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The Secret Behind Netflix And Chill

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The Secret Behind Netflix And Chill,Netflix Secrets to Success,Startup Stories,Latest Startup News India,Netflix Secrets 2019,Netflix Success Story,Netflix Growth Strategy,History of Netflix,Best Netflix Tips and Tricks,Netflix Marketing Strategy,Netflix Success Factors,Netflix Success Secrets


Back in the late 90’s, Reed Hastings, the man who breathed life into Netflix, realised, the way to get over avoiding late fees for the videos he rented was not by fighting the system, but by creating his own video rental platform. While the idea for Netflix came in 1997, the official website was launched on the 14th of April, 1998. Armed with an idea, 30 employees, an initial investment of $ 10 million and 925 titles to its name, Hastings and his partner, Marc Randolph, gave birth to the official Netflix website.

The beginning

For the first month, Netflix worked with a simple formula: giving people the option to browse through and rent the videos they wanted. Back then, the DVD format was just beginning to be accepted in place of VHS tapes, making it extremely easy for the team to mail videos through the rental service. By 1999, the service became extremely popular and the Netflix team decided to charge people a monthly subscription fee for renting videos!

This was a new path for the Netflix team. Not only were there no late charges, there was also no restriction on the number of DVDs you could rent and there were no shipping fees. This gave people the option to spend more time on the website by browsing through the large catalogue with complete ease! As a result of the consumer specific approach, the primary rival of Netflix, Blockbuster, suffered majorly, giving Netflix the dominance in this field. What could get better?

Unfortunately for Netflix, while their idea was spot on, the format wasn’t quite growing according to the plan for the first few years. Only a small percentage of Netflix’s regular user base had access to DVDs and VHS tapes were still a more preferred form of watching movies. Slowly through the years, as DVDs became more accepted, the online platform recorded its first ever profit ($ 6.5 million in the year 2007.) Soon after, Reed realized, they had to change the way people looked at Netflix and with this in mind, the team came up with a product which would redefine online streaming forever.

Picture credits: dbpost.com

The birth of online streaming

By February 2007, Netflix announced the streaming feature, the first ever feature which would let people watch their favourite content on the internet. The introduction of the “Watch Now” button quite literally caused a sensation. With a little over 1,000 titles, the streaming part of Netflix only made up for about one percent of Netflix’s entire video collection.

Through the years, not only did Netflix start acquiring more titles to its name, it also started giving people a new way to watch TV shows. From the moment the “Watch Now” button was introduced, users started onboarding new titles on a daily basis. By 2009, the Twitter world gave us the phrase, “Netflix and Chill,” which, although seemingly to the point and clear, has more than its fair share of hidden innuendos. By 2014, the platform had subscribers from more than 40 countries across the world and with social media being of Netflix’s best used advertising platform, people were hooked to this new phenomenon.

Picture credits: express.co.uk

The introduction of original content

Despite Netflix being at the peak of its fame, Hastings was far from being satisfied. He didn’t want to be known for sponging off existing titles, but wanted to be known for the original movies present on Netflix’s website. Introducing the concept of binge watching, the first ever series produced by Netflix was called Lilyhammer. However, this Norwegian show first premiered on the Norwegian channel NRK1 in January 2012 and in North America, on Netflix, in February 2012. This show was cancelled after its third season.

Unlike other platforms, Netflix didn’t make you wait for an entire week for one episode. It had no advertisements during the episode and it let people watch for free for the first three months. Things just kept getting better and better for the brand!

In 2013, Netflix changed the way people viewed content by privatizing the user base. By enabling the option of having individual profiles, Netflix now gave people the option of curating videos according to their preferences. While original content was one way Netflix used to market itself on a large scale, Netflix also realised that bringing to life cancelled shows was a good way to its original content. Take for example, shows like Arrested Development and Brooklyn Nine Nine. Both were immensely popular shows and when they were cancelled, they sent everyone into a tizzy. Netflix played the role of the guardian angel here and with a single swoop, renewed everyone’s hope for a better tomorrow! With shows like Daredevil, Jessica Jones, House of Cards, Luke Cage and Narcos, Netflix is the producer of some of the most popular shows in the world!

Picture credits: shutterstock

Netflix and social media

While most brand liked keeping a neutral tonality on social media, Netflix decided to do the opposite. By finding a unique voice for themselves, Netflix realised the best way to make a mark on the social media world was by being unabashedly true to the tone of your brand. In fact, their strategy worked so well, the posts made by this platform is among the best performed posts on the internet.

#Daredevil season 2. All night, every night. See you in a few hours. pic.twitter.com/O1fdynSrLa

— Netflix US (@netflix) March 18, 2016

While numbers may affect your social media game, Netflix created its social media strategy by taking into account the quality of its content, not the quantity. By using relevant posts, witty comments and listening to what people are saying on the internet, Netflix used social media to its complete advantage.

A brilliant marketing strategy, an eye for detail and clear plan to create something really unique, Netflix is today available in over 190 countries and is producing more regional content than any other competitor. Despite taking more than one hit, Netflix more than proved its superiority in the streaming world!  

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Fun Facts About Netflix

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Gone are those days when you would have to spend your pocket money on buying DVDs to watch your favourite films.  This is the 21st century and in this age of technology, whether it is for watching a popular film or your favourite web shows, you know where to reach—Netflix, of course!  With new films, documentaries and shows being added on a daily basis, Netflix is the most popular streaming platform in the world. Today, we bring you some interesting facts about Netflix which may surprise you.

 

Fun facts about Netflix

 

1) Though Netflix started renting out DVDs only from 1998, it was founded in 1997 by Reed Hastings and Marc Randolph.  This makes Netflix a year older than Google.

2) Netflix was originally called Kibble.  Kibble was the name of Netflix’s co founder Marc Randolph’s dog.  This name was to remind everyone, “No matter how good the advertising, it’s not a success if the dogs don’t eat the dog food.”

3) House of Cards was not the first original content produced by Netflix.  Netflix made a test video called Example Show in 2010.  In this 11 minute long test video, you can find pretty inane content like an actor moonwalking with a laptop and reciting a monologue from Julius Caesar.  You can still watch it on Netflix.

4) As of October 2018, Netflix accounts for 15 % of the world’s web traffic and approximately 36.5 % of North America’s web traffic.  If Netflix did not compress its videos, this number would have been three times higher. YouTube, which is also a streaming platform, accounts for 11.4 % percent of the web traffic. 

5) In 2013, Netflix hosted an award show of its own and aptly titled it “The Flixies.”  It allowed users to vote for their favourite films and shows under various categories.

6) Orange Is The New Black, 13 Reasons Why, The Crown, House Of Cards and Stranger Things are some of the most watched Netflix original series.

7) Netflix is available in more than 190 countries, from Australia and Europe to most parts of Asia.  However, it is most popular in the U.S. 

8) As of January 2019, Netflix has around 139 million paying subscribers.  More than 58 millions of these subscribers are U.S. based.

9) In 2014, a glitch caused the summaries of various titles to merge, creating completely hilarious and ridiculous summaries.  One summary which appeared to combine the Power Rangers installments with Inglourious Basterds read, “The Samurai Rangers get stuck in the Megazord’s cockpit on Christmas Even when it breaks down. Can the Rangers get out and assassinate Adolf Hitler?” 

10) Netflix was instrumental in coining the word “binge watch,” when it started to release its series’ episodes all at once.

 

Which of these facts about Netflix surprised you the most? Comment and let us know. 

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5 Lessons Every Entrepreneur Can Learn From Walt Disney

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The man who changed his passion for art into a multi billion dollar media empire, Walter Elias Disney or Walt Disney, as he is popularly known, was an artist, entertainer, film producer, entrepreneur and philanthropist. 

The Walt Disney Company, founded by him and valued at approximately $ 130 billion, is the second largest broadcasting and cable company in the world.  Walt Disney managed to shape the childhoods of billions of kids all around the world by giving us our most memorable cartoon characters—Mickey Mouse being the most popular of them all. 

Here are some lessons every entrepreneur can learn from Disney’s life.

 

1) Follow your passion

The most important lesson entrepreneurs can learn from Walt Disney is to do what you love.  If you are doing it for the money, then it probably won’t last. Walt Disney loved drawings and cartoons so much, he devoted his life to them and amassed a huge empire because of this passion.  There were times when he took up odd jobs just so he could fund his passion.  Because he loved drawings so much, he overcame every hardship which came his way and emerged victorious.  When you do what you love doing, no day feels like work and no hurdle too hard to cross.

 

2)  Do what they say is impossible

“If you can dream it, you can do it.”

— Walt Disney.

When Walt Disney first started his work, thousands of people criticised him, saying that no one would sit through an entire animated feature film.  These comments from people, however, could not stop him because he never ceased to believe in himself or his dreams.  Snow White and the Seven Dwarfs was the first feature animated film made by Walt Disney and it received a standing ovation at the end of almost every screening.  All the other animated films like Alice In Wonderland, Cinderella and Fantasia, made and produced by Disney, proved to be huge successes, especially among children.  Apart from this, he was also told a theme park with a mouse as its central character would scare people and no one would be interested in it.  Thanks to Walt Disney’s self belief, today we have Disneyland and Mickey Mouse is known across the world. 

 

3) Try one more time

Walt Disney was one such person who faced a lot of failure and rejection in his initial days.  His first animation studio, Laugh-O-Gram Studio, which was home to many pioneers of animation, never made any notable profits.  At a point in his life, he became penniless, lost his studio, his creators and his equipment, but one thing he never lost was his willpower to try again.  From this willpower of his came the world’s most loved cartoon character—Mickey Mouse. 

 

4) Be a risk taker

Walt Disney as an entrepreneur was never afraid to take risks.  There were many instances where the future of the entire Walt Disney Company depended on whether the new venture he took up was successful or not.  The riskiest idea he ever ventured into was Disneyland. Many people, including his brother turned business partner Roy O. Disney, urged him to give up on the idea.  If Disneyland failed, the entire Company would be shut down, but Disney took the risk.  Today, Disneyland is one of the most profitable theme parks in the world.  

 

5) Never settle

Disney created Mickey Mouse and it became a huge success, but he did not stop there.  He went on to create Minnie Mouse, Donald Duck, Pluto and other iconic characters. What made The Walt Disney Company a multi billion dollar empire is the fact Walt never stopped improving.  After one accomplishment, he would go on to another and then another. He never settled after just one accomplishment. Always look for ways to improve yourself and your business. 

 

Walt Disney, who started from humble beginnings, became a business mogul and an animation pioneer.  His journey is nothing less than remarkable.  

We hope you found these lessons helpful.  If you did, comment and let us know. 

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Things You Didn’t Know About Mark Zuckerberg

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Mark Zuckerberg, the CEO and founder of Facebook, is arguably one of the most influential people in the world.  At the age of 35, as of May 2019, he is the 8th richest person in the world and has a net worth of $ 67.3 billion.  Here are some lesser known facts about him.

Things you didn’t know about Mark Zuckerberg

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1) Mark Elliot Zuckerberg was born on May 14th, 1984 and since childhood, he was passionate about programming.  At the age of 12, he created an instant messaging program called ZuckNet, to help his dentist father know when the patients arrived.

2) Zuckerberg was approached by several companies, including AOL and Microsoft, even before he finished high school, but he turned down their job offers.

3) Zuckerberg has red-green colour blindness and this is the main reason why the logo of Facebook is blue.

4) You cannot block Mark Zuckerberg or his wife Priscilla Chan on Facebook.  Apparently, the couple have been blocked so many times on Facebook, the algorithm does not allow you to do so anymore.  Have you ever tried doing this?

5) The guests who attended Zuckerberg’s wedding with Priscilla Chan were actually told they were being invited to attend Priscilla’s graduation ceremony.  The wedding ceremony was quite a surprise to them.

6) Zuckerberg tends to go to despicable lengths to protect his privacy.   Once, a developer tried to build a large house which would have a view of Zuckerberg’s master bedroom.  After this incident, Zuckerberg spent around $ 44 million to buy all the houses surrounding his Palo Alto home.

7) Many big companies like Microsoft, Google, Viacom and Yahoo tried to buy Facebook, but Zuckerberg turned down all their offers.

8) Mark Zuckerberg is a fitness buff and takes fitness very seriously.  In 2016, he set a goal to run 365 miles in a year and ended up completing it half way through the year.

9) Zuckerberg signed the Giving Pledge agreement and promised to give away at least 50 % of his wealth in his lifetime.

10) Zuckerberg himself designed his wife’s wedding ring, which is a ruby edged on either side by diamonds.

11) His annual salary at Facebook is $ 1.

12) Zuckerberg holds 50 patents to his name.  The first one was for the Synapse Media Player, which he designed in senior high school.

 

Which of these facts about Mark Zuckerberg interested you the most?  Comment below and let us know.

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