When you think of tech, what comes to your mind first? Boring engineering work and creating apparently interesting solutions, right? Wrong. There are some people who love what they are doing and do it with a unique passion. Intelex Systems Inc., does exactly that and much, much more. Founded in the year 2009, Intelex Systems Inc., broke away from the ordinary by believing in everything technology has to offer. The foundation for the company was laid when like minded individuals came together to enter a world people were terrified of since the beginning – Artificial Intelligence. Intelex believes that artificial intelligence is the key to unlocking a world where things are unique.
What is their end goal, you ask? To set the path for future aspirers. When one looks at their intricate working systems, one realises that the team acts as the perfect liaison between the technical and business team, thereby creating comprehensive strategies pertaining to their business needs. Intelex is set apart from the rest of the crowd primarily because of one important point. “We believe in building relationships. Relationships in turn build businesses.” says Suhasa Gottumukkala their key business development and marketing person.
While we offer services which are just like every other IT company, “we add the personal touch.” Sreenath Bangaru, Managing Director, Intelex Inc., USA, said,”We have make sure to personalise everything we do. From Big Data to Customer Relationship Management, we have helped some of the some of the world’s most successful organizations effectively manage mission critical applications to ensure round the clock availability. We help our clients proactively solve issues before users are affected and react faster to market opportunities than competitors. We collaborate with our clients to understand their business, in order to deliver robust enterprise application management solutions that reduce costs, minimize risk, improve Return On Investment (ROI) and support their long term objectives.”
While they have set a solid base on their current work, Intelex has an impressive five year plan. At the moment, the company is investing quite heavily in its AI program called the 10AIS. Through this program, Intelex plans on creating its own unique combination of Big Data, Analytics and AI. The next five years will see the emergence of a force to be reckoned with. Intelex plans on revolutionizing the tech industry with the help of intelligent systems capability of learning and adapting by using the huge volumes of data to bring phenomenal shifts to industries and businesses with their services and products.
SRV Media – Making Digital Marketing Easy
The past couple of years have been extremely integral for India with regards to the digitization of practically every industry. Carving a niche for itself, digital marketing has stood out as one of the pioneers of Digital India and has become a booming career option for millennials. In this transformative age, small companies along with large corporations have begun integrating digital marketing into their company culture to craft digital solutions for diverse industries.
Capitalizing on the opportunity provided by the developing digital marketing industry, Rohit Prasad and Vikram Kumar launched SRV Media in 2011, with no seed funding. Starting with the aim of providing industry wide digital solutions along with creating strong business impact and drive organizational performance, SRV crafts various digital solutions for diverse industries with their team of experts.
Featured in the top 50 list of Google Partner’s Game On International Contest, SRV Media is an end to end digital solution provider whose services include social media marketing, search engine marketing, designing and branding, mobile application development, website development, video and filmmaking and all their subsets. From having one client to expanding their clientele to more than 120 clients, Rohit Prasad and Vikram Kumar speak about their journey, their challenges and how they overcome the tough life.
“When we started doing business, trust was a major issue. We do not come from IIT’s or IIM’s so hiring employees and acquiring customers was a major issue especially due to competitiveness. However, we did not lose hope. We stayed connected to people who even said “No” to us. We started with small projects like SEO for Symbiosis University for a ticket size of Rs. 80,000. However, after being connected to them and seeing our work and performance they gave us more work. On the contrary, we also started working on technology solutions ourselves which could help our customers to automate processes on digital platforms. This helped us to get our first eureka moment where we bagged our biggest contract from an international customer. Moving further, we started building resources and slowly we started to scale. The biggest problem we solved in this business for our customers was “reliability.” Most of the digital marketing firms were not reliable. We work (sic) for hours every day and even on Sundays to ensure our customers get what they want, irrespective of what money is being poured into that effort. Our primary objective from day 1 has been retention of our customers. We still take strict action on employees who are not able to work proactively for doing more for our customers. We have now successfully grown to 120 employees with this attitude from a mere 2-3 customers to about 100+ PAN world.”
Five years into launching the digital marketing company, the duo decided to venture into the Payment Gateway market in 2016 with respect to the changing times. They launched ‘Easebuzz’ to solve the major problem in the current industry of payment gateway. Catering exclusively to small and medium sector enterprises, Easebuzz makes the process of setting up a merchant account easier to understand and execute.
“Easebuzz is a payment aggregator which allows you to go online with your business in just 24 hours. Easebuzz as a name was incorporated as we wanted every business to go online (Digital) with ease! Our prime motive is to provide a platform by which the smallest of business can go online. The on boarding process is very simple. You just need to upload your PAN card and a bank proof online with few business details during sign up. Once done, we verify and then your account is approved.”
Easebuzz also provides the opportunity for every homepreneur to scale their businesses without paying additional costs for hosting, setting up or as an asset management company (AMC.) With maximum payment options and the opportunity to customize payments, at Easebuzz, merchants can sell physical products, digital goods, memberships, services and event tickets.
In order to protect their clients from fraud, the team has also integrated Aadhaar to their system. “Aadhar is a major breakthrough for linking and transparency of bank accounts. We look at this move very seriously and we have also included Aadhar within our KYC on Easebuzz for our merchants. We feel Aadhar could help to track down fraud and could help to prevent you from unnecessary hassles of money laundering and transaction frauds. This is actually protecting the payment players from being cheated on transaction related fraud done by an end user,” the founders added.
Working hard to become India’s number 1 firm as an enabler for digital solutions, SRV is now venturing to data analytics with the aim to grow 5 times than its original strength in the next five years.
Digital Marketing Startup Think Tree Media Is Changing The Marketing Game
We live in a world where the times are constantly changing. With the internet taking over pretty much every aspect of our life, it comes as no surprise that the advertising and marketing world is also upping its game! First, the world started shifting from offline advertising to online advertising. Once it was proven that digital marketing is a force here to stay, marketing agencies started proving their work with renewed vigour.
While it seems to have become the trend now to focus on digital marketing agencies who are doing mainstream work, some agencies are being recognised and appreciated for work which sets them apart from the ordinary. One such agency is Bangalore based marketing agency, Think Tree Media House. Pursuing your passion is a dream that most only hope to be able to achieve in their life.
Mayur Tekwani, co founder of Think Tree Media, realised his passion for making the world a creative place when he was in college itself. What started off as just a little bit of work for a friend’s restaurant soon turned into something a lot more exciting.
In the midst of working for his first Food and Beverages (F&B) client, Mayur realised a lot of similar brands were facing a simple problem, that of poor representation on the digital front. With this in mind, Think Tree Media was established on 1 April, 2015 by Mayur, Lanwin Pais and their business partner, Hugh Loren. What sets them apart, you ask? Young, fresh minds with a zeal to create quality content.
Despite the fact that they have have been around for two years in this field, the 25 member team thinks they have still a long way to go and have only touched the tip of the iceberg in terms of creativity and the work they have done as a team. While they do offer the regular services you would want from a digital marketing agency, they go a step ahead by doing things like maintaining the online reputation, campaign management and influencing markets.
Ask Hugh Loren, a partner at the firm about where he sees Think Tree Media in five years and he quips by saying, “in a bigger office, obviously!” He claims that the comment was a joke but looking at the efforts the team has put into the company, a bigger office space definitely seems to be in the very near future. At the moment, the company plans on expanding into the fields of real estate, fashion and entertainment! If you are interested in partnering with Think Tree Media House and want to work with them on your future projects, then check out their website here: http://www.thinktreemedia.in/
Unbxd Product Discovery Startup Raises $12.5 Million in Series C Funding Round
Bengaluru and California-based product discovery platform Unbxd raised $12.5 million in a Series C funding round. This round was led by Eight Roads Ventures with participation from Infosys co-founder Kris Gopalakrishnan. Existing partners IDG Ventures, Inventus Capital Partners, and Nirvana Ventures also participated in this round with Avendus Capital as the exclusive financial adviser.
Unbxd, founded in 2011 by Pavan Sondur and Prashant Kumar, focuses on search and discovery of products on e-commerce platforms. They connect shoppers to the products they are most likely to buy by applying artificial intelligence and advanced data sciences.
The founders plan to use this investment in its artificial intelligence powered platform. This platform allows online retailers to capture revenue that is lost due to poor product discovery which amounts to almost 15%-40%. They also plan on opening new offices in Chicago and New York that are closer to its customers.
The founders were able to raise seed funding in 2012 followed by a $2 million Series A funding round in 2013 and an undisclosed amount of Series B funding round in 2016. Speaking about the Series C funding round Managing Partner of Eight Roads Venture Raj Dugar said that this was the right time to accelerate its go to market strategy because of its great product and market fit.
Their artificial intelligence tracks online shoppers in real time to understand user intent and enhance their online shopping experiences. In a statement, the company claims that their revenue increased by 400% since last year and have added leading retailers like Ashley HomeStore and FreshDirect to their consumer base.
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