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Namhya Foods:  How This Superfood Startup Is Making Healthy Living Fun With Their Products

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Namhya Foods:  How This Superfood Startup Is Making Healthy Living Fun With Their Products


In the olden days, people used to get plenty of physical exercise on a daily basis.  There were no elevators to go up buildings, most people used to own a bicycle as owning a moped was considered a luxury  and some of the daily chores which have been replaced by mechanical devices.  In this day of technology and science, everything is at a fingertip and convenience and people are becoming devoid of exercise.  Being healthy is increasingly becoming hard because of the different varieties of foods that are available for ordering online and even then the food we are consuming might not be nutritious. 

Given that our food is being replaced from eating tasty home cooked meals, to ordering online or grabbing a ‘quick’ bite outside, the need for healthy eating is now more than ever.  This was what prompted Ridhima Arora, the founder of Namhya Foods to make healthy food that is fun to eat and incorporates Ayurveda.  Namhya Foods aims to create interesting combinations of Ayurvedic foods (Superfoods ) that can blend well with modern day living like for example their Sattu based breakfast cereal which is an instant mix but healthy or the Ayurvedic tea with herbs like Brahmi , Ashwagandha that replaces the regular chai.  Namhya Foods is making an effort to bring back the golden heritage of long forgotten basic indian foods that blend with your today’s lifestyle and this is their philosophy.

The journey of Namhya Foods began when the founder Ridhima Arora  began her journey towards a healthy lifestyle when she lost 30 kgs in 2 years in 2014 (86kgs-56kgs) in the effort to become fit.  It was then that Ridhima realised that there was a market gap for real healthy foods.  After researching the healthy foods which were available in the market, Ridhima realised that healthy oats biscuits contain maida and sugars and the dangers of ‘sugar free’ are hardly known and that brown bread is just a colored version of white bread in most cases.  But the real change began when her father was seriously ill due to liver cirrhosis.  In fact she realized the gap between the food industry and the healthcare industry and how there is no role of food in the treatment.  While her father recovered with precautions on food and going #BackTotheRoots with all her self research on food, she decided to take this up full time after quitting her corporate job which led to the birth of Namhya Foods in August 2019.

Namhya Foods position themselves as an Alternative Health Category and their product line is created based on the same.  The product line is based on the following :-

Local ingredients- Foods of our Naanis and Daadis like sattu, Tragacanth Gum(Commonly called Gond Katira), Arjun Chhal.

No preservatives: Namhya Foods does not use any vegetable oils, Hidden sugars, preservatives not even the considered the ‘safe ones’ like sodium benzoate, sulfur dioxide or any sorbates. 

Ayurveda Based foods: Namhya Foods use traditional herbs like saffron, arjun chhal, cardamom, star anise etc., in their products which have natural healing properties and help revive the prana (yogic breath) in the body and helps rejuvenate.

Namhya Foods also established an online presence in the leading e-commerce platforms like Amazon, Flipkart, Ebay, Etsy(international.)  Following the success of their pilot retail store based in Jammu and Kashmir, Namhya Foods is currently available in 186+ countries worldwide through ebay and etsy and in UAE through Amazon.  Namhya Foods is also able to sell 40% of their inventory through their website. (www. Namhyafoods.com)

Namhya Foods aims to clock sales of 1 crore rupees in the next one year and are already in talks with Urbanplatter, Qtrove, Milkbasket and Grofers to expand their online presence.  Namhya Foods also gives free nutritional coaching via personal chats, online events and regular updates through their social media channels on Instagram and Facebook.

About the founder:

Ridhima Arora has a B.Tech in electronics and communication and has a MBA(Marketing) from Great lakes institute of management, Chennai (2015.)  Ridhima began her career as a young leader with Lava international and after working in the industry for about 4.5 years in branding and marketing, she decided to quit her corporate job and start Namhya Foods.

Ridhima is also a certified and practicing nutritionist from ISSA (International sports science association) and a Yoga trainer (Certified from Yoga Alliance.)

 

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Emerging Startup Stories

Mad Over Marketing : A One Stop Shop For All Things Related To Marketing

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Mad Over Marketing : A One Stop Shop For All Things Related To Marketing

If you are an active user on Instagram and Facebook, then chances are high that you might have come across a page named Mad Over Marketing (M.O.M.)  While you might have fleetingly glanced across the page on someone’s Instagram story or a re share on Facebook, you would eventually come to see  MOM’s content and fall in love with them.  Mad Over Marketing is a one stop shop for all things related to marketing as they are one of the best pages to curate genius marketing done by various brands from all over the world.  But how did MOM grow to where it is right now?  

Beginnings:

Mad Over Marketing was founded in a college festival by five students Umang Sonthalia, Siddhant More, Snehal Kanodia, Wamika Mimani and Nikhil Daga.  The page was launched first on Facebook in January 2012 and the site has since then expanded to Instagram and Twitter.  With the kind of engaging content going on the page, MOM quickly grew since its inception and within a span of 8 months, the page had more than 10,000 fans already without a penny being spent on any form of advertisement.  All the growth was achieved organically through word of mouth.  Since the founders were students when MOM was founded, they could not afford Facebook ads due to difficulty in coordination among themselves but, the founders were able to leverage the popularity of Facebook in terms of page boost.

MOM has perhaps clicked because of two factors, one being the accessibility to cheap internet plans and rapid adaptation of social media and smartphonessmart phones.  The curiosity in everyone was satiated by different creative approaches to online marketing and also healthy competitive banter between various brands on Twitter.  The rivalry between BMW and Audi, Coca Cola and Pepsi, KFC, McDonalds, Burger King and Wendy’s have always been talked out but MOM has become the go to page for knowing more about these brand rivalries which often take a creative turn. 

Current Popularity

Mad Over Marketing currently has over 850,000 followers on Instagram and 1.5 million followers on Facebook.  Mad Over Marketing has a reputation for sourcing and finding some brilliant social media campaigns as well as ambush marketing gems from all over the world.  MOM has a strong brand presence now on social media and is leveraging the popularity to offer social media marketing workshops for interested people or businesses to learn more about how to leverage social media to increase sales/leads.  This is quite a hit among the populace as the workshops have picked up steam during the pandemic.  

 

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Snickers doing what Snickers does best!

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When people do exactly what they are asked to do.

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Mad Over Marketing continues to lead the way for digital marketing enthusiasts and agencies on how to run a perfect social media page for all things related to marketing and branding.  As marketing budgets keep increasing every year, the amount of creative marketing is also bound to increase.  Mad Over Marketing will continue to curate the best content as long as there is digital media.

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Wallmantra: This Indian Startup Is Upping The Home Interior Decor Game With Their Modern Designs

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Wallmantra, Wallmantra Indian Startup, Home Interior Decor Game, Home Modern Designs, Startup Stories, Collection of Wall Decor Products, Interior Decor Designs, Online Marketplace WallMantra, Best Wall Paintings, WallMantra Decoration Items, Wallmantra Founder, Wallmantra Latest News

India was always home to some of the oldest and most diverse art forms which have received a lot of international attention over the years.  The advent of internet technology and smartphones meant these art forms have found a new lease of life.  Wallmantra, an Indian startup is at the forefront of bringing these artforms to homes all over the world and India with their humongous modern variety of home and interior decor designs.  Ever since designing and selling affordable wall and interior decor out of their own online marketplace WallMantra has come a long way.

WallMantra was founded in 2013 focusing solely on an online presence.  Wallmantra has more than a thousand unique products which are listed on their website which means customers are simply spoilt for choice.  But what sets Wallmantra apart from their competitors is they have ownership of end-end processes right from design and procurement to sales and shipping and therefore have complete control over quality and timely delivery.  This Make In India startup focuses on design which brings out the best in interior spaces while every product is designed keeping in mind its utility and space requirement.

Mandala Designer Multi Layer Wooden Wall Clock

The beautiful designer Wooden Wall Clock time piece is made of birch wood, hand painted with high-quality paint.

Wallmantra has a very unique range of products like Wall Aquariums- a new and easy way to keep fishes in house, 3D Frames-layers design with LED, Garden Shelves-a short of portal Garden in your house, Wall Shelves-designs inspired from real life characters, Wooden Wall Hangings, designer clocks, and many more and all of which can be accessed through their website.  The website is quite responsive on mobile and desktop with clear division of products in defined categories.  Some of their best selling products include a Planter Shelf Wall Hanging, Mandala Designer Wall Clock, a Golden Buddha Canvas Painting and a Deer Do It Yourself (DIY) Painting Kit.

 

Ship Shape Wood Wall Shelf

This exquisite Ship shape Wall Shelf brings a unique decor for your bare walls with a great utility.

Although the entire world has been coming to terms with the COVID-19 pandemic, Wallmantra have shown no signs of stopping and in fact have used this crisis as an opportunity to expand their operations as well as  generating a whole lot of employment responding to Govt’s call for #VocalForLocal and #AtmanirbharBharat.  Wallmantra has trained a workforce consisting of  restaurant workers, contract teachers, factory workers giving them an opportunity to learn new skills.  Wallmantra has expanded, hired and trained a workforce of more than 100 people and is still continuing to expand steadily.  This is due to several factors but the most important one being its complete online marketplace.  Wallmantra has also expanded its presence into the social media platforms like Facebook and Instagram which contributed largely to their growth.  

So head over to their Facebook, Instagram and their website to browse their huge collection of various interior and wall decor products to brighten up your house.  Wallmantra is committed to providing an artistic touch and elevating the interiors of your home.

 

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Emerging Startup Stories

Pickkup – This Hyper-Local On Demand Service Startup Delivers Anything Anytime Anywhere

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Pickkup - This Hyper-Local On Demand Service Startup Delivers Anything Anytime Anywhere

India has witnessed a shift in consumer dynamics with the introduction of startups which provide hyper local and on demand services.  These startups are able to provide users with the option to purchase anything and everything, except for prohibited items in and around their homes.  This eliminated the need for the user to venture out of their homes and instead get whatever they need delivered to their doorstep.  

Hyper local delivery startups have seen a huge surge in demand in the last few months with most of the demand coming from tier 1 metropolitan cities.  Pickkup is one such hyper local delivery startup which operates in Hyderabad.  Pickkup takes pride in their motto that they can deliver anything, anytime and anywhere in the city.  The unique selling proposition (USP) of Pickkup is they are the only hyper local service providers to offer long range delivery services in Hyderabad which can range up to 40 kilometers.

Pickkup offers a host of services all under one roof which can be accessed on their mobile application.  A user can choose to get groceries delivered to their home, or order meat, or send packages across the city from one location to another and also access pet stores.  All these services are taken care of by a fleet of reliable delivery partners.  Pickkup assures all orders are treated with utmost priority and safety and their delivery partners will move the orders quickly.  The simple user interface on the Pickkup mobile application ensures a hassle free order placing process.

However one of the most appealing features Pickkup provides is the facility to book a personal assistant.  The personal assistant feature allows a user to book an assistant who would help you assist in doing chores.  For example,if you are moving to a new home, a personal assistant will assist you with rearranging your furniture and goods.  If you need to send out 3 couriers to different locations in the city, the personal assistant will deliver them for you instead of you placing three different orders for each courier delivery with a logistic service provider.  Other features include using the assistant to drive you around in their vehicle, or using them for banking works.  The personal assistant feature cannot however be used to do manual labour.  The billing is done according to the number of hours the personal assistant service used. 

Pickkup has already managed to satisfy their clients and has an average delivery time of 45 minutes.  With many companies declaring work from home for the foreseeable future, Pickkup will no doubt see a surge in demand in the coming days.

 

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