Connect with us

News

Flipkart: From A to Finish First

Smruthi Kishore

Published

on

Flipkart From A to Finish First,Startup Stories,Startup News India,2018 Latest Business News,Flipkart Business News,Indian Ecommerce Ecosystem,Indian Online Retail Market,Global Enterprise Clients,Flipkart Indian Market,Flipkart Founder

Close to 11 years ago, when the Indian ecommerce ecosystem was still in the nascent stages, one company, with an investment of Rs. 4, 00,000 did not know it would become India’s leading ecommerce player. Launched by IIT Delhi alumnus Sachin Bansal and Binny Bansal, today, Flipkart is valued at $11.6 billion. Slowly but surely, the firm gained investors such as Tiger Global Management, Tencent Holdings and Naspers.

But, the company faced some major competition in these ten years. From Snapdeal to eBay, the Bengaluru based ecommerce firm fought tooth and nail to gain a majority of the Indian online retail market. After a long drawn out battle, last year Flipkart and India’s next ecommerce major Snapdeal almost joined hands to become one entity. However, the deal didn’t come through as the Gurgaon based startup, Snapdeal, wanted to pursue an ‘independent path.’ The silver lining of this merger was Flipkart gained one of it’s biggest shareholders after ending the merger talks with Snapdeal.  With backing from Japan’s venture firm SoftBank, US based Microsoft and eBay among other investors, Flipkart was finally prepared to take on the world. However, the company faced a bigger threat in the form of the American retail giant Amazon led by Jeff Bezos.

The Flipkart versus Amazon battle was always present from the very word go. The real war, however, started back in 2015, when both Flipkart and Amazon decided to move into the online smartphone market. At that point, Amazon lost its foothold in the Chinese market, with other ecommerce platforms figuring out they could do what Amazon was doing in a faster and cheaper way.

With that happening on the side, founder and CEO, Jeff Bezos, decided to do whatever it takes to keep their foothold strong in the Indian market. This included signing a cheque worth $ 2 billion to anyone who stood in its way! While this matter in itself was worrisome for Flipkart, the fact that Amazon was entering into the world of smartphones made things exciting.

Over the years, the Flipkart and Amazon war gave rise to a lot of exciting eyeballs, making everyone stand on edge with excitement. Flipkart wanted to be the reason Indians bought products on the Internet. Its focus on technology to solve product ecommerce for the domestic market put it in a league of its own. Even the storied Indian IT and BPO industry derived nearly 90% of its profitable revenues from global enterprise clients.

What makes the two ecommerce platforms stand neck to neck is the fact that the number of coders, as well as the technology used by both the companies. Refined to its core, this battle is a classic “homegrown pioneer vs. giant multinational” story on the grounds of  Nirma vs. Hindustan Lever, Thums Up vs. Coca Cola, or Mahindra & Mahindra vs. Toyota Motors; with technology as the mid ground. Flipkart has the scale and local footprint. Amazon has staying power and a platform it has seasoned globally for 21 years.

With SoftBank’s recent investment into Flipkart, the battle stands at an interesting level. As of 2017, the homegrown ecommerce platform raised $ 3.9 billion in two rounds of funding from SoftBank and Tencent. At such a time, even the idea of a potential investment from the biggest retail giant, USA based Walmart would give the boost it requires to beat Amazon once and for all. However, before that could happen Amazon decided to show its hand in the game as well.  The Seattle based company recently offered Flipkart a breakup fee of $ 2 billion to convince it to discuss an offer which analysts say would bring with it substantial antitrust challenges, as Flipkart and Amazon dominate the online shopping space in Asia’s third largest economy. Furthermore, Amazon is interested in buying about 51 to 55 % stake in the ecommerce platform. Whichever way the deal plays out, it is safe to say Flipkart has garnered a great deal of attraction from the international ecommerce marketplace.

Whether the deal goes through between Flipkart Amazon.com Inc., or with Walmart and Flipkart, it will be the biggest deal made by a US based company in terms of buying out another similar online platform. Regardless of how this flips, it would also be a win win situation for the Indian ecommerce company!

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Entrepreneur Stories

Paul Allen: Remembering This Tech Genius Through His Journey

Smruthi Kishore

Published

on

Tech Genius Paul Allen,Paul Allen Journey,Most Successful Tech Company Microsoft,History of Paul Allen,Paul Allen Life Journey,Co-Founder of Microsoft,Paul Allen Passed Away,Microsoft Co-Founder Expire,Bill Gates and Paul Allen Microsoft,Latest Startup News India,startup stories

When you think Microsoft, you invariably think of Bill Gates. However, how many times have you stopped to think about Paul Allen, the other man behind one of the most successful tech companies in recent history? While not many know Allen was the reason Microsoft came to be, the history of Allen’s life journey is just as enriching and exciting.

The first seeds of invention

Paul Allen and Bill Gates were friends since they were really young. Growing up, they discussed their dreams and hopes, but never thought they would ever work together as adults. When the time came for them to branch into the world of innovation, invention and creation, it was Allen who came up with the genius idea of him and Gates working together.

Their first ever venture together was way back when they were in school, in the year 1972, when Allen and Gates launched Traf o Data, a software company which analyzed and tracked traffic patterns. Although this project didn’t do as well as the two hoped, it definitely sowed the seeds of a new line of thought for both Paul Allen and Bill Gates. Both of them grew up and went to different colleges, with Allen landing up in Washington State University and Gates going to Harvard.

While Gates lasted a little longer at university, Allen dropped out after the first two years, realising college was not his cup of tea. When Allen found out Gates was looking at creating new software for computers, he suggested they work together and this is how their first successful project, BASIC, came to being. Allen also played an integral role in naming the company Micro-Soft. In fact, he was the one who suggested the name!

By the time Gates and Allen had reached the point of success that propelled Microsoft to the number one position, Allen was already looking at how to market Microsoft’s patent software. When Gates promised the world IBM would change the way personal computers functioned, it was Allen who completed the successful purchase of the software (Quick and Dirty Operating System) which changed the world!

The beginning of the end 

Three years after one of the most historically turning points in the journey of Microsoft took place, Allen left Microsoft to focus on his health. He was fighting with Hodgkin’s lymphoma for and his deteriorating health was making it difficult for him to keep with the day to day going ons of Microsoft. Three years after he left Microsoft, Allen started Vulcan, named after the Roman god of fire, making sure personal investments were in order.

Despite struggling with cancer for this long in his life, Allen loved to live life king size. From owning a magnificent yacht to owning more than one prominent sports team, Paul Allen made sure he lived a life where every moment was lived to the fullest. In October 2018, Allen announced he was diagnosed with cancer that came back after a long period of remission and nothing he was doing was really helping him get better.

With Vulcan growing into one of the largest investment firms, Allen has been able to fund several prominent places in Seattle including the city’s Museum of Pop Culture, Washington State University and University of Washington. Also known for being a lover of rock music, Allen also founded a band called The Underthinkers and wrote or co wrote EVERY single song in the 2013 album!

An inspirational man, a dreamer and creator like never before, the day the world lost this tech genius (October 15, 2018,) was a truly sad day. Forever labelled as the day the world lost a brilliant genius, recovering from Paul Allen’s death is not going to be an easy feat. Despite officially leaving Microsoft in the year 1983, Allen stayed on the board of directors till 2000 and when he passed away, he stood as the 44th wealthiest man in the world. Just like Bill Gates mourns the loss of one of his oldest and closest friends, so does the rest of the world.

Continue Reading

Latest News

All You Need To Know About Anil Kumble’s AI Enabled Power Bat

Smruthi Kishore

Published

on

Anil Kumble AI Enabled Power Bat,Microsoft AI Enabled Power Bat,Spektacom Technologies,New AI Enabled Power Bat,New Power Bat,Microsoft AI,New Technology Updates 2018,Anil Kumble Startup,Game Changer for Cricket,Sports News 2019,Startup Stories,Best Startups in India 2018,Latest Startup News India

Anil Kumble’s Spektacom Technologies, in partnership with Microsoft, has just developed a brand new Artificial Intelligence (AI) enabled Power Bat. With the ability to collect data required for every shot hit and the details displayed both to the audience and the players, the new bat is aimed at making cricket an increasingly interesting sport! The basic aim of the new Power Bat is to increase engagement between both the audience and the coaches, giving players the chance to improve their game by leaps and bounds!

A unique concept, the Power Bat has a Microsoft Azure Sphere sticker on its shoulder, whereby as soon as the batsman hits the ball, data on a wide range of parameters like speed on impact, twist on impact and quality of the shot are recorded, captured and processed. This processing and capturing is enabled with the help of a new measurement called Power Speks. The date derived from the Power Bat can be recorded during coaching and practice matches, giving the players a chance to improve their performance during the actual game.

“Our vision is to bring sports closer to fans through interesting ways of engagement using real time sports analytics. At the same time, it is important that the technologies used are seamless and do not disrupt the game or obstruct the players,” Anil Kumble said while talking about the new Power Bat. He further added, “With Microsoft, we have been able to create a secure and effective solution, and with Star India, we have a partner that can stimulate and excite fan engagement.”

Anil Kumble and Microsoft came together to redefine the way people played this much loved sport with this game changing bat! The Power Bat was revealed a couple of days ago and it is already touted to be the game changer for cricket as a sport by 2019!

Speaking about the collaboration, Anil Kumble tweeted,

The CEO of Microsoft, Satya Nadella also replied to Anil Kumble in a tweet

 

 

Continue Reading

Latest News

Google Shuts Down Google Plus

Smruthi Kishore

Published

on

Google Shuts Down Google Plus,Shutting Down Google+,Google Social Network Google+,Google Plus Shutting Down,Google+ Social Network Shut Down,Google Plus Shut Down,Google Plus Latest News,Google+ Social Site,Google Plus Data Breach,Startup Stories,Latest Startup News India

Google Plus, Google’s social networking arm, is going to be shut down moments after the company announced a major data breach happened, wherein the private information of around 500,000 users was made public over a period of three years, ranging approximately from March 2015 to March 2018. What is really surprising about this data reveal is that when the breach happened last spring, Google decided to cover up the issue, rather than address it like the mature company it was expected to be.

The glitch happened when Google allowed close to 500 external apps (438 apps, to be precise,) to obtain users’ full names, email addresses, occupations, relationship statuses, genders and ages, even for accounts which were made private. While these tools require the permission of the users for access, the information is more often than not made publicly available to these apps through third party users. Google said it could not identify the users whose data was leaked and therefore, it did not want to send out a mass memo regarding the issue.

Post the reveal of the data breach, Google said it did release an internal memo about the bug, but did not tell its users because it wanted to avoid dealing with the immediate regulations that would have been certainly imposed. Incidentally, this was when Facebook was in the spotlight for the Cambridge Analytica scam and if Google came under the radar for this, the repercussions would be massive, to say the least.

Repenting its decision to not do anything about the breach earlier, Google has finally decided to do something now. Not only is Google going to shut down Google Plus, its initiative, Project Strobe, is going to conduct a root and branch initiative of the third party developer access to Google accounts and Android data.

After this breach was brought to the public’s notice, Google has now decided to shut down Google Plus for a period of 10 months. However, people will still be able to use this networking platform for enterprise purposes and not for personal purposes. To improve the experience of the users using the G Suite, Google is going to notify customers the moment a data breach happens. Further initiatives on how Google is going to protect users’ data are going to be announced soon.

Continue Reading
Advertisement

Recent Posts