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Howard Schultz Founding Story

Smruthi Kishore

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Best Motivational Stories 2018, Founding Story of Starbucks CEO, Howard Schultz Biography, Howard Schultz Founding Story, Howard Schultz Story, Howard Schultz Success Story, Latest Startup News India, Starbucks CEO Howard Schultz, Starbucks First Coffee Cafe, startup stories

Born in the housing sector of Brooklyn, New York, Howard Schultz never dreamt of becoming the founder of one of the largest coffee chains in the world. Growing up, Schultz lived a life where people were used to being poor, with lack of money being a constant nagging issue! With three kids, the parents worked two jobs each to make ends meet, scraping their savings on a daily basis. This would have been Schultz’s life on a daily basis, if his father had not broken his foot. The day that happened was the day the family realized their income was reduced by half. With no savings in hand, Howard and his parents experienced poverty like never before.

The day he watched his father lie on the couch, with a cast and defeated completely, was the day Howard made the decision to change his life. At the age of 7, a young Schultz made the choice of taking his life into his hands. At school, he worked and played hard, a decision which helped him earn an athletic scholarship to Northern Michigan University. After graduation, his first job was working in the sales training program at Xerox, where he learned how to cold call ad pitch word processors. A few years down the line, he took a job at a housewares business owned by a Swedish company called Perstop! With the previous experience he had, Schultz grew quickly and became the Vice President of the company in a few months! Despite reaching success early in life, something seemed to be missing for Schultz.

A couple of months after being the Vice President, he realized the one thing lacking for him in this job was passion. Schultz first came across a Starbucks when he was walking around, looking for his dreams to come true. Back when Schultz came across the very first coffee shop, the franchise had only four stores in operation. When he met the then owners of Starbucks, Howard realized there was a lot of potential in these coffee shops. However, joining Starbucks meant moving across the country with a pay cut and for Howard that was a huge move to make. Schultz’s future and Starbuck’s future changed when the management sent him to Milan for an international housewares event.

When he saw the way espressos were served in Italy, Schutz realized the way the future of Starbucks could change was by serving coffee the Italian way! Balwin and Bowker, however, did not appreciate Schultz’s idea and said no to the proposal. Soon after, in the year 1985, Schultz opened his own coffee chain, II Giornale (Italian for daily.) Two years later, Schultz’s coffee chain did so well, they had enough money to take over Starbucks! In 1987, II Giornale went and did the impossible by buying over Starbucks. Schultz became the Chief Operating Officer and the rest, as they say, is history! With a valuation of over $ 80 million and 25,000 stores across 65 countries, Starbucks has definitely changed the way people drink coffee!

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Entrepreneur Stories

Influencer Marketing And Its Relevance In Today’s Marketing World

Smruthi Kishore

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At the very basic sense of the term, influencer marketing is a phrase that came from old and new forms of marketing. While digital marketing in itself has come a long way from the initial days, this field has now branched into a new form of marketing, influencer marketing. With more than 1.2 billion people always scrolling through the different social media platforms, influencers and influencer marketing has grown to become an important marketing technique. In the present world of digitization, this is why influencer marketing has become such a necessary tool.

1. Targeted development of brands

One of the major advantages of influencer marketing is that it is targeted toward specific brands and specific audiences. Every time you see an influencer endorsing a product you do not necessarily know about, your interest in the said brand is instantly piqued and through that, your desire for finding out more. With specific endorsements, influencer marketing helps in spreading the word to a larger audience and in attracting more people with similar interests.

2. Transparent and effective

By using dynamic influencers and engaging stories, brands are constantly increasing the kind of effect this content has. Furthermore, by using social media to the most of its abilities, influencers use these platforms to redirect customers to their websites. With a unique collaboration of the old and the new, existing and emerging brands are constantly reinventing themselves as a source for new material on a regular basis.

3. Making direct measurement

Instagram recently introduced a new analytics features. This new analytics feature lets brands track performances on a weekly basis and lets owners track data according to very specific KPIs. Also, guided measurements like these help brands and agencies in creating a streamlined process for delivering their content to the world. Further, influencers can also track the kind of response they are getting from the brands as well.

4. Influencer marketing adds credibility to the brand

How many times have you looked at an influencer endorsing a product and realised that the brand they are promoting could actually be of value to you? Time and time again, when you see new faces on the internet clubbed with already known faces, your faith in the credibility of these brands increases. As a user, you are subconsciously drawn into looking at what they are, even if you don’t invest in them.

5. Your brand is introduced to the world as a leader

While this may not be from the perspective of a consumer, when you connect your brand with an established and innovative celebrity, it gives your company an edge over others in the market. Celebrity and influencer endorsement like this says you, as a company, are a trendsetter even before you make it big in the world. Further, consumer studies show that more than 85 % of the world finds new brands through social media and through the celebrities they follow.

Digital marketing is no longer just restricted to one form of getting the word out about your brand on the internet. With influencer marketing becoming increasingly popular, there are now different methods to promote the visibility of your brand. If you think we missed out on any other reasons as to why influencer marketing is important, comment and let us know!

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Women Leaders Who Are Changing The World

Smruthi Kishore

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Women are taking over the world one position at a time and in the last few years, it comes as no surprise that there are more women in influential roles now, as compared to the last few years. Here is a list of women who are ruling the startup world and the tech world by being really great at their job.

1. Sheryl Sandberg

There are several reasons why Sheryl Sandberg is one the most powerful COOs Facebook has ever had. Working closely with Mark Zuckerberg, Sheryl always promoted gender equality in the workplace and became a strong force to be reckoned with by always encouraging women. So powerful was Sandberg’s 2013 Ted Talk speech, that her line “Lean In: Women, Work, and the Will to Lead,” inspired the formation of an organization called Lean In. Apart from partnering with influential companies to spread the voice of women, Lean In also helps empower women and realise their ambitions. Sheryl Sandberg has always been very vocal about her concerns and through the years, she has proven how you can get things done if you really want to make something happen.

2. Kiran Mazumdar Shaw

While an entire company stands in awe of the greatness that is Kiran Mazumdar Shaw, not many know, this lady became the CEO of Biocon without wanting to be one. In fact, she has gone on record and said Biocon was formed as a result of all the gender bias Shaw went through during the early parts of her life. Now, nearly 45 years later, Biocon has grown from just being an enzyme manufacturing company to being the most successful biopharmaceutical company in the country. Helping people fight a wide range of diseases from cancer to diabetes, Shaw made sure Biocon helps in curing ailments which are otherwise extremely harmful.

3. Indra Nooyi 

Recently retired after a long and successful reign as the CEO of Pepsico, Indra Nooyi is an inspiration to women all over the world. What made Nooyi so great as a CEO was how effectively she handled her personal and work life. Her motto to achieve success was never taking work back home and to always focus on the main task at hand, a principle which made her reach the CEO position within a couple of years. Her success and dedication to work was so great, she was included in Forbes’s list of ‘Most Influential Women’ in 2008! One of the reasons for her stupendous rise to success was the strong work life balance Nooyi maintained throughout her life, never letting one take over the other.

4. Arundhati Bhattacharya 

The first woman to head State Bank of India, the largest public sector bank in India, Arundhati Bhattacharya was instrumental in bringing about a large number of changes in banking. Working toward making the life of women better, not just in the corporate world, but in the other walks of life as well, Arundhati Bhattacharya has lived her life to the fullest, giving everyone around her major life goals!

5. Oprah Winfrey

Growing from having nothing to her name to having the world respecting and knowing her, Oprah Winfrey has come a long way! Now known for being the first African American woman billionaire, Oprah has been popular through the years for hosting a talk show which looks at helping people all over the world. After she started making her opinion public, Oprah grew to become one of the most influential women in the world by accepting her past.

It is now the time of women to come to the top and stand apart from the crowd. If you think there are other women who need to be mentioned on this list, comment and let us know!

 

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Richard Branson Life Lessons

Smruthi Kishore

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Sixty eight, rich and successful, Richard Branson has taught people the way to live life is either king size or not at all. An owner of 500 companies, with a personal wealth of over $ 5 billion, Branson has given life lessons that are extraordinarily amazing. Here’s looking at some of the things the man behind Virgin Atlantic has told and taught the rest of the world.

1. Your age doesn’t define you 

When Branson left school at the age of 16 to start his first ever magazine, little did he know he had sowed the seeds for a successful life. Over the years, with each of his ventures becoming a bigger and bigger success, Branson realised he had a lot to learn and a long way to grow. Soon enough, he understood age was just a number and to get ahead, one needed to work extremely hard in life.

2. it is important to enjoy every moment of life 

The moment you start enjoying what you do, the results are immediate and instantly seen. Branson loves everything he does and with the success one sees from these ventures, he has clearly applied this principle in life. In fact, when he started Virgin Atlantic, the principle of this company was to make shopping fun and through the years, one can see how closely he has followed this particular theme!

3. Realise you are not doing anything wrong by working for free

Without realising it, when you work for free, you are broadening your horizons to things you did not think were possible. In fact, when Virgin Records started recording music, the first thing they did was to let multi instrumentalist, Mike Oldfield, use their recording studio for free. Soon after his record dropped, Mike became a sensation and Virgin Records became home for all musicians.

4. You learn when you do things 

Without a journalism degree (or any other kind of degree, for that matter,) Branson started his magazine company to a whopping success right just by learning on the job. Learn through the mistakes and grow with them. The more you grow, the more you learn not just from your business, but also from the people around you. However, while it is okay to learn from your mistakes, it is important to know you aren’t making the same ones over and over again.

5. It is okay to take risks 

Never one to wait for things or one who had the patience for things to happen for him, Richard Branson believes in taking risks by the horns and running with them. Make sure you throw yourself deep into the work you do and when you take risks, you know the results are going to be what you want. Incidentally, one of the major risks Branson took ended up in him having to mortgage his house.

An owner of a host of extremely successful companies and a yacht, Richard Branson clearly knows how to live life well. If you have learnt anything else from this great man, comment and let us know.

 

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