Micro apps have become the wave of the future as many people have been exposed to it at least once and much of the world uses it. There is no doubt that the apps market is already a fast-growing platform. And there are strong statistics to prove this too.
A recent analysis showed that the average smartphone owner spends 2.8 hours per day interacting with the apps. And also that 8 out of 10 users use a maximum of 3 apps on an everyday basis.
Now, it is the right time to know about what a micro – app is all about. Well, there are chances that you have already interacted with this one. Think of Facebook Messenger. Yes, this is a micro app. It just does one simple thing, that is, it allows one to chat live with other Facebook users.
A micro-app is specifically designed to perform a single function allowing the users to solve a precise problem or satisfy a specific need.
Micro apps are built in HTML, can be accessed from a desktop computer through a browser and can be easily integrated into a mobile platform. In simple words, Micro apps were created to be used within a system and can’t be used without being integrated into another system.
For instance, take a weather forecast app, this is also a kind of micro app which provides highly focused, task-based functionality that lets users get in, interact and get out with maximum efficiency.
Currently, many of the companies are thinking about various strategies for building their apps. Micro apps are considered as the next natural step to retain their customers.
The primary reason behind considering these micro apps is because users actually wanted a simple “In and Out” experience. Most of the users do not want to browse for apps like they would do for a website. And this is the reason why mobile apps tend to fail as they have various menus, sections etc., and the users lose their valuable time.
All these issues can be resolved by a simple micro app that allows the user to do what exactly they need to do without any hassle. It can also be customized by integrating both in mobiles, tablets or even in user’s computers.
These innovative technologies are what are needed in this platform and constantly rethinking about building new strategies will expand their reach to customers.