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Deepinder Goyal – Life and Success Lessons From The Man Behind Zomato

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Success Lessons From The Man Behind Zomato,Startup Stories,2019 Best Motivational Stories,Zomato Founder Life Lessons,Deepinder Goyal Success Lessons,Deepinder Goyal Life Story,Online Food Ordering Zomato,Journey of Zomato,Deepinder Goyal Dream Story,Inspiring Story of Deepinder Goyal


Zomato, an online food ordering and restaurant finding platform, started off as just an idea. An IIT Delhi student, Deepinder Goyal was always on the lookout for new places to eat. What started off as a collection of menus from a small list of restaurants has today grown into a massive conglomerate which is available for people to use in 24 countries! Officially launched in July 2008 with only 1,200 menus, Zomato as a business grew so quickly, it had more than 2,000 menus on its database by the end of 2008! Co Founded by Deepinder Goyal and Pankaj Chaddha, the journey of Zomato has been a dream story. Through the years, Zomato has grown by leaps and bounds and today, it is only fitting that we take a look at its growth over the years!

Always keep strategizing

Picture credits: Yourstory.com

When Deepinder Goyal started Zomato, he had a single aim in life: to provide people a common platform where they could look for restaurants. When the idea took off so quickly and instantly, Deepinder realised he had to streamline the process of how he was collecting data about restaurants. The more Zomato started getting accepted, the more Goyal streamlined the process. His business model was simple. Every time Zomato starts operating in a new city, a single person is assigned for collecting data about the most popular and accessible restaurants and clubs in the area. The data is then sent to a centralised team in Delhi. The Company is divided in a way that every team has a specific job to do. With advertisements on the website acting as the revenue format for Zomato, Goyal created a model which not only ensures a revenue share system, but also in branding the restaurants partnering with the platform! In short, he created a win win situation for the partners as well as his Company.

Keep Expanding

Picture credits: Yourstory.com

Soon after Goyal entered the food tech industry, he realised, in order to stay on top and not just stay afloat, he had to keep expanding his business. Right from the moment it launched, Goyal has been expanding his baby with every move he makes. Apart from launching the Zomato Gold and the Zomato PickUp app, Zomato has expanded into other areas of business as well.

One of the things which makes Zomato stand out from the other food tech startups is its ability to expand into areas its competitors did not. Furthermore, focusing on extremely high quality products, Zomato ensured people look at its quality first and then everything else. The year 2014 saw Zomato acquire not one, but 4 acquisitions of various food tech startups. Six months later, the Company started expanding to places outside India (Sweden, Denmark and Germany, to name a few!) It is important to note here, one of the reasons Zomato grew so much is, it always studies its competition and stays one step ahead, no matter what.

A Trust In His Employees

Picture credites: Inc42.com

One of the primary reasons Deepinder Goyal grew Zomato to this point of success is because of the amount of trust and faith he places in his employees. An underlying growth factor for Zomato is, not only does it gives its customers the best, it also instills confidence in the employees on its roster. If you look at the track record of all the employees on the Zomato roster, one can see that people work up to 12 hours a day without complaining or making a fuss. In fact, even if you offer the top people twice or thrice the amount of money they earn, no one will leave. Why? Simply because Deepinder instilled a trust factor into his employees and gave them growth like no one else did. If this is not a display of undying faith in Zomato, then what is?

 

In a span of 11 years, Zomato has grown from being merely an idea to being valued at over $ 1  billion. Securing investments from more than a series of interesting investors, Zomato is, today, one of the most used and visited food tech platforms. Running neck to neck with Swiggy, its primary competitor, Zomato more than proved its worth as a force of nature!

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OnePlus 7 And Everything You Can Expect

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OnePlus has been on a roll lately. While its recently launched OnePlus 6T is still making quite a buzz, rumours of a new phone from the series, the OnePlus 7, have started doing the rounds. Here is everything we can expect from the brand new OnePlus 7!

1. Design

Picture credits: Indianexpress.com

Like every other phone from the series, the new phone is going to adapt a new design as well. According to the rumour mill, the OnePlus team is going to create a slide mechanism to hide the front camera. The advantage of this? It allows for a full screen display, without any notches hindering the user experience. While other phone makers have adopted this technique, this is the first time a design like this will be seen in a OnePlus phone.

2. Triple rear camera

Picture credits: slashgear.com

One of the supposed new additions to the OnePlus 7 is a triple rear camera. A popular feature in other high end smartphones, the OnePlus is going to include 48, 20 and 5 megapixel cameras, while the front is likely to have a 16 megapixel camera. Moreover, a leaked image of the new phone shows a cutout hole protruding from the top edge. This could also signify the presence of a pop up selfie camera in the new OnePlus phone, a feature present in the Vivo Nex and Oppo F11 Pro.

3. Specifications

Picture credits: theinquirer.net

According to the leaks, the new OnePlus 7 phone is going to come with either an 8 GB or a 12 GB RAM. Furthermore, the Company is planning to ditch the wireless charging feature for this phone. Why? Because the cable being used is of an inferior quality and at this point, OnePlus doesn’t want to use anything that isn’t less than perfect. Incidentally, since its decision to give up the fast charging wire has been confirmed, OnePlus said, the new phone is most likely going to come with a 4,000 mAH battery with fast charging. People are also likely have the choice of getting a phone with either 128 GB or 256 GB internal space.

4. Pricing

Picture credits: theindianwire.com

According to the rumour mill, the new phone is going to cost around $ 549! While the new phone may be a little steep as compared to the other phones from this series, it is still cheaper than phones like the Samsung Galaxy S9 and Note 9.

While no clear indications have been given about the launch of the new OnePlus phone, the specifications definitely look exciting! What is the feature for which you are looking out the

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Search Engine Marketing And Its Different Forms

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In the basic sense of the term, search engine marketing is defined as a process which increases your site’s online visibility. While the basic sense of the term may sound simple, SEM in fact inlcudes various layers and types which ensure it is one of the most used forms of online marketing in recent times. To give you a clearer and simpler understanding of what SEM really is, we have narrowed down the different types of search engine marketing here!

1. Search Engine Optimization 

Search engine optimization (SEO) is the process of using techniques which come together in order to help improve your webiste’s online presence and in increasing the kind of traffic your website gets. By using a combination of things like content, keywords and website design, SEO, when done right, is directly responsible for an increase in the kind of revenue and footfall your website has on a regular basis. Just remember that at the core of things, SEO is all about the way you use the keywords at your disposal. While mostly meant for sites with HTML, SEO can also be used for new websites and links. Part art and part science, search engine optimization is one of the best ways to increase your website’s online presence.

2. Search Engine Advertising 

Unlike Search Engine Optimization, Search Engine Advertising follows a different principle. Based on a PFP model, search engine advertising works through paid forms of marketing. This essentially means that you pay a certain amount to ensure a higher rank in search engines. In order to make the most of your PFP campaign, you need to keep an eye on the following five factors:

  • Bid Price
  • Keyword Selection
  • Ad Distribution
  • Ad Copy
  • Effective Landing Pages

Only when and if all the five factors come into place can your search engine advertising campaign result in success.

3. Paid Submission

 

When it comes to paid submissions for search engine marketing, the process is different. In this type of marketing, people pay a certain amount to have their websites reviewed by professional editors. While there is no guarantee that you are ensured an entrance in to the directory, paid submission is still a much appreciated form of search engine marketing. To simplify things further, a successful directory campaign is based on how effectively you use your budget and keywords.

Search engine marketing becomes a success only if you use all the tools at your disposal. If you think we missed out on any other types and forms of search engine marketing, comment and let us know!

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Jack Ma Life Lessons

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Jack Ma, the first Chinese entrepreneur to feature on Fortune’s “World’s 50 Greatest Leaders” 2017 list, gave birth to Alibaba from just an idea to an institution. Running Alibaba, one of the largest e commerce platforms in the world, Jack Ma has led an inspiring life. Here is taking a look at some truly inspiring life lessons from Jack Ma, the man behind the second largest e commerce platforms in the world.

Jack Ma Life Lessons:

1. Accept rejection

Picture credits: economictimes.com

According to Jack Ma, rejection is a part and parcel of life. Born to an extremely poor family, Ma realised early on, in order to get something in life, you have to keep struggling to make sure you succeed. His first major taste for rejection happened when he was 23. KFC was opening its Chinese stores and Ma thought this was the best way to make some much needed cash. However, when he applied, he was the only one amongst 24 people to get rejected. This was not the only time he got rejected from something he really wanted. Even his dream college, the Harvard University, rejected him not once, but ten times. If Jack Ma had given up and stopped trying to make a life for himself, Alibaba would not be what it is today! Therefore, in order to reach your goals, you have to accept the rejections as they come and continue working hard.

2. Ignore the negative people in your life

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There are always people in your life who are going to say no to whatever idea you have. The best way to ignore the negative people in your life is by accepting your dream and working hard to make them come true. The first startup he created, Alipay, was rejected by not just his acquaintances, but by his friends as well. If he had listened to the negative comments and shut down the site because people didn’t like the idea, Alipay would not be the largest mobile payments platform. Moreover, people in China wouldn’t have been introduced to a new form of online payments had Jack Ma not worked on the idea despite the negative people.

3. Let your vision have a positive impact on society

One of the things Jack Ma truly believes in is, it is important for your vision to have a positive impact on the people around you. Most people create businesses which help generate revenue for themselves. However, Jack Ma was slightly different. He constantly focused on creating a platform which not only changed the way people shopped online, but also had a positive impact on his employees and colleagues. Furthermore, he realised very early that money isn’t the driving force for success, helping other people is. Through this vision, he made sure everything he did was to impact the society in a better way!

4. Don’t allow the past to dictate your present

Picture Credits: benzinga.com

According to Jack Ma, your past life isn’t an indication of what works and doesn’t work for the present. If you are too focused on how things worked in the past, you stop thinking of how to change the game for the present. Using this principle in everyday life, Ma made sure that whatever he does, he doesn’t stop thinking of how to work on the next big idea!

5. Your customers are always your priority

Picture credits: reuters.com

According to Jack Ma, customers always come first, no matter what. Next come the employees and then, the shareholders. According to Ma, the shareholders always come and go, but the customers will always be the most important thing for the growth of your company. Customers are the ones who drive your company forward and are the ones who give you the push to make something great.

Jack Ma has always ensured that everything he does, he does it for the betterment of the people who work for him. With success lessons like these, it stands to see that the man has led a truly inspiring life. If you think we missed out on any other life lessons from Jack Ma, comment and let us know!

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