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Influencer Marketing And Its Relevance In Today’s Marketing World

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At the very basic sense of the term, influencer marketing is a phrase that came from old and new forms of marketing. While digital marketing in itself has come a long way from the initial days, this field has now branched into a new form of marketing, influencer marketing. With more than 1.2 billion people always scrolling through the different social media platforms, influencers and influencer marketing has grown to become an important marketing technique. In the present world of digitization, this is why influencer marketing has become such a necessary tool.

1. Targeted development of brands

One of the major advantages of influencer marketing is that it is targeted toward specific brands and specific audiences. Every time you see an influencer endorsing a product you do not necessarily know about, your interest in the said brand is instantly piqued and through that, your desire for finding out more. With specific endorsements, influencer marketing helps in spreading the word to a larger audience and in attracting more people with similar interests.

2. Transparent and effective

By using dynamic influencers and engaging stories, brands are constantly increasing the kind of effect this content has. Furthermore, by using social media to the most of its abilities, influencers use these platforms to redirect customers to their websites. With a unique collaboration of the old and the new, existing and emerging brands are constantly reinventing themselves as a source for new material on a regular basis.

3. Making direct measurement

Instagram recently introduced a new analytics features. This new analytics feature lets brands track performances on a weekly basis and lets owners track data according to very specific KPIs. Also, guided measurements like these help brands and agencies in creating a streamlined process for delivering their content to the world. Further, influencers can also track the kind of response they are getting from the brands as well.

4. Influencer marketing adds credibility to the brand

How many times have you looked at an influencer endorsing a product and realised that the brand they are promoting could actually be of value to you? Time and time again, when you see new faces on the internet clubbed with already known faces, your faith in the credibility of these brands increases. As a user, you are subconsciously drawn into looking at what they are, even if you don’t invest in them.

5. Your brand is introduced to the world as a leader

While this may not be from the perspective of a consumer, when you connect your brand with an established and innovative celebrity, it gives your company an edge over others in the market. Celebrity and influencer endorsement like this says you, as a company, are a trendsetter even before you make it big in the world. Further, consumer studies show that more than 85 % of the world finds new brands through social media and through the celebrities they follow.

Digital marketing is no longer just restricted to one form of getting the word out about your brand on the internet. With influencer marketing becoming increasingly popular, there are now different methods to promote the visibility of your brand. If you think we missed out on any other reasons as to why influencer marketing is important, comment and let us know!

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Entrepreneur Stories

Ex Facebook Employee Reveals How He Made $ 1 Million In A Year

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Ex Facebook Employee,How He Made $1 Million In A Year,Startup Stories,Patrick Shyu software engineer at Facebook,Ex Facebook Employee Patrick Shyu,Ex Facebook Employee Reveals Insider Secrets

Patrick Shyu, a YouTuber who previously worked as a tech lead at Google and software engineer at Facebook, uploaded a video discussing his income after leaving the giant companies.

Shyu, whose channel TechLead has more than 500,000 subscribers, said in the video while others prance around in their business suits, driving Jaguars and acting self important, he made a million just by sitting in his toolshed, sipping coffee.

Shyu was able to generate such a huge amount from two primary sources—YouTube, which Shyu considers his main job and Facebook, which is his “side hustle gig.”  By making YouTube videos, Shyu made over $ 240,000 from ad revenues over a period of 12 months and another $ 260,000 from affiliate sponsorships. While at Facebook, Shyu made a total of $ 500,000 from base pay, bonus and equity, before getting fired.  After adding both the incomes, the total comes to a million dollars a year, Shyu explained in the video.

Even though making a million may sound easy, Patrick Shyu discussed how difficult it is in reality.  Shyu had to work 80 hours a week continuously. This included working from 8 A.M., to midnight every day, including Sundays.  While Shyu urged people not to follow his footsteps, he did acknowledge how beneficial it is to have a second job to boost one’s income.

Patrick Shyu admitted he was able to make more money as a YouTuber than he did working at Google and Facebook.  However, there is a downside to earning such a large amount as one does not have enough time to enjoy the money they are earning.  In Patrick Shyu’s words, he had to sacrifice gaming, movies and spending time with family in order to earn the million dollars. 

 

Earlier, Patrick came into the limelight when he uploaded a video titled Day in the Life of a Facebook Software Engineer.  In the video, Shyu explained the reason behind him getting fired from Facebook was his YouTube channel.  He further explained the Human Resources at Facebook did not like his YouTube channel, resulting in him being fired.  In the same video, Shyu also ridiculed the work culture at the Company.

 

Even with the disadvantage, Shyu put more emphasis on how important establishing a business is.  He concluded the video with the statement that there is always a fear of being replaced when working under someone.  However, working on your own business gives you the freedom of generating as much revenue as you want on your own conditions.

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20 Inspiring Quotes By Young Entrepreneurs

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20 Inspiring Quotes By Young Entrepreneurs,Startup Stories,Best Inspiring Quotes 2019,20 Inspiring Quotes, Young Entrepreneur Motivation Quotes,Young Entrepreneurs Inspiring Quotes, Entrepreneurs Quotes 2019,Top 20 Inspiring Quotes

There is no specific age to become an entrepreneur.  Many successful entrepreneurs started out young and through their hard work and creativity, were able to build a business empire.  Here is a list of inspiring quotes by people who started really young yet became successful beyond their imagination.

Inspiring quotes by young entrepreneurs

1. Victoria Ransom

2. Larry Page

3. Adam Neumann

4. Ben Weissenstein

5. Biz Stone

6. Joanne Malone

7. Jess Lee

8. Sarah Blakely

9. Michelle Zatlyn

10. Jessica Herrin

11. Drew Houston

12. Tony Hisch

13. Pete Lau

14. Deepinder Goyal

15. Jordan Fleigel

16. Michelle Phan

17. Mark Zuckerberg

18. Michael Dunlop

19. Jacob Cass

20. Jack Nickell

 

We hope these quotes by young entrepreneurs inspired you in some way.  Comment below and let us know which of these quotes is your favourite.

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Lessons To Learn From Joanne Malone

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Lessons To Learn From Joanne Malone,Startup Stories,Life Lessons From Joanne Malone,Joanne Malone Lessons,Joanne Malone Success Story,2019 Motivational Stories, Joanne Malone Leadership Lessons, Joanne Malone Motivational Lessons,famous luxury brand Jo Malone London,Joanne Malone Entrepreneurial Journey

Joanne Lesley Malone is a British entrepreneur and perfumer who founded the famous luxury brand Jo Malone London.  Malone’s entrepreneurial journey is one of the most inspiring ones. She launched her own company at the age of 20 and worked hard to make it a success.  Respected by many, Joanne Malone’s success story is filled with many valuable lessons. Here are some important lessons one can learn from Joanne Malone.

Lessons to learn from Joanne Malone

1) School education doesn’t determine your success

Despite being a successful businessman and a millionaire, Joanne Malone lacks any kind of educational qualification.  During her childhood, Joanne Malone suffered from severe dyslexia and faced many difficulties in school. Her teachers, instead of helping her, would describe her as lazy or stupid.  This prompted her to leave school without completing her education. Even without any qualification, she went on to create Jo Malone, which became a renowned and successful luxury brand.

2) Never settle for anything less than perfect

Joanne Malone named Madame (Countess) Lubatti, a famous skincare specialist in London, as her mentor and shared one of the greatest life lessons she learnt from Madame Lubatti.  Lubatti told Jo Malone to never settle for anything less than perfect. Malone followed this lesson throughout her life. She revealed to create the perfect fragrance for her brand, she creates 100 prototypes first. 

3) Creativity never fails

Even though she doesn’t have an educational qualification, Joanne Malone became a successful entrepreneur.  According to Joanne Malone, her success is all thanks to her creativity. Malone also defines her creativity as her career’s best friend and believes an investment made on creativity will never fail you.  Malone describes creativity as something which adds color to one’s life.

4) Never be afraid to start over

At the peak of her career, Joanne Malone was diagnosed with breast cancer.  This diagnosis led Malone to sell her Company to Estée Lauder.  She remained the creative director of the Company, but left in 2006, a decision she later regretted.  Malone was not allowed to create any new fragrance line of her own for the next 5 years. This did not stop Malone and she went on to launch a new fragrance brand called Jo Loves. 

 

Joanne Malone is a perfect example of how, through creativity and hard work, one can achieve great success.  She is considered an inspiration by many women who dream of launching their own company one day.

 

Which of these lessons from Joanne Malone’s life did you find inspiring?  Comment below and let us know.

 

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