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Clean The World – How This Startup Is Recycling Soap From Hotels Over The World

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Hotels across the world have toiletries like soap bars, toothbrushes, toothpaste and moisturizers which are available to be used by people who stay in their rooms.  Travellers have become accustomed to this and it is now an industry standard adopted by hotels everywhere. However, these toiletries hardly see any use and are replaced every time a new guest moves into the room.  Clean the World, a startup established in Florida, is aiming to divert this discarded soap away from landfills to recycling centers and provide it to communities which have no access to sanitation and soap in order to reduce mortality rates in children.

Beginnings

Clean the World was founded by Shawn Seipler and Paul Till in 2009.  While staying at a hotel Shawn Seipler wondered what happens to the soap guests leave behind after they checkout.  He learnt all the soap, along with the rest of toiletries, is disposed off into the garbage. He started thinking if he can find a way to prevent soap from ending up in a landfill.  He then began Clean the World out of his garage. Shawn Seipler and his friends used potato peelers, meat grinders and cookers to recycle the soap. Shawn Seipler developed a way to recycle soap and sterilize it so they can be used again.  After partnering with a few hotels, they outgrew the garage and moved into a bigger facility.

Working model

The process of recycling starts right from the hotels, where the housekeeping staff are trained about the collection and recycling process.  They collect all the used soaps and bottles to deposit them into special bins. These bins are transported to recycling and distribution centers.  The toiletries are sorted manually according to the product by the staff and volunteers before they begin the recycling process. The top layer of soap bars are scraped off and the bars are sterilised before they are ground up and put through a manufacturing line to be moulded into new bars.  These are packed up and distributed to homeless shelters and to people across the world who need them.

Impact of Clean the World

Clean the World partnered with Hilton Hotels & Resorts, Marriott Hotels and Walt Disney World Hotels to recycle all the toiletries.  Hilton Hotels partnered with Clean the World in 2019 and in the first seven months, donated two million pounds of toiletries, which contributed to seven million bars of soap across 127 countries.  As of 2019, Clean the World is partnered with 8,000 hospitality outlets across the world and distributed 53 million bars of soap and 5 million hygiene kits.

Clean the World aims to reduce diseases like diarrhoea and pneumonia, which heavily affect children and can be prevented by something as simple as washing hands with soap.  Clean the World is a startup dedicated to the mission of saving millions of lives across the world.

Learn about Phool an Indian Startup that aims to recycle floral waste: How One Indian Startup Is Tackling The Problem Of Floral Waste

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  1. Avatar

    Noticias de Hoy

    January 19, 2020 at 1:59 am

    Hmm it appears like your site ate my first comment (it was super
    long) so I guess I’ll just sum it up what I wrote and say, I’m thoroughly enjoying your blog.
    I as well am an aspiring blog writer but I’m still new to the whole thing.
    Do you have any tips and hints for novice blog writers?

    I’d genuinely appreciate it.

    • Avatar

      Sampath Pavan

      January 20, 2020 at 12:08 pm

      Hello,

      Thank you for your kind words. It is important to keep in mind what it is you would like to write about and spend some time researching the topic from three or four sources. Keep your articles short and make the information precise.

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Iconic Power Couples At The Top Of Their Game

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Iconic Power Couples At Sports,Power Couples at Top Of Their Game,Startup Stories,Ultimate Couple Goals,Celebrity Power Couples,most prominent power couples,Top Influential Power Couples,Famous Couples 2020,Iconic Power Couples History

Corporations run the world in ways like never before.  They provide technology, healthcare, innovation and development across the world.  Some of these corporations are headed by influential leaders who changed the course of technology and quality of life over the years.  The head of the corporation may be a man or a woman, but it is no secret that what they achieved can be credited to their special someone as well.

Let us have a look at some of the most prominent power couples at the top of their game.

Bill Gates and Melinda Gates

Bill and Melinda Gates run the world’s biggest private foundation, the Bill and Melinda Gates Foundation.  Bill Gates founded one of the world’s largest software companies, Microsoft. He decided to dedicate his life to philanthropy and with his wife, he started the Bill and Melinda Gates Foundation.  Bill Gates pursues issues related to climate change, while Melinda Gates’s focus is on gender equality. In an interview, Melinda Gates revealed it is important to have a spouse who views you as an equal, a quality which she credits to Bill Gates and their successful marriage.

Mark Zuckerberg and Priscilla Chan

Mark Zuckerberg runs Facebook, one of the largest technology companies in the world.  It is no secret Mark Zuckerberg and Priscilla Chan, who is a pediatrician, were already in love before Facebook launched.  Priscilla Chan was one of the earliest users of Facebook when it was just starting out as an online social networking platform.  A day after Facebook went public, Mark Zuckerberg and Priscilla Chan got married. Soon after Facebook became one of the largest technology companies in the world, Mark Zuckerberg and Priscilla Chan started the Chan Zuckerberg Initiative to promote equality in the fields of health, education, scientific research and technology.

Narayana Murthy and Sudha Murthy

Narayana Murthy is the founder of Infosys, one of India’s largest information technology companies.  However, Narayana Murthy and his wife Sudha Murthy are most often known for the simple and humble lifestyle they follow.  An interesting piece of information is they met through a mutual friend, G.K Prasanna, who is now the global head of Wipro.  Sudha Murthy dedicated her life to social causes and was a trustee at Infosys Foundation, a position she used to establish libraries and offer scholarships to students.  Narayana Murthy and Sudha Murthy are an inspiration to many even today and their love for each other has not diminished over the years.

Donald Fisher and Doris Fisher

Donald Fisher and Doris Fisher are the founders of the iconic apparel brand GAP.  Initially, Donald Fisher leased out some space to Levi Strauss & Co. to sell their jeans.  Donald then realised Levi’s only had a limited number of sizes in their line up and saw the need to open a store which carried all styles and sizes under one roof.  Donald and Doris Fisher opened their own store named GAP. The concept was a success and soon after, GAP filed for an IPO. Before Donald Fisher’s demise in 2009, Donald and Doris Fisher were active in philanthropy in educational areas of interest.

The above mentioned couples remind us the world is a better place because of love.  Let us know about any other power couples who inspired you!

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Best Valentine’s Day Campaigns Run By Famous Brands

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Best Valentine’s Day Campaigns, Famous Brands Valentine’s Day Campaigns, Featured, Latest Business News 2020, Marketing Campaigns, startup stories, Top Brands Marketing Campaigns 2020, Valentine’s Day Brand Campaigns, valentine’s day campaigns 2020, Valentine’s Day 2020, valentines campaigns 2020

With Valentine’s Day right round the corner, every brand and organisation is scrabbling to have a strategy in place to increase their brand visibility and awareness.  Needless to say, the advent of technology and digital platforms gave us some unique campaigns over the years. Some simple, some extravagant, but each one of them special because they all came together to celebrate love.

Let us have a look at some memorable Valentine’s Day campaigns we witnessed over the recent years.

1. Cadbury

Cadbury is a brand known all over the world mainly due to their bestselling chocolate, the humble Dairy Milk.  It comes as no surprise Cadbury decided to theme their Valentine’s Day 2018 promotions around chocolate. The campaign, ‘Pop Your Heart Out With Silk,’ aimed to celebrate love in all forms.  For the campaign, Cadbury released exclusive Dairy Milk Silk chocolates which had a heart shaped chocolate piece which could just be nudged out. The chocolate is a part of a gift hamper which contained two such Dairy Milk Silk bars and two Dairy Milk Silk Oreo bars, a customised greeting card and a photo frame.

Watch the video to know more about the campaign.

 

2. Dunkin’ Donuts

One of the world’s favourite desserts, the unassuming donut, also got a campaign of its own for Valentine’s Day 2017.  Whether it is simply glazed, sprinkled or with toppings, the donut comes in many shapes and forms. Leading donut chain Dunkin’ Donuts did a campaign themed around Valentine’s Day by creating a contest named ‘Dunkin’ Love.’  The campaign urged users to show their love for the brand by sharing photos of the brand on Instagram. Lucky winners had the chance to win a year’s worth of free coffee, donuts and a cash prize of $ 2,500. The campaign also made use of geolocation so that exclusive Valentine’s Day content could be viewed at Dunkin’ Donuts’ stores.  This year, Dunkin’ Donuts is running a campaign named #ValentinesDaySweepstakes, where anyone can tag a friend with the hashtag to get a chance to win a year’s worth of free donuts.

3. Uber

Taxi hailing giant Uber did their own version of a Valentine’s Day campaign by branding it ‘Romance on Demand.’  Uber has its own creative ways of running campaigns. For example, on Pride Day, Uber changed the colour of the car icon on its app to a rainbow colour theme.  However, for Valentine’s Day 2013, Uber turned into a rose delivery service. Users could just log into the Uber app to request a bouquet of roses, which were delivered to their special someone’s address by a driver in a suit.  Although the service was expensive and was priced anywhere between $ 100-150, it became popular and encouraged app downloads. In the year 2016, Uber teamed up with the Kisses brand of Hershey’s to run a campaign named #UberSerenade.  Users could request a serenade for their loved ones, wherein a person would go to the address given and sing songs about love.

4. Coca-Cola

In 2015, the iconic brand, with its red and white colour theme, came up with a very unique Valentine’s Day campaign which aimed at getting people to interact with and get to know strangers at bus stops.  Two consecutive bus stops were set up with screens, cameras and a mic. People could see who is at the other bus stop and interact with them. The distance between the bus stops offered safety and was intended to make people shed inhibitions and converse with strangers.  The people who interacted were in for a shock when the person with whom they interacted got onto the bus at the next stop. However, the conversations resumed once they greeted each other.

Watch the video here.

5. Starbucks

Starbucks, the world’s largest coffee brand, created a fun campaign for Valentine’s Day 2015.  Starbucks partnered up with Match.com, the United States of America’s leading matchmaking platform, to run a campaign.  A feature named ‘Meet At Starbucks’ was added to Match.com and users could use this feature to send out an invitation for a coffee date.  Users who clicked the button could email each other and meet up at a nearby Starbucks.

We hope these campaigns made for a fun read.  With Valentine’s Day fast approaching, let us know of any other fun campaigns like these which make for a good read about marketing strategies.

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Emerging Startup Stories

Ather Energy – Delivering India’s First Smart and Electric Scooter

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More often that not, innovations in India lean towards the e commerce or service sectors, with multiple startups springing up in these avenues.  In a world which is increasingly becoming conscious about greenhouse emissions, carbon footprints and renewable energy, corporations like Tesla and Nissan are at the forefront of innovation to tackle the aforementioned issues.

However, a scrappy startup from India named Ather Energy is looking to change the game in the Indian market with their smart scooter, the Ather 450.  This scooter is completely electric and runs on a Lithium ion battery. Considering India is the world’s biggest market for two wheelers, this startup aims to make inroads into the market by educating the public about the benefits of using an electric vehicle.

Beginnings

Ather Energy was founded by Tarun Mehta and Swapnil Jain in 2013, both of whom are alumni of the prestigious Indian Institute of Technology Madras (IITM.)  Before starting Ather Energy, they worked at Ashok Leyland and General Motors respectively, both of which are automakers. Therefore, it comes as no surprise that Mehta and Swapnil decided to venture into the automotive industry with Ather Energy.

After leaving their jobs, the duo returned to their alma mater (IITM) to work on an efficient Lithium ion battery pack, which in turn paved the way to their first product, the Ather-S340.  This vehicle had a digital touchscreen dashboard, a light chassis and the capability to reach speeds upto 75 kmph.

Funding and growth

Starting up in uncharted territories is no easy task and requires funding as well.  The same was the case with Ather Energy as they had no resources to begin with, especially working in the laboratories of IITM.  However, as luck would have it, Ather Energy received a grant of Rs. 45 lakhs from the Technology Development Board under the Department of Science and Technology, IITM.

Most of the initial funding went towards testing and funds became short once again.  With investors not willing to take a risk with Ather Energy, Mehta and Swapnil turned to Sachin Bansal and Binny Bansal, the founders of Flipkart.  Ather Energy got its first major funding from the Bansal brothers in the form of a million dollar investment.

Ather Energy’s biggest break came in 2015, when venture capital firm Tiger Global invested 12 million dollars.  This funding allowed the founders to invest in developing, testing, producing and launching their first electric scooter, the Ather-S340.

However, when the Ather-S340 was released in the market, it saw low demand, with customers showing interest in the Ather 450, a higher powered and premium offering.  This led to Ather Energy discontinuing the entry level offering Ather-S340 and instead working on the Ather 450.

Read about: How Carlos Ghosn shaped Nissan

The future

Hero MotoCorp, an Indian scooter/motorcycle manufacturer, was looking to make inroads into the electric vehicle industry.  Therefore, the Company invested 30 million dollars to own a 30 % stake in Ather Energy and also to work on their own line up of electric bikes.  This partnership is mutually beneficial as Hero MotoCorp can leverage Ather’s homegrown technology and participate in the electric vehicle space as well as pursue their internal program.  Ather Energy, on the other hand, can utilise Hero MotoCorp’s distribution network.

Ather Energy also opened experience centers, which are basically spaces which educate people and customers about electric vehicles and also provide holistic interactive experiences.  Ather Energy also has plans to open experience centers in tier 1 cities like Hyderabad and Mumbai. Currently, these experience centers are limited to Chennai and Bangalore.

Ather Energy also signed a Memorandum of Understanding with the Tamil Nadu Government to set up a factory capable of producing 100,000 units of vehicles.  This is in addition to the already existing 25,000 unit capacity plant operational in Bengaluru.

The Indian Government is also taking electric vehicles seriously and it reflected in the Budget for 2019 when the Government slashed the Goods and Services Tax on electric vehicles from 12 % to 5 %.

Ather Energy’s latest models, the Ather 450 and the Ather 450X, are seeing a lot of demand from customers, with steady pre orders rolling in.  Ather Energy, with its smart screen technology which has regular Over the Air (OTA) updates, aims to enhance the user experience.

The Ather 450 has features like navigation, reverse gear, fast charging upto 80 % at 1 km per minute and retails at a price of Rs. 1,23,230 in Bangalore.

It will be great to see Ather Energy’s products on Indian streets as the awareness amongst the Indian public regarding the various benefits of electric vehicles increases.

 

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