Connect with us

Entrepreneur Stories

True Elements becomes India’s 1st Food Brand to be Globally Recognised as ‘Clean Label’ and ‘100 Percent Whole Grain’ Certified

Avatar

Published

on



True Elements, amongst Indias leading healthy breakfast & snacks start-up brand, is now certified ‘Clean Label‘ by the Clean Label Project, US. Anchored on the promise of providing ‘Food that DOES NOT lie to you,’ this certification is a testament to the brand’s commitment to consumer health & delivering taste without any ingredient driven compromises or adulteration. True Elements rests on 4 pillars of True – True to our Food (Nutrition), True to our Word (Transparency), True to our Planet (Recycle), and True to our Families (People).

True Elements Leadership Team

With the new certification, True Elements becomes the only Indian food brand to be globally recognised as both ‘Clean Label‘ & ‘100% Wholegrain‘. These coveted accreditations are awarded by leading US based non-profit organizations, Clean Label Project & Whole Grains Council respectively, who are known for raising the bar globally on food nutrition, food safety and driving consumer transparency.

These stamps of credibility provide fact-based reassurance to consumers and are a testament to the brand’s philosophy of creating a world where promises and claims aren’t made up of lies or jargon and where 100% of its taste is achieved with 0% chemicals, 0% preservatives and 0% added sugar.

Clean Label Project tests rigorously for over 130 toxins and harmful contaminants, including heavy metals, antibiotics, BPA/BPS (plasticizers) and pesticides – residues. This certification allows True Elements to be a part of the solution that addresses the growing consumer concerns around industrial & environmental contaminants & toxins in packaged food.

Speaking about the double certification, Puru Gupta, Co-founder & CEO at True Elements said, We are very proud to be Indias first food brand that is recognised across 2 pillars of True – Clean Label as well as 100% Whole Grain. At True Elements, our brand growth predominantly has been built on the back of innovative clean and nutritious product offerings and these certifications are proof of that.

Adding to this, Sreejith Moolayil, Co-founder & COO at True Elements said, With these certifications, we at True Elements are proud that our commitment of quality promised is validated by scientific testing. While we strive to continuously improve, with these international validations, our consumers can be doubly sure that our products are clean and good for them.”

True Elements is driven by providing True Nutrition with True Transparency and True Sustainability.

About True Elements

Co-founded by Puru Gupta and Sreejith Moolayil, True Elements is amongst Indias first Clean Label nashta (breakfast and snacks) brand which makes ‘Food that DOES NOT lie to you‘. Since its inception, True Elements has strived to create a world where promises are 100% True and where 100% Taste is delivered with 0% jargons, 0% chemicals, 0% preservatives and 0% added sugar. The brand offers a variety of healthy breakfast and snack options ranging from Breakfast Cereals, Oats, Granola, Muesli, Flakes, Seed mixes, On-the-go snacks, Ready-to-Cook and Ready to Eat offerings. With an ARR (Annualized Run Rate) of Rs. 70 crore (as of June21) and one of the first brands to effectively reduce the carbon footprint of their products, True Elements is re-charting the ethos of home-grown food businesses and of being a responsible, sustainable, and conscious start-up.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Entrepreneur Stories

Sushma Gets Ranked Best Developer in Punjab Based on Customer Reviews

Avatar

Published

on

Delhi-based research firm International Brand & Research Forum (IBRF) gave AAA ratings based on customer satisfaction to Sushma Buildtech from Punjab and declared it the Best Developer in Punjab based on customer reviews. The survey was conducted across the region with a special focus on past customers; IBRF Global researched the quality & feedback index on various parameters to come up with the result.

Mr. Prateek Mittal, Executive Director,Sushma Group

Mr. Prateek Mittal, Executive Director, Sushma Group, said, “Our customers are the centre of our attention, and we value Customer Feedback and customer reviews as it helps us get to know our strength. We pay attention to the tiniest aspects in our grandest goals, and we make the biggest pledges in the tiniest details.

The Sushma Group has been a leading name in the real estate sector of Chandigarh right after its inception. The organization is known for providing world-class residential and commercial options with state-of-the-art amenities. A name to reckon with and is one of the top 10 developers in the Tricity region, the Group has a track record of delivering 14 projects in 13 years. The IBRF looked at the Sushma Customer Complaints over a period of time and compared with Sushma Customer Feedback for brand and specific projects. Sushma Customer Reviews were also studied and taken into consideration.

The Group has long valued customer satisfaction and has paid close attention to customer feedback. The Group has returned with their Happy Home Celebrations during the festival season to spread delight among homebuyers and present them with memories to last a lifetime. Every month, they are spreading happiness to 100+ families by satisfying them with superb, assured quality and the best location of their dream homes. They are encouraging individuals to enhance their celebrations by buying a new home.

Sushma has worked hard to ensure that all of its projects meet the highest standards of quality and consistency. The majority of its projects are located on PR7 Airport Road, which provides good connectivity.

Continue Reading

Entrepreneur Stories

Oakridge Bengaluru School Principal Pallavi Mishra Speaks on Future of Learning

Avatar

Published

on

In its 29 States and 7 Union territories, India has a staggering 20 million schools with 315 million students. Almost two third of these schools are government run and need more focus on professional development for teachers, holistic learning methods for students and technological integration in all aspects of daily school life. The tie up of 30 government schools in Delhi with IB (International Baccalaureate) the beginning of this reformation of schools and can truly accelerate equity in education.

Oakridge International School Principal Pallavi Mishra interacting with IB Students

IB is designed to evoke the curiosity in students about the world around them, thereby creating life-long learners. The curriculum is structured in a way that it exposes students to a wide range of activities, projects and experiences, that develop their personality and prepare them for the competitive world ahead. Right from p.y.p (primary years programme), children learn to approach problem solving in the design thinking method. Once a concept is introduced, it is researched, studied and understood through Math, English and Science. Consequently, children develop a transdisciplinary approach very early on. This habit of scientific investigation is nurtured in m.y.p (middle years programme) through the global contexts and approaches to teaching and learning. In fact, the vertical alignment of the curriculum is quite exception, what begins as unit of inquiry in primary, evolves into interdisciplinary unit and in d.p (diploma programme) it acquires a more formal structure through the extended essay and theory of knowledge. In other words, children are given several opportunities to explore and investigate a big idea in a structured manner with measurable outcomes. And in many ways, this form of learning provides the much-awaited reformation of the traditional Indian schooling system.

What is considered as extra-curricular in the traditional schooling system is embedded in the main academic curriculum and implemented via collaborative student-led initiatives. For instance, Oakridge Bengalurus JMUN (Junior Model United Nations) event is a platform where students speak as country delegates and debate over a host of on-going world issues from food crisis, to global warming and waste disposal. Events like these are one among the many in the IB way of learning, that nurture leadership, public speaking, and problem-solving skills in students

In the words of Sir Ken Robinson (International Advisor on Education) “It is time for an education system that is “flexible“, sees ‘connections‘ between all types of knowledge and provides ample ‘opportunities‘ for different ability groups and talents to flourish.”

To know more about Oakridge International School and their IB Programme visit www.oakridge.in/bengaluru.

Continue Reading

Entrepreneur Stories

Amidst a Drop in Glove Prices – SRAM & MRAM Cements its Place in the Gloves Market

Avatar

Published

on

The COVID -19 has reduced its intensity with the onset of the vaccines and stringent lockdown rules imposed by the Countries and Governments all across the globe, but in no way it has stopped completely. Slowly and steadily we are witnessing newer strains regularly, posing a challenge to healthcare authorities across the globe.

 

The world has seen a sea change in its attitude towards businesses and people. The synergies have somehow changed for good or worse. But one thing that stands out is the will to fight against all odds, be it the people or the businesses. One such business that started to thrive in the COVID-19 times is the business of Nitrile and Latex gloves. Almost, the whole world was running from pillar to post to secure allocations from glove manufacturers. Manufacturers doubled and sometimes trebled their capacities to accommodate the sudden surge. With the herd immunity in some locations, the entire demand of gloves peaked. Post that, with the advent of vaccines until the beginning of 2021, the demand suddenly died, resulting in an over-capacity produced lying in warehouses and ports and factories with businesses collapsing. Prices had dropped to almost pre-COVID levels with many businesses almost on the verge of shutting down their shops.

 

SRAM & MRAM Group a conglomerate from the UK, understanding the gravitas, has decided to make the glove business its mainstay. The brand has opted to continue the business against all odds. With its concentration on newer glove products and better marketing strategies, the group has decided to stay afloat in an otherwise shaky environment. The brand has taken such a bold step to continue further. All thanks to the TOP Gloves Corporation Bhd, the leading OEM supplier, world’s largest manufacturer of gloves to help salvage SRAM’s business initiatives in the Gloves market.

 

Special mention has to be made for Tan Sri Dr Lim Wee Chai, the Founder of TOP Gloves for extending his full support and helping in SRAM’s initiatives wholeheartedly. Dr. Hiranandani, Chairman of the SRAM Group conveys his heartfelt gratitude to Tan Sri Dr. Lim Wee Chai and the entire TOP Gloves Team for staying with SRAM and helping SRAM graciously and providing their dedicated support for their business in North America and Europe. With the continuous cooperation of Tan Sri Dr. Lim Wee Chai and his entire team, SRAM is expected to grow in the glove industry.

 

SRAM & MRAM Group was instrumental in launching a wide variety of PPE products and solutions under the brand name of “Walletz4u” to fight the pandemic. Currently, the brand is focusing on gloves of varying specifications, shapes, sizes and contours for varied industries. With the launch of Walletz4u, the group joins the league of the leading players to sell their own brand of gloves across the globe. SRAM & MRAM under its banner is currently looking to create a big foothold on all the premier types of gloves requirements without restricting itself to rubber and latex products.

 

Billionaire and the 8th richest person in Malaysia, Tan Sri Dr Lim Wee Chai, the Executive Chairman and Founder of Top Glove Corporation Bhd, in the year 1991 started with 1 factory and 1 line and has since transformed the brand to being the largest glove manufacturer with a 26% market share across the globe with 50 production facilities and 800 production lines in Malaysia, China, Vietnam and Thailand. The company is also listed on Bursa Malaysia (Kuala Lumpur Stock Exchange) and the main board of the Singapore Exchange (SGX).

 

In 2015, Lim completed his PhD in Management from the University of Selangor in Malaysia. He was conferred with an Honorary Doctorate in Business Administration by Oklahoma City University in the United States in year 2016. In August 2018, Lim was conferred an Honorary Doctorate in Entrepreneurship by Management & Science University, Shah Alam, Malaysia. In October 2020, Lim was conferred an Honorary Doctor of Philosophy (PhD) Degree in Business Management by the University of Cyberjaya and appointed as an Honorary Professor of the University. Tan Sri Dr. Lim was awarded the prestigious accolade Master and Country Entrepreneur of Malaysia by Ernst and Young.

 

The company today employs a sizeable number of employees across the globe directly or indirectly and Tan Sri Dr. Lim Wee Chai has made it his personal endeavor to take care of his employees. His philanthropic deeds need special mention as he and his wife donate a substantial portion of their income for the betterment of the community. His wife through her charitable venture Tzu Chi foundation has roped in Tan Sri to become a full-time volunteer for the efforts.

 

In spite of being the Chairman of the largest glove manufacturing company, Tan Sri Dr. Lim Wee Chai has helped new entrepreneurs achieve their due. SRAM & MRAM Group has been at the receiving end of Tan Sri’s graciousness to help take its baby steps, and will always be needing the cooperation and support of Tan Sri Dr. Lim Wee Chai.

 

Continue Reading
Advertisement

Recent Posts

Advertisement