Bollywood’s Shahenshah Amitabh Bachchan is now the brand ambassador for the Chinese Smartphone maker OnePlus Star. This is for the first time when OnePlus has brought abroad a brand ambassador for them in India.

OnePlus representatives disclosed the reason behind selecting Big B as their brand face. They said: “He truly represents our motto – “Never Settle” which is quite apt since Mr.Bachchan have no intentions to retire in the near future. He still acts which depicts his passion towards his work.”

Pete Lau, CEO, and Founder of OnePlus shared his feelings on being partnered with the veteran actor. He said: “We are delighted to welcome Mr. Amitabh Bachchan as our brand representative in India. As the brand grows to the next level, we aim to continue to bond with our community in a more meaningful and engaging way. Our association with Mr. Bachchan will further strengthen this bond, give our users a greater sense of purpose and help the brand scale to new heights.”

Amitabh too shared his thoughts saying that it gives him an immense pleasure to work with the most exciting technology brand in India, OnePlus. He says he is thrilled to represent the brand in India and become a part of the passionate community of OnePlus fans to take the brand legacy ahead.

OnePlus is a Chinese smartphone manufacturer founded in December 2013. This company serves as many as 42 countries and regions across the globe as of March 2016.

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