The global social media giant Facebook, is under the scanner once again over privacy related concerns.
In recent months, Facebook have been caught up with a number of privacy scandals and data protection issues including the infamous Cambridge Analytica data breach issue.
The link with the earlier data scandal is the University of Cambridge’s Psychometrics Center controlled both data sets. Alexander Kogan, who is a core component of the Cambridge Analytica scandal, was part of this project as well.
However, there seem to be a no end to the Facebook privacy scandals.
A data set of more than 3 million users have been exposed via a personality quiz app called myPersonality. The app, myPersonality was developed by researchers at the University of Cambridge. The quiz was taken by over 6 million people. The data included answers to personal questions and was held by academics from the University of Cambridge Psychometrics Centre. The personality quiz exposed the personal Facebook details and even status updates of around 150,000 users.
This data was supposed to be restricted to a group of selected people with official approvals, it was reportedly made available to a select group of researchers outside of Cambridge as well.
The app accessed the Big Five, personality app recorded personality scores of 3.1 million users and status updates from over 150,000 users, including details about age, gender and relationship status from 4.3 million people. Ever since the news of this scandal came to light, Facebook suspended the myPersonality app!
Facebook’s response to this led to an investigation into the myPersonality quiz and the associated apps. The social media giant has so far suspended 200 apps that could be involved in data harvesting in this manner.
With the privacy issues continuing to woe us, is the social media giant Facebook secure enough to use?
Sanskriitii – A Saviour For Indian Artisans?
Founded by Mr. Anil Tripati and Ms. Latha Pathak in 2017, Sanskriitii is a startup that deals with arts and crafts and hence works with a vision to empower Indian handicrafts which do not generally get the appreciation they deserve. A team of engineers, management professionals and philosophers have joined hands at Sanskriitii to make handicrafts and home decor more interesting by incorporating contemporary design into artefacts.
What Sanskriitii does
Sanskriitii brings a whole variety of Indian handicrafts under one roof. These varieties include Dhokra art, Meenakari art, Kundan art, Zari art, Bidri art, Stone Jali and many more. Their products are mostly offered to large chains of restaurants for the interiors of their rooms and lobbies.
The main challenges faced by craftsmen these days are creating new designs suitable to the present day lifestyle, market demand
and financial limitations to pull off bulk orders. Due to these reasons,
most of the craftsmen give up on handicrafts and move out of their village to other nearby towns to find some other random jobs to earn a living for themselves and their families. Sanskriitii plays a vital role in helping craftsmen overcome these challenges. It not only provides craftsmen with capital and raw material, but also builds an environment which enables them to deliver the finished products to their customers.
Due to the changing lifestyles of the consumers and their lack of appreciation for traditional goods, a startup like Sanskriitii is still struggling to find a large number of consumers.
Challenges faced by Sanskriitii
With readymade, easily available and branded products ruling the market, handcrafted products can easily be left behind because their gestation time is comparatively larger and clients generally do not prefer waiting for such long periods to get their products delivered. In addition, the industry as a whole is yet to accept and understand handmade products. Lack of awareness among people about handicrafts is yet another challenge Sanskriitii is trying to overcome.
At Sanskriitii, a wide range of handcrafted products are made,which suit the present day lifestyle and yet have a traditional touch. The added advantage with handmade products is, no two products are exactly the same. These products are also environment friendly. By shopping at Sanskriitii, one can also contribute to their vision of empowering Indian handicrafts and small scale entrepreneurs. Although the delivery time is much longer than that of regular products, these handicrafts are worth the wait.
Social Media Automation Tools Every Business Should Have
Since its inception, social media has come a long way. The rage started with Facebook and Twitter and then moved forward to platforms like Snapchat, Instagram, MySpace and GooglePlus. With so many platforms, promoting your brand on these platforms can be quite a time consuming process. If you are looking at simplifying your workload and in making the most of the time at hand, then these are the tools you should look at:
1. Agora Plus
In recent times, Agora Plus is the most comprehensive automotive tool present. The main reason this tool works is that not only does it let you plan, organise and schedule your content across six platforms, it gives you a detailed report to track your performance. With no limitations on the kind of content you promote, this tool is quite the life saver.
One of the most widely used social media tools, Hootsuite works for even the most basic needs. From scheduling content and monitoring performance, this tool helps collect data by reviews generated from users. What makes this website stand out from Agora Plus is that you can check brand mentions and reply to comments and messages through the website itself. With its in depth reports and analytics, this website is what you need if you aren’t too deep into social media.
With an extremely user friendly interface, Buffer works because it lets you post in a queue across different platforms. Apart from this, Buffer is also known for the way it gives you a comprehensive report with all your data in one place. In fact, even if you post the same content on different platforms, the tool generates individual links and analyses data based on those links. A mixture of Agora and Hootsuite, this tool is what you need to simplify your tasks.
Another social media automation tool, CoSchedule works because of how easy it is to schedule your content across various platforms. By using the interactive interface, this website lets you schedule over 60 posts at the same time. What makes this tool stand out that it lets you analyze which content worked well in the past and publish your previously posted content again. If you are looking for a comprehensive plan for marketing and understanding analytics, then get on to CoSchedule now!
5. Social Jukebox
While all these websites are great for queuing and posting your content, they don’t really tell you what happens next. Social Jukebox takes care of this very problem. All you have to do is to place your content in different jukeboxes and when all the content is done, start making use of them again. The advantage here? Instead of making use of your content the same way as earlier, this website jumbles up the order so it looks like brand new. Because it comes with a Chrome extension, using it is extremely easy. Every time you find new content, all you have to do is drag and drop it into the different juke boxes.
Curating content and posting content is quite a cumbersome task. However, if you find the right platforms which simplify the process, then your life becomes extremely easy. If you think we missed out on any tools like these, comment and let us know!
How To Use Psychology to Maximize Marketing Reach
With people realising the relevance of psychology in marketing, more and more brands are working toward attracting the emotional side of buyers. If you are looking at increasing your brand’s presence and to attract customers with a personal touch, here is how you can use the perfect combination of marketing and psychology!
1. Use Emotional Ideas
Emotions or sentiments always work when it comes to selling your product. When writing copy to go with your advertisements, words with an emotional connection always have a stronger impact on the audience. For instance, if you are selling a computer, write about its benefits in a way that instills a connection in a new way. An emotional connection while making a sales pitch always works, giving people a reason to buy the product.
2. Highlight your flaws
Understanding human psychology has always shown that it is important to highlight your flaws. When you do this, you let your customers know that you aren’t afraid of the things which are wrong with your product. Cater to your customers ego and make them feel listened to when you fix the flaws they say your product has. Not only does this make sure you earn your customers trust, it helps in increasing your brand’s value. For instance, Apple has always been extremely vocal about its multiple flaws but because they provide such value for its brand, people don’t shy away from the Company.
3. Use reward schedules
Rewards always work really well. By using the process of operant conditioning, the reward scheme works really well because it helps to understand what the customer really wants from the product. Behaviours are usually learnt over a period of time and if you tell people they are going to get random rewards at uncertain times, the attraction is stronger! When you go to a restaurant and get surprise freebies at the end of the meal, you want to keep going back, irrespective of the food. In this case, the reward is your enticer since you are attracted to the offering rather than the actual product.
4. Throw your customers an anchor
In most cases, when you leave customers with an open ended question, you realise people are more prone to coming to you for answers because of the half information. Called throwing an anchor or priming, this process works ethically and is used to attract a larger revenue through more customers. Find the gap and hook your customers on to that gap so as to instantly attract them. While a sure fire way of making more money, this process can be tricky because of the subtlety required to see it through.
5. Put your customers to work
If you want people to remember your product, then you need to make sure you not only attract them the right way, you also put them to work. From asking rhetorical questions and to making your audience think about why they want your product, you can make sure this technique works to your advantage. By making your customers to actively participate in the decision making process , your in depth understanding of the situation can help! For instance, flash mobs help in getting people together and making them work not only in the interest of the brand, but to spread the required message as well!
Marketing, when done the right way and with the right tools, can attract a lot of customers. If you think we missed out on any other ways that marketing and psychology go together, comment and let us know! With psychology playing a key role in marketing, it certainly has become easier over the years to give people what they want, based on what they need!
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