Connect with us

Entrepreneur Stories

Most Followed Influencer Accounts On Instagram

Avatar

Published

on

Most Followed Influencer Accounts On Instagram,Startup Stories,Instagram Influencer Accounts,Top Followed Instagram Accounts,Top Instagram Influencers,Instagram Influencers 2020,Biggest Influencer Accounts on Instagram,Top Social Media Influencers 2020,Instagram,Instagram Latest News 2020


With the advent of smartphones coupled with the internet, it is quite easy to create an account on any of the famous social networking platforms like Instagram, Facebook, Twitter and Snapchat.  What began as a simple tool for posting pictures or connecting with old friends or new people slowly grew into something larger. Corporations and brands realised the power of these tools and figured out  the quickest and best way to garner the necessary outreach for their brand is to have an official social media account. This slowly gave rise to a set of people called ‘influencers.’ An influencer is a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media.  Apart from Facebook, Instagram is the most preferred influencial platform due to the personal feel and the simple aesthetic of the social platform.

Let us take a look at some of the most followed influencer accounts on Instagram!

Instagram

Instagram sits at the top of the list with a mind boggling 334 million followers.  However this comes as no surprise considering that it is common sense to portray the brand by having an account itself.  Instagram’s outreach allows it to showcase unique social media accounts about people who do innovative things, draw notice to social problems and solutions and spread all things good about this world.

Christiano Ronaldo

Christiano Ronaldo is perhaps the world’s most famous athlete to have ever lived and his 205 million followers are testimony to the fact.  Ronaldo is a footballer who currently plays for Juventus football club. Christiano Ronaldo uses his account to post personal, sport related and paid partnership posts.

Ariana Grande

Ariana Grande is an actress, singer, philanthropist and songwriter.  Ariana Grande has been singing since she was a child and gained a loyal fan base over the years.  Ariana Grande is known to use her account to engage and interact with her fandom. Ariana Grande has 176 million followers

Dwayne Johnson

It is hard to find a person who does not know Dwayne Johnson, also known by his stage name ‘The Rock.’  The actor began his career as a wrestler but changed careers to acting and is one of the most charismatic individuals of the world.  Dwayne Johnson uses his account to promote the brands he endorses like Under Armour, Voss, his own brand of tequila ‘Teremana’ and his movies.  Dwayne Johnson is also an entrepreneur and has 172 million followers.

Selena Gomez

Selena Gomez is another singer, songwriter and actress who currently has 169 million followers on Instagram. Selena Gomez first appeared on Disney’s television series Barney And Friends.   Selena became famous when she played the role of Alex Russo on The Wizards Of Waverly Place.  Since then the singer/actress did not look back and went on a steady rise in popularity.  Selene Gomez uses her account to share things she is passionate about.

Notable Mention- National Geographic

National Geographic is an official magazine of the National Geographic Society.  Children who grew up in the ‘90s and early 2000s will fondly remember the channel by the same name which used to air some amazing content related to all things environmental and ecology.  Ever since National Geographic got an Instagram handle, it became wildly popular and uses it to bring notice to some of the most immediate problems that threaten the existence of animals and plants  on Earth like climate change, pollution and deforestation among others. National Geographic posts stunning images of nature in its full glory and all their images tell a story about the stark contrast between our urban lives and nature.  National Geographic currently has 131 million followers.

These are some of the most followed influencer accounts on Instagram but there are many influencer accounts on Instagram which use their following to spread some good in the world.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Articles

Sonu Sood’s Startup Pravasi Rojgar Secures 250 Crores Funding

Avatar

Published

on

Sonu Sood Startup Pravasi Rojgar, Pravasi Rojgar 250 Crores Funding, Startup Stories, Bollywood actor Sonu Sood,Pravasi Rojgar App,Sonu Sood Job Search App, Actor Sonu Sood Latest News 2020, migrant workers, Sonu Sood Jobs Portal, Pravasi Rojgar

Actor Sonu Sood has been in the limelight since the last six months and has become a kind of messiah for the migrant workers in India.  It all began when the Indian Government imposed a strict nationwide lockdown in order to check the spread of the COVID-19 virus.  This led to an exodus of migrant labourers from cities like Delhi, Bangalore and Mumbai to leave for their hometowns in Bihar and Uttar Pradesh.  Since public transportation was also not operating, these migrant labourers decided to walk to their hometowns.  This led to a lot of accidents on roads, deaths due to hunger and lack of proper basic resources.

Sonu Sood stepped in to help the migrant workers by arranging private buses and food and ensured these workers returned safely to their homes.  Sonu Sood also arranged for private flights to rescue Indians stranded in countries like Dubai and Philippines.  Sood helped thousands of people in need by reaching out to them on social media and offline.

In the face of all this adversity, Sonu Sood saw an opportunity and it led to the birth of Pravasirojgar, a startup which aims at getting jobs for the migrant workers.  Pravasirojgar aims to provide jobs and career progression to applicants through upskilling services, financial, healthcare and social security services.  The job search platform secured a Rs. 250 crore funding from the Temasek Holdings backed, Goodworker.

ALSO READ: Indian Actresses Who Have Made Recent Investments In Startups

Launched in a partnership with the edtech startup Schoolnet India, in July this year, Pravasi Rojgar helps migrants to find skill based jobs across sectors and has 10 lakh job seekers and employers including Amazon, Max Healthcare, Portea, Sodexo, Urban Company etc.  Goodworker provides blue collar workers with a digital and verifiable profile to make their job search easier and also to make their credentials authentic which will make employers more likely to hire the workers.

Sonu Sood at the launch of Pravasi Rojgar said “I came in touch with a lot of migrant workers during the lockdown and they all had one concern, how to get a job after the lockdown and support their families.  With the blessing of these workers and their families and other well-wishers, I tried to get the right-minded people and partner with Schoolnet for Pravasirojgar.com (sic.)”

We sincerely hope Sonu Sood continues to keep doing the good work he is doing for migrant workers.  Sonu Sood has gone on to prove how opportunity can be found in the toughest of situations and also contribute to the upliftment of the needy.

Continue Reading

Articles

The Story Of Milkbasket And How It Navigated The COVID-19 Pandemic Lockdown

Avatar

Published

on

Story Of Milkbasket,Startup Stories,largest milk consumption,Milkbasket Founder, Milkbasket Latest News 2020,agriculture and dairy,cow milk,Milkbasket delivery Cost, Milkbasket New Updates, Latest Business News 2020,Milkbasket

India as a nation is primarily agrarian and most of the economic contributors are agriculture and dairy.  Indians consumed a whopping 77.7 million metric tons of cow milk in 2019 alone and that puts it at the largest consumption in the world.  The next largest milk consumption was in the European Union with a consumption of 33.4 million metric tons.  Therefore it is only natural for a startup to utilise the opportunity existing in the delivery of milk and that led to the founding of Milkbasket.  Subsequently, the market was flooded with players like Ninjacart, BigBasket backed RainCan and Swiggy  backed SuprDaily.

Founding:

While Milkbasket currently operates in cities like Delhi, Gurgaon, Ghaziabad, Noida, Bangalore and Hyderabad, it was not always the case.  Milkbasket was founded in 2015 in Gurugram by Yatish Talavdia, Anurag Jain, Ashish Goel and Anant Goel.  Milkbasket originally began by delivering milk and other essentials in Gurugram to around 15,000 families before expanding into various cities.  However, Milkbasket did not dive into the business just because they saw an opportunity,  instead they did a lot of research into consumer purchasing and psychology, before coming up with a business model and this research yielded some interesting insights.

Research:

The crux for the business model was the quintessential question in every Indian household which is “Child, what do you want to eat for tomorrow?”  This led the founders to understand that Indians usually plan their meals for the next day between 7 P.M. to 10 P.M. the previous day.  Therefore Milkbasket decided to offer their deliveries before 7 A.M. in a contactless, easy and pre paid manner.    Moreover, the four founders studied the newspaper chains who made a profit even when selling for a low cost.  Furthermore, the founders interacted with various grocery store owners and found out although milk contributed to a large volume of sales, there was not much profit margin there.  However, these grocery stores made a profit by selling other products along with the milk.  The idea was the milk attracts the customers but it led them to purchase other products along with the milk.  Therefore Milkbasket also decided to do the same, which is to sell milk but also hold an inventory of other staple products.

Milkbasket set itself apart from other players by offering no minimum cost delivery and also streamlined delivery in a manner which creates the least disturbance for the customers.  From low shelf life products such as milk, fish, and fruits to daily essentials such as wheat, rice, and pulses, Milkbasket fulfils households complete grocery requirements.

Having started with just a hundred products in its inventory, Milkbasket now has 9000 products on its platform and caters to 1,50,000 across the country.  The startup delivers 80,000 litres of milk and 100,000 kg of vegetables and fruits daily.

ALSO READ: The Story Of Bose ; A Company Which Changed Sound Forever

Navigating the COVID-19 lockdown:

India declared a nationwide lockdown on March 24th, 2020 which extended till the end of August.  The lockdown saw thousands of businesses go bust because of logistical issues and also due to the almost zero demand from consumers.  During the initial period when the lockdown was first imposed to curb the spread of the virus, Milkbasket witnessed a surge of 200-300 % in order volume from its customers.

Milkbasket took two important decisions to cater during the lockdown with the first one being an inventory cap for every customer purchase so their customers do not hoard products.  The second one being the decision to stop onboarding new customers and instead serve their existing customer base.  This has also led to strong customer loyalty as well as improvement of sales from existing customers.

Milkbasket goes on to prove that customer satisfaction should always be at the forefront of any business.  If Milkbasket does not lose sight of their goal then it is only going to grow from here on out.  

 

Continue Reading

Articles

Indian Actresses Who Have Made Recent Investments In Startups

Avatar

Published

on

Indian Actresses Who Have Made Recent Investments In Startups

Any startup which begins with an idea will look to nurture it and develop it into a viable product.  This is followed by lots of testing with focus groups, until a final version of the product is ready.  However, most startups are more often than not bootstrapped and therefore run on a very stringent budget.  Therefore, startups often look to attract an investor for a fresh influx of money and also to scale up.  While there are many venture capital firms which are always on the lookout for exciting startups, Indian movie celebrities are also known to invest in promising startups.  

In this article, we give you a list of leading Indian actresses who have invested in startups recently.

1) Deepika Padukone

Deepika Padukone is one of the most alluring actresses of this generation.  Deepika invested in the popular yoghurt company Epigamia last year.  Her latest investment is into the learning and communication platform Frontrow.  The actress was joined by marquee investors like Lightspeed and Elevation Capital to invest $3.2 million in the startup.  Frontrow’s learning platform focuses on creative arts and sports and that is what attracted Padukone’s investment in this startup.

2) Kajal Aggarwal

Kajal Aggarwal picked up a stake recently in the gaming platform called Okie Gaming.  Kajal will be helping the startup in its promotions, marketing and PR and to attract new users to the platform.  Aggarwal picked up a 15% equity stake for an undisclosed amount of money.

3) Alia Bhatt and Katrina Kaif

Alia Bhatt invested an undisclosed amount in the beauty and cosmetic startup Nykaa.  Earlier in May 2020, Nykaa raised Rs. 100 crore ($13 million) from Steadview Capital, one of its existing investors.  Katrina Kaif also invested in Nykaa and also has her own line of products called Kay Beauty.  

ALSO READ: 5 Cricketers Who Are Entrepreneurs

4) Aishwarya Rai Bacchan

Aishwarya has been ruling the Indian movie industry since a long time, but has taken a step back from the limelight after her marriage to Abhishek Bachchan.  However, the actress has not been idle and has instead redirected her efforts to invest in promising ventures.  Aishwarya Rai Bachchan along with her mother Vrinda became angel investors in 2019.  They invested in Ambee, an environmental intelligence startup, which monitors air quality by gathering data– and have already installed over 100 sensors in Bengaluru.

5) Priyanka Chopra Jonas

Priyanka Chopra invested in the social networking and dating application Bumble in 2018 which was before Bumble had a presence in India.  While Bumble’s parent company MagicLabs was acquired by American based Blackstone, it is not confirmed whether Priyanka Chopra’s stake was bought out.  Priyanka Chopra continues to be involved with Bumble for their branding assignments.

6) Shilpa Shetty

Shilpa Shetty invested Rs. 1.6 crores in the fast moving consumer goods company Mamaearth which produces and sells skincare, haircare and babycare products. 

While this is just the list of actresses who have made recent investments in startups, there are a lot of movie celebrities who have invested in startups across the globe.  The startup ecosystem in India can take heart from the fact that movie stars are willing to align their brand with startups.  The future most definitely holds exciting prospects to see into what startups celebrities will be investing.

 

Continue Reading
Advertisement

Recent Posts

Advertisement