Apple, the technological revolution that changed the world of smartphones, reached its 1 trillion dollars mark early yesterday. Monumental in idea, thought and creativity, Apple is a true ground breaker in more ways than one can imagine, with the trillion dollar valuation validating its success. The phone has been a part of several major product launches and with each new launch, the company grows stronger. Taking stock of the very many challenges Apple faced through the years, here is a timeline of all the products launched by this revolution.
This was the day when history was created. Apple Computer Company was founded in a garage by Steve Wozniak, Steve Jobs and Ronald Wayne in Jobs’s garage! Less than a year later, Wayne sells 10% of his stake for $ 800.
Apple I, the first ever computer to be made by Apple Computer, becomes the first ever system to come without a keyboard. Little more than just a circuit board, the computer was hand made by Wozniak.
Post the moderate success of the first ever Apple computer, Jobs launched the Apple 2 at a computer fair. This particular computer created the foundation for the floppy drive.
Apple launches the first ever Macintosh computer, paving the path for Apple’s “Think Different” era.
Despite the Macintosh’s initial success, the product sales dropped drastically. In light of the failure, Jobs has an out and out war with Chief Executive Officer, Sculley. The result of the war? Jobs is fired, leading him to start the one and only competitor of the Macintosh, NEXT.
Apple’s ill fated Newton tabled faced severe criticism. In fact, the moment it was launched, it faced so much criticism that it was ridiculed even on The Simpsons! Sculley was removed as the CEO and was replaced by Gil Amelio in the year 1996. Amelio buys NEXT from Jobs and invites him back to Apple.
The moment Jobs returned to Apple, he worked with the graphics team to launch the iMac in 1997! With strong influences from Jony Ive, the first Mac was a huge success!
The first iPod was announced in the year 2001. With major influences from the iMac, the iPod promised storage space for 1,000 songs with a battery life lasting for longer than 24 hours!
With Jobs, Apple jumped by leaps and bounds. In the year 2003, Apple launched the Power Mac G5. At that time, it was touted as the fastest computer ever built.
Apple dumped PowerPC processors for the faster, more energy efficient x86 chips from Intel in 2006. The iBook, PowerBook and Power Mac were out, replaced by the MacBook (pictured), the MacBook Pro and Mac Pro, which still form the basis for Apple’s computers today. The iMac survived with just its chips changed over in its now familiar thin, flatscreen design.
The year 2008 was the age of revolution and change for Apple. The company invented an entirely new range of computeres called “Ultrabooks” in partnership with Intel. Even though the first MacBgook in the series was slow, the Ultrabooks paved the road for a bright new future for Apple.
Remember the 1993 Newton Tablet that failed miserably? Apple introduced the iPad in the year 2010, keeping in tune with the Newton’s line. The iPad was supposed to be a precursor to the iPhone but due to lack of enough research, the iPad failed to see the light of the day.
After a long battle with pancreatic cancer, Apple’s founder and driving force, Steve Jobs, died at the age of 56. It was a turning point for the company. Tim Cook, the former head of operations and interim CEO of Apple, took over as Jobs stood down six weeks before he died.
Progressing from the world of phones and tablets, Apple launched the Apple Watch. Soon after its release, the Watch became the most popular watch in recent history, outselling its rivals from Samsung, LG, Sony and Pebble.
Close to 45 years after its inception, Apple becomes the first company in the world to reach the trillion dollar valuation, making it the highest market company at the moment. Going from near bankruptcy to the forerunner of innovation and invention, Apple certainly has come a long way. If you think we missed out anything about this company’s journey, comment and let us know!
Leher Versus Clubhouse: Which Audio Listening Startup Would You Choose?
Clubhouse is a new type of social networking platform which is an audio only platform. This means every conversation takes place through audio where users speak to let their thoughts known. Users can create and host rooms where speakers will talk about a particular topic. Originating in the Silicon Valley, Clubhouse attracted some major names onto its platform like Elon Musk, Evan Williams, Reddit co founder Alexis Ohanian, former Y Combinator President Sam Altman, AngelList co founder Naval Ravikant, Ashton Kuthcer, Oprah Winfrey, Drake, Kevin Hart and many others are some of the influential personalities who are on Clubhouse. There is however a catch as Clubhouse is currently limited to iOS.
Leher is an Indian made alternative to Clubhouse and is a similar audio sharing and listening startup. Leher also has video support unlike Clubhouse and is also available for both Android and iOS. However, Leher does not have the biggest names in the world on its platform but it does have significant micro influencers and is growing at a rapid pace. Within 180 days of its beta version launch, the company claimed to have its users spend about 44 minutes every day and 250,000 minutes per month for live video sessions.
We at Startup Stories are curious to see which among Leher or Clubhouse would our readers choose to take part in a virtual discussion. Please let us know your answer in the poll below.
Why Are Ads On Digital Media Failing To Reach The Right Audience?
If you are a regular user of social media platforms and also a fan of consuming content on the digital medium, then there is a very high likelihood that you have seen ads on pages you are reading or watching something. There would be times when you have been targeted by an ad which feels like it was wrongly targeted at you. Imagine if you are a vegetarian by choice and while browsing online, if you are targeted by a food delivery app which shows ads about chicken dishes. The ad would only serve to spoil the mood of the online user instead of serving its actual purpose which is to push the user to buy a chicken dish.
These wrongly targeted ads might be the side effects of performance marketing or a weak brand marketing. Performance marketing means advertising programs where advertisers pay only when a specific action occurs. These actions can include a generated lead, a sale, a click, and more. Inshort, performance marketing is used to create highly targeted ads for a very specific target audience at a low cost. Performance marketing usually means high volume for a very specific cost.
Brand marketers on the other hand believe in narrowly defining target audiences but end up spending a lot of money on ad placements. Gautam Mehra, CEO, Dentsu Programmatic India & CDO, Dentsu International Asia Pacific said, “You’ve defined a persona, you know the emotions you want to elicit, but then you buy a YouTube masthead and CricInfo sponsorships because IPL is up. If brand advertisers look at audience-based buys more deeply than just placements, you will see more relevant ads (sic.)”
Performance marketing is more of a sales function rather than a marketing function and is about meeting the cost of acquisition. This is a reason why budgets are usually high for performance marketing. Mehra goes on to add, “the fact is that an engineer can out-beat FMCGs on performance marketing. Advertisers who have cracked this are spending 10x and are on an ‘always on’ mode (unlike time-bound brand campaigns.)”
There is always the case of supply and demand, with the supply usually exceeding the demand on digital platforms. Ultimately, it boils down to the choice between no ad versus low relevance ad and it is quite easy to guess that having a low relevance ad is better.
Arvind R. P., Director – Marketing and Communications at McDonald’s India (West and South,) said “McDonalds’ for instance, has seen its share of spends on digital grow from 20% levels a couple of years back to over 40% at present. Outcomes of this journey have been encouraging, proven by our media-mix-modelling and other key metrics. We have seen best results from an optimal mix of Television plus digital (sic.)” Moreover, Arvind also believes performance marketing only approach could turn out to be more suited to short term, versus a more consistent full funnel effort. The latter ensures adequate emphasis on building consideration, as well as growing transactions. Arvind feels digital is a complex medium which needs investment in the right talent who could use the right tools. Brands which underestimate the need for the investment are often disappointed from the return on investment from the digital medium.
With the constantly changing consumer dynamics marketers are now shifting to unscripted marketing which frankly needs more insights into the consumer mindset. The lack of marketers to do the proper research is why digital medium is plagued with irrelevant ads.
Facebook Launches BARS For Creating Raps To Counter TikTok’s Growing Popularity
Facebook is leaving no stone unturned to tackle the surging popularity of the Chinese video making app TikTok. As part of its redoubled efforts Facebook is launching a new app named BARS which could be used to create and share raps. The core idea behind the app is rappers could focus on creating content without having to worry about investing heavily in production and equipment.
Facebook said, “Audio production tools can be complicated, expensive and difficult to use. With BARS, you can select one of our professionally-created beats, write lyrics and record yourself dropping bars (sic.)” The company also added, “BARS auto-suggests rhymes as you’re writing to keep your flow going. You can also jump into Challenge mode and freestyle with auto-suggested word cues. Choose from a variety of audio and visual filters to take your creations to the next level (sic.)”
The app is now available in the Apple App Store in the United States of America. The invites for using BARS would be sent out in batches beginning in the USA and then expanded worldwide.
This would be the second app which Facebook is launching to counter TikTok’s growing popularity. Instagram Reels was the latest offering from the photo sharing platform Instagram (owned by Facebook) and was launched as a replacement for the video sharing application TikTok. TikTok was enjoying an unrivalled popularity in India as it became a means to keep boredom at bay during the nationwide lockdown which was imposed in light of the COVID-19 virus. However, the Indian government announced that it would ban 59 Chinese applications in which TikTok was one, along with WeChat, Helo, Cam Scanner and many others. This left a sudden void in video making applications, and Instagram realised the need for urgency to capitalize on this void. Therefore, Instagram immediately pushed their latest feature Instagram Reels which lets its users create 15 second videos with music from Instagram’s database. These videos look very similar to the ones made on TikTok and has gained a lot of popularity in India where Tik Tok continues to be banned.
ALSO READ: 4 Things To Know About Instagram Reels
Google also took advantage of the Indian Government’s ban of the viral application TikTok. Google introduced a new feature on YouTube called YouTube Shorts. The feature for all intents and purposes mimics the same features TikTok used to provide. The new feature mimics many of TikTok’s most popular features, allowing users to make and post 15 second videos with built in creative tools encouraging them to add licensed music and more.
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