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Copyright Law And Digital Media,Startup Stories,Best Startups in India 2018,Digital Copyright,Digital Media Copyright Laws,Copyright Issues in Digital Media,Protect Original Content,Copyright Law Protects,Rules of Copyright Law,Digital Media Copyright


In simple terms, a copyright law is used to protect original content. Covering a wide range of categories, copyright law gives ownership rights to the person who created the work. Broadly classified, a copyright can be created in the following fields:

  •  Literary works
  •  Musical works
  •  Dramatic works
  •  Pictorial, graphic and sculptural works
  •  Motion pictures and other audiovisuals works
  •  Sound recordings
  •  Architectural works
  •  Computer Programs

When you own the copyrights to any of the works belonging to the above areas, it essentially means you have the right to distribute, sell or claim the ownership rights of the content. Furthermore, a copyright also enables you to prepare content similar to the original work in a new form, thereby claiming your rights on the content at the same time.

What does the copyright law in India entail?

According to the Indian Copyright Act, 1975, copyrights do not just protect the idea as an entity but the representation of the idea as a whole.

Under Section 14 of the Indian Copyright Act of 1975, ownership over the original product is credited to the creator and no one else. Furthermore, as per Sections 17, 29 and 52, the Copyright Act also provides the owner of the original content complete authority over the final product. Amended five times since its inception in 1975, the Copyright Act lets people use the content, when royalty is paid to the initial creator, with due recognition being given as well.

When does infringement occur and how do you prevent it?

In most environments, content that is generated for public viewing is put out into the world with the simple thought process that if this content is reused, prior permission from the original creators will be taken. However, when this does not happen, it results in copyright infringement.

When infringement like this occurs, it is important to keep in mind the rules required to protect yourself during a time like this.

  •  Identify the infringer as soon as the problem arises

The moment you realise your content is being duplicated and your content is being used without permission, bring it to the notice of the infringer immediately. Earlier, because of the absence of technology, it was harder to reach out to the person. However, the internet has made things extremely easy now. Websites like WHOIS and Internet Domain Name Search can be used to identify the perpetrator as soon as the crime happens.

  •  Contact the person once he or she has been identified

The moment you identify the person in question, contact them and ask them to take down the content. Send them a threat free and to the point email, stating that if the content isn’t removed within a stipulated time period, you will take them to court if needed. In addition, when you are sending the person the mail, make sure you have all the documentation required to prove you are the original owner of the said content.

  •  Notify the individual of your next step

Once you have notified the person and there still has not been an improvement in the situation, it is time to go the legal route. Let the person in question know you are going to send them a cease and desist, a move which legally notifies the person they have no choice but to take down the content in question.

  • Use Section 51 of the Copyright Act to claim your rights

If you have gone through these multiple steps and still are not able to get back your content from the perpetrator, it is time to use Section 51 of the Copyright Act. As per the rules of this act, the person wronged can approach a court and ask for legal action to be taken against the person in question. Usually used as a final step of sorts, this step is to ensure everything you own rightfully belongs to you and you alone.

The rules of copyright law protect the final content put out into the world. What is not protected is the discussion, the ideas and the creation of this content by other people. In the broad sense of the word, this act is essential to protect monetization rights by the owners of the content, ensuring other people do not use your creations and call it their own. Furthermore, while it is okay for things to be discussed and talked about in a public forum, it is not okay to claim ownership rights. When you realise your words, ideas, music and videos are being used by other people, raise a complaint and let the person in question know it is not acceptable to steal your work. Know your rights and run into the fire with guns blazing. Stay protected, stay safe.

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Uber Rides Are Going To Be Changed Forever In The Foreseeable Future Because Of COVID-19

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Uber Rides Are Going To Be Changed Forever In The Foreseeable Future Because Of COVID-19

The world has changed so much in just two months because of the COVID-19 pandemic which spread across the world.  The virus, which is highly infectious, currently has no vaccine and most optimistic estimates peg the chance of a vaccine being discovered,  at one year away.  So governments across the world quarantined entire countries by imposing lockdowns and not letting anyone come out of their homes.  This was done as a measure to break the chain of the spread of the COVID-19 virus.  Needless to say, this has disrupted multiple industries with airlines, travel, transportation, hospitality and the event industry bearing the brunt of it.

Swiggy and Zomato, both of which are food delivery applications, have implemented a no-contact delivery where a delivery partner will leave the package at the door and leave.  Swiggy and Zomato went further so as to certify restaurants which sanitize their kitchens regularly and show them on their app for their customers.

Ride hailing companies like Uber and Ola have not seen any business in the last two months in India and have no clarity on when the government would deem it safe for cab services to resume.  However, there can be no denying that your next Uber ride is going to be completely different to how it was before the pandemic affected countries.  Uber in particular is already making changes to how it operates by predicting consumer behaviour in light of the COVID-19 virus.

These are some of the changes Uber is going to make to their operations.

  1. Uber is making face masks mandatory for both drivers and passengers during their rides.
  2. A driver partner will not be able to log in to their account and accept rides until they upload a selfie of themselves with a face mask.  The app will detect the face mask as an object and gives access to the driver partner to accept rides.
  3. Riders must agree to sit in the rear seats and must agree to keep the windows open at all times for ventilation.
  4. Only three passengers are allowed in a single cab per ride.  It used to be four passengers before the lockdown.
  5. Both riders and drivers can cancel the trip if they do not feel safe without any penalty.  
  6. Uber would be spending $ 50 million globally to buy personal protective equipment (PPEs) for drivers including sanitisers, masks and disinfectant wipes.

Uber is just one of the companies that is trying to adapt to the changes in consumer behavior which is bound to change after the lockdowns are lifted and life returns to normalcy.  We will have to wait and watch as to how other industries adapt to these changes in the future.

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Facebook Finally Launches Messenger Rooms Which Accommodates 50 People And Unlimited Video Calls

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Facebook Finally Launches Messenger Rooms Which Accommodates 50 People And Unlimited Video Calls

The lockdown and quarantine measures implemented in multiple countries meant that people could not commute to work or go outside for social gatherings.  This scenario hugely benefited video calling and conferencing platforms and applications.  Zoom, Skype, Facetime, Google Hangouts and Houseparty have seen a phenomenal spike in daily active users.  Facebook has joined the club by finally upgrading its messenger capabilities.  

Facebook Messenger is a chatting and video calling application developed by Facebook.  Facebook is finally introducing a new feature in messenger named Messenger Rooms.  The free feature will allow Facebook and Messenger users to create group video calls of up to 50 people, contrary to the eight people limit available currently.  The Messenger Room does not require a Facebook account and works similar to the Zoom meeting rooms.  Participants can join the room by clicking on a link.

ALSO READ: Zoom Video Conferencing App Downloads Dethrone Whatsapp And TikTok In India

The rooms do not have any time limit which lets people converse indefinitely.  There are a slew of other features like augmented reality filters, normal filters, virtual masks and a feature to lock the rooms.  Facebook also announced that it is doubling WhatsApp’s video call person limit from four  to eight people as well.  However the Messenger Rooms feature is not immediately available and Facebook will roll the feature out slowly in all the regions it operates.

In a company blog post,Facebook said that 700 million accounts participate in calls everyday between Facebook and WhatsApp.  Once Facebook announced this news, shares of the video calling company Zoom fell down by 5%.

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How Social Networking App Houseparty Is Entertaining Generations During Quarantine Lockdowns 

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How Social Networking App Houseparty Is Entertaining Generations During Quarantine Lockdowns 

Humans are social creatures by nature and the lockdowns implemented in multiple countries across the globe has starved them of the social company that many people crave and Houseparty managed to fill that void by letting people socialise on its platform.  The fun app is a social networking application which lets users gather around in a virtual conference call in order to socialise.  Houseparty currently has over 10 million downloads on Google Play Store and even more on Apple Store (Apple would not divulge the exact number.)  This app went on to beat every other social networking app and sits at first place on the Apple Store in 17 countries, including Spain, Italy and the United Kingdom. According to Apptopia, which tracks the performance of apps, Houseparty is currently the third most downloaded app on the iOS app store in the United States, behind Zoom and TikTok and comes top in the United Kingdom.  As millions of people around the world are confined to their homes, the socialising app quickly became the go-to app for Gen-Z and millennials beating the likes of Skype, Zoom and Hangouts.  This is because of the in app games that users can play while catching up with each other.

Some companies have even hosted ‘virtual happy hours’ and friends are catching up for some simple dinner and drinks albeit virtually.  The app lets a maximum of 8 users to get in a single group and users can play games while video conferencing. Games include quizzes, trivia and a game similar to pictionary.

Houseparty is owned by Epic Games, the developers of the popular battle royale online multiplayer game Fortnite.  This pp largely works on social spontaneity and live conversations. For example, when a user is online, his/her friends receive a push notification that they are “in the house”, the recipient may be prompted to join.  Users can also enter friends’ conversations without their permission, unless they have specifically chosen to ‘lock’ their room by pressing the padlock button on the room screen.

Houseparty was downloaded 570,000 in January and 533,000 times in February. When it comes to revenue, Houseparty jumped from $17,000 in February to $155,000 in March, representing an enormous leap of 912 per cent in user spending according to a mobile app marketing firm Sensor Tower.

However, the social networking app found itself in the middle of unwanted publicity when questions about its security popped up with concerns for user data.  Houseparty iterated that user data was safe and not sabotaged. Houseparty believes that the bad publicity was part of a paid smear campaign to spoil its reputation and has in fact offered a bounty of 1 million dollars to anyone who can prove that it was the target of a paid commercial smear campaign.

Houseparty managed to thrive during this period when multiple countries worldwide are in an unprecedented quarantine lockdown.  This has affected businesses and corporations badly and experts have forecasted an economic depression which would follow once the threat of COVID-19 passes.  However, Houseparty is a unique app which is managing to thrive in this uncertain times 

 

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