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Why Is Risk Taking A Stepping Stone To Success

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Risk taking and entrepreneurship almost go hand in hand. Everytime you start and stop yourself from achieving the impossible, think of what your idols did and look at how they overcame their roadblocks. From Steve Jobs to Mark Zuckerberg and to Jeff Bezos, everyone has had their share of troubles and disparities. However, it was only because they decided to take risks and move out of their comfort zone that they could become the successes they are today. If you still aren’t convinced, here’s why you should definitely take risks to do better!

1. Hidden opportunities come to light

Often times, taking risks is looked at as a negative thing. While the risks you take may not really pan out the way you want them to, the end result is always a good one. Take, for example, the story of Oprah Winfrey. If she hadn’t decided to make a move and jump out of the life she was used to, there was no way she could have become one of the most successful women entrepreneurs in the world today! Every opportunity she saw, she took. Everything happening in life was a lesson worth learning and this was one of the primary ways that Oprah jumped

2. Taking risks has a certain order

While taking risks may seem like an ad hoc and a spur of the moment decision, it really isn’t. There is a certain order to the madness and if you plan everything perfectly, then taking the risk is worth all the effort. Do your homework, understand the situations and get your bearings in order. Only after you have all your i’s dotted and t’s crossed, can you see what the end result of taking risks looks like!

3. There is nothing scarier than doing nothing

From Steve Jobs to Travis Kalanick and to Mark Zuckerberg, every successful businessman has taught one important thing. Doing nothing doesn’t push you forward but keeps you rooted in the same place, with no growth happening. Putting yourself in situations you did not expect not only helps you deal with the future, but will also help you overcome your fears in a way you thought wasn’t possible. For years, society has been telling women they cannot do anything, that their position is only in the kitchen. If an entire gender hadn’t rebelled and said no, they had to do things their way, change wouldn’t have happened. Defy the norms. Show people you can do what you want and make sure you always stand out. No matter what.

4. Risks help you get over your fears

One of the most common roadblocks to you achieving your success is fear. The more vulnerable and  fearful you are, the more you realise you can’t achieve you want. “Success in life comes from taking risks,” Push yourself to move away from the fear and reach a point where taking risks seem not only fun, but worth it in the long run!

5. Embrace your failures

Like Arianna Huffington said, “failure is not the opposite of success but a stepping stone to success.” Learn to live with your failures and accept that whatever happens, happens for the right reasons. Deal with all the lemons life throws at you and always know that you can turn them into a really delicious lemonade! Just like all the extremely successful entrepreneurs who have quite literally slammed the door on failure.

Often times in life, you tend to stop yourself from achieving the goals because you are terrified of going the extra mile. When you think of how the grass is greener for the other person, take a moment to think about how they got to that point. If you think we missed out on any other reasons as to why taking risks is important, comment and let us know!

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Entrepreneur Stories

Social Media Automation Tools Every Business Should Have

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Since its inception, social media has come a long way. The rage started with Facebook and Twitter and then moved forward to platforms like Snapchat, Instagram, MySpace and GooglePlus. With so many platforms, promoting your brand on these platforms can be quite a time consuming process. If you are looking at simplifying your workload and in making the most of the time at hand, then these are the tools you should look at:

Picture Credits: https://www.agorapulse.com/

1. Agora Plus

In recent times, Agora Plus is the most comprehensive automotive tool present. The main reason this tool works is that not only does it let you plan, organise and schedule your content across six platforms, it gives you a detailed report to track your performance. With no limitations on the kind of content you promote, this tool is quite the life saver.

2. Hootsuite

One of the most widely used social media tools, Hootsuite works for even the most basic needs. From scheduling content and monitoring performance, this tool helps collect data by reviews generated from users. What makes this website stand out from Agora Plus is that you can check brand mentions and reply to comments and messages through the website itself. With its in depth reports and analytics, this website is what you need if you aren’t too deep into social media.

Picture Credits: https://buffer.com/

3. Buffer

With an extremely user friendly interface, Buffer works because it lets you post in a queue across different platforms. Apart from this, Buffer is also known for the way it gives you a comprehensive report with all your data in one place. In fact, even if you post the same content on different platforms, the tool generates individual links and analyses data based on those links. A mixture of Agora and Hootsuite, this tool is what you need to simplify your tasks.

Picture Credits: https://coschedule.com/

4. CoSchedule

Another social media automation tool, CoSchedule works because of how easy it is to schedule your content across various platforms. By using the interactive interface, this website lets you schedule over 60 posts at the same time. What makes this tool stand out that it lets you analyze which content worked well in the past and publish your previously posted content again. If you are looking for a comprehensive plan for marketing and understanding analytics, then get on to CoSchedule now!


Picture Credits: https://www.socialjukebox.com/

5. Social Jukebox

While all these websites are great for queuing and posting your content, they don’t really tell you what happens next. Social Jukebox takes care of this very problem. All you have to do is to place your content in different jukeboxes and when all the content is done, start making use of them again. The advantage here? Instead of making use of your content the same way as earlier, this website jumbles up the order so it looks like brand new. Because it comes with a Chrome extension, using it is extremely easy. Every time you find new content, all you have to do is drag and drop it into the different juke boxes.

Curating content and posting content is quite a cumbersome task. However, if you find the right platforms which simplify the process, then your life becomes extremely easy. If you think we missed out on any tools like these, comment and let us know!

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Entrepreneur Stories

How To Use Psychology to Maximize Marketing Reach

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With people realising the relevance of psychology in marketing, more and more brands are working toward attracting the emotional side of buyers. If you are looking at increasing your brand’s presence and to attract customers with a personal touch, here is how you can use the perfect combination of marketing and psychology!

1. Use Emotional Ideas

Emotions or sentiments always work when it comes to selling your product. When writing copy to go with your advertisements, words with an emotional connection always have a stronger impact on the audience. For instance, if you are selling a computer, write about its benefits in a way that instills a connection in a new way. An emotional connection while making a sales pitch always works, giving people a reason to buy the product.

2. Highlight your flaws

Understanding human psychology has always shown that it is important to highlight your flaws. When you do this, you let your customers know that you aren’t afraid of the things which are wrong with your product. Cater to your customers ego and make them feel listened to when you fix the flaws they say your product has. Not only does this make sure you earn your customers trust, it helps in increasing your brand’s value. For instance, Apple has always been extremely vocal about its multiple flaws but because they provide such value for its brand, people don’t shy away from the Company.

3. Use reward schedules

Rewards always work really well. By using the process of operant conditioning, the reward scheme works really well because it helps to understand what the customer really wants from the product. Behaviours are usually learnt over a period of time and if you tell people they are going to get random rewards at uncertain times, the attraction is stronger! When you go to a restaurant and get surprise freebies at the end of the meal, you want to keep going back, irrespective of the food. In this case, the reward is your enticer since you are attracted to the offering rather than the actual product.

4. Throw your customers an anchor

In most cases, when you leave customers with an open ended question, you realise people are more prone to coming to you for answers because of the half information. Called throwing an anchor or priming, this process works ethically and is used to attract a larger revenue through more customers. Find the gap and hook your customers on to that gap so as to instantly attract them. While a sure fire way of making more money, this process can be tricky because of the subtlety required to see it through.

5. Put your customers to work

If you want people to remember your product, then you need to make sure you not only attract them the right way, you also put them to work. From asking rhetorical questions and to making your audience think about why they want your product, you can make sure this technique works to your advantage. By making your customers  to actively participate in the decision making process , your in depth understanding of the situation can help! For instance, flash mobs help in getting people together and making them work not only in the interest of the brand, but to spread the required message as well!

Marketing, when done the right way and with the right tools, can attract a lot of customers. If you think we missed out on any other ways that marketing and psychology go together, comment and let us know! With psychology playing a key role in marketing, it certainly has become easier over the years to give people what they want, based on what they need!

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Entrepreneur Stories

Richard Branson Unknown Facts

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Richard Branson, owner of the Virgin Group, has quite a reputation. Since the year 1970, Branson has made a strong mark on the world positioning himself among the top ten successful entrepreneurs in the world. While there are a lot of facts known about this serial entrepreneur, there are still quite a few unknown facts. Check them out here!

1. He is dyslexic

Did you know that while most people shy away from admitting they have dyslexia, Branson credits his success to his disorder? It was because he discovered this disorder at a young age that he was able to learn how to delegate his tasks and start learning to be the leader he is today.

2. He created a submarine

While most of us just dream of one day owning a submarine, Richard Branson made his dream come true. Called the Necker Nymph submarine, Branson’s submarine is a treat for his visitors. Not only does the man have a private island, he also designed his own transport to and from his private island. How cool is that?

3. He Cried When He Sold His First Company, Virgin Records

The first thing you create is always your baby and when you sell it, you experience a pain like never before. Branson also felt the same way when he sold, Virgin Records, the company which began his empire. Despite selling the Company for a billion dollars to keep the Virgin Group afloat, the loss of his first baby made Branson bawl like no one could imagine. Ouch.

4. He is not a part of any boards

Unlike other owners, Branson is not a part of any of the boards of the companies he owns. Despite owning more than 200 companies under the Virgin Group, Branson always stays away from being a part of the Board of Directors. Why? Because he believes he is not a businessman but a creator and visionary!

5. He has been knighted!

Richard Branson is perhaps the only entrepreneur in the world to be knighted by Queen Elizabeth 2 in the year 1999. Sir Richard Nicholas Branson received a knighthood for his relentless services for entrepreneurship. Did you know that Branson is the only entrepreneur who backed more than 18 startups? A deserved knighthood, no? Incidentally, apart from being knighted, Branson was also awarded by the United Nations (UN) for his contribution to the environment and humanitarian causes, earning him the title of The United Nations Correspondents Association Citizen of the World Award.

6. Adventure could easily be his middle name

Apart from building his very own submarine, Branson is an avid hot air balloon lover. Did you know that Branson is the first and only person in the world to cross the Atlantic in the largest hot air balloon? He loved the thrill so much, he broke his own record in the year 1991 by crossing the Pacific in a hot air balloon made by Virgin. Clearly no one else thought they could beat his record.

7. Television loves him

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Television loves Branson. Apart from making special appearances on shows like FRIENDS and Baywatch, a lot of other shows like The Simpsons and Monty Can’t Buy Me Love have created entire characters around the man behind the Virgin Group!

Richard Branson gave the world the Virgin Group and everyone lessons for a successful life. If you think we missed out on any other facts about this man, comment and let us know!

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