Connect with us
Rasugurram

Entrepreneur Stories

Deepinder Goyal – Life and Success Lessons From The Man Behind Zomato

Published

on

Success Lessons From The Man Behind Zomato,Startup Stories,2019 Best Motivational Stories,Zomato Founder Life Lessons,Deepinder Goyal Success Lessons,Deepinder Goyal Life Story,Online Food Ordering Zomato,Journey of Zomato,Deepinder Goyal Dream Story,Inspiring Story of Deepinder Goyal


Zomato, an online food ordering and restaurant finding platform, started off as just an idea. An IIT Delhi student, Deepinder Goyal was always on the lookout for new places to eat. What started off as a collection of menus from a small list of restaurants has today grown into a massive conglomerate which is available for people to use in 24 countries! Officially launched in July 2008 with only 1,200 menus, Zomato as a business grew so quickly, it had more than 2,000 menus on its database by the end of 2008! Co Founded by Deepinder Goyal and Pankaj Chaddha, the journey of Zomato has been a dream story. Through the years, Zomato has grown by leaps and bounds and today, it is only fitting that we take a look at its growth over the years!

Always keep strategizing

Picture credits: Yourstory.com

When Deepinder Goyal started Zomato, he had a single aim in life: to provide people a common platform where they could look for restaurants. When the idea took off so quickly and instantly, Deepinder realised he had to streamline the process of how he was collecting data about restaurants. The more Zomato started getting accepted, the more Goyal streamlined the process. His business model was simple. Every time Zomato starts operating in a new city, a single person is assigned for collecting data about the most popular and accessible restaurants and clubs in the area. The data is then sent to a centralised team in Delhi. The Company is divided in a way that every team has a specific job to do. With advertisements on the website acting as the revenue format for Zomato, Goyal created a model which not only ensures a revenue share system, but also in branding the restaurants partnering with the platform! In short, he created a win win situation for the partners as well as his Company.

Keep Expanding

Picture credits: Yourstory.com

Soon after Goyal entered the food tech industry, he realised, in order to stay on top and not just stay afloat, he had to keep expanding his business. Right from the moment it launched, Goyal has been expanding his baby with every move he makes. Apart from launching the Zomato Gold and the Zomato PickUp app, Zomato has expanded into other areas of business as well.

One of the things which makes Zomato stand out from the other food tech startups is its ability to expand into areas its competitors did not. Furthermore, focusing on extremely high quality products, Zomato ensured people look at its quality first and then everything else. The year 2014 saw Zomato acquire not one, but 4 acquisitions of various food tech startups. Six months later, the Company started expanding to places outside India (Sweden, Denmark and Germany, to name a few!) It is important to note here, one of the reasons Zomato grew so much is, it always studies its competition and stays one step ahead, no matter what.

A Trust In His Employees

Picture credites: Inc42.com

One of the primary reasons Deepinder Goyal grew Zomato to this point of success is because of the amount of trust and faith he places in his employees. An underlying growth factor for Zomato is, not only does it gives its customers the best, it also instills confidence in the employees on its roster. If you look at the track record of all the employees on the Zomato roster, one can see that people work up to 12 hours a day without complaining or making a fuss. In fact, even if you offer the top people twice or thrice the amount of money they earn, no one will leave. Why? Simply because Deepinder instilled a trust factor into his employees and gave them growth like no one else did. If this is not a display of undying faith in Zomato, then what is?

 

In a span of 11 years, Zomato has grown from being merely an idea to being valued at over $ 1  billion. Securing investments from more than a series of interesting investors, Zomato is, today, one of the most used and visited food tech platforms. Running neck to neck with Swiggy, its primary competitor, Zomato more than proved its worth as a force of nature!

Loading...
Loading...
Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Entrepreneur Stories

Social Media Automation Tools Every Business Should Have

Published

on

Social Media Automation Tools,2019 Best Motivational Stories,startup stories,Social Media Automation Tools 2019,Best Social Media Automation Tools,Social Media Tools,Social Media Marketing Automation Tool,Social Media Management Tool

Since its inception, social media has come a long way. The rage started with Facebook and Twitter and then moved forward to platforms like Snapchat, Instagram, MySpace and GooglePlus. With so many platforms, promoting your brand on these platforms can be quite a time consuming process. If you are looking at simplifying your workload and in making the most of the time at hand, then these are the tools you should look at:

Picture Credits: https://www.agorapulse.com/

1. Agora Plus

In recent times, Agora Plus is the most comprehensive automotive tool present. The main reason this tool works is that not only does it let you plan, organise and schedule your content across six platforms, it gives you a detailed report to track your performance. With no limitations on the kind of content you promote, this tool is quite the life saver.

2. Hootsuite

One of the most widely used social media tools, Hootsuite works for even the most basic needs. From scheduling content and monitoring performance, this tool helps collect data by reviews generated from users. What makes this website stand out from Agora Plus is that you can check brand mentions and reply to comments and messages through the website itself. With its in depth reports and analytics, this website is what you need if you aren’t too deep into social media.

Picture Credits: https://buffer.com/

3. Buffer

With an extremely user friendly interface, Buffer works because it lets you post in a queue across different platforms. Apart from this, Buffer is also known for the way it gives you a comprehensive report with all your data in one place. In fact, even if you post the same content on different platforms, the tool generates individual links and analyses data based on those links. A mixture of Agora and Hootsuite, this tool is what you need to simplify your tasks.

Picture Credits: https://coschedule.com/

4. CoSchedule

Another social media automation tool, CoSchedule works because of how easy it is to schedule your content across various platforms. By using the interactive interface, this website lets you schedule over 60 posts at the same time. What makes this tool stand out that it lets you analyze which content worked well in the past and publish your previously posted content again. If you are looking for a comprehensive plan for marketing and understanding analytics, then get on to CoSchedule now!


Picture Credits: https://www.socialjukebox.com/

5. Social Jukebox

While all these websites are great for queuing and posting your content, they don’t really tell you what happens next. Social Jukebox takes care of this very problem. All you have to do is to place your content in different jukeboxes and when all the content is done, start making use of them again. The advantage here? Instead of making use of your content the same way as earlier, this website jumbles up the order so it looks like brand new. Because it comes with a Chrome extension, using it is extremely easy. Every time you find new content, all you have to do is drag and drop it into the different juke boxes.

Curating content and posting content is quite a cumbersome task. However, if you find the right platforms which simplify the process, then your life becomes extremely easy. If you think we missed out on any tools like these, comment and let us know!

Continue Reading

Entrepreneur Stories

How To Use Psychology to Maximize Marketing Reach

Published

on

How To Use Psychology to Maximize Marketing Reach,Startup Stories,Psychological Tactics Marketers Use To Influence Consumer Behavior,Use Psychology in Your Social Media Marketing,Tips and Tricks to Using Marketing Psychology to Improve Business,How to Use Psychology In Marketing,Using Psychology to Enhance Your Marketing Efforts

With people realising the relevance of psychology in marketing, more and more brands are working toward attracting the emotional side of buyers. If you are looking at increasing your brand’s presence and to attract customers with a personal touch, here is how you can use the perfect combination of marketing and psychology!

1. Use Emotional Ideas

Emotions or sentiments always work when it comes to selling your product. When writing copy to go with your advertisements, words with an emotional connection always have a stronger impact on the audience. For instance, if you are selling a computer, write about its benefits in a way that instills a connection in a new way. An emotional connection while making a sales pitch always works, giving people a reason to buy the product.

2. Highlight your flaws

Understanding human psychology has always shown that it is important to highlight your flaws. When you do this, you let your customers know that you aren’t afraid of the things which are wrong with your product. Cater to your customers ego and make them feel listened to when you fix the flaws they say your product has. Not only does this make sure you earn your customers trust, it helps in increasing your brand’s value. For instance, Apple has always been extremely vocal about its multiple flaws but because they provide such value for its brand, people don’t shy away from the Company.

3. Use reward schedules

Rewards always work really well. By using the process of operant conditioning, the reward scheme works really well because it helps to understand what the customer really wants from the product. Behaviours are usually learnt over a period of time and if you tell people they are going to get random rewards at uncertain times, the attraction is stronger! When you go to a restaurant and get surprise freebies at the end of the meal, you want to keep going back, irrespective of the food. In this case, the reward is your enticer since you are attracted to the offering rather than the actual product.

4. Throw your customers an anchor

In most cases, when you leave customers with an open ended question, you realise people are more prone to coming to you for answers because of the half information. Called throwing an anchor or priming, this process works ethically and is used to attract a larger revenue through more customers. Find the gap and hook your customers on to that gap so as to instantly attract them. While a sure fire way of making more money, this process can be tricky because of the subtlety required to see it through.

5. Put your customers to work

If you want people to remember your product, then you need to make sure you not only attract them the right way, you also put them to work. From asking rhetorical questions and to making your audience think about why they want your product, you can make sure this technique works to your advantage. By making your customers  to actively participate in the decision making process , your in depth understanding of the situation can help! For instance, flash mobs help in getting people together and making them work not only in the interest of the brand, but to spread the required message as well!

Marketing, when done the right way and with the right tools, can attract a lot of customers. If you think we missed out on any other ways that marketing and psychology go together, comment and let us know! With psychology playing a key role in marketing, it certainly has become easier over the years to give people what they want, based on what they need!

Continue Reading

Entrepreneur Stories

Richard Branson Unknown Facts

Published

on

Richard Branson Unknown Facts,Startup Stories,Surprising Facts About Sir Richard Branson,Amazing Facts About Richard Branson,Facts You Didn't Know about Sir Richard Branson,Richard Branson Fast Facts,#RichardBranson,Richard Branson,Unknown Facts About Sir Richard Branson

Richard Branson, owner of the Virgin Group, has quite a reputation. Since the year 1970, Branson has made a strong mark on the world positioning himself among the top ten successful entrepreneurs in the world. While there are a lot of facts known about this serial entrepreneur, there are still quite a few unknown facts. Check them out here!

1. He is dyslexic

Did you know that while most people shy away from admitting they have dyslexia, Branson credits his success to his disorder? It was because he discovered this disorder at a young age that he was able to learn how to delegate his tasks and start learning to be the leader he is today.

2. He created a submarine

While most of us just dream of one day owning a submarine, Richard Branson made his dream come true. Called the Necker Nymph submarine, Branson’s submarine is a treat for his visitors. Not only does the man have a private island, he also designed his own transport to and from his private island. How cool is that?

3. He Cried When He Sold His First Company, Virgin Records

The first thing you create is always your baby and when you sell it, you experience a pain like never before. Branson also felt the same way when he sold, Virgin Records, the company which began his empire. Despite selling the Company for a billion dollars to keep the Virgin Group afloat, the loss of his first baby made Branson bawl like no one could imagine. Ouch.

4. He is not a part of any boards

Unlike other owners, Branson is not a part of any of the boards of the companies he owns. Despite owning more than 200 companies under the Virgin Group, Branson always stays away from being a part of the Board of Directors. Why? Because he believes he is not a businessman but a creator and visionary!

5. He has been knighted!

Richard Branson is perhaps the only entrepreneur in the world to be knighted by Queen Elizabeth 2 in the year 1999. Sir Richard Nicholas Branson received a knighthood for his relentless services for entrepreneurship. Did you know that Branson is the only entrepreneur who backed more than 18 startups? A deserved knighthood, no? Incidentally, apart from being knighted, Branson was also awarded by the United Nations (UN) for his contribution to the environment and humanitarian causes, earning him the title of The United Nations Correspondents Association Citizen of the World Award.

6. Adventure could easily be his middle name

Apart from building his very own submarine, Branson is an avid hot air balloon lover. Did you know that Branson is the first and only person in the world to cross the Atlantic in the largest hot air balloon? He loved the thrill so much, he broke his own record in the year 1991 by crossing the Pacific in a hot air balloon made by Virgin. Clearly no one else thought they could beat his record.

7. Television loves him

Richard Branson Life Lessons,Virgin Group Founder,Richard Branson Success Story,Richard Branson Inspiring Story,Business Magnate Richard Branson,Virgin Richard Branson Life Story,Richard Branson Life History,Success Life Story of Virgin Group Founder,Richard Branson Facts,Latest Startup News India,startup stories

Television loves Branson. Apart from making special appearances on shows like FRIENDS and Baywatch, a lot of other shows like The Simpsons and Monty Can’t Buy Me Love have created entire characters around the man behind the Virgin Group!

Richard Branson gave the world the Virgin Group and everyone lessons for a successful life. If you think we missed out on any other facts about this man, comment and let us know!

Continue Reading