m.Paani, mass market consumer and retailer data and loyalty company, raises about $1.35 million in the round led by IDG Ventures, Blume Ventures, and Saha Fund. m.Paani is the India’s first and only mass market data and loyalty company.

m.Paani’s investors from its previous rounds include Adil Allana of The Allana Group, Aprameya Radhakrishna, Co-founder of TaxiForSure, and Gautam Ivayury, a serial mobile and fin tech investor.

m.Paani connects brands and companies directly to mass market consumers and offline merchants with real-time data and analytics. Started in 2014, m.Paani had successfully delivered significant top line growth to brand clients that include Vodafone India and a top 10 FMCG company.

CEO and Founder of m.Paani Akanksha Hazari said: “A brand manager from the largest FMCG company in the world recently said to me “there is no such thing as real-time data in the FMCG world.”

Akanksha is a student of Princeton University and Cambridge University and also a successful second-time entrepreneur.

CEO and Founder of Saha Fund Ankitha Vashistha said: “Saha Fund is extremely excited about working and partnering with Akanksha and m.Paani to build India’s biggest mass market loyalty and data company.” She also added saying that Akanksha has the qualities of a leading founder and entrepreneur and that she is happy being a part of the story along with IDG and Blume.

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