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The Different Forms Of Digital Marketing




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Digital marketing can be simply defined as the promotion of your content on digital platforms and websites. Through the years, digital marketing has grown to have not one, but multiple types to its name. If you are looking at increasing your brand’s presence and making sure you stay at the top of your game, then these are the different types of digital marketing you could use to promote your content:

1. Social Media Marketing

Social Media Marketing (SMM) is used to promote your brand’s content on social media platforms and websites in order to reach the most number of people through the promotions. This essentially means that all the content reaches the maximum number of people because of the kind of strategies used during promotion. While earlier used to just ensure the presence of the brand, social media marketing today aims at increasing the conversion rates with a complete understanding of all the different platforms and what works for each of the platforms. However, while some social media networks may work the right way for your brand, others may not, so when you are promoting your content on social media, make sure you do it with an in depth analysis of all the platforms.

2. Email Marketing

Considered to be one of the oldest forms of marketing, the roots of email marketing can be traced all the way back to 1978. Simply put, email marketing is defined as promoting and sending content by using emails as a means of communication. Although technology has grown through the years to become something truly innovative, email marketing still is one of the most preferred modes of communication. The first person to ever send out a mass email in the form of marketing was George Theurk, in 1978 and because of the nature of his mail, George was labelled the Father of Spam! Companies like Uber and Microsoft are today using emails as a means of keeping their audience up to date with all the happenings.

3. Search Engine Optimization

Described as the process of growing your website’s online  visibility, Search Engine Optimization (SEO) works through direct promotions (that is, without using money.) With the right kind of keywords, meta tags and slugs, your website can have the most chances of being discovered online. In simple terms, Search Engine Optimization is described as the process of integrating the right kind of keywords and aligning it with the content in a way that makes your website appear first no matter what!

4. Search Engine Marketing

Although search engine optimization is one part of promoting your content, the other side of digital marketing is search engine marketing. While SEO focuses on the unpaid part of promotions, search engine marketing is the process of using paid advertisements in order to make sure your business is the most visible! By purchasing advertisements on platforms like Yahoo, Google and Bing, you can ensure that your ads make the most impact with the right amount of money spent on these advertisements. In short, Search Engine Marketing is the paid arm to promotions, as opposed to the unpaid arm of marketing, that is, Search Engine Optimization.

5. Pay Per Click Advertising

Pay Per Click Advertising (PPC) is a form of digital marketing which, while considered to be similar to search engine optimization, is actually quite different. Unlike SEO, PPC lets you bid advertising space for certain keywords on search engines. With a focus on bid amount, quality of the advertisement, expected click through rate and various other extensions, PPC helps in improving the Ad Rank and determines where advertisements can be placed on the website. One of the main advantages of PPC is, it helps in increasing the amount of revenue earned through your website!

6. Influencer Marketing

A growing trend in the world of advertising, influencer marketing is being used outside the digital circles as well. A brilliant way of collaborating with people who have their own circle of followers, influencer marketing helps in increasing your audience in circles you never thought possible. An added advantage of influencer marketing is that no matter what size your brand is, you can always make the most of the different platforms available to you and by doing so, you increase the kind of impact your content has as well!

There are so many different types of marketing one can use on a regular basis and when you make the most of the different types, there is no stopping your brand from growing. If you think we missed out on other major forms of digital marketing, comment and let us know!

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Entrepreneur Stories

Warren Buffett Most Inspiring Quotes




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The fourth richest man in the world, Warren Buffett is one of the greatest businessmen and investors of all time.  Known for succeeding in everything at which he tried his hands, Warren Buffett is an inspiration to many. Here are the 10 most inspiring quotes by the “Oracle of Omaha.”


Most inspiring quotes by Warren Buffett

1) About passion

2) About happiness

3) About expectations

4) About success

5) About spending

6) About the important rules of life


7) About reputation


8) About doing good


9) About investment


10) About greed and fear


From being a paper delivery boy, to becoming one of the richest men in the world, Warren Buffett is an absolutely inspirational figure.


Comment below and let us know which of these quotes by Warren Buffett inspired you the most. 

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Entrepreneur Stories

First Jobs Of Famous Billionaires




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The success stories of many billionaires around the world inspire many people of our generation and have, on several occasions, ignited a desire in many to start their own business.  However, many of these successful people began their career by working ordinary jobs. Let’s look at 5 such successful people, who started their career by working some very ordinary jobs.


First jobs of famous billionaires

1) Warren Buffett

Warren Buffett is the CEO of Berkshire Hathaway and is often referred to as the “Oracle of Omaha.”  However, this American business magnate started his career by selling Coca-Cola bottles, chewing gum and magazines door-to-door.  At the age of 13, he became a newspaper delivery boy and made $ 175 a month, delivering The Washington Post.  He continued to look for other business ventures and accumulated savings of $ 9,800 by the time he finished college.  Now, with a net worth of $ 82 billion, he is the fourth richest person in the world.

2) Michael Bloomberg 

Michael Bloomberg, who founded the financial, software, data and media company Bloomberg L.P., worked as a parking lot attendant when he was young.  Born to middle class parents, Bloomberg worked in a parking lot to pay his tuition fees in college and went on to graduate from Harvard Business School.  Now a well known philanthropist, Michael Bloomberg is one of the richest people in America, with a net worth of $ 53.5 billion.

3) Oprah Winfrey

Oprah Winfrey is a well known media mogul and entrepreneur, who worked as a grocery store clerk in Nashville to support herself.  She then landed a job in radio at the age of 16 and worked her way to the top, eventually owning her own production company. Now, with a net worth of $ 2.6 billion, she is considered one of the most influential women in the world and is a source of inspiration to many.

4) Li Ka Shing

Li Ka Shing was the former chairperson of CK Hutchison Holdings and CK Asset Holdings and is one of the most influential entrepreneurs in Asia.  Coming from a poor family, he started his career as an apprentice at a watch strap factory when he was 13 years old and at the age of 19, became the general manager of the factory.  He later started his own plastic manufacturing company and used the profits from the company to invest in real estate. Li slowly worked his way up the ladder of success and is now one of the richest people in Hong Kong, with a net worth of $ 27.1 billion. 

5) Mark Cuban

Mark Cuban is an American Shark Tank investor, co founder of and owner of the American basketball team Dallas Mavericks.  Cuban began working at the age of 12 as a door to door garbage bag salesman. After graduating college, he worked as a bartender and then as a salesman for a software company.  He started his own company,, after getting fired from his job and now has a net worth of $ 4.1 billion.


It is true, starting at the bottom does not guarantee success.  However, if you find your passion and work hard towards it, nothing is impossible, as the aforementioned individuals proved.

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Entrepreneur Stories

JRD Tata Unknown Facts




Tata Group, which began in 1868, has had six chairmen until now.  Among the six men who served this renowned business group, there was one exceptional man who served as its chairman for 50 whole years and took the Company to great heights.  Yes, the man we are talking about is none other than Jehangir Ratanji Dadabhoy Tata, or JRD Tata.  

From starting India’s first ever international airline, to giving the Country one of its largest cosmetic brands (Lakmé,) this gentleman has done it all.  JRD Tata also strived his best to improve India’s economy on the whole. Here are some unknown facts about this exemplary industrialist. 


Unknown facts about JRD Tata


1) JRD Tata was born on 29th July, 1904 in Paris and had a French citizenship for a long time.  He even served as a part of the French Army for one year. 

2) In 1925, he entered the Tata Group as an unpaid apprentice. 

3) JRD Tata was always keen on flying and became India’s first licensed pilot in 1929.  

4) In 1929, JRD Tata also renounced his French citizenship and took up Indian citizenship. 

5) In 1934, JRD Tata was elected as the Chairman of the Tata Group.  He was only 30 years when he was elected for this position, making him the youngest person to head the Group. 

6) When he was appointed as the Chairman, the Tata Group had 14 companies under it.  JRD Tata expanded it to an empire of 95 companies in a span of 50 years. Some of the most renowned companies established by JRD Tata during his tenure as the Chairman include Tata Motors (1945,) Lakmé (1952,) Tata Tea Limited (1964,) Tata Consultancy Services (1968) and Titan Industries Limited (1987.) 

7) JRD Tata was the person who launched Air India International, India’s first ever international airline.  For this reason, he is also known as the ‘father of Indian aviation.’ 

8) JRD Tata was the man who initiated the ‘employee welfare schemes’ in India.  He is responsible for the 8 hour work day, free medical aid and the employee provident fund.  These principles were later adopted by the Indian Government. 

9) It is no surprise this man received several awards during his lifetime.  His awards include the Padma Vibhushan (1957) and the Bharat Ratna, India’s highest civilian award (1992.)

10) When JRD Tata died in November 1993, the Indian Parliament was adjourned in his honour. 

Which of these facts about JRD Tata surprised you the most?  Comment below and let us know. 

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