Connect with us
Rasugurram

Entrepreneur Stories

Big Basket Founding Story And Its Recipe For Success

Published

on

Big basket Founding Story And Its Recipe For Success,Startup Stories,The Bigbasket of groceries is set to get bigger,Lessons from Bigbasket co-founder Hari Menon,Inspiring Success Story of Hari Menon,Amazon in talks to buy Indian online grocer BigBasket,Grofers vs BigBasket


Much before Flipkart tapped into the retail industry, a group of people (V.S. Sudhakar, Hari Menon, V.S. Ramesh, Vipul Parekh and Abhinay Choudhary,)  fuelled with passion and experience on failure post the dot com bubble founded Big Basket, the country’s first online shopping platform which revolutionised the way people bought groceries. Just like how this platform is unique in every way, the story of how Big Basket came to be is also quite a tale.

The beginning 

Picture credits: BigBasket.com

When you hear of startups being created by people below the age of 30 and with no experience, your heart usually goes out to them. However, when you look at people on the other side of 50, with more experience in failing than succeeding, trying to start something new, you wonder what the future looks like for them. When the dot com bubble bust, a lot of people struggled hard to find their footing in an increasingly competitive world.

The founders of Big Basket, on the other hand, decided to use the experience they got post the failure and decided to create a website that hasn’t been done  before. The five founders of this platform had their first experience in the e commerce side when they created Fabmart.com (an online platform to sell books, toys and groceries) in the year 1999. Very quickly, however, they realised not just India, but the rest of the world wasn’t ready for the online world yet.

Very soon, Fabmart merged with a brick and mortar grocery chain and by 2006, the founders sold Fabmart for a lump sum. By 2011, the team thought of revaluating and trying their hand at something new again and despite all the criticism they received for this idea, the founders decided if they had to do anything, the time was now. It was a good thing they made this call because it was exactly at this time that the smartphone boom was happening and literally everything was available with the click of a button (except for groceries, of course!)

The journey to success

Picture credits: BigBasket.com

Post securing the first round of investment ($ 10 million from Ascent Capital,) the Big Basket team decided the time had come to expand its reach. In a country as diverse as India, perhaps the biggest challenges an online delivery platform like this faces is to ensure they sustain the model despite all adversities. After putting in dedicated research for five years, the Big Basket team realised the best way to make their presence felt was by providing personalised service to people across all cities.

With shopping habits varying from city to city, one of the major reasons for the success rates of Big Basket is the amount of attention to detail the founders paid. From increasing the leafy greens numbers in Mumbai to supplying a special kind of rice (called Sona Masoori) in Bangalore to going so far as to provide eight different kinds of eggplants to picky customers, Big Basket ensured their quality was nothing short of perfection. To improve the customers experience, the team ensures near time perfect deliveries in most of its orders and if by chance the delivery has been delayed, customers get a discount depending on the delay.

The future 

Picture credits: BigBasket.com

Despite growing as well as they had, Big Basket still had a lot of tough competition in the forms of other startups like LocalBanya, Sequoia backed PepperTap and SoftBank funded Grofers. The time had come for the team to up its game by securing more than double the amount of funding that it got during the initial rounds, Big Basket crushed all its competition.

The next few years saw Big Basket grow from just an idea to being present in 25 cities with a combination of 150 million and looking at the size of the growth, the founders decided the time had come to bring in a partner. By zeroing in on Alibaba (China based e commerce platform,) the team worked on mapping a growth chart for the next two years!

Big Basket is not just a dream but a well thought out plan that attracted and made its presence felt in the larger cities and went on to grow in the smaller cities by on boarding Shah Rukh Khan as a brand ambassador. By investing money into getting warehouses and increasing the delivery output, Big Basket plans on not only retaining its post as the largest grocery delivery platform in India but all over the world as well!

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Entrepreneur Stories

Facts about SpaceX

Published

on

Facts about SpaceX,Startup Stories,Amazing Facts About Elon Musk SpaceX,Interesting Facts About SpaceX,10 Cool Facts About SpaceX,spacex Facts 2019,SpaceX Latest News,SpaceX Interesting Facts,SpaceX Facts,2019 Real Life Inspiring Stories of Success,Best Motivational Real Life Stories 2019

From making history to planning on building a colony on Mars, SpaceX has achieved a lot in the field of space exploration and transportation services. An idea which only existed in a kid’s mind is now a multi million company and its still growing. Elon Musk has a dream to land on Mars and he found a way to make it happen.

Founded on 6th May, 2002, SpaceX came a long way crossing milestones and making history. From just an idea to a full fledged space transportation services company, here are a few facts about SpaceX.

1. SpaceX was the first private company to successfully launch, orbit and recover a spacecraft.

In December 2010, the operational Dragon spacecraft was launched aboard the Commercial Orbital Transportation Services (COTS) Demo Flight 1, the Falcon 9’s second flight, which safely returned to Earth after two orbits, completing all its mission objectives, making it the first private company to do so!

2. SpaceX was the first private company to send a spacecraft to the International Space Station(ISS).

In December 2012, Dragon became the first commercial spacecraft to dock with and deliver cargo to the International Space Station. It has since conducted regular, resupply services to the ISS.

3. Falcon was the first privately funded liquid propellant rocket by SpaceX to reach the earth’s orbit.

On 28th September, 2008, the Falcon 1,  a small rocket capable of placing payloads weighing several hundred kilograms into low earth became the first privately funded, liquid fueled rocket to do so.  Space X successfully launched this project into low Earth orbit for U.S. $ 90 million.

4. SpaceX achieved the world’s first reflight of an orbital class rocket.

On 30th March 2017, SpaceX’s Falcon 9, was launched into space for the second time after April 2016, when it carried out a space station cargo launch for NASA. This was indeed a historic milestone for SpaceX!

5. SpaceX is currently the world’s largest producer of liquid fuel rocket engines.

SpaceX currently manufactures three broad classes of rocket engine inhouse: the kerosene fueled Merlin engines, the methane fueled Raptor engines and the hypergolic fueled Draco/SuperDraco vernier thrusters, making it the world’s most prolific producer of liquid fuel rocket engines.

6. SpaceX was the first private company to send a human rated spacecraft to space.

On March 9th 2019, history was created once again as SpaceX launched its spacecraft, Dragon 2, for its first orbital test. This spaceflight was an uncrewed mission, but capable of sustaining life,  arrived at the ISS a little over 24 hours after the launch.

7. SpaceX used the same launch complex as Apollo 11.

In 2017, SpaceX became a part of a long space tradition when its Falcon 9 rocket took off from Launch Complex 39A at the Kennedy Space Center, where the Apollo 11 moon mission began.

8. SpaceX also manufactures spacesuits for its astronauts.

SpaceX doesn’t only make big spacecrafts or supplies cargo to the ISS but is also partnering up with NASA to create specialized spacesuits!  SpaceX says that safety and comfort will be among the specialties of these suits.

9. SpaceX offers astronaut taxi services to NASA.

NASA astronauts are taken to space using SpaceX spacecrafts. This is part of NASA’s Commercial Crew Program which cuts down dependency  on space agencies like Russia’s Roscosmos.

10. SpaceX knows how to travel in speed!

SpaceX claims that they can transport passengers over a distance of 620 kms in just 45 mins, that would usually take over 24 hours by bus. This could be possible through Hyperloop, which is still in its design stages.

SpaceX has not stopped evolving and has conquered many stages of space exploration. The journey does not stop here for SpaceX and in the years to come there would be many more interesting facts.

Continue Reading

Entrepreneur Stories

Different Types Of Management Styles And How They Work

Published

on

Different Types Of Management Styles,4 Types Of Management Styles,Startup Stories,Best Management Styles,Workplace Management Styles,Top Management Styles And How They Work,Workplace Leadership Styles,Different Leadership Styles,Workplace Tips 2019


Like everything else in life, leadership styles are learnt and honed through different stages of work. Every leader has developed, through the years, a certain style of management and leadership, which sets them apart. No matter how successful you are as a manager, here are  a few different types of management styles every great leader follows without realising:

1. The Autocratic Leader

The most common type of leader, Autocratic  leaders are those who make decisions without input from people around them. If the decision made is the right one, the response is positive. However, this rarely is the case and most decisions taken without consultations are perceived negatively. While not useful for most work environment, this style comes into play when firm decisions need to be made.

2. The Consultative Leader

Unlike the Autocratic leader, Consultative  leaders make decisions after consulting with those around. One of the primary advantages of this type of leadership is that it instills loyalty in the employees. Not only does the leader confer with those important, it helps in improving the focus  of the business. However, while this type of leadership does have its fair advantages, the negatives lie in the fact it results in employees becoming more dependent on the leader. Furthermore, those who feel left out of the consultation process end up leaving when not consulted.

3. Persuasive

Unlike the  Autocratic and the  Consultative type of leadership, Persuasive  leaders work as a combination of the two other forms. Despite consulting the employees, this type of leader convinces the people on  his or her team about why the said decision needs to be made. The primary drawback to this type of leadership is that employees tend to feel alienated because of their leaders focus more on persuading rather than actually taking feedback. Like the Autocratic leadership style, this  method should also be used quite sparingly.

4. Democratic

Just like its name, the Democratic style of leadership is that which has a combined decision making effort between the leader and the team. This essentially means  while the leader does take a final call on what’s happening, a voting system is followed. From the manager to the employees, everyone is involved in taking a call on what’s going to be done, thereby letting people realise they have a say in what’s going on in the company. While this style does work when it comes to taking major decisions, it does have a drawback because of the amount of time which goes on in the voting process.

5. Laissez Faire

The Laissez Faire type of leadership is the exact opposite of an Autocratic style of leadership. With this style, employees have the complete authority to take the decisions they see fit and the management is seen more of a mentor than a leader. One of the most preferred styles of leadership, this one helps in streamlining work and maintaining  an environment free of hostility, at the workplace.
Every leadership style has it own advantages and disadvantages. What style would you choose? Comment and let us know!

Continue Reading

Entrepreneur Stories

OnePlus 7 And Everything You Can Expect

Published

on

OnePlus 7 And Everything You Can Expect,Startup Stories,Technology News 2019,OnePlus 7 Specification,OnePlus 7 Price in India Launch Date,OnePlus 7 Features,Brand New OnePlus 7,OnePlus 7 Latest News,New OnePlus 7 Phone Features,OnePlus 7 Price

OnePlus has been on a roll lately. While its recently launched OnePlus 6T is still making quite a buzz, rumours of a new phone from the series, the OnePlus 7, have started doing the rounds. Here is everything we can expect from the brand new OnePlus 7!

1. Design

Picture credits: Indianexpress.com

Like every other phone from the series, the new phone is going to adapt a new design as well. According to the rumour mill, the OnePlus team is going to create a slide mechanism to hide the front camera. The advantage of this? It allows for a full screen display, without any notches hindering the user experience. While other phone makers have adopted this technique, this is the first time a design like this will be seen in a OnePlus phone.

2. Triple rear camera

Picture credits: slashgear.com

One of the supposed new additions to the OnePlus 7 is a triple rear camera. A popular feature in other high end smartphones, the OnePlus is going to include 48, 20 and 5 megapixel cameras, while the front is likely to have a 16 megapixel camera. Moreover, a leaked image of the new phone shows a cutout hole protruding from the top edge. This could also signify the presence of a pop up selfie camera in the new OnePlus phone, a feature present in the Vivo Nex and Oppo F11 Pro.

3. Specifications

Picture credits: theinquirer.net

According to the leaks, the new OnePlus 7 phone is going to come with either an 8 GB or a 12 GB RAM. Furthermore, the Company is planning to ditch the wireless charging feature for this phone. Why? Because the cable being used is of an inferior quality and at this point, OnePlus doesn’t want to use anything that isn’t less than perfect. Incidentally, since its decision to give up the fast charging wire has been confirmed, OnePlus said, the new phone is most likely going to come with a 4,000 mAH battery with fast charging. People are also likely have the choice of getting a phone with either 128 GB or 256 GB internal space.

4. Pricing

Picture credits: theindianwire.com

According to the rumour mill, the new phone is going to cost around $ 549! While the new phone may be a little steep as compared to the other phones from this series, it is still cheaper than phones like the Samsung Galaxy S9 and Note 9.

While no clear indications have been given about the launch of the new OnePlus phone, the specifications definitely look exciting! What is the feature for which you are looking out the

Continue Reading
Advertisement Yevadu

Recent Posts

Advertisement Rasugurram