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Playboy: The Success Story Of Hefner’s Empire

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Do you know about the most read men’s magazine which has been popular for more than four decades? The sales for a single issue of this magazine hit seven million by the early 1970s. Sounds familiar, right? Every other man was holding a copy this magazine back then. Any guesses? We are speaking about the most sold magazine of all times Playboy. Hugh Hefner and his remarkable magazine Playboy solely changed the story of the adult entertainment industry and became a multimillion dollar business endeavour that expanded to incorporate television, web ventures, clubs and more. The magazine was a game changer in the era of ‘70s where people were more conscious of what is being displayed and what’s not.

Playboy’s founding story

Hugh Hefner, the founder of the epic magazine had first shown his interest in publication at an early age. In high school he founded his school’s newspaper taking it as an opportunity, young Hefner illustrated his own comic book, School Daze. Although he had a high IQ of 152, Hefner was never really spirited about school, in general. However, after completing his schooling, Hefner joined the United States Army. Later, he went on to attend classes at the Chicago Art Institute. After two years at the Art Institute, Hefner attended the University of Illinois in Champaign-Urbana, where he obtained his bachelor’s degree in the year 1950. It was in the year 1952, Hefner started working as a cartoonist for the famous Esquire magazine. While working there, he was turned down for a $ 5 raise, he took it to heart and decided to quit his job at the publication. He went on to venture out on his own and the rest we know is history! In 1953, Hefner founded Playboy magazine using his $ 600 bucks and several thousand more he borrowed including $ 1,000 from his mom.

The rise and fall and rise of Playboy

The first issue of Playboy published in December 1953. The magazine featured nude photos of Marilyn Monroe and sold over 50,000 copies. As we all know, controversial stuff sells fast! Playboy had its strategies right and by the year 1958, the magazine’s annual profit was $ 4 million and Hugh Incredible Hefner had skyrocketed to fame. Over the years, apart from controversial stuff, Playboy’s publication of writers including Ray Bradbury, Ian Fleming, Joseph Heller, Jack Kerouac and Margaret Atwood became famous overnight. Also, Miles Davis was the magazine’s first interview. Other interviews included Fidel Castro, Frank Sinatra, Marlon Brando and the then presidential candidate Jimmy Carter, who confided that he had committed adultery in his heart. John Lennon before dying had spoken to Playboy in 1980 as well. Playboy became known for its sexually explicit content. By 1970, Hugh Hefner had gone from beginning an entrepreneurial endeavour in his own home to being the founder of a major corporation. The distribution of the magazine was extensively done and copies were selling at rates of seven million copies per month. The year 1972 earned Hefner a twelve million dollar profit.

The magazine’s monthly distribution was reaching new heights. Yes! An enormous 7 million issues were sold in 1971. By that time, nearly one quarter of  American young lads were buying or subscribing every month, according to a source. However, post that, Playboy saw a downfall in the late ‘80s and the franchise was struggling hard to reach out to the people. In the year 1994, Hefner established the Playboy Jazz Film Festival, funded by Playboy. The festival was the first showcase on the West Coast for rare jazz films and was free to the public. The franchise was slowly and steadily gaining its pace. Nevertheless, Hefner’s brainchild was back with a bang in the early 2000s with the release of his reality television show on E!. The program The Girls Next Door portrayed the lives of his three blonde girlfriends at the Playboy Mansion. The series was a super hit and doubled the popularity of Hefner between the years 2005 to 2010.

In the year 2017, Hefner died in Los Angeles at the age of 91. At the time of his death, Hefner’s global brand had an estimated net worth of at least $ 110 million. As of now, Playboy earns most of its money by licensing the bunny brand for a variety of products including liquor, clothing, fragrances, jewellery and bath products.

Cooper Hefner, Hefner’s son and the Chief Creative Officer of Playboy Enterprises, said in a statement …my father lived an exceptional and impactful life as a media and cultural pioneer and a leading voice behind some of the most significant social and cultural movements of our time in advocating free speech, civil rights and sexual freedom. He defined a lifestyle and ethos that lie at the heart of the Playboy brand, one of the most recognizable and enduring in history.

Watch the success story of Playboy here,

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2 Comments

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    Brenton

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All You Need To Know About Patents In India

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All You Need To Know About Patents In India

India is home to the third largest startup ecosystem in the world trailing behind America and China which rank first and second, respectively.  The startup ecosystem is a rapidly evolving mechanism with more and more new ideas coming to life year after year. Imagine having a unique idea which solves a problem and can be converted into a business model.  If the individual who comes up with the idea fears the idea might be stolen by another person to be replicated into a business model, the individual could apply for a patent to safeguard the idea. A patent is a form of intellectual property that gives its owner the legal right to exclude others from making, using, selling and importing an invention for a limited period of years, in exchange for publishing and enabling public disclosure of the invention.

The Indian Patents Act was established in 1970 and came into effect from 1972.  The Patent Act establishes what kind of inventions can be patentable and non patentable.  

Patentable Inventions:

For an invention to be established as a patented invention, it needs to satisfy the criteria listed below

  1. The invention should be a one of its kind.  This means the invention shall be completely new and there should be nothing similar of its kind.
  2. The invention should be unique in itself which means if the invention is making an existing technology or design better, it cannot be classified as a patentable invention.
  3. It should be useful by developing and improving the life of the common man without the use and support of illegal things.

An additional thing to remember would be discovery of laws of nature could not be quantified as patentable inventions.  Examples of this would be Newton’s discovery of Gravity or Einstein’s Theory of Relativity.

Non Patentable Inventions:

According to the Indian Patents Act 1970, Section 3 and 5, there are certain types of inventions that cannot be patented as inventions and are listed below

  1. A frivolous invention or any claim which contradicts known laws of nature.
  2. Anything which is used for commercial purposes but contradicts public order and morality or which is prejudiced and causes harm to humans, animals and plant life.
  3. Discovery of a new or unknown form of substance which does not enhance the known efficacy of the substance.
  4. A method of agriculture or horticulture.
  5. Any process or discovery relating to medicine, surgery,  curative, prophylactic diagnostic, therapeutic or other treatment of human beings or similar treatment in animals.
  6. Discoveries pertaining to atomic energy.

Patent Application Process In India

In order to apply and obtain a patent in India,there are certain steps to be followed.  The steps for the patent application process are given below.

  1. Collect and Journal all the important and relevant information pertaining to the invention with as much detail as possible. Information related to how and why the patent works, the advantages and description of the invention should be present.
  2. Include drawings or designs related to the invention which explain the working of the idea/invention.
  3. Check if the idea qualifies as an invention for the patent application.
  4. Check if the invention meets all criteria and requirements according to Indian Patent Act 1970.
  5. Draft a patent application. A provisional application can be filed if the invention is in the early stages of research and development.  Filing for a provisional application grants a person twelve months to come up with complete specifications.
  6. Upon filing the complete specification along with the application for patent, the application is published after 18 months of first filing.
  7. The application is examined only after the submission of a request for examination (RFE.)   Upon receiving this request the controller gives the patent application to a patent examiner who examines the patent application for various criteria and submits a first examination report which is shared with the patent applier.
  8. Majority of patent applications would be subject to objections and the patent applicant should ensure all objections are resolved.
  9.  After resolving all the objections the application would be placed in order for grant once it is found to be meeting all patentability requirements.

Owning a patent will help in prevention of theft of intellectual property, gives the right to exclusivity, right to commercialize the idea and increase the marketability and monetary value.  

Although the patent application process in India is a very long process and is susceptible to slow bureaucracy, it is important to remember that in the end, owning a patent will be a worthwhile investment.  There is also the possibility of the application process being made digital as well due to the technological advancements in digital security.

 

ALSO READ: Coronavirus Pandemic Testing Startups By Disrupting Supply-Demand

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Coronavirus Pandemic Testing Startups By Disrupting Supply-Demand

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Coronavirus Pandemic Testing Startups By Disrupting Supply-Demand

When the news about Coronavirus slowly broke on to the world, countries were totally unaware about what was about to happen. The virus which originated in the Wuhan province of China, spread so rapidly that China had to lockdown the entire province in order to combat the virus.  However,the virus,which was later classified as a pandemic, quickly spread across the world at an exponential rate bringing countries to a standstill. Many countries had to declare national emergencies in order to cope up with the rising number of positive cases and in some places,  high fatality rates. The impact of the virus was not restricted to just the quality of life, rather the economies all over the world were affected. Stock exchanges plummeted so low that it is being compared to the great American economic depression.

Needless to say, once the economy was impacted by the virus, investors started pulling out of  the stock markets and startups along with small businesses were the worst hit. India is home to the third largest number of startups in the world ranking behind America and China.  When the stock market was taking a tumble and news of the lockdown reached the public, startups in aviation, hospitality, events and transportation took a big hit. The lockdown completely disrupted the supply and demand with people staying at home on government orders.  Companies like Uber, Ola, Rapido and Bounce in transportation, airlines along with hospitality startups like Oyo and Treebo, did not see any business during the last month. Sales teams which rely on travelling on ground are now grounded and many startups are being forced to let go of employees or withhold salaries.

However, this time of crisis has been a boon to startups in the healthcare, food, logistics and digital marketing/news sectors that are seeing heavy growth.  Startups like Swiggy, Zomato, BigBasket, 1mg, Practo and Dunzo are able to operate even during the lockdown as the government orders allow them to do so.

Most often startups work on a lean organizational structure which means, employees have to often take up cross functional roles.  At stressful times like these, work productivity will take a hit. Logistics supply chains across the world are unable to keep up with the demands of the population.  This is leading to large delays in deliverables and with vendors unable to operate there is an obvious reduction in revenues.Venture capital firm Sequoia warned of an impending recession following on the backdrop of the pandemic and has asked startups in its portfolio to dig in. Because they see this impending recession may only be contained after several quarters and it may take even longer for economies to recover and become stable.  Sequoia even urged companies to rethink their business models and consider cutting jobs.

However the startup ecosystem is coming together to help their stakeholders in this time of need.  Zomato raised more than 10 crore rupees in a crowd sourcing funding round to support its driver partners.  Ola group and its employees will contribute 20 crore rupees to support its driver partners. This entire phase would be a litmus test for startups to see how they can adapt and boost their immunity to the economic aftereffects of the Coronavirus.  Many startups will struggle but if they make it to the end of the tunnel, there is no doubt there would be a wealth of learning and opportunities gained.

 

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8 Best  Business Ideas To Start In 2020 

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8 Best  Business Ideas To Start In 2020 

GUEST POST BY LILY BROOKS

Since I was a kid, I always wanted to become rich.  Not in the sense that I live a fulfilled and contented life, but in the financially independent kind of way.  I didn’t grow up poor by any means but I do know people who are rich and to my young impressionable mind, I associated being rich with being able to do whatever you want.

Ten years after completing my degree and entering the workforce, I’ve started several side businesses; some have closed while others continue to be profitable.  Here are a few of them.

  • eCommerce store

Because I work in tech, it’s pretty obvious that I would dabble with online entrepreneurship, which I did.  I started a company selling Japanese made watches. I didn’t have to raise a big capital since I mainly sold my products on shopping platforms like Shopify, 3dcart and Volusion.  I also offered my products on social media. It was a success for a while until the competition started saturating the market and I had to cease operations three years ago.

 

  • Real Estate Agent

As soon as I completed my degree and got hired at a company, I set about becoming a real estate agent.  Depending on the country you reside in, the requirement may vary. In my case, I had to take a short program and then pass an examination to become licensed.  The industry is very competitive but if networking and sales talk is your forte, you’re bound to succeed.

 

  • Content Writer

I also did my fair share of writing content.  I mainly did this in college during my free periods to earn extra cash.  What is great about content writing is you can work virtually anywhere– you set your hours and learn about varied topics, like how to start a spy shop.  The downside, the pay isn’t that great, you will be forced to write on topics you do not really care about, and you will need to do a lot of research and write fast.

 

  • Catering Business

Now, this is one business I haven’t really started but soon will.  I did my research already and many caterers experience huge profits when done right.  Catering is a great side business for people who love to cook. I’m not a great cook myself but my husband is.  Therefore we both agreed l we will try running a catering business, first starting small and slowly growing it.

 

  • Affiliate Marketing

 

This is another side business that I ventured into, a couple of years ago when I was a new hire in my company and had a lot of free time.  After work, I would work on being an affiliate marketer concentrating on blogging since I had a background in writing back when I used to be a content writer.  The job is not too demanding and there is no need for you to be tech savvy. It is also a very low risk and you can work from home or anywhere else.

 

  • Web Development

I saved my longest side business for last.  I work in tech and have therefore extensive knowledge about computers and their processes.  What I like about this field is its growth opportunities which are still high. For my side business, I freelance as a web developer and designer for small businesses who want to transition online.  Most of my customers are friends and family and although I could make a lot more money out of it, I maintain a lower price since I enjoy the process so much and I get to help the people I know.

Other side businesses you can start includes:

 

  • Phone Case Business

Everyone needs a phone case to protect their very expensive smartphones from damage.  This is one reason why phone cases are the top selling phone accessories in the market.  Go for catchy designs or the ones with interesting artworks and funny quotes.

 

  • Virtual Assistant

If you have strong organizational skills, you can succeed as a virtual assistant.  They are in high demand for big corporations and freelancers. It is also a great way to meet influential people from various fields.  You can work anywhere in the world while building your professional career.

So those are the top 6 side business ideas I’ve done in my life which you should also consider starting.  Most, if not all of those listed above are relatively low risk and don’t require a huge capital which makes them perfect as another income stream for you.

 

Guest Post Author Bio:

Lily Brooks is an ardent blogger and frequent traveler who writes about home improvement, travel, and the latest trends in emerging technologies. She is currently working with EyeSpySupply, the leading spy shop, which offers a wide range of surveillance equipment and vehicle tracking devices.

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