Dating took to the digital platform, where people could just log on to an app and look at people nearby, displayed as per the user’s preferences. The dating culture took a turn for the worse with people becoming increasingly vain and letting it affect them to the extent of them having mental breakdowns.
Content creators Suzy Shinn, Ani Acopian and Morgan Gruer came up with an idea to collaborate with an animation company, Thinko, to create a dating site which looks strangely similar to the Amazon e commerce platform.
The work is meant to be a satirical take on the increasingly toxic dating culture prevalent in society today. The site ‘sells,’ or rather auctions off people with a price tag. The people are priced differently and have love languages added into the descriptions so people can choose or buy a digital date according to their preference.
For example, a woman named Amy, aged 29, has a description which says she is “trained as barista,” “famous on TikTok,” “has a child” and “WARNING: won’t text back.”
The entire web page looks like a carbon copy of Amazon, including the checkout process and the buying options.
Clickbait ads which say “Find singles near you” are a testament to how easy it is to influence people under the guise of a date. Therefore, it came as no surprise once the site went online that it attracted criticism, horror and ridicule. Social media had multiple reactions, with people saying black people are priced less than white people in view of the Black History Month. Others took it with a pinch of salt and saw the humor behind the satire.
Regardless of the reactions it attracted, the creators managed to achieve their goal, which was to open the eyes of people to the toxic culture of online dating. Amazon Dating also makes for an interesting case study about the power of what good digital marketing can do.
HCL And Nine Other Companies To Develop A Desi Alternative For Zoom And Google Meets
The Indian government suggested that Indians need to aggressively work on homegrown technologies and develop them so that they are on par with technologies developed by global giants. This push comes on the heels of the COVID-19 pandemic which forced the government to enforce a strict lockdown which has exceeded two months. The economic struggles are slowly becoming apparent as the shutdown has impacted millions of businesses across the country. In order to stabilize the economy the Prime Minister of India Mr. Narendra Modi suggested Indians should focus on locally sourced products as a first priority.
During the lockdown chances of hearing about online video calling applications like Zoom, Google Meets and Microsoft Teams are very high as a lot of businesses which went remote have used one of these softwares as part of team communications. The Indian government has identified and shortlisted ten Indian companies to develop a Made In India video conferencing solution. These companies include Zoho, HCL, PeopleLink, Aria Telecom, CyberHorizon Corp, Instrive Softlabs, PeopleLink Unified Communications Sarv Webs, Soulpage IT Solutions, Techgentsia Software Technologies and Data Ingenious.
Each of these companies would receive 5 Lakh INR to develop a prototype similar to Zoom or Google Meets. The government would then shortlist three companies out of the ten and grant them 20 Lakh INR, to develop the video conferencing platform. The government would finally select one of the three companies to provide the final build which would be used by Central and state governments as an alternative to Zoom and Google Meets.
After the third round, the government would select the best solution which will get the final contract. The contract is said to be for a period of four years. In the first year, the government is expected to pay INR 1 Crore to the selected startup while additional INR 10 Lakh would be given to the company in the next three years for operations and maintenance of the solution.
The Project was undertaken by the Ministry of Information Technology and as a part of the push to promote Indian software products. The video conferencing solution should be able to work in low bandwidth areas without any glitches.
Uber Rides Are Going To Be Changed Forever In The Foreseeable Future Because Of COVID-19
The world has changed so much in just two months because of the COVID-19 pandemic which spread across the world. The virus, which is highly infectious, currently has no vaccine and most optimistic estimates peg the chance of a vaccine being discovered, at one year away. So governments across the world quarantined entire countries by imposing lockdowns and not letting anyone come out of their homes. This was done as a measure to break the chain of the spread of the COVID-19 virus. Needless to say, this has disrupted multiple industries with airlines, travel, transportation, hospitality and the event industry bearing the brunt of it.
Swiggy and Zomato, both of which are food delivery applications, have implemented a no-contact delivery where a delivery partner will leave the package at the door and leave. Swiggy and Zomato went further so as to certify restaurants which sanitize their kitchens regularly and show them on their app for their customers.
Ride hailing companies like Uber and Ola have not seen any business in the last two months in India and have no clarity on when the government would deem it safe for cab services to resume. However, there can be no denying that your next Uber ride is going to be completely different to how it was before the pandemic affected countries. Uber in particular is already making changes to how it operates by predicting consumer behaviour in light of the COVID-19 virus.
These are some of the changes Uber is going to make to their operations.
- Uber is making face masks mandatory for both drivers and passengers during their rides.
- A driver partner will not be able to log in to their account and accept rides until they upload a selfie of themselves with a face mask. The app will detect the face mask as an object and gives access to the driver partner to accept rides.
- Riders must agree to sit in the rear seats and must agree to keep the windows open at all times for ventilation.
- Only three passengers are allowed in a single cab per ride. It used to be four passengers before the lockdown.
- Both riders and drivers can cancel the trip if they do not feel safe without any penalty.
- Uber would be spending $ 50 million globally to buy personal protective equipment (PPEs) for drivers including sanitisers, masks and disinfectant wipes.
Uber is just one of the companies that is trying to adapt to the changes in consumer behavior which is bound to change after the lockdowns are lifted and life returns to normalcy. We will have to wait and watch as to how other industries adapt to these changes in the future.
Facebook Finally Launches Messenger Rooms Which Accommodates 50 People And Unlimited Video Calls
The lockdown and quarantine measures implemented in multiple countries meant that people could not commute to work or go outside for social gatherings. This scenario hugely benefited video calling and conferencing platforms and applications. Zoom, Skype, Facetime, Google Hangouts and Houseparty have seen a phenomenal spike in daily active users. Facebook has joined the club by finally upgrading its messenger capabilities.
Facebook Messenger is a chatting and video calling application developed by Facebook. Facebook is finally introducing a new feature in messenger named Messenger Rooms. The free feature will allow Facebook and Messenger users to create group video calls of up to 50 people, contrary to the eight people limit available currently. The Messenger Room does not require a Facebook account and works similar to the Zoom meeting rooms. Participants can join the room by clicking on a link.
The rooms do not have any time limit which lets people converse indefinitely. There are a slew of other features like augmented reality filters, normal filters, virtual masks and a feature to lock the rooms. Facebook also announced that it is doubling WhatsApp’s video call person limit from four to eight people as well. However the Messenger Rooms feature is not immediately available and Facebook will roll the feature out slowly in all the regions it operates.
In a company blog post,Facebook said that 700 million accounts participate in calls everyday between Facebook and WhatsApp. Once Facebook announced this news, shares of the video calling company Zoom fell down by 5%.
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