefore, the amount raised is also subject to change. The company was valued at $ 1.3 billion in September 2016, earning the title of a unicorn. 

In January 2016, PremjiInvest led Series E funding round for the US based Anaplan Inc., investing $ 90 million in the company. The current investment in Apttus marks their second investment in a Silicon Valley based company. Partner and lead investor in US for PremjiInvest, Sandesh Patnam, speaking about the investment said, “In Apttus, we have found a team and market opportunity that fits that description perfectly, and we look forward to working with them to help realize the full potential of the platform.” He added PremjiInvest has always been highly selective in its investments and they work with only the strongest management teams and the most promising companies.

The investment company, through its two funds PI Opportunities I and PI Opportunities II, has a corpus of over $ 1 billion. The firm has been focused on investing in financial services, healthcare, IT, automobile, education and hospitality sectors. They have also invested in apparel retailer FabIndia, Kishore Biyani’s Future Lifestyle Fashions Ltd., financial services firm Equitas Holdings, ecommerce firm Snapdeal and the National Stock Exchange.

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How Brands Around India Adapted RCB’s IPL 2025 Win: A Masterclass in Real-Time Marketing

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The Indian Premier League (IPL) is not just a cricket tournament—it’s a cultural phenomenon that captures the imagination of millions. The 2025 season was especially significant as Royal Challengers Bangalore (RCB) ended their 18-year wait for an IPL trophy, sparking nationwide celebrations and a flurry of creative marketing from brands eager to ride the wave of emotion.

Seizing the Moment with Creative Campaigns

Brands across sectors quickly recognized the marketing goldmine that was RCB’s historic victory. Social media platforms became the battleground for witty, nostalgic, and heartfelt content. Voltas Beko, for example, cleverly played on the long wait with a pun: “This moment’s been cooking for 18 years,” featuring a microwave set to 18:00

. Fevicol used humor, captioning a visual of the trophy snuggled in bed with the iconic fan chant: “Ee sala cup chipak gaya ;)”. MG Motor referenced Bangalore’s infamous traffic, declaring, “The only time Bangalore enjoys slow traffic,” as a car displayed “Trophy On Board”.

From Jerseys to Delivery Trucks

Official kit partner Puma India launched a special jersey commemorating the win, emblazoned with RCB’s tagline, “Played Bold”. Quick commerce brands like BlinkIt and Swiggy joined in, with BlinkIt showing the cup being delivered to Bengaluru via a delivery partner and Swiggy featuring a GPS tracker with a delivery executive en route to deliver the trophy. Zomato kept it simple yet impactful with a post reading “EE Sala Cup Namdu,” echoing the fans’ rallying cry.

Emotional Storytelling and Viral Reach

Brands leveraged the emotional high of RCB’s win to connect with audiences. Lego India posted an animated Virat Kohli with the cup, highlighting loyalty and perseverance: “Some waited for years, some questioned loyalty, but greatness? That’s built brick by brick. Champions at last!” Google India, Coca Cola, boAt, and others added to the chorus, each with their own creative spin.

Conclusion

RCB’s IPL 2025 win became more than a sports story—it was a moment of national pride and a catalyst for innovative, real-time marketing. Brands that adapted quickly, using humor, nostalgia, and emotional storytelling, not only amplified their reach but also deepened their connection with fans across India. This approach highlights the power of tapping into trending moments to create memorable, shareable content.

 

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Gemini 2.5: Revolutionizing Dialogue and Audio Generation with AI

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Gemini

Google’s Gemini 2.5 marks a significant leap forward in artificial intelligence, introducing groundbreaking capabilities in dialogue and audio generation. Designed from the ground up as a multimodal model, Gemini 2.5 can natively understand and generate content across text, images, audio, video, and code, making it a versatile tool for developers, content creators, and businesses alike.

Advanced Dialogue: Real-Time, Natural, and Context-Aware

Gemini 2.5 excels in real-time audio dialogue, offering users remarkably fluid and expressive conversations. The AI’s ability to interpret tone, accent, and even non-speech vocalizations like laughter enables interactions that feel genuinely human. Users can customize speech delivery using natural language prompts, adjusting accents, tone, or even requesting whispered responses. This level of control is invaluable for applications ranging from virtual assistants to customer service bots.

The model is also context-aware, distinguishing between relevant speech and background noise, ensuring it responds only when appropriate. Integration with external tools, such as Google Search, allows Gemini 2.5 to incorporate real-time information seamlessly into conversations. Moreover, its multilingual capabilities support over 24 languages, enabling users to mix languages within a single phrase—ideal for global audiences.

Cutting-Edge Audio Generation: Flexible and Engaging

Beyond dialogue, Gemini 2.5 offers advanced text-to-speech (TTS) features. Users can generate everything from short snippets to long-form narratives, with precise control over style, tone, and emotional expression. The TTS engine supports multi-speaker dialogue, making it perfect for creating engaging summaries, podcasts, and audiobooks. Enhanced pace and pronunciation controls ensure audio clarity and naturalness, while multilingual output makes content accessible worldwide.

Developers can access these features through Google AI Studio and Vertex AI, with options for both high-fidelity (Gemini 2.5 Pro) and cost-effective (Gemini 2.5 Flash) audio generation. All generated audio includes SynthID watermarking for transparency and safety.

Conclusion

Gemini 2.5 is redefining the boundaries of AI-driven dialogue and audio generation. Its natural, expressive, and customizable voice capabilities, combined with robust reasoning and multilingual support, make it a powerful tool for the next generation of digital experiences.

Whether for interactive applications, content creation, or global communication, Gemini 2.5 sets a new standard for intelligent, multimodal AI.

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Dunzo Gets Breather as NCLT Rejects Insolvency Petition from Invoice Discounters

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Dunzo

The National Company Law Tribunal (NCLT) Bengaluru bench has dismissed an insolvency plea filed against quick commerce startup Dunzo by its invoice discounters, declaring the petition “not maintainable” after several postponements. This decision offers temporary relief to Dunzo, which has been facing multiple insolvency petitions from various creditors, including Velvin Packaging Solutions and Betterplace Safety Solutions, over unpaid dues.

The invoice discounters alleged that Dunzo had paid only 50% of the required amounts, though the exact sum was not disclosed. Despite ongoing settlement talks, no resolution was reached, and the tribunal noted Dunzo’s delays in responding to creditor petitions. Dunzo continues to grapple with severe liquidity issues, delayed payments, and significant losses—reporting a ₹1,801.8 crore loss in FY23 and owing approximately ₹11.4 crore to major vendors like Google India and Facebook India.

While this NCLT ruling provides Dunzo some breathing room, the company still faces ongoing financial and operational challenges as it works to resolve its outstanding liabilities.

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