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The Secret Behind Netflix And Chill

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The Secret Behind Netflix And Chill,Netflix Secrets to Success,Startup Stories,Latest Startup News India,Netflix Secrets 2019,Netflix Success Story,Netflix Growth Strategy,History of Netflix,Best Netflix Tips and Tricks,Netflix Marketing Strategy,Netflix Success Factors,Netflix Success Secrets


Back in the late 90’s, Reed Hastings, the man who breathed life into Netflix, realised, the way to get over avoiding late fees for the videos he rented was not by fighting the system, but by creating his own video rental platform. While the idea for Netflix came in 1997, the official website was launched on the 14th of April, 1998. Armed with an idea, 30 employees, an initial investment of $ 10 million and 925 titles to its name, Hastings and his partner, Marc Randolph, gave birth to the official Netflix website.

The beginning

For the first month, Netflix worked with a simple formula: giving people the option to browse through and rent the videos they wanted. Back then, the DVD format was just beginning to be accepted in place of VHS tapes, making it extremely easy for the team to mail videos through the rental service. By 1999, the service became extremely popular and the Netflix team decided to charge people a monthly subscription fee for renting videos!

This was a new path for the Netflix team. Not only were there no late charges, there was also no restriction on the number of DVDs you could rent and there were no shipping fees. This gave people the option to spend more time on the website by browsing through the large catalogue with complete ease! As a result of the consumer specific approach, the primary rival of Netflix, Blockbuster, suffered majorly, giving Netflix the dominance in this field. What could get better?

Unfortunately for Netflix, while their idea was spot on, the format wasn’t quite growing according to the plan for the first few years. Only a small percentage of Netflix’s regular user base had access to DVDs and VHS tapes were still a more preferred form of watching movies. Slowly through the years, as DVDs became more accepted, the online platform recorded its first ever profit ($ 6.5 million in the year 2007.) Soon after, Reed realized, they had to change the way people looked at Netflix and with this in mind, the team came up with a product which would redefine online streaming forever.

Picture credits: dbpost.com

The birth of online streaming

By February 2007, Netflix announced the streaming feature, the first ever feature which would let people watch their favourite content on the internet. The introduction of the “Watch Now” button quite literally caused a sensation. With a little over 1,000 titles, the streaming part of Netflix only made up for about one percent of Netflix’s entire video collection.

Through the years, not only did Netflix start acquiring more titles to its name, it also started giving people a new way to watch TV shows. From the moment the “Watch Now” button was introduced, users started onboarding new titles on a daily basis. By 2009, the Twitter world gave us the phrase, “Netflix and Chill,” which, although seemingly to the point and clear, has more than its fair share of hidden innuendos. By 2014, the platform had subscribers from more than 40 countries across the world and with social media being of Netflix’s best used advertising platform, people were hooked to this new phenomenon.

Picture credits: express.co.uk

The introduction of original content

Despite Netflix being at the peak of its fame, Hastings was far from being satisfied. He didn’t want to be known for sponging off existing titles, but wanted to be known for the original movies present on Netflix’s website. Introducing the concept of binge watching, the first ever series produced by Netflix was called Lilyhammer. However, this Norwegian show first premiered on the Norwegian channel NRK1 in January 2012 and in North America, on Netflix, in February 2012. This show was cancelled after its third season.

Unlike other platforms, Netflix didn’t make you wait for an entire week for one episode. It had no advertisements during the episode and it let people watch for free for the first three months. Things just kept getting better and better for the brand!

In 2013, Netflix changed the way people viewed content by privatizing the user base. By enabling the option of having individual profiles, Netflix now gave people the option of curating videos according to their preferences. While original content was one way Netflix used to market itself on a large scale, Netflix also realised that bringing to life cancelled shows was a good way to its original content. Take for example, shows like Arrested Development and Brooklyn Nine Nine. Both were immensely popular shows and when they were cancelled, they sent everyone into a tizzy. Netflix played the role of the guardian angel here and with a single swoop, renewed everyone’s hope for a better tomorrow! With shows like Daredevil, Jessica Jones, House of Cards, Luke Cage and Narcos, Netflix is the producer of some of the most popular shows in the world!

Picture credits: shutterstock

Netflix and social media

While most brand liked keeping a neutral tonality on social media, Netflix decided to do the opposite. By finding a unique voice for themselves, Netflix realised the best way to make a mark on the social media world was by being unabashedly true to the tone of your brand. In fact, their strategy worked so well, the posts made by this platform is among the best performed posts on the internet.

#Daredevil season 2. All night, every night. See you in a few hours. pic.twitter.com/O1fdynSrLa

— Netflix US (@netflix) March 18, 2016

While numbers may affect your social media game, Netflix created its social media strategy by taking into account the quality of its content, not the quantity. By using relevant posts, witty comments and listening to what people are saying on the internet, Netflix used social media to its complete advantage.

A brilliant marketing strategy, an eye for detail and clear plan to create something really unique, Netflix is today available in over 190 countries and is producing more regional content than any other competitor. Despite taking more than one hit, Netflix more than proved its superiority in the streaming world!  

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All You Need To Know About Patents In India

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All You Need To Know About Patents In India

India is home to the third largest startup ecosystem in the world trailing behind America and China which rank first and second, respectively.  The startup ecosystem is a rapidly evolving mechanism with more and more new ideas coming to life year after year. Imagine having a unique idea which solves a problem and can be converted into a business model.  If the individual who comes up with the idea fears the idea might be stolen by another person to be replicated into a business model, the individual could apply for a patent to safeguard the idea. A patent is a form of intellectual property that gives its owner the legal right to exclude others from making, using, selling and importing an invention for a limited period of years, in exchange for publishing and enabling public disclosure of the invention.

The Indian Patents Act was established in 1970 and came into effect from 1972.  The Patent Act establishes what kind of inventions can be patentable and non patentable.  

Patentable Inventions:

For an invention to be established as a patented invention, it needs to satisfy the criteria listed below

  1. The invention should be a one of its kind.  This means the invention shall be completely new and there should be nothing similar of its kind.
  2. The invention should be unique in itself which means if the invention is making an existing technology or design better, it cannot be classified as a patentable invention.
  3. It should be useful by developing and improving the life of the common man without the use and support of illegal things.

An additional thing to remember would be discovery of laws of nature could not be quantified as patentable inventions.  Examples of this would be Newton’s discovery of Gravity or Einstein’s Theory of Relativity.

Non Patentable Inventions:

According to the Indian Patents Act 1970, Section 3 and 5, there are certain types of inventions that cannot be patented as inventions and are listed below

  1. A frivolous invention or any claim which contradicts known laws of nature.
  2. Anything which is used for commercial purposes but contradicts public order and morality or which is prejudiced and causes harm to humans, animals and plant life.
  3. Discovery of a new or unknown form of substance which does not enhance the known efficacy of the substance.
  4. A method of agriculture or horticulture.
  5. Any process or discovery relating to medicine, surgery,  curative, prophylactic diagnostic, therapeutic or other treatment of human beings or similar treatment in animals.
  6. Discoveries pertaining to atomic energy.

Patent Application Process In India

In order to apply and obtain a patent in India,there are certain steps to be followed.  The steps for the patent application process are given below.

  1. Collect and Journal all the important and relevant information pertaining to the invention with as much detail as possible. Information related to how and why the patent works, the advantages and description of the invention should be present.
  2. Include drawings or designs related to the invention which explain the working of the idea/invention.
  3. Check if the idea qualifies as an invention for the patent application.
  4. Check if the invention meets all criteria and requirements according to Indian Patent Act 1970.
  5. Draft a patent application. A provisional application can be filed if the invention is in the early stages of research and development.  Filing for a provisional application grants a person twelve months to come up with complete specifications.
  6. Upon filing the complete specification along with the application for patent, the application is published after 18 months of first filing.
  7. The application is examined only after the submission of a request for examination (RFE.)   Upon receiving this request the controller gives the patent application to a patent examiner who examines the patent application for various criteria and submits a first examination report which is shared with the patent applier.
  8. Majority of patent applications would be subject to objections and the patent applicant should ensure all objections are resolved.
  9.  After resolving all the objections the application would be placed in order for grant once it is found to be meeting all patentability requirements.

Owning a patent will help in prevention of theft of intellectual property, gives the right to exclusivity, right to commercialize the idea and increase the marketability and monetary value.  

Although the patent application process in India is a very long process and is susceptible to slow bureaucracy, it is important to remember that in the end, owning a patent will be a worthwhile investment.  There is also the possibility of the application process being made digital as well due to the technological advancements in digital security.

 

ALSO READ: Coronavirus Pandemic Testing Startups By Disrupting Supply-Demand

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Coronavirus Pandemic Testing Startups By Disrupting Supply-Demand

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Coronavirus Pandemic Testing Startups By Disrupting Supply-Demand

When the news about Coronavirus slowly broke on to the world, countries were totally unaware about what was about to happen. The virus which originated in the Wuhan province of China, spread so rapidly that China had to lockdown the entire province in order to combat the virus.  However,the virus,which was later classified as a pandemic, quickly spread across the world at an exponential rate bringing countries to a standstill. Many countries had to declare national emergencies in order to cope up with the rising number of positive cases and in some places,  high fatality rates. The impact of the virus was not restricted to just the quality of life, rather the economies all over the world were affected. Stock exchanges plummeted so low that it is being compared to the great American economic depression.

Needless to say, once the economy was impacted by the virus, investors started pulling out of  the stock markets and startups along with small businesses were the worst hit. India is home to the third largest number of startups in the world ranking behind America and China.  When the stock market was taking a tumble and news of the lockdown reached the public, startups in aviation, hospitality, events and transportation took a big hit. The lockdown completely disrupted the supply and demand with people staying at home on government orders.  Companies like Uber, Ola, Rapido and Bounce in transportation, airlines along with hospitality startups like Oyo and Treebo, did not see any business during the last month. Sales teams which rely on travelling on ground are now grounded and many startups are being forced to let go of employees or withhold salaries.

However, this time of crisis has been a boon to startups in the healthcare, food, logistics and digital marketing/news sectors that are seeing heavy growth.  Startups like Swiggy, Zomato, BigBasket, 1mg, Practo and Dunzo are able to operate even during the lockdown as the government orders allow them to do so.

Most often startups work on a lean organizational structure which means, employees have to often take up cross functional roles.  At stressful times like these, work productivity will take a hit. Logistics supply chains across the world are unable to keep up with the demands of the population.  This is leading to large delays in deliverables and with vendors unable to operate there is an obvious reduction in revenues.Venture capital firm Sequoia warned of an impending recession following on the backdrop of the pandemic and has asked startups in its portfolio to dig in. Because they see this impending recession may only be contained after several quarters and it may take even longer for economies to recover and become stable.  Sequoia even urged companies to rethink their business models and consider cutting jobs.

However the startup ecosystem is coming together to help their stakeholders in this time of need.  Zomato raised more than 10 crore rupees in a crowd sourcing funding round to support its driver partners.  Ola group and its employees will contribute 20 crore rupees to support its driver partners. This entire phase would be a litmus test for startups to see how they can adapt and boost their immunity to the economic aftereffects of the Coronavirus.  Many startups will struggle but if they make it to the end of the tunnel, there is no doubt there would be a wealth of learning and opportunities gained.

 

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8 Best  Business Ideas To Start In 2020 

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8 Best  Business Ideas To Start In 2020 

GUEST POST BY LILY BROOKS

Since I was a kid, I always wanted to become rich.  Not in the sense that I live a fulfilled and contented life, but in the financially independent kind of way.  I didn’t grow up poor by any means but I do know people who are rich and to my young impressionable mind, I associated being rich with being able to do whatever you want.

Ten years after completing my degree and entering the workforce, I’ve started several side businesses; some have closed while others continue to be profitable.  Here are a few of them.

  • eCommerce store

Because I work in tech, it’s pretty obvious that I would dabble with online entrepreneurship, which I did.  I started a company selling Japanese made watches. I didn’t have to raise a big capital since I mainly sold my products on shopping platforms like Shopify, 3dcart and Volusion.  I also offered my products on social media. It was a success for a while until the competition started saturating the market and I had to cease operations three years ago.

 

  • Real Estate Agent

As soon as I completed my degree and got hired at a company, I set about becoming a real estate agent.  Depending on the country you reside in, the requirement may vary. In my case, I had to take a short program and then pass an examination to become licensed.  The industry is very competitive but if networking and sales talk is your forte, you’re bound to succeed.

 

  • Content Writer

I also did my fair share of writing content.  I mainly did this in college during my free periods to earn extra cash.  What is great about content writing is you can work virtually anywhere– you set your hours and learn about varied topics, like how to start a spy shop.  The downside, the pay isn’t that great, you will be forced to write on topics you do not really care about, and you will need to do a lot of research and write fast.

 

  • Catering Business

Now, this is one business I haven’t really started but soon will.  I did my research already and many caterers experience huge profits when done right.  Catering is a great side business for people who love to cook. I’m not a great cook myself but my husband is.  Therefore we both agreed l we will try running a catering business, first starting small and slowly growing it.

 

  • Affiliate Marketing

 

This is another side business that I ventured into, a couple of years ago when I was a new hire in my company and had a lot of free time.  After work, I would work on being an affiliate marketer concentrating on blogging since I had a background in writing back when I used to be a content writer.  The job is not too demanding and there is no need for you to be tech savvy. It is also a very low risk and you can work from home or anywhere else.

 

  • Web Development

I saved my longest side business for last.  I work in tech and have therefore extensive knowledge about computers and their processes.  What I like about this field is its growth opportunities which are still high. For my side business, I freelance as a web developer and designer for small businesses who want to transition online.  Most of my customers are friends and family and although I could make a lot more money out of it, I maintain a lower price since I enjoy the process so much and I get to help the people I know.

Other side businesses you can start includes:

 

  • Phone Case Business

Everyone needs a phone case to protect their very expensive smartphones from damage.  This is one reason why phone cases are the top selling phone accessories in the market.  Go for catchy designs or the ones with interesting artworks and funny quotes.

 

  • Virtual Assistant

If you have strong organizational skills, you can succeed as a virtual assistant.  They are in high demand for big corporations and freelancers. It is also a great way to meet influential people from various fields.  You can work anywhere in the world while building your professional career.

So those are the top 6 side business ideas I’ve done in my life which you should also consider starting.  Most, if not all of those listed above are relatively low risk and don’t require a huge capital which makes them perfect as another income stream for you.

 

Guest Post Author Bio:

Lily Brooks is an ardent blogger and frequent traveler who writes about home improvement, travel, and the latest trends in emerging technologies. She is currently working with EyeSpySupply, the leading spy shop, which offers a wide range of surveillance equipment and vehicle tracking devices.

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