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The Emergence Of OTT Market In India

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OTT famously known as Over The Top has come a long way in India and there is no stopping. The technology that refers to the delivery of audio and video over the internet is growing exponentially not only in India but, across the globe as well. There is a rise in the number of people shifting their interest toward web based OTT content. With the start up boom and the availability of services online like e tailing, banking, ticketing, entertainment and so on, a large number of people across all age groups are making the best use of the internet. With the deeper penetration of smartphones, faster internet speeds, a wide range of original content people are craving for more digital videos and instant content.

The Global Video Insights Report released by Vuclip revealed as much as 55 % of viewers in India have shifted to smartphones and mobile network usage from broadband as they find it easy to watch  anywhere and everywhere. When compared to traditional broadbands, OTT comes with the latest range of fresh content, high definition quality videos and buffer free experience elevating the primary expectations of customers.

Platforms such as YouTube provides opportunities for independent content creators who can publish their personalised videos without any hassle. Broadcasters who have their own content or video platforms with a variety of publishers are driving the market such as Hotstar, BigFlix, Eros Now, Voot, Viu and so on. However, with the entry of Netflix in India, independent professional content productions are only getting intense in terms of competition.

The very famous Hotstar, was launched back in February 2015 and quickly became one of the largest video on demand platforms in India. Initially, Hotstar was one of the few platforms to provide the best TV shows, movie premieres, live sports and events from across the world. Moving onto Eros Now, it is the OTT arm of Eros International launched in the same year, as Hotstar. The platform works on building content around its parent firm’s library of Bollywood movies and original content as well. While other competitors are in the line including Viu, Voot and SonyLiv, Netflix entered the OTT market in India and is striving hard to change the game. However, to make the competition even more interesting, Netflix recently launched its first Hindi original series Sacred Games and it is receiving a massive positive response from across the globe. Hindi continues to be the most consumed language when it comes to online videos. Hence, the competition to provide with the best and entertaining content is really intensifying by the day.  According to a report, Hindi videos recorded 20,550 million views in the year 2017 in India, across all the platforms. The OTT video market in India is bustling with the competition! The market potential for online content viewing is huge. The emergence of Video on Demand (VOD) service providers brought an evolution from broadcasting to narrowcasting. As of now, viewers can choose from a diverse catalogue of video content in different genres and languages of their preference and watch it whenever and whatever they like.

In a country like India, the media and entertainment sector is rapidly growing and with the emergence of live and linear OTT, it is definitely the next big thing!

 

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Sundar Pichai To Lead Alphabet Inc As New CEO

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Sundar Pichai is all set to lead Alphabet Inc., the multinational conglomerate parent company of Google. Pichai was the Chief Executive Officer (CEO) of Google since 2015 and now, he will also lead Alphabet Inc.

On the 3rd of December, Larry Page, the co founder of Alphabet Inc., stepped down as the CEO handing over the position to Sundar Pichai. Alphabet, which emerged in 2015 as a result of restructuring of Google, currently owns more than 12 companies, including Waymo, Malta, Makani, X Development, Calico, the healthcare software company Verily and others.

Larry Page and Sergey Brin, the co founders of Google, wrote a blog post speaking about their decision of moving out of the company, instating Sundar Pichai the CEO of Alphabet.

Larry Page showed his confidence in Sundar Pichai, who has been leading Google as the CEO since 2015. Page said, “We’ve never been ones to hold on to management roles when we think there’s a better way to run the company. And Alphabet and Google no longer need two CEOs and a President. Going forward, Sundar will be the CEO of both Google and Alphabet (sic.)”

Though Larry Page and Sergey Brin resigned from their respective posts of CEO and President, they would still remain on the Board of Directors of the Company.

Born and brought up in a middle class family in Madurai, Tamil Nadu, Sundar Pichai completed his education from IIT Kharagpur and Stanford University. Later, in 2004, Pichai joined Google marking the starting point of his successful career. Sundar Pichai gained success after creating and executing the Google Chrome project, which is now the world’s most used web browser.

In the letter, Larry Page and Sergey Brin addressed Sundar Pichai praising his efforts, abilities and contribution to Google. “Sundar brings humility and a deep passion for technology to our users, partners and our employees every day,” they added.

The cofounders also mentioned Pichai worked for the growth and development of Google and Alphabet for 15 years, through the formation of Alphabet, as CEO of Google, and a member of the Alphabet Board of Directors.. They are confident Pichai would lead Google and Alphabet with great passion.

Speaking about the blog and the role, Sundar Pichai tweeted

Twitter users congratulated Sundar Pichai for becoming the CEO of Alphabet Inc. Hours after the big announcement, the shares of Alphabet Inc., rose by 0.64 % to 1,303 dollars.

From a small company in 1998 working out of a dorm room and a garage to a multinational conglomerate, the journey of Google and Alphabet has been incredible. Watch the biography of Larry Page on our YouTube Channel

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Apple’s New Launch – iPhone 11

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Apple Inc., launched its iPhone 11 lineup on September 10th 2019.  The launch happened in San Jose, where the headquarters of the Company are located.  The iPhone 11 lineup includes the iPhone 11, the iPhone 11 Pro and the iPhone 11 Pro Max.  The price of the new iPhones ranges from $ 699 to $ 1099, with the iPhone 11 being the cheapest.  During the launch, Apple also introduced other devices like the next gen Apple watch, the 7th gen iPad and the Apple Arcade.

The new iPhone 11 is an upgraded version of the iPhone XR, while the iPhone 11 Pro and Pro Max are upgrades of the iPhone XS and XS Max respectively.  The iPhone 11 is directed at the price sensitive Indian market.

During the launch, Apple’s Senior Vice President of Worldwide Marketing Phil Schiller said, “iPhone 11 Pro and iPhone 11 Pro Max are the most powerful and advanced smartphones we have ever made. They are packed with sophisticated technology that pros can count on to get their work done, and for anyone who wants the very best device made, even if they are not a pro.”

Specifications

iPhone 11

The new iPhone 11 will be available in three storage variants of 64GB, 128GB and 256GB.  The iPhone 11 will be powered by A13 Bionic, which is a new processor designed by Apple. The smartphone will have a 6.1 inch LCD screen with a resolution of 1792 X 828 pixels.  The rear camera of the iPhone 11 consists of two lenses and both have a 12 megapixel image sensor. The iPhone 11 is dust and water resistant and will be available in black, green, yellow, purple, red and white variants. 

iPhone Pro and iPhone Pro Max

The Pro and Pro Max versions are quite expensive compared to the iPhone 11.  They are priced at $ 999 and $ 1099 respectively. The smartphones will be available in three storage variants of 64GB, 256GB and 512GB.  The rear camera of both the smartphones consists of three lenses. The OLED display of iPhone Pro and Pro Max are 5.8 and 6.5 inches respectively.  Just like the iPhone 11, these models are also dust and water resistant. 

 

The iPhone 11 lineup will be released on September 20th 2019 in the United States of America and on September 27th 2019 in India.

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Jack Ma Retires From Alibaba At 55

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Jack Ma retired from Alibaba, the Company he built 20 years ago, on September 10th 2019 as its Chairman.  Ma announced last year he would retire from Alibaba in September 2019.

Jack Ma co founded Alibaba in 1999 as a B2B marketplace site, at his apartment in Hangzhou, China.  Alibaba Group Holding Limited is now one of the biggest and most valuable companies in the world. The Company owns and operates businesses in numerous sectors around the world.  With a market value of $ 420 million, Alibaba made Jack Ma one of the richest people in China, with a net worth of $ 35.6 billion. He is also considered one of the wealthiest and most powerful people in the world.

Jack Ma decided to retire from Alibaba in order to pursue educational and philanthropic work.  Daniel Zhang, who is the CEO of the Company since 2015, will step into Jack Ma’s shoes as the executive chairman of Alibaba. 

To bid farewell to Jack Ma, the Company held a four hour celebration at an Olympic sized stadium in Hangzhou with a capacity to accommodate 80,000 people.  Jack Ma, who is known for his colorful personality and performed at a Chinese music festival, did not disappoint anyone this time either.  Ma, dressed as a rockstar with a fake wig and holding an electronic guitar, gave a powerful performance in front of his employees. 

Speaking about his retirement at the event, Jack Ma said, “After tonight, I will start a new life. I do believe the world is good, there are so many opportunities and I love excitement so much, which is why I will retire early.

Even though Jack Ma retired from Alibaba as its Chairman, he will stay on the Company’s board till 2020 and will remain a lifetime partner of Alibaba Partnership. 

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