In the near future, there is going to be a small change in your Facebook Live. Yes, the live videos will now be interrupted with ads.
The social media giant Facebook has this update done in order to make greater revenues than its existing one.
According to the reports of ReCode on Thursday, Facebook will soon start promoting ads in the middle of the publisher’s video same as that of commercial ads on Television.
This new update was tested with a small group of US publishers. The revenue generated from these ads in the middle of these videos will be split between the publishers and Facebook and their shares will be 55% and 45% respectively.
With this change, the creators or the publishers can change their way of making videos more and more interesting, so that they can keep their viewers engaged to their videos and sit through the ads while attracting more producers to Facebook.
According to the company’s policy, publishers need to be live for at least 5 minutes for an ad to pop up. And that live stream must have 300 concurrent viewers. The ad will last for 20 seconds. And the ads must be at least two minutes apart.
Well, seems like this is indeed good news for the publishers.
Copyright Law And Digital Media
In simple terms, a copyright law is used to protect original content. Covering a wide range of categories, copyright law gives ownership rights to the person who created the work. Broadly classified, a copyright can be created in the following fields:
- Literary works
- Musical works
- Dramatic works
- Pictorial, graphic and sculptural works
- Motion pictures and other audiovisuals works
- Sound recordings
- Architectural works
- Computer Programs
When you own the copyrights to any of the works belonging to the above areas, it essentially means you have the right to distribute, sell or claim the ownership rights of the content. Furthermore, a copyright also enables you to prepare content similar to the original work in a new form, thereby claiming your rights on the content at the same time.
What does the copyright law in India entail?
According to the Indian Copyright Act, 1975, copyrights do not just protect the idea as an entity but the representation of the idea as a whole.
Under Section 14 of the Indian Copyright Act of 1975, ownership over the original product is credited to the creator and no one else. Furthermore, as per Sections 17, 29 and 52, the Copyright Act also provides the owner of the original content complete authority over the final product. Amended five times since its inception in 1975, the Copyright Act lets people use the content, when royalty is paid to the initial creator, with due recognition being given as well.
When does infringement occur and how do you prevent it?
In most environments, content that is generated for public viewing is put out into the world with the simple thought process that if this content is reused, prior permission from the original creators will be taken. However, when this does not happen, it results in copyright infringement.
When infringement like this occurs, it is important to keep in mind the rules required to protect yourself during a time like this.
- Identify the infringer as soon as the problem arises
The moment you realise your content is being duplicated and your content is being used without permission, bring it to the notice of the infringer immediately. Earlier, because of the absence of technology, it was harder to reach out to the person. However, the internet has made things extremely easy now. Websites like WHOIS and Internet Domain Name Search can be used to identify the perpetrator as soon as the crime happens.
- Contact the person once he or she has been identified
The moment you identify the person in question, contact them and ask them to take down the content. Send them a threat free and to the point email, stating that if the content isn’t removed within a stipulated time period, you will take them to court if needed. In addition, when you are sending the person the mail, make sure you have all the documentation required to prove you are the original owner of the said content.
- Notify the individual of your next step
Once you have notified the person and there still has not been an improvement in the situation, it is time to go the legal route. Let the person in question know you are going to send them a cease and desist, a move which legally notifies the person they have no choice but to take down the content in question.
- Use Section 51 of the Copyright Act to claim your rights
If you have gone through these multiple steps and still are not able to get back your content from the perpetrator, it is time to use Section 51 of the Copyright Act. As per the rules of this act, the person wronged can approach a court and ask for legal action to be taken against the person in question. Usually used as a final step of sorts, this step is to ensure everything you own rightfully belongs to you and you alone.
The rules of copyright law protect the final content put out into the world. What is not protected is the discussion, the ideas and the creation of this content by other people. In the broad sense of the word, this act is essential to protect monetization rights by the owners of the content, ensuring other people do not use your creations and call it their own. Furthermore, while it is okay for things to be discussed and talked about in a public forum, it is not okay to claim ownership rights. When you realise your words, ideas, music and videos are being used by other people, raise a complaint and let the person in question know it is not acceptable to steal your work. Know your rights and run into the fire with guns blazing. Stay protected, stay safe.
Digital Marketing Taking Over Traditional Marketing
The definition of the term digital marketing keeps evolving with the growth of technology through the years. Simply put, digital marketing is advertising through technology and not through the traditional forms (through print advertisements and billboards, for example.)
The rise in marketing through the years
Marketing in both traditional and digital forms is an unavoidable practice for new and established businesses. While the preferences have been debated for a long time now, there are several benefits to both the forms of advertising. There are several new advancements in the field of technology, with everything impacting our lives in a way that is both positive and uplifting.
When marketing initially came to be, it was looked at as advertising in the very basic sense of the word. From promoting your product, service or brand through billboards, print advertisements or the Yellow Pages, marketing has come a long way. One of the major reasons people looked for a change in the kind of marketing tactics was because the traditional methods of marketing were stagnating to a point of no possible future.
What is the preferred form of advertising?
With the advent of new technologies and creations, people started shifting to using online platforms for promotions. One of the major advantages of digital marketing over traditional forms is that it helps in getting not just a certain kind of audience through, but also the kind of audience you know will keep coming back on a regular basis. Furthermore, one of the major reasons traditional marketing stopped doing well is that promoters could not track the growth of their business and identify where the traffic was coming in from. For example, even though radio ads and paper ads helped in keeping track the location and information, it did not help in figuring out where the revenue was coming from.
Digital marketing paved the path for a new form of advertising, giving rise to multiple areas of promotion including places like social media, YouTube and LinkedIn. Not only did this surge help businesses grow, it also created a system that helped in tracking the amount spent. The debate between digital marketing and traditional marketing is long, tired and tested. Why is one better from the other? Is digital marketing really the way to a bright future in marketing and advertising? Comment and tell us your thoughts!
All You Need To Know About Anil Kumble’s AI Enabled Power Bat
Anil Kumble’s Spektacom Technologies, in partnership with Microsoft, has just developed a brand new Artificial Intelligence (AI) enabled Power Bat. With the ability to collect data required for every shot hit and the details displayed both to the audience and the players, the new bat is aimed at making cricket an increasingly interesting sport! The basic aim of the new Power Bat is to increase engagement between both the audience and the coaches, giving players the chance to improve their game by leaps and bounds!
— Microsoft India (@MicrosoftIndia) October 11, 2018
A unique concept, the Power Bat has a Microsoft Azure Sphere sticker on its shoulder, whereby as soon as the batsman hits the ball, data on a wide range of parameters like speed on impact, twist on impact and quality of the shot are recorded, captured and processed. This processing and capturing is enabled with the help of a new measurement called Power Speks. The date derived from the Power Bat can be recorded during coaching and practice matches, giving the players a chance to improve their performance during the actual game.
“Our vision is to bring sports closer to fans through interesting ways of engagement using real time sports analytics. At the same time, it is important that the technologies used are seamless and do not disrupt the game or obstruct the players,” Anil Kumble said while talking about the new Power Bat. He further added, “With Microsoft, we have been able to create a secure and effective solution, and with Star India, we have a partner that can stimulate and excite fan engagement.”
Anil Kumble and Microsoft came together to redefine the way people played this much loved sport with this game changing bat! The Power Bat was revealed a couple of days ago and it is already touted to be the game changer for cricket as a sport by 2019!
Speaking about the collaboration, Anil Kumble tweeted,
— Anil Kumble (@anilkumble1074) October 11, 2018
The CEO of Microsoft, Satya Nadella also replied to Anil Kumble in a tweet
Bringing the power of Azure, AI and Azure Sphere to cricket, transforming how the game is played, coached and watched. https://t.co/uZOl0uS3sI
— Satya Nadella (@satyanadella) October 14, 2018
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