Current Vice President of Business and Human Resources at One97 Communications, Amit Sinha has been appointed as the Chief Operating 0fficer of Paytm Mall. Sinha who has worked with Paytm since 2007, will handle the e commerce company’s overall operations, hiring and logistics.

Amit Sinha will also be responsible for expansion to ensure that widest range of products are delivered quickly to the customers through an efficient logistics network. Paytm Mall was demerged into a separate unit under the legal entity Paytm E-Commerce Pvt., Ltd. The online portal and mobile app showcase 68 million products across various categories from around 140,000 sellers.

Paytm Mall allows users to access categories such as fashion, consumer durables, furnishings, electronics etc. In a statement regarding the appointment, founder Vijay Sekhar Sharma said Amit Sinha’s experience in building various businesses since their inception made him the best choice to lead Paytm Mall. Sharma added Paytm Mall provided a unique opportunity to all small businesses and retailers to use mobile internet technology and reach India’s larger consumer base.

While the Paytm Mall app does ask users to register with Paytm, it also provides consumers with the option to pay via credit cards, debit cards and net banking. Recently Paytm raised $1.4 billion from Japan based Softbank and have also launched their own Paytm Banks.

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