Do you know about the most read men’s magazine which has been popular for more than four decades? The sales for a single issue of this magazine hit seven million by the early 1970s. Sounds familiar, right? Every other man was holding a copy this magazine back then. Any guesses? We are speaking about the most sold magazine of all times Playboy. Hugh Hefner and his remarkable magazine Playboy solely changed the story of the adult entertainment industry and became a multimillion dollar business endeavour that expanded to incorporate television, web ventures, clubs and more. The magazine was a game changer in the era of ‘70s where people were more conscious of what is being displayed and what’s not.
Playboy’s founding story
Hugh Hefner, the founder of the epic magazine had first shown his interest in publication at an early age. In high school he founded his school’s newspaper taking it as an opportunity, young Hefner illustrated his own comic book, School Daze. Although he had a high IQ of 152, Hefner was never really spirited about school, in general. However, after completing his schooling, Hefner joined the United States Army. Later, he went on to attend classes at the Chicago Art Institute. After two years at the Art Institute, Hefner attended the University of Illinois in Champaign-Urbana, where he obtained his bachelor’s degree in the year 1950. It was in the year 1952, Hefner started working as a cartoonist for the famous Esquire magazine. While working there, he was turned down for a $ 5 raise, he took it to heart and decided to quit his job at the publication. He went on to venture out on his own and the rest we know is history! In 1953, Hefner founded Playboy magazine using his $ 600 bucks and several thousand more he borrowed including $ 1,000 from his mom.
The rise and fall and rise of Playboy
The first issue of Playboy published in December 1953. The magazine featured nude photos of Marilyn Monroe and sold over 50,000 copies. As we all know, controversial stuff sells fast! Playboy had its strategies right and by the year 1958, the magazine’s annual profit was $ 4 million and Hugh Incredible Hefner had skyrocketed to fame. Over the years, apart from controversial stuff, Playboy’s publication of writers including Ray Bradbury, Ian Fleming, Joseph Heller, Jack Kerouac and Margaret Atwood became famous overnight. Also, Miles Davis was the magazine’s first interview. Other interviews included Fidel Castro, Frank Sinatra, Marlon Brando and the then presidential candidate Jimmy Carter, who confided that he had committed adultery in his heart. John Lennon before dying had spoken to Playboy in 1980 as well. Playboy became known for its sexually explicit content. By 1970, Hugh Hefner had gone from beginning an entrepreneurial endeavour in his own home to being the founder of a major corporation. The distribution of the magazine was extensively done and copies were selling at rates of seven million copies per month. The year 1972 earned Hefner a twelve million dollar profit.
The magazine’s monthly distribution was reaching new heights. Yes! An enormous 7 million issues were sold in 1971. By that time, nearly one quarter of American young lads were buying or subscribing every month, according to a source. However, post that, Playboy saw a downfall in the late ‘80s and the franchise was struggling hard to reach out to the people. In the year 1994, Hefner established the Playboy Jazz Film Festival, funded by Playboy. The festival was the first showcase on the West Coast for rare jazz films and was free to the public. The franchise was slowly and steadily gaining its pace. Nevertheless, Hefner’s brainchild was back with a bang in the early 2000s with the release of his reality television show on E!. The program The Girls Next Door portrayed the lives of his three blonde girlfriends at the Playboy Mansion. The series was a super hit and doubled the popularity of Hefner between the years 2005 to 2010.
In the year 2017, Hefner died in Los Angeles at the age of 91. At the time of his death, Hefner’s global brand had an estimated net worth of at least $ 110 million. As of now, Playboy earns most of its money by licensing the bunny brand for a variety of products including liquor, clothing, fragrances, jewellery and bath products.
Cooper Hefner, Hefner’s son and the Chief Creative Officer of Playboy Enterprises, said in a statement …my father lived an exceptional and impactful life as a media and cultural pioneer and a leading voice behind some of the most significant social and cultural movements of our time in advocating free speech, civil rights and sexual freedom. He defined a lifestyle and ethos that lie at the heart of the Playboy brand, one of the most recognizable and enduring in history.
Watch the success story of Playboy here,
5 Corporations With Bug Bounty Programs
Corporations, both large and small, are now increasingly sinking resources into perfecting their online and offline security for their data. In this age, where data is the new gold, organisations are taking care not to let the data be leaked because a breach of data will signal their inability to protect themselves from security threats.
A bug is an error, flaw or fault in a computer program or system which causes it to produce an incorrect or unexpected result, or to behave in unintended ways. Bugs lead to a huge loss in infrastructure, finances and reputation. For example, a Mars climate orbiter, which was launched in 1998, crashed onto the martian surface due to a bug. A sub contractor, who designed the navigation system, used the Imperial units of measurement instead of the metric system which was specified by NASA, leading to the orbiter crashing. The famous Y2K bug led the entire world to believe entire systems would come crashing down because of the belief the time on the computers will reset to the year 1900 instead of 2000 after the year 1999.
There are many bugs like these, some harmless, some which cause considerable harm. Bugs like these can be exploited by anyone with a malicious intent and corporations are trying to counter it by offering bounties for bugs which are reported. A bug bounty program is a deal offered by many websites, organizations and software developers by which individuals can receive recognition and compensation for reporting bugs, especially those pertaining to exploits and vulnerabilities.
Let us have a look at five famous companies with bug bounty programs.
It is no surprise Google is on the list because of the amount of user data and confidential information to which it has access, considering most of the world uses Google’s products or services in some way or the other. Google currently offers six reward programs which are:
Google Vulnerability Reward Program (VRP)
Patch Reward Program
Vulnerability Research Grants
Chrome Reward Program
Android Reward Program
Google Play Security Reward Program
Google offers rewards ranging from $ 500 to one million dollars, depending on the severity of the bug.
The social networking platform, which also owns WhatsApp and Instagram, has access to large amounts of private information of its users. The recent Facebook security breach saw founder and Chief Executive Officer (CEO) Mark Zuckerberg sit in front of an American congressional panel to address the concerns of the Government and the public. A Brazilian engineer was paid a bounty of $ 33,500 for reporting a bug which showcased vulnerabilities that would allow anyone to read arbitrary files on a web server.
One of the world’s largest corporations, Microsoft has a bug bounty program called the Researcher Recognition Program. It allows white hat hackers (ethical hackers) to report bugs on all of Microsoft’s services and products. Microsoft offers up to $ 300,000 dollars, depending on the type and nature of the bug.
In a bid to compete with Google Maps, Apple released its own version of Maps, called Apple Maps. The utility this application provided was, however, nowhere close to that provided by Google Maps. There was a bug which left motorists stranded in the middle of nowhere in Australia. The motorists, who were supposed to go to the town of Mildura, were instead led to a location which was 45 miles away from the location of the town and was instead a place in a remote national park. Since then, Apple got on to the bug bounty program, which lets white hat hackers and its users report bugs in return for rewards. At a recent Black Hat Briefings conference, Apple announced it would increase its rewards to one million dollars. Apple offers its rewards through its Apple Security Bounty program available on its website.
PayPal offers rewards through its program called the PayPal Bug Bounty Program, which allows users or hackers to report bugs on their domains like PayPal, Braintree, Paydiant, Venmo and Xoom. Paypal currently offers bounties ranging from $ 50 to $ 30,000.
There are many other companies and corporations as well whichwho have a bug bounty program in some form or the other in order to protect their security interests. These programsThis program also attractattracts hackers to test their skillsskill in order to gain recognition from their peers. Even the American Pentagon has a bug bounty program, whichand that goes on to show the importance of security of data in this day and age.
7 Inspiring Quotes By Microsoft CEO Satya Nadella
Satya Nadella came into the limelight when he was announced as the Chief Executive Officer (CEO) of Microsoft in 2014. Satya Nadella succeeded Steve Ballmer and is the third CEO of Microsoft, the software and cloud giant. He managed to increase the stock value of Microsoft during his tenure at a growth rate of 27 % and made some key acquisitions like LinkedIn, Mojang and GitHub, to name a few.
Satya Nadella made it to the top of one of the world’s biggest corporations and in the course of his inspiring journey, he has shared many words of wisdom.
Let us have a look at some of the inspiring quotes by Satya Nadella.
1. “Be passionate and bold. Always keep learning. You stop doing useful things if you don’t learn.”
Learning is a constant process and there is always something new to learn, be it a new skill, a new language or a new subject. Being in a state of learning will lead to a fulfilling life. Once the learning stops, there is no growth in an individual, which leads to a state of stagnation.
2. “You renew yourself every day. Sometimes you’re successful, sometimes you’re not, but it’s the average that counts.”
Each day is an opportunity to do something new. Whether or not you are successful is unimportant, but every new trial contributes to the average output. This offers the opportunity to learn from your mistakes and make the average better.
3. “I think playing cricket taught me more about working in teams and leadership that has stayed with me throughout my career.”
Cricket originated in England and spread to its colonies, where it is a popular sport. Cricket is a team based sport and involves reliance on teammates, offering plenty of leadership opportunities. Almost every team based sport offers a wealth of learning in terms of leadership and collaboration. In his book Hit Refresh, Satya Nadella mentions how he was taken out of the bowling attack because he was having a bad spell and was later recalled by the captain again to bowl. That incident resonated deeply with Satya Nadella and he says, “Why did he do that? He could have just broken all my confidence and thrown me off the team, but for some reason, he decided to give me the ball back. That ability, that sensibility of what leaders can do to bring teams along to do their best work—that’s what we can learn from team sport.”
4. “If you do not jump on the new, you do not survive.”
The world is constantly in a state of change in this age of digital communication, where technology is growing at a very rapid pace. In order to stay ahead of the competition, it is important to constantly adapt to new things. In a bid to compete with cloud product service giants Amazon and Salesforce, Microsoft released Enterprise Mobility security, which allows corporations and organizations to track and protect their mobile devices. This product increased Microsoft’s gross revenue up by 67 % and drew praise even from the critics who predicted its failure, thereby proving the Company’s ability to innovate and survive against all odds.
5. “Success can make people unlearn the habits that made them successful in the first place.”
While success is a cause for celebration, it is important not to let it get to your head. Success should pave the way for setting a new goal and aiming to achieve it.
6. “Our industry does not respect tradition. What it respects is innovation.”
The software and cloud industry is constantly evolving at a rapid pace, with innovations happening at a very quick rate, making the competition cutthroat. The entire industry thrives on innovation and Satya Nadella aims to do the same during his tenure as the CEO of Microsoft. Some innovations under his tenure include the Xbox adaptive controller designed to give additional assistance to differently abled people, the HoloLens augmented reality headset and the surface laptop.
7. “We all know the mortality of companies is less than human beings.”
Companies are made by the customers who use their products. Many big corporations shut down due to lack of demand from their customers, like Blockbuster, Thomas Cook, Compaq and Toys R Us. It is important to be humble and constantly innovate to improve the quality of life of the customer. Microsoft released its operating system (OS) Windows 8 as a measure to push people towards using tablets over desktops and pushed needless updates. This did not sit well with the people and they avoided using the OS altogether. Microsoft took the feedback into account and then rolled out Windows 10, which was more stable and compatible with desktops.
Which of these quotes by Satya Nadella inspired you the most?
Read more about motivational quotes by Sundar Pichai here: 7 Motivational Quotes By Alphabet CEO Sundar Pichai
5 Tips to Build A Strong Work Ethic
Work ethic is often a term thrown everywhere by businesses and startups. When organisations are looking to hire a new recruit, they often mention ‘work ethic’ in the job description. While the term is used a lot, it is important to understand what it means and how you can build a strong work ethic at a workplace.
Work ethic is defined as a belief that hard work and diligence have a moral benefit and an inherent ability, virtue or value to strengthen character and individual abilities. A strong work ethic is an important trait to have in order to pursue a successful career or business.
Let us have a look at some small things which can be done to build a strong work ethic.
1. Teamwork and collaboration
An important part of having a strong work ethic is realising the importance of being able to work in a team. More often than not, an individual will be put in a team to accomplish a task. It is important to realize there is always a bigger picture at hand and that understanding will be able to foster teamwork and collaboration. Being a team player helps in getting the job done by being more efficient at managing strengths and delegating work.
2. Being punctual and professional
It is always important to be able to plan to reach appointments, work or interviews on time. Being punctual often conveys a lot about the ethics of an individual. Being professional displays the honesty and moral compass and can be achieved by doing simple things like being well dressed, being cordial with teammates and being empathetic and compassionate.
3. Organizational skills
Sometimes work can get overwhelming due to a number of issues like deadlines, extra work and lack of resources. Individuals with strong work ethics have mechanisms to cope up with these. Work or resources need to be organized and divided into blocks or sets and putting a routine in place. Doing this also helps in developing time management skills, giving an individual ample time to dedicate resources and energy elsewhere. Poor organizational qualities lead to sloppy work and mistakes.
4. Having a healthy mind and body
Being healthy is an important indicator of a strong work ethic. Being healthy does not just mean physical health, it encompasses mental health as well. A happy frame of mind will contribute to the positive well being of the team as well as reflect on the work. Taking a break to recharge your batteries freshens your mind and body as well as provides insights into work, which may otherwise have been overlooked.
5. Reliability and dedication
Being able to take ownership of work and display commitment towards getting a job done is another trait which displays a strong work ethic. A dedicated individual does not hesitate to ask for help if they hit a roadblock and also provides inputs and advice when needed by another team member. They put effort into ensuring deadlines are met comfortably by managing their time and resources as well. A reliable individual asks for more responsibility in order to display their dedication to the organisational goals.
Research studies show it takes more than sixty days for a behaviour to translate into a habit. By implementing these simple behavioural qualities, it is possible to build a strong work ethic. While the qualities may be simple on paper, it is the implementation which sets an individual apart from their peers.
Read about how to increase business opportunities here: Five Steps Entrepreneurs Can Follow To Identify New Business Opportunities
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