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Shazam: How An Idea Became An Apple Acquired Revolution

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If you thought Shazam was a company started just for recognizing song names, then you have some catching up to do! If you confuse this creative startup for a tried, tested and predictable platform, then you are sorely mistaken.

The beginning 

Remember a time when you were sitting at a bar/restaurant and could not for the life of you remember what the name of the song you are listening to was called? These moments can be broadly classified into two parts: the pre Shazam moment and the post Shazam moment. The pre Shazam times were extremely infuriating, a time where you would be plagued for eternity when your memory deserted you. Post Shazam, everything in the music industry changed and life became extremely easy!

When Shazam was founded in the year 1999, there was a host of other apps which were launched during this period as well. Unfortunately (or fortunately for Shazam,) these apps crashed and burned as swiftly as they surfaced, making it difficult for people to believe in the emergence of something new or exciting to look forward to. Be it through luck, chance or by using innovative and cutting edge technology, Shazam managed to stay afloat amidst all the crashes.

The technology used for creating Shazam was extremely creative. What worked for Shazam in the initial years was that back then, music in the digital form did not exist. By creating a user interface with the perfect syndication of recognising music, enabling messaging services and music discovery, Shazam set itself apart in more ways than one. One of the major reasons behind the staggering success of this app was the fact that it used technology to its complete advantage! Despite CD players and recorders already existing, of smartphones and the sudden rise in their popularity.

The change in Shazam’s success route 

The emergence of smartphones opened new doors for Shazam. While the technology used by smartphones for music was similar to this music recognition app’s software, it still helped create a large new database for users. With more and more people buying the app on a regular basis, people started associating music with the big red button that would help you discover songs you did not know about. Digital music also started emerging in a swift manner and Shazam soared to new heights by riding on this new growth wave.

This shift had a considerable effect on the way music was being bought as well. While Apple’s iTunes may have been instrumental in helping people buy individual tracks as opposed to entire albums, it was Shazam who first made this possible. Their selling factor was simple: listen to the track, like the track, find out about the track and buy the track! By the time this app was taken over by Apple, it accounted for a little more than 10 % of the music sales world over.

Shazam’s eventual fall and take over by Apple 

With the decline of MP3 players and an increase in the amount of data one could store on their phone, buying music started becoming a thing of the past. Although people were still buying music, Shazam’s presence in the market was about to be disturbed by the entrance of an evolution in the form of Apple!

On 10th July, 2008, soon after launching the first ever iPhone and a little after launching iPhone 3G, Apple opened its doors to apps which wanted to be a part of this new wave. The first ever Shazam application for the iPhone not only allowed people to discover music, but also to buy, share and play the music they liked! Once the bugs in the previous version were cleaned up, the new interface became more user friendly. 

What went wrong for Shazam over the years was that this music sharing and listening app never really had a strong foundation to its name. Apple was sitting on a large influx of cash and its decision of buying out Shazam was not a question of why, but a question of why not. The buyout was crucial and changed the way people listened to music, creating a new way of life not just for avid music lovers, but also for Apple as a company!

Shazam’s rise and fall from success was quite a cautionary tale, warning people that if you play hardball, you have to keep an eye out for the competition as well!

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Entrepreneur Stories

OnePlus 7 And Everything You Can Expect

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OnePlus 7 And Everything You Can Expect,Startup Stories,Technology News 2019,OnePlus 7 Specification,OnePlus 7 Price in India Launch Date,OnePlus 7 Features,Brand New OnePlus 7,OnePlus 7 Latest News,New OnePlus 7 Phone Features,OnePlus 7 Price

OnePlus has been on a roll lately. While its recently launched OnePlus 6T is still making quite a buzz, rumours of a new phone from the series, the OnePlus 7, have started doing the rounds. Here is everything we can expect from the brand new OnePlus 7!

1. Design

Picture credits: Indianexpress.com

Like every other phone from the series, the new phone is going to adapt a new design as well. According to the rumour mill, the OnePlus team is going to create a slide mechanism to hide the front camera. The advantage of this? It allows for a full screen display, without any notches hindering the user experience. While other phone makers have adopted this technique, this is the first time a design like this will be seen in a OnePlus phone.

2. Triple rear camera

Picture credits: slashgear.com

One of the supposed new additions to the OnePlus 7 is a triple rear camera. A popular feature in other high end smartphones, the OnePlus is going to include 48, 20 and 5 megapixel cameras, while the front is likely to have a 16 megapixel camera. Moreover, a leaked image of the new phone shows a cutout hole protruding from the top edge. This could also signify the presence of a pop up selfie camera in the new OnePlus phone, a feature present in the Vivo Nex and Oppo F11 Pro.

3. Specifications

Picture credits: theinquirer.net

According to the leaks, the new OnePlus 7 phone is going to come with either an 8 GB or a 12 GB RAM. Furthermore, the Company is planning to ditch the wireless charging feature for this phone. Why? Because the cable being used is of an inferior quality and at this point, OnePlus doesn’t want to use anything that isn’t less than perfect. Incidentally, since its decision to give up the fast charging wire has been confirmed, OnePlus said, the new phone is most likely going to come with a 4,000 mAH battery with fast charging. People are also likely have the choice of getting a phone with either 128 GB or 256 GB internal space.

4. Pricing

Picture credits: theindianwire.com

According to the rumour mill, the new phone is going to cost around $ 549! While the new phone may be a little steep as compared to the other phones from this series, it is still cheaper than phones like the Samsung Galaxy S9 and Note 9.

While no clear indications have been given about the launch of the new OnePlus phone, the specifications definitely look exciting! What is the feature for which you are looking out the

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Search Engine Marketing And Its Different Forms

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Search Engine Marketing And Its Different Forms,Startup Stories,What are the Different Types of Search Engine Marketing,Types of Search Engine Marketing,Defining the Different Types of Search Engine Marketing,Tips For Search Engine Marketing

In the basic sense of the term, search engine marketing is defined as a process which increases your site’s online visibility. While the basic sense of the term may sound simple, SEM in fact inlcudes various layers and types which ensure it is one of the most used forms of online marketing in recent times. To give you a clearer and simpler understanding of what SEM really is, we have narrowed down the different types of search engine marketing here!

1. Search Engine Optimization 

Search engine optimization (SEO) is the process of using techniques which come together in order to help improve your webiste’s online presence and in increasing the kind of traffic your website gets. By using a combination of things like content, keywords and website design, SEO, when done right, is directly responsible for an increase in the kind of revenue and footfall your website has on a regular basis. Just remember that at the core of things, SEO is all about the way you use the keywords at your disposal. While mostly meant for sites with HTML, SEO can also be used for new websites and links. Part art and part science, search engine optimization is one of the best ways to increase your website’s online presence.

2. Search Engine Advertising 

Unlike Search Engine Optimization, Search Engine Advertising follows a different principle. Based on a PFP model, search engine advertising works through paid forms of marketing. This essentially means that you pay a certain amount to ensure a higher rank in search engines. In order to make the most of your PFP campaign, you need to keep an eye on the following five factors:

  • Bid Price
  • Keyword Selection
  • Ad Distribution
  • Ad Copy
  • Effective Landing Pages

Only when and if all the five factors come into place can your search engine advertising campaign result in success.

3. Paid Submission

 

When it comes to paid submissions for search engine marketing, the process is different. In this type of marketing, people pay a certain amount to have their websites reviewed by professional editors. While there is no guarantee that you are ensured an entrance in to the directory, paid submission is still a much appreciated form of search engine marketing. To simplify things further, a successful directory campaign is based on how effectively you use your budget and keywords.

Search engine marketing becomes a success only if you use all the tools at your disposal. If you think we missed out on any other types and forms of search engine marketing, comment and let us know!

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Jack Ma Life Lessons

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Jack Ma Life Lessons,Startup Stories,Best Motivational Real Life Stories 2019,2019 Real Life Inspiring Stories of Success,Jack Ma Inspiring Story,Jack Ma Story,Jack Ma Latest News,Inspirational Life Story of Jack Ma,Alibaba Founder Life Lessons,Jack Ma Success Story,5 Secrets from Jack Ma

Jack Ma, the first Chinese entrepreneur to feature on Fortune’s “World’s 50 Greatest Leaders” 2017 list, gave birth to Alibaba from just an idea to an institution. Running Alibaba, one of the largest e commerce platforms in the world, Jack Ma has led an inspiring life. Here is taking a look at some truly inspiring life lessons from Jack Ma, the man behind the second largest e commerce platforms in the world.

Jack Ma Life Lessons:

1. Accept rejection

Picture credits: economictimes.com

According to Jack Ma, rejection is a part and parcel of life. Born to an extremely poor family, Ma realised early on, in order to get something in life, you have to keep struggling to make sure you succeed. His first major taste for rejection happened when he was 23. KFC was opening its Chinese stores and Ma thought this was the best way to make some much needed cash. However, when he applied, he was the only one amongst 24 people to get rejected. This was not the only time he got rejected from something he really wanted. Even his dream college, the Harvard University, rejected him not once, but ten times. If Jack Ma had given up and stopped trying to make a life for himself, Alibaba would not be what it is today! Therefore, in order to reach your goals, you have to accept the rejections as they come and continue working hard.

2. Ignore the negative people in your life

Picture credits: manufacturingglobal.com

There are always people in your life who are going to say no to whatever idea you have. The best way to ignore the negative people in your life is by accepting your dream and working hard to make them come true. The first startup he created, Alipay, was rejected by not just his acquaintances, but by his friends as well. If he had listened to the negative comments and shut down the site because people didn’t like the idea, Alipay would not be the largest mobile payments platform. Moreover, people in China wouldn’t have been introduced to a new form of online payments had Jack Ma not worked on the idea despite the negative people.

3. Let your vision have a positive impact on society

One of the things Jack Ma truly believes in is, it is important for your vision to have a positive impact on the people around you. Most people create businesses which help generate revenue for themselves. However, Jack Ma was slightly different. He constantly focused on creating a platform which not only changed the way people shopped online, but also had a positive impact on his employees and colleagues. Furthermore, he realised very early that money isn’t the driving force for success, helping other people is. Through this vision, he made sure everything he did was to impact the society in a better way!

4. Don’t allow the past to dictate your present

Picture Credits: benzinga.com

According to Jack Ma, your past life isn’t an indication of what works and doesn’t work for the present. If you are too focused on how things worked in the past, you stop thinking of how to change the game for the present. Using this principle in everyday life, Ma made sure that whatever he does, he doesn’t stop thinking of how to work on the next big idea!

5. Your customers are always your priority

Picture credits: reuters.com

According to Jack Ma, customers always come first, no matter what. Next come the employees and then, the shareholders. According to Ma, the shareholders always come and go, but the customers will always be the most important thing for the growth of your company. Customers are the ones who drive your company forward and are the ones who give you the push to make something great.

Jack Ma has always ensured that everything he does, he does it for the betterment of the people who work for him. With success lessons like these, it stands to see that the man has led a truly inspiring life. If you think we missed out on any other life lessons from Jack Ma, comment and let us know!

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