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Learn How To Mobilize Your Business With A Single App

Smruthi Kishore

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Learn How To Mobilize Your Business With A Single App

The adoption of mobile devices is growing at a rapid pace. Studies reveal that there will be an increase in mobile users and the numbers reach a whopping 2.52 billion by the end of the year. Currently, the limelight is been showered on mobile apps which are being used by businessmen and entrepreneurs to serve their customers the best.

One should also use the technology besides being competitive in the market.

Now using this as an opportunity, you can mobilize your business with just an app. One can increase brand loyalty, consumer engagement and also start driving sales using these simple tips.

1) Give your customers multiple ways to reach you

The entrepreneur and his technical team should first discuss the objectives before launching an app. The pros and cons of the app should be rightly executed before constructing the app. After the right execution, give your customers many ways to reach you.
Specify the contacts, websites, emails and directions to your business. Make SMS messages which an app user can send to his contact list.

2) Test your app before its launch

Many apps fail to render the same quality of services over a period of time. The main reason behind this is that the app does not get tested by the technical team of the app developer. Prior to testing, the apps get an approval from an enterprise which results in the failure of that application.
In order to avoid such cases, the app must be thoroughly checked before making it available to its users.

3) Check if your app has an attractive name

The name of the app should be selected in such a way that it aptly describes your business. A haphazard name can result in losing your customers as they don’t find it attractive. Your app’s name should justify the nature of the business or the service.

4) Your app must be easy to operate

The main objective behind constructing an app is to reach your users and give them a platform, in turn, to reach you. So, keep your app as simple as possible so that it serves the purpose of all the users.
Difficulty in operating the app can decrease the number of your users as they tend to find another easiest way.

If you find any other ways to mobilize your business through an app, do write to us in the comment section below.

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Google Job Search Feature Comes To India

Ramya GovindRaj

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Technology giant Google announced the launch another India focused product making it easier for users to search for jobs in India. In a blog post, the company announced their latest job search feature for India under Google for Jobs feature.

In the blog post, the company added, “Now we’re bringing job search to India. With this new experience, we aim to connect Indians to numerous opportunities across the country. No matter who you are or what kind of job you’re looking for, it will now be easier to find job postings that match your needs and skills.” Under this feature, users will be able to see in depth results of relevant job opportunities from across the web when users search for “jobs near me,” “jobs for freshers,” or similar job seeking queries.

Google also partnered with a number of organizations from across the industry including IBM Talent Management Solutions, LinkedIn, QuikrJobs and TimesJobs among others for this purpose. The tech giant aims to add a new functionality to the search engine to show a comprehensive listing of jobs on the results page.

With from a roster over a million listings, from some 90,000 employers nationwide, the company claims its tool can help job seekers at every level, from recent college grads to experienced managers. Users can click on the listings to bring up more information about the company and the role, as well as links to apply for the said role on various platforms.

The search results can also be narrowed down to fewer and more relevant listings by adding filters such as preferred title, location and contract type. “We’ll continue to add relevant filters, and surface more pertinent job related information in the future. This new jobs search experience will be available in English on the Search app on Android and iOS, in Google search on the desktop and mobile,” the company further added.

Both the desktop and the Android versions of the search engine have been integrated with the new tool along with an open source framework called Open Documentation. All third party job search platforms and direct employers, big or small can make their job openings discoverable through the Open Documentation framework. At present, the Indian online job market is showing healthy growth with 63% of people slated to access online job postings and more than 50% of job related queries originating from mobile users.

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Facebook: All The Scandals Of The Past Year

Smruthi Kishore

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Facebook, in recent days, has been embroiled in scandal after scandal. On Wednesday, it was revealed that the initial numbers exposed by the Facebook data leaks were far higher than the 50 million declared by the social media platform. In fact, the numbers are closer to 87 million, a good 30 million more than the declared figures! However, with Zuckerberg’s confessions in front of the Congress, the other scandals Facebook has been going through has been brought to light.

1. Cambridge Analytica 

Cambridge Analytica, the political analysis firm, acquired the data of millions of Facebook users via an app created by a Professor at Cambridge. The data breach was considered a massive violation of information and was also linked to the 2016 Trump Presidential Elections. According to recently revealed reports, the analytics firm had used the revealed information to get an idea of the voters way ahead of the elections. The revelations sparked a massive reaction from the Senators in Washington. This, in turn, led to the #DeleteFacebook moment, with Zuckerberg being summoned to testify against the issue. After a long and omminous silence, he came forward and clarified all the questions posed by the members. The issue is still going on, without a clear idea on the resolve.

2. Retaining deleted videos of the users

One of Facebook’s responses to the Cambridge Analytica incident was to allow users to download their data archive on the social network in order for users to fully understand what information Facebook stores. This move inadvertently trigged more outcry when users discovered that videos recorded on the platform they had thought they had deleted were still present in Facebook’s archives. Facebook in turn, apologized and called the retention an unintentional “bug.” But the error will likely do little to reassure the public in the wake of a much larger ongoing scandal.

3. Facebook’s internal struggles 

When the entire date leaks breach happened, Andrew Bosworth, the Vice President of Facebook, said the growth of Facebook as a company was far more important than the breach of certain individual’s privacy. This sparked off a huge controversy, with Bosworth going on record to clarify that he didn’t mean what he said.

4. The Russian Meddling 

One of the dominant scandals of the 2016 Trump Presidential elections was the fact that Facebook had allowed the Russians to spread their political propaganda on the social networking site. Facebook had admitted last year that fake Russian accounts had been purchased for more than $ 100,000 in ads. Facebook was additionally implicated in its role of distributing misinformation, also known as “fake news,” from phony news sites, more often than not targeted at Hillary Clinton during the campaign, but rampant on both sides nonetheless.

5. Photo and link scan over messenger 

One of the other privacy infringements which came to light during the data leaks breach was the fact that Facebook scans images and links sent via messenger. According to the company policy, the policy is followed to make sure the content used is as per Facebook standards. While the practice may seem standard, users took offence to the policy as they felt it was an impeachment to their privacy rights. Facebook has said it is looking into the issue and will get it fixed as soon as possible.

With Mark Zuckerberg coming forward and saying he will address everyone’s concerns with what is perhaps the largest online social media platform, the issue looks to be resolved soon.

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Bitcoins Worth Rs. 20 Crores Stolen In India

Smruthi Kishore

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In what is perhaps one of the largest cryptocurrency thefts in India, almost 438 bitcoins worth Rs. 20 crores were stolen from one of the leading cryptocurrency exchange firms. The wallets of this firm were hacked, leading to a scandal the size of which wasn’t seen before.

Coinsecure, the Delhi based cryptocurrency exchange, filed an FIR with the cyber cell accusing its Central Statistic Officer (CSO,) Amitabh Saxena, of syphoning off money from the firm’s wallet. The exchange firm urged the government to seize Saxena’s passport, fearing he may leave the country. A case has been registered against Saxena, under IPC sections and Section 66 of the IT Act.

The incident was discovered on Monday when the company was going through its wallets. A senior security officer discovered that all the bitcoins stored online had disappeared.  It was later found that the private keys where the password that is kept by the company and is stored offline, were leaked, leading to the hack.

Despite the company’s efforts to trace the hackers, the keys remained missing. All the data logs stored in the wallets were erased, with no trace of the stolen keys anywhere. Furthermore, as a result of the hacking, the company couldn’t find out to which account the bitcoins were transferred.

According to Mohit Karla, the founder and CEO of Coinsecure, the hacking seems to have been an inside job. The private keys, which contained the password, aren’t necessarily stored online. However, the Cyber Police discovered that the private keys were stored online for more than 12 hours, giving the hackers easy access to the cryptocurrencies.

The police have seized the company’s systems in order to make certain the extent of the breach. The officers are also going through the database to see how many wallets have been compromised during the hacking. The senior security officials of the company have also been called in for questioning.

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