Company culture is the collective behaviour of all the team members. Having a good company culture is quite important to keep up with the momentum of the work. It is all about supporting people who share the same mission and values with regard to the company. Why is it necessary to have a set company culture? Because a work place culture can make or break your company!
Startups often face challenges in building a culture that is in sync with the company’s codes, rules and ethics. A culture should be designed in such a way that it leads the company to its stated end goals. A productive culture should be attained in the very beginning itself. This way when the company grows, it would be easier to follow through with the same culture and values.
The key to a good office culture is to set a firm chain of command and control of tasks. Apart from that, it is important to establish clear, honest and open communication. Knowing how to share opinions, challenges, discussions and mutually agreeing to a solution is essential. If at all there are any differences then you must be able to resolve the issue. As your company grows it becomes even more important to create the right culture as it could directly have an impact on the productivity of the individuals. Lack of employee motivation could also developed due to poor startup culture. So, create a fruitful culture that not only promotes good sportsmanship in business, but also keeps the team motivated to complete their tasks. Also, treating all the employees equally helps in keeping up with the culture of the startup. If you treat your workers right, you’ll figure out how to prevent them from going to other companies. If the employees are happy, they are not looking for other jobs!
Here’s how you can create an outstanding company culture,
- Define the company’s ethical values and codes
- Hire smart employees
- Communicate more clearly
- Treat employees equally
At last you should be constantly reviewing your company’s culture. Culture may vary from company to company so, concentrate more toward creating an effective and a healthy culture from the very beginning!
Starbucks Success Story
Starbucks Success Story
Coming from a poor working class family- Howard D. Schultz, the CEO of Starbucks transformed his life by establishing his company into the world’s biggest coffeehouse company.
Schultz was born on July 19, 1953, in Brooklyn, New York, in a poor family. His father was a former US Army trooper and then a truck driver.
His childhood was spent around poverty, Schultz lived in a neighbourhood with low-income families. Schultz witnessed his father struggling for money. At the age of seven, his father injured his leg at work and had no medical insurance, so the financial strain on the family left Howard scarred with terrible memories of his childhood. “I saw my father losing his sense of dignity and self-respect. I am sure that this was caused mostly by the fact that he has been treated as an ordinary working man.” – Howard Schultz recalls.
In high school, Howard played football that earned him an athletic scholarship for Northern Michigan University.
Upon starting college, Schultz realised he did not want to play football and chose to major in communications. To pay for school he took out student loans, worked as a bartender and also sold his blood for money a couple of times.
After graduation, the future entrepreneur spent three years working as a sales manager at Xerox, then joined Hamamaplast a Swedish company.
The company sold various home appliances that included selling coffee machines to Starbucks.
Starbucks caught Howard’s attention when it placed an order for a large number of coffee machines, this led him to fly to Seattle to meet the owners, Gerald Baldwin and Gordon Bowker.
After a year of constant persuasion, the Starbucks owners hired Howard as the director of retail operations and marketing. At the time there were only three Starbucks stores.
The trip that changed Starbucks and Schultz’s career was his trip to Milan to attend an international housewares show. While exploring the place he came across small coffee shops, where the owners developed personal relationships with their customers, even calling them by their given names while serving them cappuccinos and cafe lattes.
In 1985, Howard quit Starbucks as his Italian based coffee experience idea was rejected by the two founders. He then went on to create his own coffee company called ‘Il Giornale’ Italian for ‘The Daily.’
Howard Schultz remarks, “Only those who go by unexplored roads, creating new industries and new products, can build a strong, long-lasting company and inspire others to achieve great results.”
Over $1.6 million was required to get Il Giornale up and running. Schultz describes his struggle “In the course of the year I spent trying to raise money, I spoke to 242 people, and 217 of them said no,” he wrote. “Try to imagine how disheartening it can be to hear that many times why your idea is not worth investing in. … It was a very humbling time.”
He spent two years replicating the coffee culture he had experienced in Italy, at Il Giornale. In August 1987, Starbucks was purchased by Il Giornale for $ 3.8 million.
Starbucks became a public company in the year 1992. In June of the same year Starbucks sold its shares on the New York Stock Exchange for $ 14 a share, the price rose up to $ 33 in just one day.
To retain the quality and to give customers perfect coffee, in 2008, Schultz closed over 7,100 Starbucks stores to retrain the baristas on how to make the perfect espresso. The next two years the company did a massive turnaround, in 2010 the profits tripled from $ 315 million to $ 945 million.
Starbucks now has an annual sales of over $16 billion. Schultz net worth also rose to $ 3 billion. Once Schultz said, “I cannot offer you any specific secret recipe for success, the perfect plan, how to reach the pinnacle of success in the business. But my own experience suggests that starting from scratch and achieving much more than what I dream about is quite possible”.Starbucks now has an annual sales of over $ 16 billion. Schultz’s net worth also rose to $ 3 billion.
Startup Ecosystem In Developing Countries
We hear about startups and their emerging stories now and then. Quite often, we observe these startups come to light from a number of developed countries like the US, India and China. In order to be a great startup you need a proper action plan that can be implemented cleverly. As far as the developing countries are concerned, there are loads of challenges that one experiences while establishing a business. Nothing is quite impossible but keeping in mind the challenges one is going to face and acting accordingly, could make it easier to set up a startup. Apart from challenges in terms of technology and infrastructure systems, one major challenge startups face in developing countries is with funding. Finding investors plays a key role in expanding your business. It has a major impact on your startup as nothing can be taken forward to without funding. Over the years, the investments in developing countries have been made in matured industries such as oil, gas, real estate and finance.
The times have changed now!
Brazil improved its rank over the last few years. The Country faces several challenges to entrepreneurship including economic downturn, investor confidence and high costs. However, of late the entrepreneurial ecosystem of Brazil is on the rise. São Paulo is by far the most mature startup scene in Brazil. It is also referred to as the Financial Capital of Brazil. Majority of the startups commence from this City in Brazil. The Country’s startups are also receiving funding from investors like Tiger Global Management and Kaszek Ventures.
South Africa’s startup ecosystem is also seeing a growth however, challenges still remain. African startups overall, saw $167.7 million in capital being infused in to 201 startups in 2017. With the startup ecosystem changing the whole scenario, South Africa is expected to notice more inceptions in the coming years. To succeed as an entrepreneur in a developing country, you could look for partners to invest in your business and expand your footprint. South Africa also received the funding amount of $ 39.60 million infused into its startups followed by Kenya that attracted an investment of $ 31.4 million and Nigeria which secured $ 24.2 million. Startups actually make the world a better place. You put your ideas into implementation and make things easier for the people around you, with your brilliance.
With the use of cutting edge technology and innovations, many global startups are changing the face of the developing countries!
Indian Startups To Look For In 2018
India is the fourth largest country when it comes to innovation and technology. With the startup industry booming in India, listed below are the companies that are definitely worth a look in 2018!
Starting off with the education technology startup Byju’s, this company joined the unicorn club with a valuation of Rs. 6,505 crores, currently. The company was founded in 2011 in Bengaluru. The Byju’s learning app was launched in the year 2015 by Byju Raveendran, the brainchild of the edtech startup. Byju’s offers a variety of learning products for students. The aim of these products is to make education and learning interesting. The learning app is used by 15 million users with 900,000 paid annual subscriptions with an annual renewal rate of 90%. Facebook’s CEO Mark Zuckerberg and Priscilla Chan’s investment firm, The Chan Zuckerberg Initiative (CZI) also invested in Byju’s. It was their first investment in the Indian startup ecosystem. Byju’s would soon be entering the global market including the US, the UK and South Africa.
It is currently India’s best funded edutech startup!
Businesses are investing billions of dollars to make shopping experiences faster and easier. From Amazon to Flipkart, everyone is focusing on scaling up the online grocery category. BigBasket is the very first online grocery store that is also headquartered in Bengaluru, India. The country’s largest supermarket was founded by Vipul Parekh, Abhinay Choudhari, Hari Menon, V.S. Sudhakar and V.S. Ramesh in 2011. The company now commands a valuation of around $ 950 million. BigBasket raised $300 million funded by the Chinese e tailer Alibaba and other investors including The Abraaj Group, International Finance Corporation (IFC) and Sands Capital Ventures.BigBasket’s brand ambassador Shah Rukh Khan has also extended his contract for third year. BigBasket is currently in 30 cities and is looking forward to expand its business across the country.
The Gurugram based hotel aggregator, Oravel which is now OYO Rooms is currently valued at Rs. 8,000 crores. OYO Rooms was founded by Ritesh Agarwal at the age of 19. Since its launch in 2011, the company has grown tremendously. The startup raised nearly $ 450 million so far. It lets you book affordable hotel rooms, airport hotels and even luxury hotels in just few seconds with over 70,000 rooms in 230+ cities in India, Malaysia and Nepal. Today OYO Rooms has reached five million app downloads. OYO attracted global investors including the Softbank Group, Lightspeed Venture Partners, Sequoia Capital and DSG Consumer Partners. China Lodging also, made an investment of $10 million in OYO recently.
In January, the company also launched OYO Bazaar, a marketplace for hotel supplies in Delhi and Gurgaon. The company is only just getting started with its exponential growth!
This elogistics startup has grown enormously every year and investors have been queuing up. Delhivery is an e commerce logistics service company based out of Gurgaon. The company was brought to light by a bunch of engineers including Bhavesh Manglani, Kapil Bharati, Mohit Tandon, Sahil Barua and Suraj Saharan in the year 2011. Delhivery offers services such as last mile delivery, third party transit warehousing and more. The company was formerly known as SSN Logistics Private Limited and changed its name to Delhivery Private Limited in December 2015. As of now Delhivery raised $ 100 million from The Carlyle Group and its existing investor Tiger Global Management. The firm is valued at $ 114.5 M currently. Delhivery has operations in 800 cities and also delivers 3.2 lakhs products a day. Delhivery has done exceeding well till date.
Each of the successful startups mentioned has a unique story and characteristics that differentiates them from the others! Do let us know your thoughts about these and other up and coming you think we should consider.
- Women And Work Life Balance
- Historical Moments In Tech History
- No Work Between 6 PM – 8 AM At Amazon India
- Startup WeWork Raises $ 1 Billion from Soft Bank
- Starbucks Success Story
- The Most Intriguing Tech Disasters In History
- Why Tumblr, Reddit and Quora Are Marketing Goldmines
- The Alibaba Success Story
- Google Maps Unknown Facts
- How Online Marketing Can Be Used To Promote Your Business
- Artificial Intelligence Gadgets You Absolutely Need In Life
- Sheryl Sandberg: A Leading Force In The Tech Industry!
- Unknown Facts About Hewlett Packard
- Android Pie: Everything You Need To Know About Google’s New Features
- Motivational Quotes From Indra Nooyi, The Ex CEO Of PepsiCo
- Women Entrepreneurs Who Rule With Their Crew
- How To Get Your Work Noticed Without Bragging
- Apple And Its Major Milestones Through The Years
- Controversies That Shook The Startup World
- 5 Major Tech Acquisitions In The World