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Playboy: The Success Story Of Hefner’s Empire

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Do you know about the most read men’s magazine which has been popular for more than four decades? The sales for a single issue of this magazine hit seven million by the early 1970s. Sounds familiar, right? Every other man was holding a copy this magazine back then. Any guesses? We are speaking about the most sold magazine of all times Playboy. Hugh Hefner and his remarkable magazine Playboy solely changed the story of the adult entertainment industry and became a multimillion dollar business endeavour that expanded to incorporate television, web ventures, clubs and more. The magazine was a game changer in the era of ‘70s where people were more conscious of what is being displayed and what’s not.

Playboy’s founding story

Hugh Hefner, the founder of the epic magazine had first shown his interest in publication at an early age. In high school he founded his school’s newspaper taking it as an opportunity, young Hefner illustrated his own comic book, School Daze. Although he had a high IQ of 152, Hefner was never really spirited about school, in general. However, after completing his schooling, Hefner joined the United States Army. Later, he went on to attend classes at the Chicago Art Institute. After two years at the Art Institute, Hefner attended the University of Illinois in Champaign-Urbana, where he obtained his bachelor’s degree in the year 1950. It was in the year 1952, Hefner started working as a cartoonist for the famous Esquire magazine. While working there, he was turned down for a $ 5 raise, he took it to heart and decided to quit his job at the publication. He went on to venture out on his own and the rest we know is history! In 1953, Hefner founded Playboy magazine using his $ 600 bucks and several thousand more he borrowed including $ 1,000 from his mom.

The rise and fall and rise of Playboy

The first issue of Playboy published in December 1953. The magazine featured nude photos of Marilyn Monroe and sold over 50,000 copies. As we all know, controversial stuff sells fast! Playboy had its strategies right and by the year 1958, the magazine’s annual profit was $ 4 million and Hugh Incredible Hefner had skyrocketed to fame. Over the years, apart from controversial stuff, Playboy’s publication of writers including Ray Bradbury, Ian Fleming, Joseph Heller, Jack Kerouac and Margaret Atwood became famous overnight. Also, Miles Davis was the magazine’s first interview. Other interviews included Fidel Castro, Frank Sinatra, Marlon Brando and the then presidential candidate Jimmy Carter, who confided that he had committed adultery in his heart. John Lennon before dying had spoken to Playboy in 1980 as well. Playboy became known for its sexually explicit content. By 1970, Hugh Hefner had gone from beginning an entrepreneurial endeavour in his own home to being the founder of a major corporation. The distribution of the magazine was extensively done and copies were selling at rates of seven million copies per month. The year 1972 earned Hefner a twelve million dollar profit.

The magazine’s monthly distribution was reaching new heights. Yes! An enormous 7 million issues were sold in 1971. By that time, nearly one quarter of  American young lads were buying or subscribing every month, according to a source. However, post that, Playboy saw a downfall in the late ‘80s and the franchise was struggling hard to reach out to the people. In the year 1994, Hefner established the Playboy Jazz Film Festival, funded by Playboy. The festival was the first showcase on the West Coast for rare jazz films and was free to the public. The franchise was slowly and steadily gaining its pace. Nevertheless, Hefner’s brainchild was back with a bang in the early 2000s with the release of his reality television show on E!. The program The Girls Next Door portrayed the lives of his three blonde girlfriends at the Playboy Mansion. The series was a super hit and doubled the popularity of Hefner between the years 2005 to 2010.

In the year 2017, Hefner died in Los Angeles at the age of 91. At the time of his death, Hefner’s global brand had an estimated net worth of at least $ 110 million. As of now, Playboy earns most of its money by licensing the bunny brand for a variety of products including liquor, clothing, fragrances, jewellery and bath products.

Cooper Hefner, Hefner’s son and the Chief Creative Officer of Playboy Enterprises, said in a statement …my father lived an exceptional and impactful life as a media and cultural pioneer and a leading voice behind some of the most significant social and cultural movements of our time in advocating free speech, civil rights and sexual freedom. He defined a lifestyle and ethos that lie at the heart of the Playboy brand, one of the most recognizable and enduring in history.

Watch the success story of Playboy here,

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Bharat Petroleum Corporation Limited Announces Appointment of Five Independent Directors on Board

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Bharat Petroleum Corporation Limited (BPCL) has announced the appointment of Shri Pradeep Vishambhar Agrawal, Shri Ghanshyam Sher, Dr. (Smt) Aiswarya Biswal, Prof. Bhagwati Prasad Saraswat and Shri Gopal Krishna Agarwal, as Independent Directors on the Board for a period of three years from the date of notification of their appointment or until further orders. Accordingly, they are appointed as Directors on the Board w.e.f. 12.11.2021.

Newly Appointed Independent Directors on the Board of BPCL

Shri Pradeep Vishambhar Agrawal is a Chartered Accountant and a Company Secretary. His fields of specialization are Finance, Business and Administration. He is a Managing Director in a pharmaceutical company and is in the Board of various other companies. He is also engaged in social activities and is a Director of two Section 8 (not for profit) companies. He also acts as a Trustee of the various Trusts.

Shri Ghanshyam Sher is M.Com, M.A. in Political Science, M.A. in Economics and L.L.B. He is an Advocate. He specializes in Legal advice and Social Service. He has gained administrative experience through various public associations. He has been honored with various awards by renowned personalities.

Dr. (Smt.) Aiswarya Biswal did her Bachelor of Dental Surgery from Utkal University and masters in Management from University of Liverpool, United Kingdom. She received honours in Strategic Management, which encouraged her to pursue her research in extraordinary leadership in University of Liverpool. As a Dentist, she took keen interest in organising various dental camps for the underprivileged and marginalised community both in urban and rural sector. She is a pioneer in awareness and prevention of Oral cancer and preventable dental diseases. Her special interest lies in eradicating of malnutrition and her articles on malnutrition were well received, simultaneously she has organised various awareness programs and seminars to curbs the debilitating effects of malnutrition. She is a well-known columnist and has been contributing her articles in various journals and newspapers internationally, nationally and regionally like Daily Pioneer, Outlook, & Sambad etc. She is a bilingual poet (English and Hindi) and has written two books. She was the Former Editor of Odisha Society of United Kingdom journal as well. She has been actively involved in many philanthropic work especially in Indian diaspora of U.K. and in India as well. She is also associated with various cultural, social and literary organisations worldwide.

Prof. (Dr.) Bhagwati Prasad Saraswat is M.Com, (Gold Medalist). He has done his Ph.D in Financial Evolution of Drugs & Pharmaceutical Companies in India. He was a Dean and Head of Faculty of Commerce/Department of Commerce, Maharshi Dayanand Saraswati University, Ajmer and has teaching experience of more than 38 years. He has held various academic and administrative responsibilities during his academic career such as Director of Center for Entrepreneurship & Small Business Management, Maharshi Dayanand Saraswati University, Ajmer, Joint Conference Secretary, Controller of Examination organized by Indian Commerce Association, Coordinator of various exams, Registrar of Maharshi Dayanand Saraswati University, Ajmer, and Member of Board of management and selection committees of various Universities He has published various books and papers, and has presented his papers in various prestigious conferences/seminars and attended various national/international conferences. He has also been editor of academic bodies of journals.

Shri Gopal Krishna Agarwal is a fellow member of the Institute of Chartered Accountant of India (ICAI). He has done his post graduate in MA economics and graduation in BCom (Hons). He is an Economic thinker and writes extensively for newspaper, financial journals and delivers lectures in seminars & conferences. He has co-authored a book ‘Water an Element of Life: Price Sensitivity and Consumption by the Marginalisedpublished by Bloomsbury India. He was a Member of Board of Governors at the Indian Institute of Corporate Affairs (IICA), a think tank of GoI. He was a member of the Task Force on MSME of the Ministry of Finance and Former Director on the Board of Bank of Baroda (BOB) & North Eastern Electric Power Co. (NEEPCO). He was government nominee on the Central Council of The Institute of company secretaries of India (ICSI). He is an independent director on the board of ICSI (IIP). He is a trustee of India Policy Foundation and Dr. Mookherjee Smriti Nyas, (think tanks). He has initiated various public welfare projects like Jaladhikar Foundation, Nagrik Manch, Shree Jee Gausadan, Milk Cooperative Movement etc.

About Bharat Petroleum Corporation Ltd. (BPCL)

A Fortune Global 500 Company, Bharat Petroleum is the second largest Indian Oil Marketing Company and one of the premier integrated energy companies in India, engaged in refining of crude oil and marketing of petroleum products, with a significant presence in the upstream and downstream sectors of the oil and gas industry. The company attained the coveted Maharatna status, joining the elite club of companies having greater operational & financial autonomy.

Bharat Petroleum’s Refineries at Mumbai & Kochi and subsidiary Bharat Oman Refineries Ltd., at Bina, Madhya Pradesh have a combined refining capacity of around 35.3 MMTPA. Its marketing infrastructure includes a network of installations, depots, retail outlets, aviation service stations and LPG distributors. Its distribution network comprises over 19,000 Retail Outlets, over 6,100 LPG distributorships, 733 Lubes distributorships, 123 POL storage locations, 53 LPG Bottling Plants, 60 Aviation Service Stations, 3 Lube blending plants and 4 cross-country pipelines.

With a focus on sustainable solutions, the company is developing a vibrant ecosystem. Bharat Petroleum has been partnering communities by supporting innumerable initiatives connected primarily in the areas of education, water conservation, skill development, health, community development, capacity building and employee volunteering. With ‘Energising Lives‘ as its core purpose, Bharat Petroleum’s vision is to be the most admired global energy company leveraging talent, innovation & technology.

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Top Five Upcoming Developers Changing the Skyline of Delhi NCR

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MRG World (Gurugram), Whiteland Corporation (Gurugram), Maasters Infra (Noida), SKA Group (Noida), and Axon Developers emerged as the ‘Top Five Emerging Developers of NCR‘ in the list announced by a Delhi-based research firm.

Real estate survey declares top five developers

The survey was conducted by International Brand & Research Forum (IBRF) across the region with a special focus on projects launched, projects delivered, and progress of the projects as per RERA; IBRF researched the quality & feedback index on various parameters to come up with the result. The prime focus was on the developers operating in Noida and Gurugram market.

Maasters Infra Group, instituted by seasoned professionals and under the patronage of five-decade-old infra company K. R. A. Engineers & Contractors, announced their first commercial project Maasters Capitol Avenue spread over 5 acres in Sector 63, Noida. The project will have office space and retail; the projects total area would be 10,00,000 sq. ft. to be completed in 42 to 45 months. The company says that the total sales realization from the project is between Rs. 800 crore to Rs. 1,000 crore. The Group is also coming up with a residential project and one IT project.

Whiteland Corporation, a real estate development company founded by industry stalwart, Mr. Navdeep JP Sardana unveiled the first look of their maiden commercial project Urban Cubes 71 recently in Gurugram. Some of the brands signed, include Striker, Beer Cafe, Nostalgia, Houz cafe & bar. The project on Golf Course Road extension, Sector 71, Gurugram, is on a land parcel of about 3 acres acquired from DLF. Urban Cubes 71 is an approved SCO (Shop-cum-Office) development with a total of 34 state-of-art buildings with maximum development facing the main road making it highly attractive. The project is slated to be delivered by October 2022 with a total salable area of 4.5 lac sq. ft. and projected sales value of Rs. 500 crore.

Realty firm Axon Developers, which has been newly set up by promoters of brokerage firm 360 Realtors, has recently taken over two stressed real estate projects in Delhi-NCR and will invest over Rs. 300 crore to complete them. The company has entered into a development agreement to complete Keltech Kumar Imperial Green project, comprising 350 flats at Noida extension in Uttar Pradesh. It has fully acquired a retail project Manish Gallexie 91, having 3.5 lakh square feet saleable area, in Gurugram from Manish Buildwell. The company expects a sales realisation of around Rs. 650 crore from these two projects, of which Rs. 500 crore will come from retail project. Axon Developers is looking at acquiring more projects in Delhi, Noida, Gurugram and Lucknow, both through greenfield and brownfield routes.

SKA GROUP was formed with a view to construct group housing society in Greater Noida-West. SKA Group was started in the year 2012. Recently, the Group announced its luxury residential project, SKA Orion in Sector-143, Noida. Spread over 3.5 acres, the cost of the project is Rs. 400 crore out of which Rs. 300 crore is the cost of construction and Rs. 100 crore is the land cost. The Group is looking at total sales realisation of approximately Rs. 450 crore. To be developed in single phase, the project has 508 units of 3 BHK configuration; the company has launched 380 units of the total stock and will complete the project by 2026. The company has completed four projects in Noida, Greater Noida, and Ghaziabad. All projects are completed before time. Presently, five projects are in progress and all projects are ahead of their schedule.

Catering to the affordable housing segment, MRG World has ensured that they live up to the expectations of the middle class to move into their abodes as soon as possible. The directors – Rajat Goel & Vikas Garg – set up the company with a motive to cater to the segment that has the maximum demand. From the initial days, MRG World ensured that they deliver projects before the promised deadline. The company at the onset decided to stick to the policy of delivering the projects before time. MRG world has sold out three projects in Gurugram – Meridien (755), Ultimus (720), and Balcony (730). The company will deliver these projects ahead of the scheduled deadline in 2022 – Balcony by March 2022, Meridien and Ultimus by December 2022. The company has plans to come up with a project in 30-40 acre with around 6,000 flats in the affordable segment.

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Travel Innovations by MakeMyTrip that Promise to Make Travelling Safe, Convenient, Flexible and Hassle-free

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As we march into 2022 with renewed vigor and hope for a healthy future, we have embraced the new normal by finding comfort in new ways of life. The world as we knew it has undergone major transformations and so has the world of travel too. Today, travellers demand unique and immersive travel experience that come with a promise of flexibility, convenience and a hassle-free end-to-end travelling experience.

To cater to the evolved demands of travellers, MakeMyTrip, India’s leading online travel company has rolled out a range of product innovations and updates. From new booking features for flyers, to guaranteeing a trip in case of an unconfirmed ticket for train passengers, to introducing a self-serve option on the platform that provides a centralized view of all travel-related information at one place and more – the company introduced new features on its app and website with a promise to make discovering, planning, booking and travelling more easy, convenient, flexible and seamless for customers. In parallel, MakeMyTrip launched an industry first platform for third-party travel agents with an aim to assist them in serving their customers better.

Here’s a list of top tech-enabled travel innovations launched by MakeMyTrip for customers and the partner ecosystem – Offering more flexibility and ease in travel planning and booking

Flight Price Lock to guarantee airfare hike protection and make travel planning stress-free

An industry-first feature, Flight Price Lock allows customers to lock flight fares for up to seven days while they firm up their travel plans. Built on data-driven capabilities and AI-rich airfare forecasting tools, the feature secures travellers against airfare volitality – enabling flyers to save more by locking airfares at attractive rates. By offering more time to book travel to its flyers, Flight Price Lock also helps solving for one of the major dilemma of travellers – should they book tickets or wait and consequently risk fare hike.

My Trips, a unique self-serve option for anything travel related

The in-app feature provides a centralized view with access and control to all travel-related data. From sourcing information pertaining to previous or upcoming trips, to making any last minute modifcations in the travel booking, to raising refund requests, downloading invoices – travellers now have full access and control of their bookings, in just a few taps.

Assuring safety and hygiene at all steps of the journey

MySafety, a safety-first program with hotel partners

Safety & hygiene is no longer a good-to-have option, it is the first parameter that travellers look for when planning and booking travel. And, this shall remain a top priority for travellers even when the pandemic will be far behind us. To assure superior standards of safety and hygiene for travellers during their stay, the company in collaboration with its hotel partners announced MySafety, a comprehensive safety compliance & audit program conceptulaized and designed in accordance to the guidelines of WHO and the Government of India.

Assuring driver and riders safety in cabs

To ensure safety of the driver partner and the rider during a cab journey, MakeMyTrip launched a AI-powered feature called ‘Optical Recognition‘ on the app available on the driver partner’s phone. The tech-proprietary tool ensures that the driver-partner can only start the trip after proper mask usage is detected via a selfie. The feature leverages optical character recognition technology to ensure the presence of sanitisers in the cabs as well.

COVID-19 insurance guaranteeing added safety during these times

Securing yourself and your loved ones with an additional layer of safety helps make travel planning and the post-travelling experience stress-free and comfortable. As the world upended during the pandemic, MakeMyTrip rolled out an option for COVID-19 insurance to secure travellers against any risk of infection during the trip. The option provides a coverage of INR 2 lacs (per customer) along with other benefits such as zero restrictions on room rent, consumables, post-hospitalization diagnostics etc. The insurance also covers hospitalization for 16 days post-travel in case of infection as it usually takes 14-15 days for the virus to surface.

Empowering local travel agents to serve their customers better

myPartner: The company launched a dedicated platform, myPartner for travel agents to empower and assist them in offering seamless and enhanced travel booking experience to travellers. The intuitive and user-friendly platform has been designed to help offline, local travel agents embrace digitization and to offer access to one of widest selection of online travel inventory. With real-time access to an inventory spanning across all travel segments, local agents in tier II, III markets and beyond will be able to simplify and provide transparency throughout the booking process to travellers, while providing more travel options than ever before.

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