Google has now become the most popular brand in the world, breaking the five time record set by Apple.
According to reports by Brand Finance, Google’s brand value for 2017 is $109 billion and it is $107 for Apple. Apple has been making records for the past five consecutive years from 2011 until Google broke it in 2017.
Google tops the list of becoming the most valuable brand in the world, Apple becomes the second company followed by Amazon, AT&T, Microsoft, Samsung, Verizon, Walmart, Facebook, and ICBC.
Brand Finance Analysts feel that Apple had over-exploited the goodwill of its customers. Apple was constantly failing to generate revenue from its newly launched products such as Apple Watch. It also failed to demonstrate innovative technologies which are desired by their customers.
Google’s brand value was $88 billion in 2016 and it escalated to $109 billion in 2017, on the other hand, Apple’s brand value was $145 billion in 2016 which had a fall to $107 billion this year.
Apple’s iPhone 7 failed to maintain the market value whereas Google’s 2016 was pretty good with the Google Pixel and Pixel XL phones and other hardware designs.
Have a look at the top 10 companies emerging as ‘The Most Valuable Brand’ in the world.