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Apple And Its Major Milestones Through The Years

Smruthi Kishore



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Apple, the technological revolution that changed the world of smartphones, reached its 1 trillion dollars mark early yesterday. Monumental in idea, thought and creativity, Apple is a true ground breaker in more ways than one can imagine, with the trillion dollar valuation validating its success. The phone has been a part of several major product launches and with each new launch, the company grows stronger. Taking stock of the very many challenges Apple faced through the years, here is a timeline of all the products launched by this revolution.


This was the day when history was created. Apple Computer Company was founded in a garage by Steve Wozniak, Steve Jobs and Ronald Wayne in Jobs’s garage! Less than a year later, Wayne sells 10% of his stake for $ 800.


Apple I, the first ever computer to be made by Apple Computer, becomes the first ever system to come without a keyboard. Little more than just a circuit board, the computer was hand made by Wozniak.


Post the moderate success of the first ever Apple computer, Jobs launched the Apple 2 at a computer fair. This particular computer created the foundation for the floppy drive.


Apple launches the first ever Macintosh computer, paving the path for Apple’s “Think Different” era.


Despite the Macintosh’s initial success, the product sales dropped drastically. In light of the failure, Jobs has an out and out war with Chief Executive Officer, Sculley. The result of the war? Jobs is fired, leading him to start the one and only competitor of the Macintosh, NEXT.


Apple’s ill fated Newton tabled faced severe criticism. In fact, the moment it was launched, it faced so much criticism that it was ridiculed even on The Simpsons! Sculley was removed as the CEO and was replaced by Gil Amelio in the year 1996. Amelio buys NEXT from Jobs and invites him back to Apple.


The moment Jobs returned to Apple, he worked with the graphics team to launch the iMac in 1997! With strong influences from Jony Ive, the first Mac was a huge success!


The first iPod was announced in the year 2001. With major influences from the iMac, the iPod promised storage space for 1,000 songs with a battery life lasting for longer than 24 hours!


With Jobs, Apple jumped by leaps and bounds. In the year 2003, Apple launched the Power Mac G5. At that time, it  was touted as the fastest computer ever built.


Apple dumped PowerPC processors for the faster, more energy efficient x86 chips from Intel in 2006. The iBook, PowerBook and Power Mac were out, replaced by the MacBook (pictured), the MacBook Pro and Mac Pro, which still form the basis for Apple’s computers today. The iMac survived with just its chips changed over in its now familiar thin, flatscreen design.


The year 2008 was the age of revolution and change for Apple. The company invented an entirely new range of computeres called “Ultrabooks” in partnership with Intel. Even though the first MacBgook in the series was slow, the Ultrabooks paved the road for a bright new future for Apple.


Remember the 1993 Newton Tablet that failed miserably? Apple introduced the iPad in the year 2010, keeping in tune with the Newton’s line. The iPad was supposed to be a precursor to the iPhone but due to lack of enough research, the iPad failed to see the light of the day.


After a long battle with pancreatic cancer, Apple’s founder and driving force, Steve Jobs, died at the age of 56. It was a turning point for the company. Tim Cook, the former head of operations and interim CEO of Apple, took over as Jobs stood down six weeks before he died.


Progressing from the world of phones and tablets, Apple launched the Apple Watch. Soon after its release, the Watch became the most popular watch in recent history, outselling its rivals from Samsung, LG, Sony and Pebble.


Close to 45 years after its inception, Apple becomes the first company in the world to reach the trillion dollar valuation, making it the highest market company at the moment. Going from near bankruptcy to the forerunner of innovation and invention, Apple certainly has come a long way. If you think we missed out anything about this company’s journey, comment and let us know!


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No Work Between 6 PM – 8 AM At Amazon India



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Amit Agrawal, CEO of Amazon India said “No business decision should be made between 6 PM – 8 AM”  in an email to the senior team members of Amazon. Agrawal asked members of the Amazon India team to maintain a healthy “work-life harmony.” This would encourage the employees to be more productive during work hours.

This announcement comes after Amazon was criticised at an international level for over working their employees. Amazon India is making changes for the better and is building a wholesome relationship with their employees with this recent announcement.

This decision might bring about a change in the Indian work culture as Indian’s on an average work 8.1 hours more than any employee from Europe and North America. Due to this destructive relationship of Indians with their work, it is appreciated Amazon India took this step to recognise the problem and address it head on.

It is not clear if this decision was made by Agrawal solely or was ordered by the company’s global leadership. Amazon recently listed 237 new “work from home” positions in and outside of the US, 235 of which are full time. By the looks of it, Amazon is actively tackling its toxic work culture and might succeed in so doing.

According to a study from Switzerland’s University of Zurich and the U. S., University of South Florida, people who do not separate work life and personal life, tend to be more exhausted. This hinders their productivity and creativity. “Organizational policy and culture should be adjusted to help employees manage their work-non-work boundaries in a way that does not impair their well-being,” lead study author Ariane Wepfer said.“ After all, impaired well-being goes hand in hand with reduced productivity and reduced creativity” Wepfer added.

What do you think about this announcement by Amazon India? Do you agree with it? Let us know in the comment section below!

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Startup WeWork Raises $ 1 Billion from Soft Bank



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WeWork raised an additional $ 1 Billion in convertible debt from Soft Bank, the New York based company continues to grow rapidly. Their revenue doubled to a hefty $ 712 million according to the newly released financial information on Thursday.

WeWork is an American company that provides shared work spaces, tech startup communities, and various other services for startups, freelancers, small businesses and large enterprises. Founded by Adam Neumann and Miguel Mckelvey in 2010, it is one of the world’s most valuable startups as it is valued around $ 20 billion.

The startup WeWork has been piling up losses. During the first half of the year, the loss widened to $ 723 million as the company continued to expand, opened new spaces and spent more money to market them. The losses increased while the revenue for the first half of the year has more than doubled to a whopping $ 763.8 million.

The unusual mechanism of piling up losses gives WeWork an immediate cash injection as it continues to funnel money into expanding its shared office business globally.

The Chief Financial Officer, Artie Minson, in a recent interview described the financing as “the ability for us to opportunistically add a billion dollars to the balance sheet.” Minson further added, WeWork has around $ 4 billion in cash and commitments.

Due to being a private company WeWork has no obligation to publicly disclose its financial status. It released the figures to the media in conjunction with a periodic update to bond investors.

The latest funding from its investor Soft Bank, comes in the form of a subordinated convertible note that is structured so that the Japanese company has an edge in the next fundraising round. Soft Bank, has already invested $ 4.4 billion in equity funding in WeWork last August.

“There is no investor closer to us than Soft Bank and it was an opportunistic financing that we were able to do,” Minson said in an interview.

WeWork has more than 5,000 employees in over 280 locations, spread across 77 cities in 23 countries around the world including India, United Kingdom, Japan, Singapore, Australia, Argentina, Germany and Brazil.

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Android Pie: Everything You Need To Know About Google’s New Features

Smruthi Kishore



Android 9 Pie, Android’s latest operating system, was just launched after premiering at the company’s developers conference in May! After months of speculation, Google finally revealed what the P in the name stands for and despite all the multiple names thrown around, the one that stuck was Pie! From the first glance, Android 9 Pie seems to be extremely promising. Here is taking a look at the features this new and updated version of the Android has to offer!

1. Machine Learning

Machine Learning and Artificial Intelligence is the one bandwagon everyone is ready to jump on, including Google.  One of the key updates in the new operating software is the Adaptive Battery, which understands which apps you use the most and will help you optimise them accordingly. App Actions predicts which app you will use next, based on your usage.

2. Background upgrades 

One of the most popular controversies yet to be proven in the world of smartphones is how Facebook could be listening to your conversations through smartphone microphones. Despite not being proven, Android Pie is going to restrict access to mic, camera and all SensorManager Sensors from apps that are idle for a long time. This basically means that if the app switches to background mode, it will lose access to the phone’s microphone! Furthermore, if an external device is trying to gain access to your camera, an automatic error message gets generated, letting owners know their phone is being hacked in an instant.

3. Privacy a major factor 

In an attempt to increase the privacy settings of one’s phone, the new OS has taken privacy quite seriously. Google is creating a new permission’s category called Call Log, which requires developers to ask for explicit permission to access users’ call logs, rather than lumping it all into a single “Phone” permissions group. As an added safety measure, all Android phones are required to access links starting with HTTPS and not HTTP, making sure the network is safe and secure.

4. New interface 

So far, one of the major differences between Android and Apple was user interface. Up until now, Android had a three touch navigation button. However, with the new OS, the software is now giving way to a slicker one touch navigation system, seemingly inspired from the gesture features of Apple iPhone X. For instance, you can swipe up the button to see recent applications. The thumbnails of recent applications now appear larger with a full screen view. Smart Text Selection has also been improved and integrated within the “Overview” of recent applications. One of the other key features in the new upgrade include Quick Settings, a feature which lets you access only the apps you have used regularly.

5. Digital Well Being

Google’s new Digital Well Being software is the only software part of the new upgrade which will still be in beta phase during the launch. In case you missed Google’s OS launch back in May, this software deals with limiting the amount of time you spend on your app. While it may seem counterproductive for an OS developing system, the long term goals are beneficial. Once fully functional, one can go to the settings on your dashboard and look at how much time you have spent on your phone and what app is taking up most of your time. To limit usage of these apps, you can set timers and enable the “Do Not Disturb” feature, which instantly switches the app into lock mode.

Sticking to age old Google tradition, the new update is coming to the Pixel phone first. Non Google phones like Sony Mobile, Xiaomi, HMD Global, Oppo,  Vivo and One Plus, will receive the software upgrade towards the end of this year. Android One phones like Mi A2 and Mi A1 will also receive the update toward the latter half of this year!

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