window.addEventListener('DOMContentLoaded', function() {
Connect with us

Latest News

Binny Bansal Breaks The Ice On Sachin Bansal’s Exit From Flipkart

Published

on

Binny Bansal Breaks Ice On Sachin Bansal,Binny Bansal Breaks Sachin Bansal,Sachin Bansal Exit From Flipkart,Startup Stories,Startup News India,Latest Business News 2018,Flipkart Business News,Flipkart Group CEO,Indian Ecommerce Ecosystem,Flipkart CEO Binny Bansal


E commerce giant Flipkart has been making the headlines since May for its awe inspiring deal with the US retailer, Walmart.  Walmart acquired an enormous 77 % stake in Flipkart for $ 16 billion. Post this deal, Flipkart’s Co founder Sachin Bansal left the firm, leaving us all baffled. After  Sachin’s exit from the company, Binny continued as the Flipkart Group CEO. Months later, Binny Bansal finally breaks the ice on Sachin’s exit from the firm.

According to a source, Binny reveals his initial days with his mate Sachin Bansal, saying Sachin played a very crucial role in building the company. He was the CEO for most of the time of the company, and his vision steered us to where we are. Going forward, there are different things (Sachin Bansal) wants to do and I want to do, so that’s the decision we took. I think it was a good time because a major investor had come in.  The CEO cum comrade Binny Bansal also reminisced about how the two of them came up with their mastermind venture, in the beginning, we hadn’t defined our roles. He was better at doing things like designing the website and (search engine optimisation,) while I couldn’t get my head around it.

Binny Bansal also spoke his heart out regarding the business activities the duo used to look after. He said, on the other hand, I was more intuitive in meeting vendors and building the catalogue. These gradually became the roles. Sachin would think of how to grow the business and how to get customers, while I would think of how this could work at 10x the scale.  Speaking about further strategies for the e commerce firm Flipkart, Binny said the next 30 years are going to be very exciting. There are many opportunities for us in the core business.

With each passing year, the success of the firm is growing exponentially! From 130,000 third party sellers to expanding its product catalogue to a whopping 80 million products, Flipkart has been contributing immensely to the Indian e commerce ecosystem since its inception in the year 2007!

With the two comrades heading toward different paths, we wish both Binny Bansal and Sachin Bansal a successful future ahead!

 

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Emerging Startup Stories

Discover Kheyti, The Startup Changing The Lives of Farmers In India

Published

on

Kheyti, India Farmers Lives, Startup Stories, Latest Business News 2023, Entrepreneur Inspiring Stories, Agri Tech Startup Kheyti, Kheyti Founders, India Agriculture, Agriculture Farming, Kheyti Scheme, Small holders Farmers,Smart farmers, Smart Greenhouse For Indian Farmers, Indian Startup Kheyti, Kheyti Startup,Saumya, Kaushik Kappagantula, Sathya Raghu, Greenhouse in a Box, Small Farmers in India

Farming has been an integral part of India’s history and culture for ages. It’s been the foundation of the Indian economy, supporting millions of people with food and jobs. Crops and agriculture hold immense importance in Indian society, not just in terms of money, but also in terms of culture, community, and spirituality.

Farming is a way of life for many people in India, but it can be a difficult and unpredictable business and farmers face a number of challenges, from erratic weather patterns to low market prices for their crops. Kheyti is a social enterprise founded in 2015 by Saumya, Kaushik Kappagantula, and Sathya Raghu. The organisation provides sustainable solutions to small farmers in India, helping them overcome challenges and improve their lives.

Kheyti’s flagship product is the “Greenhouse-in-a-Box,” a low-cost modular greenhouse that allows farmers to grow high-value crops year-round, even in unfavourable weather conditions. operates on a subscription-based model, where farmers can purchase a “Greenhouse-in-a-Box” kit or sign up for crop advisory services on a monthly or annual basis. Kheyti.com also earns revenue by connecting farmers with markets and buyers, taking a small commission on sales. They work to keep the costs low by partnering with local manufacturers to produce their products and leveraging tech to provide personalised crop advisory services at scale.

They also provide crop advisory services to farmers, offering personalised advice on crop selection, planting, and management. In total, The company has helped over 6,000 small farmers increase their incomes by an average of 300%. You call them small farmers, Kheyti calls them Smart farmers!

While there are other companies in India that offer similar solutions to small farmers, Kheyti stands out for its focus on sustainability, innovation, and community involvement. It works closely with farmers to develop tailored solutions that meet their needs while focusing on sustainable farming practices. Through its efforts, Kheyti has improved soil health, reduced water usage, and increased yields of various crops.

Looking ahead, Kheyti plans to expand its reach to more farmers in India and beyond and aims to continue developing new products and services that can help small farmers overcome the challenges they face. With its commitment to sustainability and innovation, The visionaries at Kheyti claim it has the potential to transform the agricultural sector and contribute to a more equitable future for all.

Imagine the joy and hope Kheyti brings to struggling farmers in India. With Kheyti’s help, over 6,000 small farmers have transformed their lives, becoming Smart farmers who handle challenges and succeed. With sustainable solutions, Kheyti is not only revolutionising agriculture but also spreading hope for a brighter future.

 

Continue Reading

Latest News

Leher Versus Clubhouse: Which Audio Listening Startup Would You Choose?

Published

on

Leher Versus Clubhouse: Which Audio Listening Startup Would You Choose?,Startup Stories,Leher App Vs Clubhouse App - Which Audio Listening Startup Do You Prefer,Leher Versus Clubhouse,Leher App Vs Clubhouse App,Leher App Versus Clubhouse App,Leher,Clubhouse,Clubhouse App,Leher App,Leher App Is an Indian Alternative to Clubhouse

Clubhouse is a new type of social networking platform which is an audio only platform.  This means every conversation takes place through audio where users speak to let their thoughts known.  Users can create and host rooms where speakers will talk about a particular topic.  Originating in the Silicon Valley, Clubhouse attracted some major names onto its platform like Elon Musk, Evan Williams, Reddit co founder Alexis Ohanian, former Y Combinator President Sam Altman, AngelList co founder Naval Ravikant, Ashton Kuthcer, Oprah Winfrey, Drake, Kevin Hart and many others are some of the influential personalities who are on Clubhouse.  There is however a catch as Clubhouse is currently limited to iOS.

Leher is an Indian made alternative to Clubhouse and is a similar audio sharing and listening startup.  Leher also has video support unlike Clubhouse and is also available for both Android and iOS.  However, Leher does not have the biggest names in the world on its platform but it does have significant micro influencers and is growing at a rapid pace.  Within 180 days of its beta version launch, the company claimed to have its users spend about 44 minutes every day and 250,000 minutes per month for live video sessions.

We at Startup Stories are curious to see which among Leher or Clubhouse would our readers choose to take part in a virtual discussion.  Please let us know your answer in the poll below.

Which Audio Listening Startup Would You Choose?

Continue Reading

Articles

Why Are Ads On Digital Media Failing To Reach The Right Audience?

Published

on

Why Are Ads On Digital Media Failing To Reach The Right Audience?,Startup Stories,Digital Advertising,Best Practices from Digital Ads Experts,reasons for digital marketing failure in startups,Reasons Why Marketing Campaigns Fail,Why You Are Failing to Reach Your Target Customers Online,Missing your target audience,The Advertising Industry Has a Problem

If you are a regular user of social media platforms and also a fan of consuming content on the digital medium, then there is a very high likelihood that you have seen ads on pages you are reading or watching something.  There would be times when you have been targeted by an ad which feels like it was wrongly targeted at you.  Imagine if you are a vegetarian by choice and while browsing online, if you are targeted by a food delivery app which shows ads about chicken dishes.  The ad would only serve to spoil the mood of the online user instead of serving its actual purpose which is to push the user to buy a chicken dish.

These wrongly targeted ads might be the side effects of performance marketing or a weak brand marketing.  Performance marketing means advertising programs where advertisers pay only when a specific action occurs. These actions can include a generated lead, a sale, a click, and more.  Inshort, performance marketing is used to create highly targeted ads for a very specific target audience at a low cost.  Performance marketing usually means high volume for a very specific cost.  

Brand marketers on the other hand believe in narrowly defining target audiences but end up spending a lot of money on ad placements.  Gautam Mehra, CEO, Dentsu Programmatic India & CDO, Dentsu International Asia Pacific said, “You’ve defined a persona, you know the emotions you want to elicit, but then you buy a YouTube masthead and CricInfo sponsorships because IPL is up.  If brand advertisers look at audience-based buys more deeply than just placements, you will see more relevant ads (sic.)”  

ALSO READ: How Digital Marketing Is Impacted Due To The COVID-19 Pandemic

Performance marketing is more of a sales function rather than a marketing function and is about meeting the cost of acquisition.  This is a reason why budgets are usually high for performance marketing.  Mehra goes on to add, “the fact is that an engineer can out-beat FMCGs on performance marketing.  Advertisers who have cracked this are spending 10x and are on an ‘always on’ mode (unlike time-bound brand campaigns.)”

There is always the case of supply and demand, with the supply usually exceeding the demand on digital platforms.  Ultimately, it boils down to the choice between no ad versus low relevance ad and it is quite easy to guess that having a low relevance ad is better.  

Arvind R. P., Director – Marketing and Communications at McDonald’s India (West and South,) said “McDonalds’ for instance, has seen its share of spends on digital grow from 20% levels a couple of years back to over 40% at present.  Outcomes of this journey have been encouraging, proven by our media-mix-modelling and other key metrics.  We have seen best results from an optimal mix of Television plus digital (sic.)”  Moreover, Arvind also believes performance marketing only approach could turn out to be more suited to short term, versus a more consistent full funnel effort.  The latter ensures adequate emphasis on building consideration, as well as growing transactions.  Arvind feels digital is a complex medium which needs investment in the right talent who could use the right tools.  Brands which underestimate the need for the investment are often disappointed from the return on investment from the digital medium.

With the constantly changing consumer dynamics marketers are now shifting to unscripted marketing which frankly needs more insights into the consumer mindset.  The lack of marketers to do the proper research is why digital medium is plagued with irrelevant ads.

Continue Reading
Advertisement

Recent Posts

Advertisement