When Satya Nadella was a child, his father hung a huge poster of Karl Marx in his room in order to push him towards education. In retaliation, his mother hung a larger picture of Lakshmi to remind him to be happy in whatever he does. While the kid in Nadella did not know what he wanted, he has become a source of inspiration to kids all over the world. He was obsessed with cricket as a child and took the lessons from the cricket field to his CEO chair. Here are some inspiring life lessons from Satya Nadella that keep pushing us to do better every day!
1. Compete with passion
The first life lesson from Nadella’s playbook is to always compete with passion, be it in terms of adversity or intimidation. The key takeaway here is it to respect your competitor enough so that you do not lose sight of the bigger picture at the end of the day.
2. The team always comes first
For Satya, the team always comes first. Even when he was working as just an employee, he would work in tandum with the rest of his team. According to him, this is the best way to make sure you are respected.
3. Lay out your plans.
In 2008, when Satya Nadella was appointed to head the Microsoft’s search portal and advertising platform group, he was perceived as a greenhorn, even though he was with the company for 15 years! Nadella sent out a memo to all his employees, laying out objectives for the year that gave analysts a glimpse into his plans. His goals outlined in the note included developing a strong “destination search experience,” reinventing the MSN portal, scaling the company’s ad platform and emphasising innovation and agility at the group. The reason he was able to achieve his goal was because he laid out his plans without any loopholes, thereby giving his team the chance to know what was going on in the company.
4. Innovation trumps instiution
For a long time now, we as a country have forgotten how to think in terms of innovation. Most people have an organisational and traditional mindset. What Nadella plans to do is change the structural thought process of a company that employes around 100,000 people. He relies on one simple belief; rely on innovation and not on the institution. According to him, this is when you achieve true innovation.
5. Hit refresh
Another life lesson to learn from Satya is the fact that he never gave up on his dream. Fail, then start over again. Hitting refresh is one of the most important things to do in life because if you do not, then the big things will never come your way.
6. There is no “Me” anymore
Any big organisation is just one bad leader away from becoming a disaster. Nadella came down firmly in favour of a culture driven by individual initiative: “Every one of us needs to do our best work, lead and help drive cultural change. We sometimes underestimate what we each can do to make things happen and overestimate what others need to do to move us forward. We must change this,” said Satya in reference to this in a public meeting.
7. Keep your friends close and your enemies closer
Nadella believes that it is important to have a strong eye on your future. When it competitiors, always know what they are and keep polishing your strengths. Keep learning, reading and growing. This always helps you stay one step ahead in life.
8. Be grounded during challenges
Satya Nadella is well aware that life (and business) is not always plain sailing. In a competitive business environment, it is tempting to hide away failures and show off achievements but it is important to reflect upon and learn from these challenges. If nothing ever goes wrong, there is no path for improvement.
9. Continuously reinvent yourself
When Satya Nadella joined Microsoft, no one knew what cloud computing meant. He worked hard enough to know what was going to happen ten years down the line and reinventing himself did the trick!
10. Think big. Dream big and achieve big.
Despite going to average schools and colleges, Nadella proved to us all that he could get what he wanted from dreaming big and working hard.
Work hard enough, dream long enough and create all the time. These are the three things that Satya Nadella has always believed in and if we do the same, we could also aspire to be where he is at today!
Influencer Marketing And Its Relevance In Today’s Marketing World
At the very basic sense of the term, influencer marketing is a phrase that came from old and new forms of marketing. While digital marketing in itself has come a long way from the initial days, this field has now branched into a new form of marketing, influencer marketing. With more than 1.2 billion people always scrolling through the different social media platforms, influencers and influencer marketing has grown to become an important marketing technique. In the present world of digitization, this is why influencer marketing has become such a necessary tool.
1. Targeted development of brands
One of the major advantages of influencer marketing is that it is targeted toward specific brands and specific audiences. Every time you see an influencer endorsing a product you do not necessarily know about, your interest in the said brand is instantly piqued and through that, your desire for finding out more. With specific endorsements, influencer marketing helps in spreading the word to a larger audience and in attracting more people with similar interests.
2. Transparent and effective
By using dynamic influencers and engaging stories, brands are constantly increasing the kind of effect this content has. Furthermore, by using social media to the most of its abilities, influencers use these platforms to redirect customers to their websites. With a unique collaboration of the old and the new, existing and emerging brands are constantly reinventing themselves as a source for new material on a regular basis.
3. Making direct measurement
Instagram recently introduced a new analytics features. This new analytics feature lets brands track performances on a weekly basis and lets owners track data according to very specific KPIs. Also, guided measurements like these help brands and agencies in creating a streamlined process for delivering their content to the world. Further, influencers can also track the kind of response they are getting from the brands as well.
4. Influencer marketing adds credibility to the brand
How many times have you looked at an influencer endorsing a product and realised that the brand they are promoting could actually be of value to you? Time and time again, when you see new faces on the internet clubbed with already known faces, your faith in the credibility of these brands increases. As a user, you are subconsciously drawn into looking at what they are, even if you don’t invest in them.
5. Your brand is introduced to the world as a leader
While this may not be from the perspective of a consumer, when you connect your brand with an established and innovative celebrity, it gives your company an edge over others in the market. Celebrity and influencer endorsement like this says you, as a company, are a trendsetter even before you make it big in the world. Further, consumer studies show that more than 85 % of the world finds new brands through social media and through the celebrities they follow.
Digital marketing is no longer just restricted to one form of getting the word out about your brand on the internet. With influencer marketing becoming increasingly popular, there are now different methods to promote the visibility of your brand. If you think we missed out on any other reasons as to why influencer marketing is important, comment and let us know!
Women Leaders Who Are Changing The World
Women are taking over the world one position at a time and in the last few years, it comes as no surprise that there are more women in influential roles now, as compared to the last few years. Here is a list of women who are ruling the startup world and the tech world by being really great at their job.
1. Sheryl Sandberg
There are several reasons why Sheryl Sandberg is one the most powerful COOs Facebook has ever had. Working closely with Mark Zuckerberg, Sheryl always promoted gender equality in the workplace and became a strong force to be reckoned with by always encouraging women. So powerful was Sandberg’s 2013 Ted Talk speech, that her line “Lean In: Women, Work, and the Will to Lead,” inspired the formation of an organization called Lean In. Apart from partnering with influential companies to spread the voice of women, Lean In also helps empower women and realise their ambitions. Sheryl Sandberg has always been very vocal about her concerns and through the years, she has proven how you can get things done if you really want to make something happen.
2. Kiran Mazumdar Shaw
While an entire company stands in awe of the greatness that is Kiran Mazumdar Shaw, not many know, this lady became the CEO of Biocon without wanting to be one. In fact, she has gone on record and said Biocon was formed as a result of all the gender bias Shaw went through during the early parts of her life. Now, nearly 45 years later, Biocon has grown from just being an enzyme manufacturing company to being the most successful biopharmaceutical company in the country. Helping people fight a wide range of diseases from cancer to diabetes, Shaw made sure Biocon helps in curing ailments which are otherwise extremely harmful.
3. Indra Nooyi
Recently retired after a long and successful reign as the CEO of Pepsico, Indra Nooyi is an inspiration to women all over the world. What made Nooyi so great as a CEO was how effectively she handled her personal and work life. Her motto to achieve success was never taking work back home and to always focus on the main task at hand, a principle which made her reach the CEO position within a couple of years. Her success and dedication to work was so great, she was included in Forbes’s list of ‘Most Influential Women’ in 2008! One of the reasons for her stupendous rise to success was the strong work life balance Nooyi maintained throughout her life, never letting one take over the other.
4. Arundhati Bhattacharya
The first woman to head State Bank of India, the largest public sector bank in India, Arundhati Bhattacharya was instrumental in bringing about a large number of changes in banking. Working toward making the life of women better, not just in the corporate world, but in the other walks of life as well, Arundhati Bhattacharya has lived her life to the fullest, giving everyone around her major life goals!
5. Oprah Winfrey
Growing from having nothing to her name to having the world respecting and knowing her, Oprah Winfrey has come a long way! Now known for being the first African American woman billionaire, Oprah has been popular through the years for hosting a talk show which looks at helping people all over the world. After she started making her opinion public, Oprah grew to become one of the most influential women in the world by accepting her past.
It is now the time of women to come to the top and stand apart from the crowd. If you think there are other women who need to be mentioned on this list, comment and let us know!
Richard Branson Life Lessons
Sixty eight, rich and successful, Richard Branson has taught people the way to live life is either king size or not at all. An owner of 500 companies, with a personal wealth of over $ 5 billion, Branson has given life lessons that are extraordinarily amazing. Here’s looking at some of the things the man behind Virgin Atlantic has told and taught the rest of the world.
1. Your age doesn’t define you
When Branson left school at the age of 16 to start his first ever magazine, little did he know he had sowed the seeds for a successful life. Over the years, with each of his ventures becoming a bigger and bigger success, Branson realised he had a lot to learn and a long way to grow. Soon enough, he understood age was just a number and to get ahead, one needed to work extremely hard in life.
2. it is important to enjoy every moment of life
The moment you start enjoying what you do, the results are immediate and instantly seen. Branson loves everything he does and with the success one sees from these ventures, he has clearly applied this principle in life. In fact, when he started Virgin Atlantic, the principle of this company was to make shopping fun and through the years, one can see how closely he has followed this particular theme!
3. Realise you are not doing anything wrong by working for free
Without realising it, when you work for free, you are broadening your horizons to things you did not think were possible. In fact, when Virgin Records started recording music, the first thing they did was to let multi instrumentalist, Mike Oldfield, use their recording studio for free. Soon after his record dropped, Mike became a sensation and Virgin Records became home for all musicians.
4. You learn when you do things
Without a journalism degree (or any other kind of degree, for that matter,) Branson started his magazine company to a whopping success right just by learning on the job. Learn through the mistakes and grow with them. The more you grow, the more you learn not just from your business, but also from the people around you. However, while it is okay to learn from your mistakes, it is important to know you aren’t making the same ones over and over again.
5. It is okay to take risks
Never one to wait for things or one who had the patience for things to happen for him, Richard Branson believes in taking risks by the horns and running with them. Make sure you throw yourself deep into the work you do and when you take risks, you know the results are going to be what you want. Incidentally, one of the major risks Branson took ended up in him having to mortgage his house.
An owner of a host of extremely successful companies and a yacht, Richard Branson clearly knows how to live life well. If you have learnt anything else from this great man, comment and let us know.
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