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Zoom Video Conferencing App Downloads Dethrone Whatsapp And TikTok In India

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Zoom Video Conferencing App Downloads Dethrone Whatsapp And TikTok In India


The Novel Coronavirus or COVID-19 virus was classified as a pandemic and has spread all over the world.  Governments across the world are currently focussing their efforts and resources towards stopping the spread of the virus and to find a vaccine.  The virus has affected the economies all over the world and forced many businesses and organisations to lay off their employees. This impact on the world economies,  by the virus, can only be gauged after we survive this ordeal. However, amid all this economic wreckage, there is an unlikely star who is thriving in the present economic conditions.

Zoom, a remote video conferencing service based out of the Silicon Valley in America.  As many countries across the globe are imposing lockdowns and shutting down schools and colleges, business and schools have quickly adapted and shifted to the remote conferencing app, Zoom.  More and more users are thronging to the app store to install Zoom because it is the only app currently available which is able to have more than 10 users on a single call. Zoom is currently ranked number 1 on the Google Play Store in India, dethroning popular applications like WhatsApp, TikTok and Instagram. Even though Whatsapp has 400 million monthly active users and TikTok has 119 million active users in India, Zoom managed to beat both these apps in terms of popularity.   Zoom currently has more than a billion downloads on the Google Play Store and 50 million downloads in India alone were done just this month. The global daily active users on the Zoom App rose upto 67% since January 1st, 2020. Microsoft Teams App has over 10 million downloads. Google’s Hangouts advanced features were made free till the month of July which usually cost 25$ per user while Zooms pricier offering sits at 19$ per user per month. Google Hangouts offers upto 250 users per single meeting while Zoom can host up to 500 users in a single meeting without experiencing latency issues.

When the users quickly started increasing, Zoom stepped up to the challenge effortlessly taking on all the bandwidth and usage it is currently experiencing.  Zoom has also removed time limits for the conference calls and made the entire suite free of cost for schools and businesses in the affected regions across the globe, thereby further increasing its popularity.  Students or teachers who fill out an online form using their school email addresses and are then verified by Zoom will have any accounts associated with that school’s domain also gain unlimited temporary meeting minutes. The free Basic accounts are also available by request in Austria, Denmark, France, Ireland, Poland, Romania and South Korea.  When Zoom made its debut on the stock market in April 2019, it was valued at 15 billion dollars, but it is currently valued at 38.5 billion dollars due to the rise in its demand. Zoom founder and Chief Executive Officer Eric Yuan said, “I told the team that with any crisis like this, let’s not leverage the opportunity for marketing or sales.  Let’s focus on our customers,” and “If you leverage this opportunity for money, I think that’s a horrible culture.”

The rise in popularity of zoom, which is a cloud enterprise, gives an insight into the future of cloud computing.  More companies and organisations will now look to make the shift towards cloud based models and integrate them into work flows. 

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Emerging Startup Stories

The Story of Mens Grooming Startup Bombay Shaving Company

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Story of Mens Grooming Startup Bombay Shaving Company, Startup Stories, Bombay Shaving Company, Mens Grooming Startup, Mens Grooming Company, Indian Grooming Startup, Bombay Shaving Company Success Story, Bombay Shaving Company Marketing Strategy, Latest Startup News 2021

In the past grooming products were traditionally targeted at the female gender.  However, with changing times and perceptions grooming is now a gender neutral term.  Grooming is now essential for looking great and making a good impression.  However, in a market which is traditionally saturated with products from FMCG (fast moving consumer goods) for women, a startup saw potential in men’s grooming products.  Bombay Shaving Company, found the men’s grooming market in India was largely unorganised and was largely limited to just shaving products.  Today there are products like body wash, soaps, oils, shampoos, creams and perfumes for men’s grooming and the popularity of grooming products is due to brands like Bombay Shaving Company, Beardo and Ustraa.

Beginnings

Bombay Shaving Company was founded in 2015 by Deepu Panicker, Rohit Jaiswal, Shantanu Deshpande and Raunak Munot who are all friends.  It all began with Shantanu, who was a software engineer working for McKinsey in the United States of America.  A chance discussion with a friend who was interning at Harry’s, a New York based shaving brand piqued Shantanu’s interest.  The friend spoke about how shaving brands in America are challenging the likes of Gillette and PRO, which led Shantanu to the realisation that India could also use a disruption in the grooming space.  

Shantanu then spoke to his friends, family and  general consumers about shaving habits and came to the conclusion no one likes to shave because men hated the daily ritual of shaving.  This led to the birth of Bombay Shaving Company.  Shantanu soon roped in his school friend, Raunak Munot, who was the Director of Social Strategy, GroupM New York, and college friends, Rohit Jaiswal, the Head of Channel at Emel and Crompton Greaves, and Deepu Panicker, a senior analyst at McKinsey.

ALSO READ: Social Media Paves The Way For Cosmetic Entrepreneurs

Growth

The team worked with world class experts and manufacturers about fragrances, raw materials and worked with chemical engineers as well as packaging innovators.  The first five hundred customers were acquired purely through word of mouth.  Most of their products are constantly innovated depending on customer insights.  One example would be when a sizable amount of customers wanted the shave to be closer and aggressive, the team designed a new razor part and shipped it to their customers free of cost.  

Secondly, the Bombay Shaving Company team wanted to give their customers a great unboxing experience and it worked.  Customers began to share unboxing videos and pictures on social media and it worked wonders for their branding which led to an increase in sales.  The team also gave users the option to get their names engraved on the shaving razors to add a personal touch for free of cost.  Bombay Shaving Company raised $ 9 million in funding since its inception and now sells more than 40 products across four categories (shaving, bath, beard and skincare.)

Today Bombay Shaving Company has redefined the shaving experience and continues to grow.  In January 2021, Bombay Shaving Company raised $6.1 Mn (INR 45 Cr) in a funding round led by a UK based consumer goods giant Reckitt Benckiser.  This funding will be used to launch three new consumer brands in the market, invest in marketing and branding and penetrate deeper into the market, beyond the metros.

Let us know in the comments below if you have ever used any of the products of Bombay Shaving Company or plan to use in the future.

 

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Emerging Startup Stories

Silicon Valley Is Flocking To The Next Big Thing In Tech Called Clubhouse

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Silicon Valley Is Flocking To The Next Big Thing In Tech Called Clubhouse,The Future of Platforms in the midst of Silicon Valley’s moral reckoning,Startup Stories,How Big Tech Is Setting the Work-From-Home Standard,Silicon Valley,9 Innovations That Could Become the Next Big Thing,Clubhouse: Silicon Valley Perks Up Its Ears for Buzzy Audio Chat Startup

While the world is caught up in its daily routine, there is one startup which is silently taking over Silicon Valley by storm.  Named as Clubhouse, the startup has nothing to do with parties but is instead the next big thing in social networking technology.  Clubhouse is slowly growing in leaps and bounds and is attracting a slew of some big names in technology onto their platform.  Since the last couple of weeks, Twitter is abuzz with this new player in town and how amazing its user interface and experience is, and the most unique but important thing is Clubhouse provides direct access to the who’s who of the startup world.

So what is Clubhouse and why is it being hailed as the next big player in the social networking scene? Read along to find out more about this incredible app.

What is Clubhouse?

Clubhouse is a new type of social networking platform which is an audio only platform.  This means every conversation takes place through audio where users speak to let their thoughts known.  Users can create and host rooms where speakers will talk about a particular topic.  Depending on the topic being discussed in a room, a user can join the room as a participant and take part in the conversation.  Clubhouse believes audio is a special medium and users need not worry about being judged because there are no cameras.

How to use clubhouse

Clubhouse is currently only in its beta phase and the app is not open to the public at large.  The app is also available only to iOS users at the moment.  The only way to join the community as a user is through an invitation from an existing user.  This is one of the reasons why Clubhouse is such a rage at the moment.  The team behind Clubhouse say they do not want to scale up very rapidly because they feel it is important to take things slowly.  Therefore the invite only/iOS only is the current offering in beta, but experts and pundits believe it is a genius marketing strategy to get people to talk about the app.

Upon registering, users can choose a variety of interesting topics based on which rooms are displayed.  A user can then join one of these rooms and take part in the discussion. 

Clubhouse currently has a user base of 600,000 users and it is still in its beta mode.  Getting an invite to Clubhouse is a badge of honour at the moment.  Indian Twitter feeds exploded in early January 2021, when AngelList founder Naval Ravikant and Entrepreneur Balaji Srinivasan hosted a room called Startup Bharat, where they spoke about the Indian startup scene on Clubhouse.  Since then Indians have been scrambling to acquire the highly sought after Clubhouse invite.

Evan Williams, Reddit co founder Alexis Ohanian, former Y Combinator President Sam Altman, AngelList co founder Naval Ravikant, Ashton Kuthcer, Oprah Winfrey, Drake, Kevin Hart and many others are some of the influential personalities who are on Clubhouse.

Kevin Harrington, a host on Shark Tank hosted a room in Clubhouse where he listened to pitches from entrepreneurs.  The room had more than 3000 participants and some of the pitches even received funding by the end of the session.  This fast paced and the in-the-moment nature of the app is why Clubhouse is such a rage.

As Clubhouse slowly expands and finally makes itself available for everyone, it would be interesting to see how it will position itself among the likes of Twitter, Instagram and Facebook.  But right now, in its nascent stages, Clubhouse is the place to be and a place of deep learning.

 

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Mad Over Marketing : A One Stop Shop For All Things Related To Marketing

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Mad Over Marketing : A One Stop Shop For All Things Related To Marketing

If you are an active user on Instagram and Facebook, then chances are high that you might have come across a page named Mad Over Marketing (M.O.M.)  While you might have fleetingly glanced across the page on someone’s Instagram story or a re share on Facebook, you would eventually come to see  MOM’s content and fall in love with them.  Mad Over Marketing is a one stop shop for all things related to marketing as they are one of the best pages to curate genius marketing done by various brands from all over the world.  But how did MOM grow to where it is right now?  

Beginnings:

Mad Over Marketing was founded in a college festival by five students Umang Sonthalia, Siddhant More, Snehal Kanodia, Wamika Mimani and Nikhil Daga.  The page was launched first on Facebook in January 2012 and the site has since then expanded to Instagram and Twitter.  With the kind of engaging content going on the page, MOM quickly grew since its inception and within a span of 8 months, the page had more than 10,000 fans already without a penny being spent on any form of advertisement.  All the growth was achieved organically through word of mouth.  Since the founders were students when MOM was founded, they could not afford Facebook ads due to difficulty in coordination among themselves but, the founders were able to leverage the popularity of Facebook in terms of page boost.

MOM has perhaps clicked because of two factors, one being the accessibility to cheap internet plans and rapid adaptation of social media and smartphonessmart phones.  The curiosity in everyone was satiated by different creative approaches to online marketing and also healthy competitive banter between various brands on Twitter.  The rivalry between BMW and Audi, Coca Cola and Pepsi, KFC, McDonalds, Burger King and Wendy’s have always been talked out but MOM has become the go to page for knowing more about these brand rivalries which often take a creative turn. 

Current Popularity

Mad Over Marketing currently has over 850,000 followers on Instagram and 1.5 million followers on Facebook.  Mad Over Marketing has a reputation for sourcing and finding some brilliant social media campaigns as well as ambush marketing gems from all over the world.  MOM has a strong brand presence now on social media and is leveraging the popularity to offer social media marketing workshops for interested people or businesses to learn more about how to leverage social media to increase sales/leads.  This is quite a hit among the populace as the workshops have picked up steam during the pandemic.  

 

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Snickers doing what Snickers does best!

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When people do exactly what they are asked to do.

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Mad Over Marketing continues to lead the way for digital marketing enthusiasts and agencies on how to run a perfect social media page for all things related to marketing and branding.  As marketing budgets keep increasing every year, the amount of creative marketing is also bound to increase.  Mad Over Marketing will continue to curate the best content as long as there is digital media.

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