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Google io 18 – Here’s All You Need To Know

Ramya GovindRaj

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Google io 18,Startup Stories,Startup News India,2018 Technology News,Google I/O 2018,Google I/O 2018 Keynote,Google CEO Sundar Pichai,Microsoft Build 2018,Google I/O Developers Conference,Google io 2018 Highlights,Google Developers Conference

This year saw the clash of two major tech companies led by Indians for grabbing the spotlight with their unique features, latest additions and in some cases, a completely rebranded focus. Microsoft Build 2018, which kicked off on 7the May, was still going on when Google launched its own annual Google I/O developers conference.

Technology giant Google just wrapped up the first day session of its annual developers conference, Google io 2018. The keynote address, although short, had some major announcements including the upgrades to its Assistant, Artificial Intelligence (AI) and machine learning. Chief Executive Officer of Google, Sundar Pichai started the conference by laying out the overall direction the company would be taking post the conference. Pichai spoke about the biggest controversies the company faced last year, namely the placement of cheese in the burger emoji and the floating foam in the beer emoji. Over 7000 people present there and millions watching online finally realised why Google is so serious about its emoticons.

Since their io last year, the company made a lot of progress in terms of AI and Machine Learning (ML.) This year’s platform concentrated on software over hardware as well as in showcasing the integration of AI and ML in the day to day life. Here are the highlights from the Google io 2018 developers conference.

Core Mission – According to Pichai, the core mission of the company this year will be to make information more useful accessible and beneficial. This includes taking into consideration the expectations of technology in the different parts of the world and the opportunities available.

Google AI – The company is empowering industries around the world by integrating AI into various technologies. These machine learning systems offer deeper analysis and newer insights as compared to regular technologies.

GBoard With Morse Code – In an attempt to make language and speaking easier and more accessible to people all around the world, Google introduced a new feature to its GBoard. The GBoard with Morse Code feature allows people with disability to use the application freely, thereby communicating easily.

Gmail – After completely redesigning the Google email system, Gmail, the tech giant added a new feature called Autocompose to the email system. Using ML, users will now get predictive phrases while typing an email and autocomplete sentences. From addresses to content, the ML system analyses the previous text to predict the next sentence.

Google Photos – Over 5 billion photos are viewed every day by users. Making the app more user friendly, Google added a new feature called App Actions to the photos app which suggests smart actions. The AI system can perform actions like sharing the images with people in the photos and editing images to make them look better with just one click. Adding to that, Google photos can also convert documents to PDF format.

Tensor Processing Units – Special purpose machine learning chips, the Tensor Processing Units, drive the AL and ML systems and product improvements in the company. These chips are now also available to Google’s Cloud partners as well. The company launched the next version of these units, TPU 3.0 during the conference which uses liquid cooling systems as they are 8x times more powerful.

Google Assistant – Trying to make the Google Assistant sound more human, the tech giant stitched together the voice of a real person code named Holly. In order to get the accents and language right for users all over the world, Google also brought in American singer John Legend. His voice as the Assistant will be released later this year. The Assistant is currently available in over 500 million devices. The Assistant will also be able to support 30 languages in 80 countries by the end of this year. Apart from that, users will not have to use the command ‘Hey Google’ or ‘OK Google’ every time they interact with the Assistant. Users can use the command, in the beginning, ask multiple questions within the same request.

Google Research – The tech firm is rebranding its Google Research division to Google AI with an increased focus on computer vision, natural language processing, and neural networks.

Android P – Although the Android P preview was released in March, Google finally revealed the official update of Android P along with some new features. AI is a huge part of the operating system such as AI driven auto brightness, Adaptive Brightness. The new operating system also incorporates new system navigation for multitasking and one handed use, using gestures and vertical controls.
Google News – In a revamped version of Google news, the tech firm will leverage AI to “allow users to keep up with the news they care about, understand the full story, and enjoy and support the publishers they trust.” The new AI powered Google News is also redesigned and will leverage elements found in Google’s digital magazine app, Newsstand and YouTube.
Google Duplex – The new feature, Google Duplex, is powered by the Google Assistant and can make robocalls for everyday tasks like scheduling a hair appointment or making a restaurant reservation. Integrated with AI and ML, Duplex can carry a conversation like a human and adapt to the conversation.
Google Digital WellBeing – In a world where people are addicted to their devices, Google aims to bring a balance to the phone experience in Android P. For this purpose, the company has launched four new features namely Dashboard, App Timer, Do No Disturb, and Wind Down to help users use their phones in a much healthier manner.
  • Dashboard: The Dashboard shows users how often they have been using particular apps.
  • App Timer: The App Timer allows users to set an amount of time to use a certain app and turns the icon grey once the time is up.
  • Do Not Disturb Mode: Much like the current Do Not Disturb feature, this new application ensures users get no visual or sound alerts.
  • Wind Down: The Wind Down feature helps users put down their phones,  setting the whole screen to grayscale.
These are some of the major highlights from the first day of the Google Developers Conference. What was your favorite feature? Let us know in the comments below!

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Copyright Law And Digital Media

Smruthi Kishore

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Copyright Law And Digital Media,Startup Stories,Best Startups in India 2018,Digital Copyright,Digital Media Copyright Laws,Copyright Issues in Digital Media,Protect Original Content,Copyright Law Protects,Rules of Copyright Law,Digital Media Copyright

In simple terms, a copyright law is used to protect original content. Covering a wide range of categories, copyright law gives ownership rights to the person who created the work. Broadly classified, a copyright can be created in the following fields:

  •  Literary works
  •  Musical works
  •  Dramatic works
  •  Pictorial, graphic and sculptural works
  •  Motion pictures and other audiovisuals works
  •  Sound recordings
  •  Architectural works
  •  Computer Programs

When you own the copyrights to any of the works belonging to the above areas, it essentially means you have the right to distribute, sell or claim the ownership rights of the content. Furthermore, a copyright also enables you to prepare content similar to the original work in a new form, thereby claiming your rights on the content at the same time.

What does the copyright law in India entail?

According to the Indian Copyright Act, 1975, copyrights do not just protect the idea as an entity but the representation of the idea as a whole.

Under Section 14 of the Indian Copyright Act of 1975, ownership over the original product is credited to the creator and no one else. Furthermore, as per Sections 17, 29 and 52, the Copyright Act also provides the owner of the original content complete authority over the final product. Amended five times since its inception in 1975, the Copyright Act lets people use the content, when royalty is paid to the initial creator, with due recognition being given as well.

When does infringement occur and how do you prevent it?

In most environments, content that is generated for public viewing is put out into the world with the simple thought process that if this content is reused, prior permission from the original creators will be taken. However, when this does not happen, it results in copyright infringement.

When infringement like this occurs, it is important to keep in mind the rules required to protect yourself during a time like this.

  •  Identify the infringer as soon as the problem arises

The moment you realise your content is being duplicated and your content is being used without permission, bring it to the notice of the infringer immediately. Earlier, because of the absence of technology, it was harder to reach out to the person. However, the internet has made things extremely easy now. Websites like WHOIS and Internet Domain Name Search can be used to identify the perpetrator as soon as the crime happens.

  •  Contact the person once he or she has been identified

The moment you identify the person in question, contact them and ask them to take down the content. Send them a threat free and to the point email, stating that if the content isn’t removed within a stipulated time period, you will take them to court if needed. In addition, when you are sending the person the mail, make sure you have all the documentation required to prove you are the original owner of the said content.

  •  Notify the individual of your next step

Once you have notified the person and there still has not been an improvement in the situation, it is time to go the legal route. Let the person in question know you are going to send them a cease and desist, a move which legally notifies the person they have no choice but to take down the content in question.

  • Use Section 51 of the Copyright Act to claim your rights

If you have gone through these multiple steps and still are not able to get back your content from the perpetrator, it is time to use Section 51 of the Copyright Act. As per the rules of this act, the person wronged can approach a court and ask for legal action to be taken against the person in question. Usually used as a final step of sorts, this step is to ensure everything you own rightfully belongs to you and you alone.

The rules of copyright law protect the final content put out into the world. What is not protected is the discussion, the ideas and the creation of this content by other people. In the broad sense of the word, this act is essential to protect monetization rights by the owners of the content, ensuring other people do not use your creations and call it their own. Furthermore, while it is okay for things to be discussed and talked about in a public forum, it is not okay to claim ownership rights. When you realise your words, ideas, music and videos are being used by other people, raise a complaint and let the person in question know it is not acceptable to steal your work. Know your rights and run into the fire with guns blazing. Stay protected, stay safe.

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Digital Marketing Taking Over Traditional Marketing

Smruthi Kishore

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Digital Marketing Vs Traditional Marketing,Benefits of Digital Marketing,Modern Marketing,Best Motivational Stories 2018,Best Startups in India 2018,Latest Startup News India,startup stories,Digital Vs Traditional Marketing,Benefits of Traditional Marketing,Online Platforms for Promotions

The definition of the term digital marketing keeps evolving with the growth of technology through the years. Simply put, digital marketing is advertising through technology and not through the traditional forms (through print advertisements and billboards, for example.)

The rise in marketing through the years 

Marketing in both traditional and digital forms is an unavoidable practice for new and established businesses. While the preferences have been debated for a long time now, there are several benefits to both the forms of advertising. There are several new advancements in the field of technology, with everything impacting our lives in a way that is both positive and uplifting.

When marketing initially came to be, it was looked at as advertising in the very basic sense of the word. From promoting your product, service or brand through billboards, print advertisements or the Yellow Pages, marketing has come a long way. One of the major reasons people looked for a change in the kind of marketing tactics was because the traditional methods of marketing were stagnating to a point of no possible future.

What is the preferred form of advertising?

With the advent of new technologies and creations, people started shifting to using online platforms for promotions. One of the major advantages of digital marketing over traditional forms is that it helps in getting not just a certain kind of audience through, but also the kind of audience you know will keep coming back on a regular basis. Furthermore, one of the major reasons traditional marketing stopped doing well is that promoters could not track the growth of their business and identify where the traffic was coming in from. For example, even though radio ads and paper ads helped in keeping track the location and information, it did not help in figuring out where the revenue was coming from.

Digital marketing paved the path for a new form of advertising, giving rise to multiple areas of promotion including places like social media, YouTube and LinkedIn. Not only did this surge help businesses grow, it also created a system that helped in tracking the amount spent. The debate between digital marketing and traditional marketing is long, tired and tested. Why is one better from the other? Is digital marketing really the way to a bright future in marketing and advertising? Comment and tell us your thoughts!

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Paul Allen: Remembering This Tech Genius Through His Journey

Smruthi Kishore

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Tech Genius Paul Allen,Paul Allen Journey,Most Successful Tech Company Microsoft,History of Paul Allen,Paul Allen Life Journey,Co-Founder of Microsoft,Paul Allen Passed Away,Microsoft Co-Founder Expire,Bill Gates and Paul Allen Microsoft,Latest Startup News India,startup stories

When you think Microsoft, you invariably think of Bill Gates. However, how many times have you stopped to think about Paul Allen, the other man behind one of the most successful tech companies in recent history? While not many know Allen was the reason Microsoft came to be, the history of Allen’s life journey is just as enriching and exciting.

The first seeds of invention

Paul Allen and Bill Gates were friends since they were really young. Growing up, they discussed their dreams and hopes, but never thought they would ever work together as adults. When the time came for them to branch into the world of innovation, invention and creation, it was Allen who came up with the genius idea of him and Gates working together.

Their first ever venture together was way back when they were in school, in the year 1972, when Allen and Gates launched Traf o Data, a software company which analyzed and tracked traffic patterns. Although this project didn’t do as well as the two hoped, it definitely sowed the seeds of a new line of thought for both Paul Allen and Bill Gates. Both of them grew up and went to different colleges, with Allen landing up in Washington State University and Gates going to Harvard.

While Gates lasted a little longer at university, Allen dropped out after the first two years, realising college was not his cup of tea. When Allen found out Gates was looking at creating new software for computers, he suggested they work together and this is how their first successful project, BASIC, came to being. Allen also played an integral role in naming the company Micro-Soft. In fact, he was the one who suggested the name!

By the time Gates and Allen had reached the point of success that propelled Microsoft to the number one position, Allen was already looking at how to market Microsoft’s patent software. When Gates promised the world IBM would change the way personal computers functioned, it was Allen who completed the successful purchase of the software (Quick and Dirty Operating System) which changed the world!

The beginning of the end 

Three years after one of the most historically turning points in the journey of Microsoft took place, Allen left Microsoft to focus on his health. He was fighting with Hodgkin’s lymphoma for and his deteriorating health was making it difficult for him to keep with the day to day going ons of Microsoft. Three years after he left Microsoft, Allen started Vulcan, named after the Roman god of fire, making sure personal investments were in order.

Despite struggling with cancer for this long in his life, Allen loved to live life king size. From owning a magnificent yacht to owning more than one prominent sports team, Paul Allen made sure he lived a life where every moment was lived to the fullest. In October 2018, Allen announced he was diagnosed with cancer that came back after a long period of remission and nothing he was doing was really helping him get better.

With Vulcan growing into one of the largest investment firms, Allen has been able to fund several prominent places in Seattle including the city’s Museum of Pop Culture, Washington State University and University of Washington. Also known for being a lover of rock music, Allen also founded a band called The Underthinkers and wrote or co wrote EVERY single song in the 2013 album!

An inspirational man, a dreamer and creator like never before, the day the world lost this tech genius (October 15, 2018,) was a truly sad day. Forever labelled as the day the world lost a brilliant genius, recovering from Paul Allen’s death is not going to be an easy feat. Despite officially leaving Microsoft in the year 1983, Allen stayed on the board of directors till 2000 and when he passed away, he stood as the 44th wealthiest man in the world. Just like Bill Gates mourns the loss of one of his oldest and closest friends, so does the rest of the world.

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