With almost a billion active users, Instagram has become the world’s most popular social media platform. Instagram first started as a simple platform which allowed people to share photos, but over the years, it has grown to become one among the most popular apps in the world. To cope with the ever increasing popularity, Instagram is constantly changing, adding new features, removing some old features and switching up their algorithm. With every update the app has something new to offer to its users.
At this year’s F8 Conference, Instagram made announcements for some major changes it is going to bring to the app. Here is a list of a few of them:
1) Instagram Stories camera
The first new Instagram feature is a refurbished camera with a new camera mode called “Create.”
The new camera will feature a mode switcher which will make it easier to find all the creative tools. In the Camera mode, you can swipe right to access all the different shooting modes like Boomerang, Rewind and Superzoom. When you swipe left, you can access all the creative tools like stickers and GIFs.
2) Hidden like count
Instagram announced it is testing a new feature which will hide the number of likes on your photos.
According to Adam Mosseri, Head of Instagram, this new feature can take away the pressure people feel to get more likes on their posts. With the test, Instagram plans to remove the total number of likes from photos and videos which show up on your page. It will only show a call out of the people who have liked the photo but not the exact number of likes. However, on demand, the owner of the photo or video will be able to see the total number of likes.
3) Users can now buy products from their favourite Instagram influencers
Influencers are a huge part of Instagram and they can drive massive sales for brands.
The new Instagram update will let creators tag the products they are wearing or using on Instagram. This link will directly take users to the product page for instant checkout.
This new Instagram feature could be a big game changer for brands working with influencers.
4) All new creator profiles
Just like business profiles, influencers will now be able to switch to creator profiles.
This feature will give them access to some exclusive features and in depth analysis. They will also be able to access Instagram Creator Studio from desktop, which will have a wide range of analytics metrics.
5) Donation sticker for Instagram stories
With this new Donation sticker, it is much easier to raise money for non profit purposes from within the app.
Simply open the camera, take a photo and select the Donation sticker.
You can then customize and select the cause you support and upload the story. Hundred percent of the money you raise will go to the causes you support.
6) Force posts from influencers into your feed
Instagram is now going to show posts from influencers in your feed even if you do not follow them.
Typically, Instagram shows posts from people you follow in your feed along with some ads. However, this is going to change with the next Instagram update. Apparently, influencers can pay to promote their branded content and they will appear in your feed. Instagram confirmed, these paid posts will appear in your feed and your stories in the coming weeks.
This year, Instagram has brought some great features our way and at the F8 Conference, Instagram also mentioned it is testing some features like “Away Mode” and “Nudge.”
While these updates might be extremely beneficial for influencers and businesses, we will have to wait and see how these updates will be received by the regular Instagram users.
Top Technology Skills In Demand
In today’s world, change is the only constant. Technology is now evolving at such a rapid speed, a technology which was in demand a few months ago may be replaced with a new one even before you realise it. The only way you can succeed in this ever changing world of technology is by learning constantly. So, if you are a student looking for a tech job or an aspiring tech entrepreneur, here is a list of tech skills you must learn to stay alive in the market.
1) Machine learning
Machine learning is an internal part of AI. Machine learning provides the system with the ability to learn and improve from experience without being programmed constantly. A platform like Netflix uses machine learning to provide recommendations to its users.
Considering its advantages, machine learning is now being incorporated into a variety of sectors and there is a huge demand for skilled professionals. Within machine learning, we also have subskills like neural networks, natural language processing and deep learning. Each of these subskills, provides opportunity for specializations.
With this skill, you can get hired at top tech companies as an AI architect with an average salary of $ 150,000.
2) Cloud computing
Cloud computing is a term which includes delivery of a variety of services through the internet including data storage, databases, servers, etc., without actual management by the user.
Cloud computing jobs are only increasing because more and more companies are making the transition from classical servers to cloud servers and the pay cheque for skilled professionals is only getting fatter by the day.
3) Digital marketing
In simple terms, digital marketing is the science of marketing products and services using various digital media.
Employers are looking for people with digital marketing skills so as to improve their company’s online presence which, in turn, can attract a lot of customers. Digital marketing can be a useful skill to learn if you are job seeker.
On the other hand, this skill can also help you if you are aspiring to start your own business. You can use Search Engine Optimisation (SEO) skills to market your own company.
4) Internet of Things
Internet of things (IoT) is basically an interconnection of physical objects which are accessible through the internet. A smart home is a real life example of internet of things. Apps like Fitbit and Lyft also use IoT.
With so much of scope, IoT is the future. Skilled professionals with an understanding of IoT can get highly paid jobs, develop their own applications or start their own businesses. This is a must learn skill for tech savvies.
5) Augmented reality and Virtual reality
AR and VR are two technologies capable of changing the way you look at the world. Augmented reality creates an enhanced version of the reality using technology, whereas virtual reality uses computer technology to create a simulated environment for the user. The popular game Pokémon Go is an example of augmented reality.
AR and VR find applications in various fields, including gaming, entertainment, education and marketing. Learning these skills can be extremely useful if you are looking to start a business or develop your own games.
Though there are several emerging technologies, these 5 technologies have a sustainable future and can provide a secure career path.
Comment and let us know if you think any other technologies can be added to this list.
Startups Which Should Have Succeeded But Failed
Ideas are like magic. Either they work or they just fizzle out and die. The same concept works with startups as well. While some startups with supremely crazy ideas boom and leave you wondering about how that happened, others which should have succeeded, failed miserably. Today, instead of looking at the successful startups, here is taking a look at the ones which should have succeeded, but didn’t:
Touted to be one of the first social media websites in the World, Friendster failed to take off as well as Facebook. Founded in the year 2002, Friendster hit the ground running with $ 50 million as funding. The site was so popular, even Google wanted to buy the site for a whopping $ 30 million. However, Friendster got too confident and decided to reject Google’s offer, a move which is still considered as one of the biggest mistakes made by a startup. While the idea of connecting with friends and talking to people on a common platform was considered a novel and bright idea, Friendster failed because it refused to move with the trends. By not letting users share news, the site slowly started becoming irrelevant as people started growing bored of the simple tools. What also went against Friendster was, it was profile based and did not let you do things unless you went directly to a person’s profile. If Friendster had stuck to the trends and gone with the flow, it wouldn’t have fizzled out and disappeared so quickly. Oh well, at least other social media platforms are learning from Friendster’s mistakes!
Founded in the year 1998 by two childhood friends, GovWorks had all the right intentions, but was not worked on in the right way. Designed both to help the government keep track of its clients, and for the citizens to perform tasks like pay tickets online, apply for jobs and look for information regarding to the city in which they were, the startup grew from having just 8 employees in the beginning to 250 employees by 2000. However, because of major rifts between the two founding partners, the startup refused to take off. Furthermore, because of the founders’ inability to fix the constantly growing bugs, they had no option but to sell GovWorks in 2001. The lesson here? If you are mixing your professional and personal life, make sure you have a plan of action to not let things go bad.
Before the likes of BigBasket and other grocery delivery platforms became popular, WebVan started toying with this idea in the year 1999. Founded by Louis Borders during the dot com boom, the startup promised to deliver groceries to customers within a 30 minute time frame. Louis Borders and CEO George Shaheen believed in the online system so much, they jumped into the business with guns blazing. Despite buying warehouses full of produce, trucks to deliver the products and expensive computers to simplify the delivery process, the startup refused to make a mark. With people refusing to buy into the idea of ordering groceries online and because of the lack of internet everywhere, the owners had no option but to shut up shop in the year 2001. If they had waited for a few years later, they would have made quite a mark now!
4. Pay By Touch
While Paytm is perhaps one of the most used apps for online payment, it wasn’t the first startup of its kind. Founded in the year 2002, Pay By Touch allowed users to make online payments with the swipe of a finger on a biometric sensor. Innovative and one of the first startups of its kind, Pay By Touch rose quickly and even raised $ 340 million! However, despite doing extremely well, the Company started failing because CEO John P. Rogers was accused of domestic abuse and possession of drugs, amongst other charges. With so much bad press, the Company stopped doing well and in 2007, it had to be shut down.
Founded in 1995, WebTV was supposed to be a combination of the World Wide Web and television. Coming in the size of a VCR which promised to bring affordable internet to the living room without using a PC, WebTV grew so big, MSN bought it and renamed it as MSN TV in the year 1997. However, because of the lack of availability of broadband and the steep price of the device, the idea slowly started to die. While WebTV didn’t take off when it launched, companies like Xbox 360 and DVRs are using a similar principle now.
While each of these startups thought their ideas could work if done right, they all failed because they just couldn’t make it across the troubled waters. If you think we missed out on other startups like these, comment and let us know!
Apple iOS 13 Announced – Everything To Know
Apple iOS 13 for iPhones and iPads is now official and it is all your dreams come true.
After the success of iOS 12.3.1, Apple announced the launch of the most awaited iOS 13 at the Worldwide Developers Conference (WWDC) on 3rd June. The newest iOS version will have the much awaited Dark Mode, redesigned Reminders and Messages apps and some general performance improvements. Here are some features to which you can look forward in iOS 13:
1) Dark Mode
iPhone has a beautiful new look with Dark Mode, a new dark colour scheme which works system wide. This feature can be accessed from the control center and when enabled, the background of the phone will turn black for a better viewing experience. At the WWDC, Apple showed how the Dark Mode will work for apps like Photos, Notes and Apple Music.
2) Revamped Photos
Apple has made browsing through Photos easier. The entire library will be curated in a way to highlight only the best pictures. It is redesigned to showcase important events in the past month or week or day. According to Apple, photos and videos will be intelligently organised to let us relive our best moments.
3) Photo editing made easy
Apple has also made editing photos simpler with new tools which are easy to apply. Portrait lighting adjustments can now be made in the Camera app. With iOS 13, most of the photo editing tools are now available for videos as well, which will enable us to crop, rotate or apply filters to videos.
3) Easy sign in with Apple ID
Apple is now introducing a new way of signing into apps and websites. Instead of filling out lengthy forms, Apple users can now use their Apple ID to authenticate and Apple vouches to protect their privacy with a unique random pin. With this feature, users can also authenticate using Face ID or Touch ID for an added layer of security.
4) Redesigned Health App
The Health app has also been redesigned in the upcoming iOS 13. The homepage will feature data about the user’s daily activities. Another highlight is the Hearing Health feature which will help the user understand how loud they play music through headphones. The Health app can now track menstrual cycle as well.
With iOS 13, messages can automatically share a user’s name and photo or a custom made animoji or memoji to easily identify the person in the message thread.
6) All new Maps
Apple Maps has also been redesigned with a feature which allows users to set locations they frequently visit as Home, Work, etc., and quickly navigate through them. Common places visited by a user can all be grouped.
7) New look for Reminders
The Reminders app also will now have a new look and Apple makes it easy to create and set reminders. There will also be more innovative ways to keep track of the reminders. It is also possible to tag someone in a reminder as Reminders will be deeply integrated with Messages. The reminder will pop up every time you message the person.
Apple is also planning to make certain changes to Siri, HomePod, Notes and CarPlay. Along with this, Apple is also working on some general performance improvements. Apple also announced, the operating system for iPads will now be called iPad OS.
It will be interesting to see how all these features will improve the overall performance of the phone and whether they will be worth the upgrade.
Comment below and let us know, for which of these features are you excited.
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