In an effort to take on cab aggregators Ola and Uber, the Bangalore Taxi drivers are coming together to create their own platform, Namma TYGR. The new platform is backed by the ex Chief MInister of Karnataka and leader of Janata Dal (secular) H.D. Kumaraswamy.
The taxi drivers initiative was launched on Saturday and it already has about 10,000 drivers on its roster. Out of the 10,000 drivers, 5,000 are already active and the new cab service provider has already attracted a lot of interested members.
Competing with Ola and Uber will not be easy for Namma TYGR. However, in an attempt to set themselves apart from Ola, Namma TYGR also offers rides at affordable rates. Namma TYGR provides “Hatchback” services starting at Rs. 12.50 per km, Sedan at Rs. 14.50 per km and SUV at Rs. 18.50 per km. Like Ola, they will also have outstation and rental services soon.
TYGR’s charges are almost double of what Ola and Uber offer. This is primarily due to the fact that this new competition does not have any major financial backup. However, unlike Ola and Uber, TYGR’s rates are fixed, with no surges during peak times.
TYGR drivers are also given a host of benefits as opposed to Ola and Uber drivers. Better profit margins, insurance cover for family, textbooks for their children, healthcare including accident and life cover and car maintenance. Currently functioning in Bangalore, Mumbai, Kolkata, Ranchi and Indore, TYGR is plannig to expand to Kota and Bhubaneswar as well.
Ola and Uber have been receiving a lot of flak in the past couple of months because of a bunch of reasons, customer negligence being one of the main concern. TYGR’s launch comes at a good time and poses a real threat to these popular cab aggregators. What remains to be seen is the longevity and sustainability of TYGR and whether it will be able to take on deep pocketed investors like Softbank.