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Playboy: The Success Story Of Hefner’s Empire

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Do you know about the most read men’s magazine which has been popular for more than four decades? The sales for a single issue of this magazine hit seven million by the early 1970s. Sounds familiar, right? Every other man was holding a copy this magazine back then. Any guesses? We are speaking about the most sold magazine of all times Playboy. Hugh Hefner and his remarkable magazine Playboy solely changed the story of the adult entertainment industry and became a multimillion dollar business endeavour that expanded to incorporate television, web ventures, clubs and more. The magazine was a game changer in the era of ‘70s where people were more conscious of what is being displayed and what’s not.

Playboy’s founding story

Hugh Hefner, the founder of the epic magazine had first shown his interest in publication at an early age. In high school he founded his school’s newspaper taking it as an opportunity, young Hefner illustrated his own comic book, School Daze. Although he had a high IQ of 152, Hefner was never really spirited about school, in general. However, after completing his schooling, Hefner joined the United States Army. Later, he went on to attend classes at the Chicago Art Institute. After two years at the Art Institute, Hefner attended the University of Illinois in Champaign-Urbana, where he obtained his bachelor’s degree in the year 1950. It was in the year 1952, Hefner started working as a cartoonist for the famous Esquire magazine. While working there, he was turned down for a $ 5 raise, he took it to heart and decided to quit his job at the publication. He went on to venture out on his own and the rest we know is history! In 1953, Hefner founded Playboy magazine using his $ 600 bucks and several thousand more he borrowed including $ 1,000 from his mom.

The rise and fall and rise of Playboy

The first issue of Playboy published in December 1953. The magazine featured nude photos of Marilyn Monroe and sold over 50,000 copies. As we all know, controversial stuff sells fast! Playboy had its strategies right and by the year 1958, the magazine’s annual profit was $ 4 million and Hugh Incredible Hefner had skyrocketed to fame. Over the years, apart from controversial stuff, Playboy’s publication of writers including Ray Bradbury, Ian Fleming, Joseph Heller, Jack Kerouac and Margaret Atwood became famous overnight. Also, Miles Davis was the magazine’s first interview. Other interviews included Fidel Castro, Frank Sinatra, Marlon Brando and the then presidential candidate Jimmy Carter, who confided that he had committed adultery in his heart. John Lennon before dying had spoken to Playboy in 1980 as well. Playboy became known for its sexually explicit content. By 1970, Hugh Hefner had gone from beginning an entrepreneurial endeavour in his own home to being the founder of a major corporation. The distribution of the magazine was extensively done and copies were selling at rates of seven million copies per month. The year 1972 earned Hefner a twelve million dollar profit.

The magazine’s monthly distribution was reaching new heights. Yes! An enormous 7 million issues were sold in 1971. By that time, nearly one quarter of  American young lads were buying or subscribing every month, according to a source. However, post that, Playboy saw a downfall in the late ‘80s and the franchise was struggling hard to reach out to the people. In the year 1994, Hefner established the Playboy Jazz Film Festival, funded by Playboy. The festival was the first showcase on the West Coast for rare jazz films and was free to the public. The franchise was slowly and steadily gaining its pace. Nevertheless, Hefner’s brainchild was back with a bang in the early 2000s with the release of his reality television show on E!. The program The Girls Next Door portrayed the lives of his three blonde girlfriends at the Playboy Mansion. The series was a super hit and doubled the popularity of Hefner between the years 2005 to 2010.

In the year 2017, Hefner died in Los Angeles at the age of 91. At the time of his death, Hefner’s global brand had an estimated net worth of at least $ 110 million. As of now, Playboy earns most of its money by licensing the bunny brand for a variety of products including liquor, clothing, fragrances, jewellery and bath products.

Cooper Hefner, Hefner’s son and the Chief Creative Officer of Playboy Enterprises, said in a statement …my father lived an exceptional and impactful life as a media and cultural pioneer and a leading voice behind some of the most significant social and cultural movements of our time in advocating free speech, civil rights and sexual freedom. He defined a lifestyle and ethos that lie at the heart of the Playboy brand, one of the most recognizable and enduring in history.

Watch the success story of Playboy here,

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A Step towards Solving the Oxygen Crisis in Country, Albot Technologies Inaugurates O2 Plant in Pune

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A 500 LPM oxygen plant was inaugurated by Mr. Ajit Pawar, the Deputy Chief Minister of Maharashtra on Friday. The plant has been made operational by Albot Technologies Pvt. Ltd. in collaboration with D.Y. Patil International University (DYPIU) and is installed in the premises of D Y Patil Dnyanshanti School, Akurdi. This marked a monumental milestone towards a future with sufficient oxygen supply. To refresh one’s memory, during the second wave of the pandemic, India had immensely struggled with a rampant oxygen shortage. A sustainable solution to tackle such a critical issue was the need of the hour.

Mr. Ajitdada Pawar cuts the ribbon on Albot Technologies O2 Plant

The list of guests of honour also included the likes of Dr. Sanjay Patil – President, Dr. D.Y. Patil Pratishthan, Mr. Satej Patil – Chairman & Vice President Dr. D.Y. Patil Pratishthan, and Minister of State, Govt of Maharashtra and Dr. Prabhat Ranjan, VC D.Y. Patil International University.

The plant has been engineered to produce over 500 Litres of Oxygen per minute. It employs the well-known Pressure Swing Adsorption (PSA) technique by which the enriched oxygen is generated from the ambient air while filtering out the nitrogen. With the PSA technique, an oxygen purity of 93% can be achieved. Once the oxygen is generated, it can be directly supplied to the hospitals and industrial sectors.

“Our objective is to strengthen the oxygen manufacturing capacity in the nation to forestall the consequences as seen in the second wave of the pandemic. We are viewing this from a multidimensional perspective; enhancing the supply chain while keeping an eye on the evolving demand too,” said Dr. Akash Singh, CEO, Albot Technologies.

Under the Corporate-University collaboration, Albot Technologies has been in a partnership with DYPIU for technology, infrastructure, and healthcare projects.

This collaboration is fueled by the purpose to serve the community in the face of the COVID-19 pandemic and to develop indigenous O2 plant technology for future use under the “Make in India” initiative.

The specialized PSA technique used for this Oxygen plant is a “clean technology“. The raw materials used for this technique are only air and hence there’s no risk of contamination. The oxygen supplied via this plant can be stored for long-term usage and it’s completely safe to use because the chemicals used in the process are non-toxic.

Along with the added advantage of its capacity to produce 500 liters per minute, this O2 plant aims to annihilate India’s oxygen crisis substantially.

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Sirca Celebrates Jashn-e-Rang with Key Partners as they Believe ‘Ghar Hai Aapse’

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Sirca, one of the leading Italian and premium wood coatings brands in India hosted an event for its dealers and distributors family on September 13. The colorful event was carried out by following all COVID protocols, and the company hosted this program to spread positivity among its stakeholders.

Sirca Celebrates Jashn-e-Rang Event

Named Jashn-e-Rang, Sirca organized this event to live up to the companys motto Ghar Hai Aapse With this event, the company made a positive move by showcasing how events can be carried out in a new normal scenario.

Apart from distributors, dealers, and stakeholders, Bollywood beauty Malaika Arora, and singer Khadke Glassy fame Ashok Masti also graced the occasion with their presence. “Even though the global pandemic has taken a toll on the entire business sector in India, Sirca believes in positivity, and we have now celebrated our past achievements by giving rewards and recognition to dealers and distributors. We also inaugurated our new office and manufacturing units, and it is a clear indication that business operations can be done without any toll in this new normal scenario. As the second wave of the pandemic has now waned in India, I strongly hope that all business operations will be bounced back strongly in the nation,” said Apoorv Agarwal, Sirca Joint Managing Director.

“When the pandemic badly affected the world of business, Sirca stood tall as an industry leader. By organizing this event, Sircas exuberance is a huge example and great inspiration for the market, it’s always a pleasure to partner with such a spirited brand,” said Darpan Sharma, CEO & Strategist, DigiStreet.

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JM Financial Products Limited Announces Tranche I Public Issue of upto Rs. 500 Crore of Secured, Rated, Listed, Redeemable NCDs

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JM Financial Products Limited, the flagship NBFC arm of the JM Financial Group, announced Tranche I public issue of Secured NCDs of face value of Rs. 1,000 each.

Mr. Vishal Kampani, Managing Director, JM Financial Products Limited, (also MD, JM Financial Group), said, “JM Financial Products has fortified its position across business verticals with a diversified product mix while maintaining a focus on risk adjusted profitable growth. The Company has maintained strong liquidity buffers. This public issuance will continue to help us diversify our borrowing and investor mix. Our strong balance sheet, well-capitalised and diverse set of businesses and strategic client-focused approach position us to drive sustainable value for our stakeholders.

The Tranche I Issue offers 4 Series – Series I comes with floating interest rate option in the tenor of 39 Months. Series I carries floating interest rate based on 3-month T-Bill Rate published by the Financial Benchmarks India Pvt. Ltd. (“FBIL“) plus 3.15% spread. The Coupon for Series I NCDs will depend on the movement of the T-bill rate.

In addition, Series II, III and IV comes with fixed interest rate option in the tenor of 60 Months (Annual), 60 Months (Monthly) and 100 Months (Annual), respectively. Effective annual yield for Series II, III and III NCDs (fixed interest rate) ranges from 8.19% to 8.30% per annum. The Tranche I Issue offers options for subscription with coupon rates ranging from 7.91% to 8.30% per annum for Series II, III and IV NCDs (fixed interest rate).

The Lead Managers to the Issue are Equirus Capital Private Limited and JM Financial Limited.

The funds raised through this Tranche I Issue will be used for the purpose of onward lending, financing, and for repayment / prepayment of interest and principal of the borrowings of the Company (at least 75%) and for general corporate purposes (up to 25%).

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