Zomato and its founder Deepinder Goyal’s reply to one Zomato user’s ridiculous demand and Zomato’s rival Uber Eats supporting Zomato’s decision after the incident has divided people on the internet. Both the Companies attracted angry reactions from some rightwinged Twitter users, with demands to boycott both the food delivery services and #BoycottZomato and #BoycottUberEats trending on Twitter.
The controversy happened after a Zomato customer took to Twitter to express his anger about getting a “non Hindu” delivery executive. He further added the Company refused to change the delivery executive delivering his food as well as refused a refund for his cancellation. Zomato responded to his tweet by stating, “Food doesn’t have a religion. It is a religion.”
Many right wing handles on Twitter backed the customer. However, Zomato and its founder’s replies to the customer’s tweet has been winning hearts on the social media platform as well.
Food doesn’t have a religion. It is a religion. https://t.co/H8P5FlAw6y
— Zomato India (@ZomatoIN) July 31, 2019
We are proud of the idea of India – and the diversity of our esteemed customers and partners. We aren’t sorry to lose any business that comes in the way of our values. 🇮🇳 https://t.co/cgSIW2ow9B
— Deepinder Goyal (@deepigoyal) July 31, 2019
Uber Eats, which is the food handling unit of Uber, came in support of its rival, Zomato, with a tweet which read, “[email protected], we stand by you (sic.)”
— Uber Eats India (@UberEats_IND) July 31, 2019
Post the incident and the support Uber Eats extended to Zomato, many people expressed their anger by sharing videos and screenshots wherein they uninstalled the food delivery apps from their phones.
Apart from Uber Eats, there has been support pouring for Zomato from people all over India, including from celebrities like former Chief Minister (CM) of Jammu and Kashmir Omar Abdullah and Bollywood actresses Swara Bhaskar, Gauhar Khan and Richa Chadda. These celebrities tweeted in support of Zomato.
Respect. I love your app. Thank you for giving me a reason to admire the company behind it. https://t.co/nohfkYsrJQ
— Omar Abdullah (@OmarAbdullah) July 31, 2019
— Swara Bhasker (@ReallySwara) July 31, 2019
Know the difference between what you eat and who serves it. #Halal food is akin to #vegetarian food — a customer choice. Rejecting a food order on the basis of who delivers it on the basis of creed, caste, gender or religion is a matter of negative social discrimination #Zomato
— Madhavan Narayanan (@madversity) July 31, 2019
ज़्यादा नफ़रत नहीं करते, acidity हो जाती है। ठंड रख, जो खाना है, खा ले! Announce क्यू करता है , Twitter पे थाली चम्मच ले के शोर ही मचता है, असल में थाली चम्मच नहीं मिलता खाना खाने के लिए दोस्त। ❤️ pic.twitter.com/x3P5VFn3l2
— TheRichaChadha (@RichaChadha) July 31, 2019
The customer whose tweets triggered the controversy deactivated his Twitter handle after the situation blew up.
What are your thoughts about the entire situation? Comment below and let us know.
Fake Amazon App Takes A Dig At Toxic Dating Culture
Dating took to the digital platform, where people could just log on to an app and look at people nearby, displayed as per the user’s preferences. The dating culture took a turn for the worse with people becoming increasingly vain and letting it affect them to the extent of them having mental breakdowns.
Content creators Suzy Shinn, Ani Acopian and Morgan Gruer came up with an idea to collaborate with an animation company, Thinko, to create a dating site which looks strangely similar to the Amazon e commerce platform.
The work is meant to be a satirical take on the increasingly toxic dating culture prevalent in society today. The site ‘sells,’ or rather auctions off people with a price tag. The people are priced differently and have love languages added into the descriptions so people can choose or buy a digital date according to their preference.
For example, a woman named Amy, aged 29, has a description which says she is “trained as barista,” “famous on TikTok,” “has a child” and “WARNING: won’t text back.”
The entire web page looks like a carbon copy of Amazon, including the checkout process and the buying options.
Clickbait ads which say “Find singles near you” are a testament to how easy it is to influence people under the guise of a date. Therefore, it came as no surprise once the site went online that it attracted criticism, horror and ridicule. Social media had multiple reactions, with people saying black people are priced less than white people in view of the Black History Month. Others took it with a pinch of salt and saw the humor behind the satire.
Regardless of the reactions it attracted, the creators managed to achieve their goal, which was to open the eyes of people to the toxic culture of online dating. Amazon Dating also makes for an interesting case study about the power of what good digital marketing can do.
Indian Origin Arvind Krishna To Take Over As IBM Chief Executive Officer
International Business Machines Corporation, more popularly known as IBM, is an American multinational company which majorly deals in information technology. One of the biggest companies in the world, IBM currently ranks 38 on the Fortune 500 list of companies.
IBM offers a portfolio of interests in cloud computing, artificial intelligence, analytics, commerce, data and the Internet of Things. The company was helmed by Virginia Rometty, the Chief Executive Officer (CEO.) Now, Arvind Krishna will take over the reins as the new CEO of IBM.
Arvind Krishna is a graduate of the prestigious Indian Institute of Technology, Kanpur (IIT-K) and has a Ph. D. in Electrical Engineering from the University of Illinois. Arvind Krishna previously worked as IBM’s Senior Vice President for Cloud and Cognitive Software.
Virginia Rometty will retire after 40 years at IBM. She was the first woman head of IBM. Virginia Rometty remarked about the appointment of Arvind Krishna and said he is the right person to lead the Company into the cloud computing era. Multiple companies like Microsoft, Amazon, Oracle and Adobe are heavily investing in cloud computing as well.
Arvind Krishna’s appointment as the CEO of IBM was welcomed by Indians as Arvind Krishna joins a unique club of Indian origin CEOs. This club includes Satya Nadella (Microsoft,) Sundar Pichai (Google and Alphabet,) Indra Nooyi (PepsiCo,) Ajay Banga (MasterCard) and Shantanu Narayen (Adobe.)
Arvind Krishna will take over as IBM’s CEO on April 6th, 2020.
Read About How Alphabet CEO Sundar Pichai here: Sundar Pichai To Lead Alphabet Inc As New CEO
The Rise Of OTT Platforms In India
OTT (Over the Top) media services which offer direct streaming services to viewers, have been gaining popularity worldwide. Some of the frontrunners of such services are Netflix and Amazon Prime, which remain popular worldwide. However, the scenario is quite different when it comes to the Indian OTT industry. According to a report released by Counterpoint Research in April 2018, the Indian streaming platform Hotstar is the most popular OTT platform in India. Hotstar is closely followed by Amazon’s Prime Video and SonyLIV, while Netflix ranks 4th.
The popularity of OTT platforms is slowly rising with the increase of local OTT platforms like ALTBalaji, Voot and SonyLIV, which are giving direct competition to foreign platforms like Prime Video and Netflix. Recently, the popular food delivery app Zomato also joined the OTT industry with the introduction of its Zomato Originals. The main reason behind so many new OTT platforms coming to the market is the increasing profits generated by such platforms in India.
The video OTT revenue in India was Rs. 2,019 crores in 2017. It is expected to reach Rs. 5,955 crores by 2022. With 500 million internet users, another number which is growing steadily at the rate of 8 percent, India has become the number one market for media and entertainment sector. It is also reported that the Indian OTT market is set to outperform the global OTT market and will likely be ranked among the top 10 by 2022.
With so many options, the competition between the various platforms has also grown. The platforms are investing in originals produced by the platform itself in order to attract audiences. The success of Netflix’s Sacred Games and Ghoul, Prime Video’s The Family Man and Hotstar’s AIB On Air and Sarabhai Vs Sarabhai proved original series are a working formula. With Indian audiences looking for good original content, the platforms are taking full advantage in order to increase their revenue.
Another factor contributing to the popularity of certain platforms is the pricing of these OTT platforms. The prices play a really important role as many local OTT platforms provide the majority of their content free of cost, while international platforms like Netflix and Prime Video have a process of monthly or annual subscription in order to let the users access their content. This is a major reason behind the popularity of local OTT platforms.
With the explosion of OTT platforms in recent years and with the availability of affordable data, the consumption of digital media has also increased. It will be interesting to see what kind of strategies these OTT platforms will follow in order to attract more audiences to their channels.
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