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5 Cricketers Who Are Entrepreneurs

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5 Cricketers Who Are Entrepreneurs


Cricket as a sport in India commands an unrivaled attention almost bordering on zealous love.  It is often compared as a religion and the cricketers often metaphorically referred to as gods.  No other sport comes close to the kind of coverage cricket has in India and it is easy to find small cricket matches going on in the dusty lanes which brings together people of all ages.  The sport brings together people regardless of their circumstances.  

India always produced some outstanding cricketers and boasts about names like Sachin Tendulkar, Saurav Ganguly, M.S. Dhoni and Virat Kohli to name a few.  While these cricketers are legends in their own rights at the game of cricket, they have conquered the 22 yards pitch, not many might know they are equally able entrepreneurs.

Let us have a look at five cricketers who are also entrepreneurs.

1) Sachin Tendulkar

Often referred to as the ‘God Of Cricket,’ Sachin Tendulkar is arguably the best batsman of this generation, to have walked on this planet.  While Sachin had conquered many records on the field, he has also established a career outside of cricket since his retirement from the game.  Sachin has investments in several brands and is one of the main investors in Smartron, a technology based company.  His other investments include brands like Musafir, Smaaash Entertainment, and owns a string of restaurants to his name. Sachin is also the co owner of Kochi Indian Super League (ISL) franchise Kerala Blasters FC.

2) M.S. Dhoni

Mahendra Singh Dhoni or ‘Captain Cool’ as he is referred to by his fans, Dhoni is responsible for winning the Cricket World Cups in both the fifty overs and T20 formats.  Mahendra Singh Dhoni stepped into the world of business, by buying a Supersport World Championship team, Mahi Racing Team India, which is co owned by Akkineni Nagarjuna.  Dhoni is also the co owner of Chennaiyin FC with Abhishek Bachchan in ISL and also owns Ranchi Rays in Hockey India League with Sahara India Pariwar.  Dhoni also launched a lifestyle brand, ZEVEN, and owns the footwear section of the Brand. Recently, he joined hands with the app Run Adams by buying 25% stake in the startup.  

3) Virat kohli

Virat Kohli is the current captain of the Indian Cricket Team and is one of the best players of the current generation.  Virat is also one of the world’s most famous sports persons along with the likes of Leo Messi, Christiano Ronaldo, Roger Federer and LeBron James.  Virat is an astute businessman apart from being the captain of the cricket team.  His first business investment was for FC Goa in ISL, where he co owned the football team franchise with a vision to grow football in India.  He also launched the youth fashion brand Wrogn with Anjana Reddy to produce casual wear for Men and tied up with Myntra Fashion, as well as Shopper Stop to promote the brand.  Kohli also holds shares in the London based Tech Startup, Sport Convo, which is a social networking site for sports lovers to talk about their favourite stars.  His urge to make India fit, drove him to create the fitness brand Chisel, in association with Franchise India. Chisel is a chain of Gym and Fitness centres spread across various regions of the country.

4) Virender Sehwag

Often referred to as the ‘Nawab Of Najafgarh,’  Virender Sehwag was the bane of bowlers across the world because of his daredevil batting techniques.  Sehwag owns a restaurant in Delhi’s Moti Nagar since 2006 and is named as ‘Sehwag’s Favourites.’  He started a school, Sehwag International School in Jhajjar, Haryana.  It has world class facilities that aim at a 360 degree development of students.  They are rated as one of the best schools of India with a sports academy, where Sehwag coaches kids personally, during his off time.

5) Yuvraj Singh

Yuvraj Singh is best remembered for smashing six sixes in a single over against England and used to entertain fans thoroughly with his batting and fielding skills.  The former Indian cricketer, owns a sports based e commerce store sports365.in including investments in Vyomo, Moovo, Black With Orange, Cartisan, Heathians, Educart and Sportybeans.  Other than that, Yuvi has also started YouWeCan, a startup which has helped hundreds of cancer patients battle their ordeal. Yuvraj was himself a cancer survivor and beat the disease successfully in the past.  

 

These cricketers have won multiple accolades for India on the international stage and have also shined in their personal lives by setting examples.  Let us know if any other cricketers should also deserve a mention in this list!

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Why Are Ads On Digital Media Failing To Reach The Right Audience?

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Why Are Ads On Digital Media Failing To Reach The Right Audience?,Startup Stories,Digital Advertising,Best Practices from Digital Ads Experts,reasons for digital marketing failure in startups,Reasons Why Marketing Campaigns Fail,Why You Are Failing to Reach Your Target Customers Online,Missing your target audience,The Advertising Industry Has a Problem

If you are a regular user of social media platforms and also a fan of consuming content on the digital medium, then there is a very high likelihood that you have seen ads on pages you are reading or watching something.  There would be times when you have been targeted by an ad which feels like it was wrongly targeted at you.  Imagine if you are a vegetarian by choice and while browsing online, if you are targeted by a food delivery app which shows ads about chicken dishes.  The ad would only serve to spoil the mood of the online user instead of serving its actual purpose which is to push the user to buy a chicken dish.

These wrongly targeted ads might be the side effects of performance marketing or a weak brand marketing.  Performance marketing means advertising programs where advertisers pay only when a specific action occurs. These actions can include a generated lead, a sale, a click, and more.  Inshort, performance marketing is used to create highly targeted ads for a very specific target audience at a low cost.  Performance marketing usually means high volume for a very specific cost.  

Brand marketers on the other hand believe in narrowly defining target audiences but end up spending a lot of money on ad placements.  Gautam Mehra, CEO, Dentsu Programmatic India & CDO, Dentsu International Asia Pacific said, “You’ve defined a persona, you know the emotions you want to elicit, but then you buy a YouTube masthead and CricInfo sponsorships because IPL is up.  If brand advertisers look at audience-based buys more deeply than just placements, you will see more relevant ads (sic.)”  

ALSO READ: How Digital Marketing Is Impacted Due To The COVID-19 Pandemic

Performance marketing is more of a sales function rather than a marketing function and is about meeting the cost of acquisition.  This is a reason why budgets are usually high for performance marketing.  Mehra goes on to add, “the fact is that an engineer can out-beat FMCGs on performance marketing.  Advertisers who have cracked this are spending 10x and are on an ‘always on’ mode (unlike time-bound brand campaigns.)”

There is always the case of supply and demand, with the supply usually exceeding the demand on digital platforms.  Ultimately, it boils down to the choice between no ad versus low relevance ad and it is quite easy to guess that having a low relevance ad is better.  

Arvind R. P., Director – Marketing and Communications at McDonald’s India (West and South,) said “McDonalds’ for instance, has seen its share of spends on digital grow from 20% levels a couple of years back to over 40% at present.  Outcomes of this journey have been encouraging, proven by our media-mix-modelling and other key metrics.  We have seen best results from an optimal mix of Television plus digital (sic.)”  Moreover, Arvind also believes performance marketing only approach could turn out to be more suited to short term, versus a more consistent full funnel effort.  The latter ensures adequate emphasis on building consideration, as well as growing transactions.  Arvind feels digital is a complex medium which needs investment in the right talent who could use the right tools.  Brands which underestimate the need for the investment are often disappointed from the return on investment from the digital medium.

With the constantly changing consumer dynamics marketers are now shifting to unscripted marketing which frankly needs more insights into the consumer mindset.  The lack of marketers to do the proper research is why digital medium is plagued with irrelevant ads.

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From Unicorn To Bankruptcy; Knotel Bears The Brunt Of COVID-19 Pandemic

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Unicorn To Bankruptcy, Knotel Bears Brunt Of COVID-19 Pandemic,COVID-19 Pandemic, Startup Stories, Public Health Emergency, Startup Knotel, American property technology, flexible workspace, unicorn, Bankruptcy, Startup Business Latest News 2021

It is no secret that in the fast paced world of startups, fortunes can change at the snap of fingers.  Sometimes startups tend to scale so quickly that they become unicorns and sometimes the fortunes reverse so quickly that a startup can immediately go bankrupt from being a unicorn.  The latter was the case for an American property technology startup Knotel, who are now bankrupt due to the disruptions by the COVID-19 pandemic.  

Knotel is a property technology company quite similar to WeWork.  Knotel designed, built and ran custom headquarters for companies which It manages the spaces with ‘flexible’ terms.  Knotel does a mix of direct leases and revenue sharing deals.  Knotel marketed its offering as ‘headquarters as a service’ or a flexible office space which could be customized for each tenant while also growing or shrinking as needed. For the revenue-share agreements, Knotel solicits clients, builds out offices, and manages properties, and shares the rent paid to it by the client with the landlord.  This model is the majority revenue generator for Knotel.

In March 2020, just before the COVID-19 pandemic unleashed its economic destruction on the world, Knotel was valued at $ 1.6 billion.  What is even more interesting is Knotel raised $ 400 million in Series C funding in August 2019 which led to its unicorn status.  However, with the COVId-19 pandemic and its consequent lockdowns and curfews by various governments across the world, startups and businesses shifted to a remote working model.  This in turn led to startups pulling out of Knotel properties to cut down on working costs.  

ALSO READ: Quibi : Startup With A Billion Dollar Launch To Shutting Down All In Six Months

In late March 2020, according to Forbes, Knotel laid off 30% of its workforce and furloughed another 20%, due to the impact of the coronavirus.  It was at this point that Knotel was valued at $ 1.6 billion.  The company had started the year with about 500 employees.  By the third week of March,Knotel had a headcount of 400.  With the cuts, about 200 employees remained with the other 200 having either lost their jobs or on unpaid leave, according to Forbes. 

In 2021, Knotel filed for bankruptcy and agreed to sell its assets to Newmark, one of their investors for a total of $ 70 million dollars.  As work culture is still undergoing changes as a consequence of the COVID-19 pandemic and with many companies realising that remote work model saves costs and improves work efficiency, the flexible workspace sector would continue to face challenges.  Knotel is just the tip of the iceberg and is a warning call for the flexible working spaces industry.

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5 Reasons Why Telegram Founder Pavel Durov Thinks Whatsapp Is Dangerous

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5 Reasons Why Telegram Founder Pavel Durov Thinks Whatsapp Is Dangerous,Startup Stories,5 reasons Telegram founder ‘thinks’ using WhatsApp is dangerous,Five Reasons Why Telegram Founder Pavel Durov Thinks Whatsapp Is Dangerous,Pavel Durov,Pavel Durov Latest News,Pavel Durov About WhatsApp,Pavel Durov Sensational Comments On WhatsApp,Pavel Durov Shocking Comments On WhatsApp

Whatsapp found itself in the midst of a public relations nightmare over its latest privacy policy update.  Data privacy is currently a widely debated topic worldwide and Whatsapp has found itself in the midst of this debate time and again.  However the latest update seems to have irked a lot of people enough for them to make the shift to Telegram and the much recent app, Signal.  Telegram Messenger was launched in 2013 and although it is not as well known as Whatsapp, it enjoys quite an amount of popularity owing to its data security and encryption.

Pavel Durov, the founder of Telegram Messenger, is no fan of Whatsapp and he believes Whatsapp is dangerous and not safe.  Elucidating more on the topic, Durov made his reasons known in a blogpost he published in late 2020.  Here are the five reasons why Pavel Durov thinks Whatsapp is dangerous.

1) If Jeff Bezos’ phone can be hacked via Whatsapp then nobody is safe.

One of the richest men in the world and the founder of Amazon, Jeff Bezos’ phone was allegedly hacked by Mohammed Bin Salman, the crown prince of Saudi Arabia.  Some of Bezos’s private communications and images were taken during the hack following which Whatsapp’s security was questioned.

2) The United Nations recommends its officials to remove Whatsapp from their devices

The United Nations recommends its officials to not use Whatsapp because it thinks Whatsapp is not a secure mode of communication.  In June 2019, a U.N., spokesman Farhan Haq said, “The senior officials at the U.N. have been instructed not to use WhatsApp, it’s not supported as a secure mechanism (sic.)”  This directive came when independent U.N. experts found a possible involvement of Mohammed Bin Salman, the crown prince of Saudi Arabia, in the alleged cyber attack of Jeff Bexos’ phone in 2018.

3) End to end encryption does not guarantee security.

Durov says “in their marketing, WhatsApp uses the words “end-to-end encryption” as some magic incantation that alone is supposed to automatically make all communications secure. However, this technology is not a silver bullet that can guarantee you absolute privacy by itself (sic.)”

ALSO READ: Users Flock To Signal Messaging App After Whatsapp’s Latest Privacy Policy Update

4) Chat backups on Android and Apple cloud are not encrypted.

Pavel Durov does not believe chat backups in the cloud are safe and says “Users don’t want to lose their chats when they change devices, so they back up the chats in services like iCloud – often without realizing their backups are not encrypted.  The fact that Apple was forced by the FBI to abandon encryption plans for iCloud is telling (sic.)”

5) Backdoors continue to exist in Whatsapp

“There are backdoors.  Enforcement agencies are not too happy with encryption, forcing app developers to secretly plant vulnerabilities in their apps.  I know that because we’ve been approached by some of them – and refused to cooperate.  As a result, Telegram is banned in some countries where WhatsApp has no issues with authorities, most suspiciously in Russia and Iran (sic,)” claims Durov in his blogpost.

As data privacy is becoming more and more important in the current day and age of the internet, we wonder what messaging application is totally safe.  

 

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