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Social Media Automation Tools Every Business Should Have

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Since its inception, social media has come a long way. The rage started with Facebook and Twitter and then moved forward to platforms like Snapchat, Instagram, MySpace and GooglePlus. With so many platforms, promoting your brand on these platforms can be quite a time consuming process. If you are looking at simplifying your workload and in making the most of the time at hand, then these are the tools you should look at:

Picture Credits: https://www.agorapulse.com/

1. Agora Plus

In recent times, Agora Plus is the most comprehensive automotive tool present. The main reason this tool works is that not only does it let you plan, organise and schedule your content across six platforms, it gives you a detailed report to track your performance. With no limitations on the kind of content you promote, this tool is quite the life saver.

2. Hootsuite

One of the most widely used social media tools, Hootsuite works for even the most basic needs. From scheduling content and monitoring performance, this tool helps collect data by reviews generated from users. What makes this website stand out from Agora Plus is that you can check brand mentions and reply to comments and messages through the website itself. With its in depth reports and analytics, this website is what you need if you aren’t too deep into social media.

Picture Credits: https://buffer.com/

3. Buffer

With an extremely user friendly interface, Buffer works because it lets you post in a queue across different platforms. Apart from this, Buffer is also known for the way it gives you a comprehensive report with all your data in one place. In fact, even if you post the same content on different platforms, the tool generates individual links and analyses data based on those links. A mixture of Agora and Hootsuite, this tool is what you need to simplify your tasks.

Picture Credits: https://coschedule.com/

4. CoSchedule

Another social media automation tool, CoSchedule works because of how easy it is to schedule your content across various platforms. By using the interactive interface, this website lets you schedule over 60 posts at the same time. What makes this tool stand out that it lets you analyze which content worked well in the past and publish your previously posted content again. If you are looking for a comprehensive plan for marketing and understanding analytics, then get on to CoSchedule now!


Picture Credits: https://www.socialjukebox.com/

5. Social Jukebox

While all these websites are great for queuing and posting your content, they don’t really tell you what happens next. Social Jukebox takes care of this very problem. All you have to do is to place your content in different jukeboxes and when all the content is done, start making use of them again. The advantage here? Instead of making use of your content the same way as earlier, this website jumbles up the order so it looks like brand new. Because it comes with a Chrome extension, using it is extremely easy. Every time you find new content, all you have to do is drag and drop it into the different juke boxes.

Curating content and posting content is quite a cumbersome task. However, if you find the right platforms which simplify the process, then your life becomes extremely easy. If you think we missed out on any tools like these, comment and let us know!

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Entrepreneur Stories

Rupert Murdoch Unknown Facts

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Rupert Murdoch is an Australian born businessman and the founder of News Corp, who turned media into a lucrative business empire.  With holdings in The Wall Street Journal, HarperCollins, Fox News and 20th Century Fox, Murdoch is one of the richest people in the world.  Here are some unknown facts about the media mogul who is considered the inventor of the modern tabloid.

 

Unknown facts about Rupert Murdoch

1. As an ambitious 7 year old, Rupert Murdoch would hunt water rats for their skin and manure, which he would then sell for sixpence in his town.  He would use his earnings to gamble in school.

 

2. Murdoch was an excellent cricket player and led his school’s cricket team to National junior finals.

 

3. His journalism career began with the Adelaide News, which he took over after the death of his father at the age of 22. Rupert Murdoch transformed the failing business into a successful newspaper.

 

4. He once counter bid for a New Zealand local newspaper, The Dominion, at the spur of the moment during a vacation and ended up winning the bid.

 

5. He was once declared dead by his own newspaper, The Sun, after digital vigilante groups Anonymous and LulzSec hacked into the newspaper website and published an article, claiming Murdoch died because of drug overdose.

 

6. He has appeared in two episodes of the hit series The Simpsons and his entrance line was “I’m Rupert Murdoch, the billionaire tyrant, and this is my skybox.

7. Murdoch has a bad intuition towards social media, which was proven when Myspace, which Murdoch bought for $ 580 million, had to be sold due to its poor performance.  He also passed a chance to buy Twitter and warned investors against investing in it. 

 

8. He was awarded a papal honour award, Knight Commander of the Order of Saint Gregory the Great, by John Paul II in January 1998.

 

9. He once launched world’s first iPad only daily newspaper app, named The Daily.  Murdoch invested $ 30 million in building the app. The app eventually shut down as the company started losing money after the launch.

 

10. He was inducted into the TV Hall of Fame in 2014 for launching Fox Broadcasting Company and changing the television landscape with shows like The Simpsons and The X-Files

With a career spanning almost 6 decades, Rupert Murdoch saw many failures and controversies, but overcame them all and is now worth $ 21.9 billion.

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Women Scientists Turned Entrepreneurs

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There are hundreds of innovations and discoveries born in the field of science and engineering every year in universities around the world.  However, only a few of them are able to make it into commercial ventures. Today, we will be looking into women who turned their groundbreaking research into successful businesses.

 

1) Nina Tandon

Nina Tandon is a biomedical engineer and co founded the company Epibone.  The main aim of the Company is to develop technology to develop bone reconstruction solution through stem cells.  The Company creates bone tissues from a patient’s stem cells and grows them in vitro for use in bone grafts. Tandon serves as the CEO of Epibone and is also an adjunct professor of electrical engineering at the Cooper Union in New York.  Tandon was named a TED Fellow in 2011 and a senior TED Fellow in 2012.  In 2013, she received an award at the Marie Claire’s Women on Top Awards.

 

2) Anuradha Acharya

Anuradha Acharya is the founder and CEO of Mapmygenome, a company which focuses on preventive healthcare options through genome sequencing.  She also founded another company called Ocimum Biosolutions, a genomics outsourcing company for discovery, development and diagnostics. In 2015, Mapmygenome made news for raising funds worth $ 1.1 million from a group of investors.  Acharya was awarded the Entrepreneur of the Year award by the magazine Biospectrum in 2008.  Her name was included in the 2018 W-power trailblazers by Forbes.

 

3) Sinead O’Sullivan

An aerospace engineer, Sinead O’Sullivan specialises in space technology and is currently  the CEO of Avioptix, a company which captures, stores and analyzes real time data from satellites, drones and ground robotics.  Her Company created the first ever platform to crowdsource drone data. Avioptix tailors their insights to the needs of their clients, supporting agriculture, oil and gas, insurance and NGOs.

4) Rana el Kaliouby

Rana el Kaliouby is a computer scientist and the co founder and CEO of Affectivia.  Affectivia is an emotion measurement technology company which develops software to recognize human emotions based on facial expressions and physiological responses.  As a research scientist at MIT, her initial focus was on ways to improve human-computer interaction, but she quickly realised the possibility of using the technology to improve human to human interaction, especially for those affected by autism.  She was inducted into the Women in Engineering Hall of Fame and was mentioned in Forbes America’s Top 50 Women in Tech 2018.

These women serve as perfect examples and inspiration for women working in the STEM field to grow their research into a business empire.  If we missed mentioning any such women scientists who turned into entrepreneurs, comment and let us know.

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Panasonic Founding Story – Journey of Konosuke Matsushita

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From starting his journey with an electric light bulb idea to creating a multinational electronics corporation, the rags to riches story of Konosuke Matsushita is truly inspirational.  Known as the “God of Management,” the founder of Panasonic was involved in many other business ventures, which, together, gave him a net worth of $ 3 billion.

 

Matsushita had humble beginnings.  Being born to a gambling father, Konosuke Matsushita started working at the age of 9 to support his family.  Eventually, he started working for the Osaka Electric Light Company, where he climbed the ladder of success very quickly, without any prior school education.  This is the company where he came up with the design of an improved light socket, which was far superior than the bulbs available at the time. After getting rejected by an unenthusiastic boss, Matsushita took it upon himself to sell the light bulbs and started his own company.

 

At the age of 23, in 1918, he founded the Matsushita Electric Industrial Company and began making light bulbs in his garage, with the support of his wife and 3 assistants.  The business was unsuccessful in the early years, but the sales picked up with time. By 1922, his Company, which now had a new factory and 50 employees, started introducing new products every single month, which were far superior than the competitors’.  Matsushita’s business strategy was to launch products which were lower in price by 30 % and better in quality by 30 %. 

The battery powered bicycle lamp is considered one of Matsushita’s  best inventions. Candles and oil lamps were used as bicycle lamps in the 1920s and only lasted a few hours.  With a keen eye to identify markets with non serviceable goods, Matsushita quickly realised, developing efficient bicycle lamps would be profitable for the Company.  He created oval shaped lamps, which had light bulbs for illumination and ran on battery. 

 

In 1930, when the Company’s sales dropped, Matsushita truly proved his leadership and  management skills. He cut the production in half without laying off any employees. He said, “We’ll halve production not by laying off workers, but having them work only half days. We will continue to pay the same wages they are getting now, but there will be no holidays. All employees should do their best to sell inventory.”  According to Panasonic, this strategy worked and the company survived.

 

In 1935, the Company, bearing in mind its various businesses, was incorporated as Matsushita Electric Industrial Co., Ltd.  The Company suffered greatly during World War II as Japan lost the War, but was saved due to Matsushita’s amazing skills as a leader.  In the post War era, the Company came out with devices like washing machines, rice cookers, air conditioners and the product for which Panasonic is most famous—monochrome televisions (TVs.)  The Company also started expanding globally during the 1950s and introduced its first colored TV set in 1960.

 

After Konosuke Matsushita retired in 1961, his son in law, Masaharu Matsushita, became the president of the Company.  Post Konosuke Matsushita’s retirement, the Company was faced with the 1970s oil crisis, but managed to overcome it and only continued to expand its business.  Konosuke Matsushita passed away in 1989, but his legacy continues even today.

 

The 101 year old Matsushita Electric Industrial Co., Ltd., which changed its name to Panasonic Corporation in 2008, is now one of the top electronics companies in the world. 

 

Panasonic now has over 272,000 employees and at the completion of its 100th year (2018,) it reported an annual revenue of $ 72.32 billion.  The Company has been climbing the ladder of success continuously. This was all made possible because of Konosuke Matsushita’s determination to succeed and excellent management skills.

 

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