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Playboy: The Success Story Of Hefner’s Empire

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Do you know about the most read men’s magazine which has been popular for more than four decades? The sales for a single issue of this magazine hit seven million by the early 1970s. Sounds familiar, right? Every other man was holding a copy this magazine back then. Any guesses? We are speaking about the most sold magazine of all times Playboy. Hugh Hefner and his remarkable magazine Playboy solely changed the story of the adult entertainment industry and became a multimillion dollar business endeavour that expanded to incorporate television, web ventures, clubs and more. The magazine was a game changer in the era of ‘70s where people were more conscious of what is being displayed and what’s not.

Playboy’s founding story

Hugh Hefner, the founder of the epic magazine had first shown his interest in publication at an early age. In high school he founded his school’s newspaper taking it as an opportunity, young Hefner illustrated his own comic book, School Daze. Although he had a high IQ of 152, Hefner was never really spirited about school, in general. However, after completing his schooling, Hefner joined the United States Army. Later, he went on to attend classes at the Chicago Art Institute. After two years at the Art Institute, Hefner attended the University of Illinois in Champaign-Urbana, where he obtained his bachelor’s degree in the year 1950. It was in the year 1952, Hefner started working as a cartoonist for the famous Esquire magazine. While working there, he was turned down for a $ 5 raise, he took it to heart and decided to quit his job at the publication. He went on to venture out on his own and the rest we know is history! In 1953, Hefner founded Playboy magazine using his $ 600 bucks and several thousand more he borrowed including $ 1,000 from his mom.

The rise and fall and rise of Playboy

The first issue of Playboy published in December 1953. The magazine featured nude photos of Marilyn Monroe and sold over 50,000 copies. As we all know, controversial stuff sells fast! Playboy had its strategies right and by the year 1958, the magazine’s annual profit was $ 4 million and Hugh Incredible Hefner had skyrocketed to fame. Over the years, apart from controversial stuff, Playboy’s publication of writers including Ray Bradbury, Ian Fleming, Joseph Heller, Jack Kerouac and Margaret Atwood became famous overnight. Also, Miles Davis was the magazine’s first interview. Other interviews included Fidel Castro, Frank Sinatra, Marlon Brando and the then presidential candidate Jimmy Carter, who confided that he had committed adultery in his heart. John Lennon before dying had spoken to Playboy in 1980 as well. Playboy became known for its sexually explicit content. By 1970, Hugh Hefner had gone from beginning an entrepreneurial endeavour in his own home to being the founder of a major corporation. The distribution of the magazine was extensively done and copies were selling at rates of seven million copies per month. The year 1972 earned Hefner a twelve million dollar profit.

The magazine’s monthly distribution was reaching new heights. Yes! An enormous 7 million issues were sold in 1971. By that time, nearly one quarter of  American young lads were buying or subscribing every month, according to a source. However, post that, Playboy saw a downfall in the late ‘80s and the franchise was struggling hard to reach out to the people. In the year 1994, Hefner established the Playboy Jazz Film Festival, funded by Playboy. The festival was the first showcase on the West Coast for rare jazz films and was free to the public. The franchise was slowly and steadily gaining its pace. Nevertheless, Hefner’s brainchild was back with a bang in the early 2000s with the release of his reality television show on E!. The program The Girls Next Door portrayed the lives of his three blonde girlfriends at the Playboy Mansion. The series was a super hit and doubled the popularity of Hefner between the years 2005 to 2010.

In the year 2017, Hefner died in Los Angeles at the age of 91. At the time of his death, Hefner’s global brand had an estimated net worth of at least $ 110 million. As of now, Playboy earns most of its money by licensing the bunny brand for a variety of products including liquor, clothing, fragrances, jewellery and bath products.

Cooper Hefner, Hefner’s son and the Chief Creative Officer of Playboy Enterprises, said in a statement …my father lived an exceptional and impactful life as a media and cultural pioneer and a leading voice behind some of the most significant social and cultural movements of our time in advocating free speech, civil rights and sexual freedom. He defined a lifestyle and ethos that lie at the heart of the Playboy brand, one of the most recognizable and enduring in history.

Watch the success story of Playboy here,

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Entrepreneur Stories

Wacky Stories About Entrepreneurs

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The world of business is quite serious and can seem intriguing at times.  However, there are many people out there who proved entrepreneurs can have some really interesting personalities.  Here is a list of four crazy things famous entrepreneurs have done.

Wacky stories about famous entrepreneurs

1) Nicolas Berggruen

Famous philanthropist and investor Nicolas Berggruen avoided buying a house for years.  He preferred to travel and stay at various hotels all over the world. This unique lifestyle earned him the nickname of “the homeless billionaire.”  However, Berggruen decided to settle down and bought a house worth $ 40 million in 2017.

2) Yoshiro Nakamatsu

This Japanese inventor is credited for inventing many things like the floppy disk, jumping shoes with leaf springs and a wig for self defense.  He has more than 3,357 inventions to his name. In many interviews, Nakamatsu said underwater diving gives him the best ideas. He also claims to get best ideas when he spends time in his “calm room” made up of 24 karat gold.  Nakamatsu also predicts he would live till the age of 144.

3) Steve Jobs

Steve Jobs, the brilliant mind behind the famous Apple Inc., was also a bit eccentric.  He was known to be a perfectionist, however, he did many things which are considered crazy.  He would soak his feet in toilets in order to relieve stress. At one point, he ate so many carrots, his skin turned orange.  He also stopped taking showers after starting a meat free diet, as he believed the diet would help his body not to produce any body odor.

4) Robert Graham

The American entrepreneur, known for developing shatterproof plastic eyeglass lenses, was also an eccentric person.  He reportedly opened a sperm bank for geniuses, where donation was expected only from Nobel Prize winners. However, the idea did not work out well.

 

Which of these crazy stories about famous entrepreneurs surprised you the most?  Comment below and let us know.

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Burt’s Bees Founding Story

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Burt’s Bees Founding Story,Startup Stories,Burt's Bees Founder Burt Shavitz,Burt’s Bees Success Story,Burt's Bees Founder Success Story,Burt’s Bees Latest News,Burt’s Bees Lip Balm Story,Burt's Bees Lipstick,Burt’s Bees Brand History

Burt’s Bees is a famous American personal care products company known for using all natural ingredients in its products.  The Company was founded in 1984 in Maine under some unlikely circumstances. Burt’s Bees was founded by Burt Shavitz, a photographer turned beekeeper and Roxanne Quimby, a candle maker. 

Burt Shavitz, whose face has been gracing all Burt’s Bees products since the Company was founded, was a famous photojournalist who had his photographs featured in Time and Life magazines.  Shavitz considered his life unfulfilled in the city of Manhattan and escaped to rural Maine, where he started a honey business.  During this time, Shavitz met Roxanne Quimby, an artist and candle maker. 

The two struck up a partnership to start a candle making business using the beeswax from Burt Shavitz’s honey business.  They started the business with an investment of $ 200 in an abandoned one room schoolhouse. Shavitz and Quimby started selling their beeswax candles at a high school craft fair.  The business flourished and within a year, the duo made a $ 20,000 profit. In 1989, they increased their production after getting a large order from a New York boutique and moved their headquarters to an abandoned bowling alley.

During this time, Quimby came across a 19th century beekeeping book which included homemade personal care recipes using beeswax.  This prompted the Company to change its direction from candle making to personal care products. Burt’s Bees became a legal corporation in 1991 and introduced the most famous product of the Company, Burt’s Bees lip balm.  By 1993, the Company’s main focus was exclusively on personal care products. The Company slowly started expanding to international market and started selling its product in Japan by the late 1990s.

However, during this time, Roxanne Quimby forced Shavitz out of the Company over personal issues.  In 1999, Quimby bought Shavitz’s stake of the Company and offered him a $ 130,000 house in Maine. Quimby went on to sell the Company to the Clorox Corporation in 2007 for $ 925 million. 

Now, after 35 years since its inception, Burt’s Bees is still a popular brand, selling more than 100 products under its name.  The success of Burt’s Bees also made its founders, who were just small business owners earlier, millionaires.

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Michael Dell Unknown Facts

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Michael Sull Dell, the founder and CEO of Dell Technologies, is a well known businessman and philanthropist.  He is also considered one of the most powerful figures by several magazines. Here are some lesser known facts about Michael Dell.

Unknown facts about Michael Dell

1) Michael Dell, in an effort to enter the business world early, took a high school equivalency exam at the age of 8.

2) Like many self made billionaires, Michael Dell had a humble beginning and worked part time as a dishwasher at a restaurant and sold subscriptions of the Houston Post during his high school days.

3) Michael Dell started his first business when he was 12 and formed a marketing company which offered national stamp auction through mail.  The business was a profitable one, with Dell earning $ 2000 from it.

4) Michael Dell’s very first computer was an Apple II, which he later tore apart in order to see how the inside of the computer worked.

5) Even though Michael Dell is known as a tech giant, he attended college as a pre med student.  While at college, Dell started an informal business and eventually dropped out, after his business became a success.

6) Dell set a new record in the city of Manhattan when he purchased a penthouse at One57 skyscraper for $ 100.47 million.

7) Michael Dell is not just a businessman and philanthropist, but also an author.  Dell collaborated with author Catherine Fredman to write a book Direct from Dell: Strategies that Revolutionized an Industry, which describes Dell’s business journey.

Michael Dell climbed the ladder of success at an early age, with his focus and dedication.  Now worth $ 35 billion, he is an inspiration to many entrepreneurs. 

Which of these facts about Michael Dell did you find interesting?  Comment below and let us know.

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