Search Engine Optimisation (SEO) is an extremely important tool, especially when it comes to improving your website’s online position and rank. With so many websites crawling on the internet, it comes as no surprise, there will be more than one website which is similar to your website. Here are some tips to improve the quality of your website’s SEO!
1. Relevant content
One of the primary ways to improve your website’s SEO is by making sure you have relevant content on your site. The more information you have, the more time people spend on your website and the lesser your bounce rate is. The lesser the bounce rate, the higher the dwell time (time spent on site) and the better your site does! Further, to keep people hooked to your site, keep updating the content on a regular basis. Not only does this keep your website updated, it also helps attract new people on a regular basis.
2. Increase your website’s speed
Improving the website’s speed is one of the most overlooked SEO tips. In fact, according to Google’s recommendations for improving your website’s performance, website speed ranks in the top five list. Recent studies show, more than 50 % people expect websites to load in not more than 2 seconds. If it takes longer than that, the bounce rates automatically increase and you lose not just your existing audience, but the option of getting new ones as well.
3. Optimize your images
One of the best ways to improve your website’s SEO is by optimizing not just the content on your website, but the images as well. Images with large sizes tend to affect the time taken by your website to load. Further, when you don’t format your files the right way, the traction also gets affected. The best way to optimize your images is by making the most of the following trade secrets:
- Resize or compress the images
- Use the keywords in the alt tags
- Rename your images such that the image name contains the relevant keywords.
4. Secure your site
One of the best ways to improve your website’s SEO is by switching to HTTPS, if you haven’t already. One of the major benefits of using HTTPs is, not only does it secure your site, it also helps in protecting the information on your website. By using HTTPs in the URL of your website, you can make sure that your domain is easily visible to the people who are actively looking for the topics available on your website.
5. Make your website mobile optimized
With more and more people relying on smartphones, it is extremely important to make sure you optimize your website for mobiles. A point most people miss here is, keywords on websites work differently when it comes to mobiles as compared to websites. For a website to be mobile optimized, the content should be easy to ready, so people can scroll through even when they are on the go. If you clutter the website with too many words and too much literature, the average smartphone user may not want to spend a lot of time on the site. Let people take in all the information about your website and want to come back to the site on a regular basis.
6. Header tags
While header tags seem like a slightly less relevant point when it comes to improving your website’s rank, reality is far from the case. Header tags help in creating bifurcations between your text, giving people time to focus on the content. Furthermore, header tags help in formatting your content and in increasing the overall appeal of your website. Tip: H2 tags are the most preferred type of header tags!
Hyperlinks is a surefire way of increasing your website’s overall rank. When you hyperlink certain words to other pages of your website, the viewer’s interest increases and people are more likely to spend time on your site. Further, if you have tie ups with other websites, you can hyperlink relevant information to the websites you partner with, thereby increasing your credibility as well!
Search engine optimization is one of the best ways to improve your site’s overall ranking and if you follow the tricks of the trade the right way, then there is no stopping your growth! If you think we missed out on any other points regarding SEO, comment and let us know!
Questions To Ask Before You Take On A New Business Partner
When it comes to entering into a new business partnership, it is extremely vital to know who you are getting in bed with for the rest of your life (if things go well.) While most things may seem great and you may click with your partner right away, you can never be a 100 % sure of the other person. Knowing how difficult it is to make a decision like this, we have a list of questions you could ask before entering a new partnership!
1. “What is your goal?”
People who are setting out on their own often know what they want from life. While you may know who the other person is, it is important to know what makes them tick. Like Jonathan Mead from Playboy said, “If you’re going to do business with anyone, you need to get clear on the why. Knowing where you’re going is great, but if you don’t know why you’re both going there, then you’re screwed. Always start with why, and let the circle expand from there.” Almost 32 % of CEOs say most of their partnerships failed because they did not do a thorough research about who their partners were. When you know what your partner’s goals are, you know how far they can go to achieve them. Make sure you understand everything about your future partner’s ideas, dreams and passions.
2. “What are you looking for from this partnership?”
One of the primary reasons you are looking for someone with whom you can partner is because they have a different perspective on things. While you do need someone who is similar to you in most ways, you also need someone who can bring new ideas to the table. When you are looking for a new partner, understand the other person’s strengths and ask them for what they are looking from this partnership. Maybe you have the strengths they do not have. One of the primary things which you should consider before forming a partnership is, your potential partner and you have a shared goal. Your ideas and thought processes have to be aligned and you have to have see the same end goal together. Only if your ideas match, can you start working toward the bigger picture.
3. “How are you placed financially?”
Financial stability is extremely important when it comes to entering a new business deal. Get a clear understanding about the kind of financial commitments your partner has and make sure you have a clear picture of how much they can put into the business. While it may be tough to ask this question upfront, it is extremely important to get to know these details from the very beginning.
4. “How much time can you put into the business?”
Business partners come in different forms. There are certain partners who are hands on and completely involved and there are others who are only part of the deal financially. In order to get clarity about your partnership, ask your partner for what kind of partnership your partner is looking. Moreover, apart from knowing the kind of partnership you are looking at having with your partner, it is important to know how much time they can put into the business. Whether it is full time or part time, getting clarity about these things is extremely vital. Asking this question in the beginning helps you avoid confusions later on during the journey.
5. “What is your long term plan?”
There are several reasons as to why people enter into a partnership. While some may be motivated money wise, others are pushed forward for different reasons. However, while they may enter the deal with a certain idea in mind, they almost always have an exit strategy in place. Make sure you ask the person for how long they want to be in the partnership and what they seem to get out of the deal. Talking about this will help you get a clear idea about not just the business you are getting into at this point, but during the later years as well!
When it comes to partnering with a new person, there are several things you can do in order to have a fruitful and long partnership. If you think we missed out on any other questions like these, comment and let us know!
How To Master Your Craft
It is no secret it is a lot of fun to watch people do what they love. Painters, chess players, pianists and dancers, all these people perform exceptionally well and when you watch them, you realise this is not just a statement. How does this happen? How do people reach a point of success where they love their craft so much, it becomes a part of who they are? It is by following the below suggestions about how to perfect your craft!
1. Find what drives you toward your passion
Everyone has the power to master certain skills in life. There are so many things one dreams of doing when they were younger, wild and free. The first step of rediscovering what your passion is, is by rediscovering the instinct which drove you toward your passion in the first place. In the process of growing up, you forget what you loved doing, either because of boredom or because of how things pan out. Connect the dots from your childhood, draw a map of what you love, start doing what you loved as a child and slowly, everything starts falling in place. Reconnect to your past and let go of things which are holding you back. Only then can you truly start working toward your passion again.
To sum this up, as Chris Bailey says, “People become experts on a particular subject by accumulating and connecting enough dots related to them, in the form of experiences, knowledge, and best practices. Our brains are naturally programmed to cluster related dots.”
2. Have multiple test runs
Mastering a craft is not an overnight process. It takes a lot of time, effort and continuous practice to make sure you know what you have set out to do. Once you have chosen your path, you should start reading and learning about different ways to master your skill. This can be done through a number of ways ranging from classes, books, forums, blogs or guides. At the end of the day, do everything possible to sharpen your skill and craft. Test the things you learn in different formats. Make mistakes and learn from them. If all the artists we love didn’t work and rework on their arts constantly, they wouldn’t be who they are today.
3. Stay consistent with your practice
Deliberate practice takes a lot of time and effort. However, deliberate practice has certain processes you can follow when it comes to staying consistent. Work with a mentor and tell them what your plans are. When you start working with a mentor, you realise you can do a lot more in life than you thought. Mentors help push your dreams and make them come true. Stay consistent in your practice tips and everything will fall in place. It is not a coincidence that the best pianists, athletes and writers practice over and over till they perfect the art. Keep going at your strengths and everything starts going right.
4. Realise that mastering a craft takes sacrifice
People are great at what they do because of the amount of time and effort they put into perfecting their craft. While practice seems like it is enough, the perfection comes because of a great deal of sacrifice as well. What shapes you as a person is your attitude toward your work. If you truly, deeply want to create something extraordinary, the amount of time you put into what you do matters a lot. The amount of time you put into the task is important. If Da Vinci did not sacrifice a life of comfort for a life of hardship, he wouldn’t have been able to create some truly brilliant works of art.
5. Keep going
While working on your craft, it is important to remember you should keep going, no matter what. Be patient. Van Gogh never sold a noteworthy piece of art his entire life. Jeffrey Archer gained recognition after being arrested for the kind of books he wrote. Different people known for their greatness achieved success because they kept going, no matter what. Stay focused on your goal and work on it, despite all the negativity. Everything you want to do is achievable.
Like Napoleon said, “Nothing is impossible.” There is no wrong time and there is nothing which is truly impossible to achieve. Practicing your trade and perfecting your art is what you need to do in order to stand apart. What are your thoughts about how to perfect your craft? Comment and let us know!
Different Types Of Chatbots And How To Use Them
If you were under the impression that there is only one kind of chatbot, then think again. Although the basic forms of chatbots are the ones used the most frequently, there are different types used for different scenarios. Chatbots use chat mediums and come in a series of types, each designed to benefit your business in the best possible way. If you are looking at the different types of chatbots best suited for your brand, then here’s our most preferred list!
1. NLP based chatbots
At its very core, chatbots show how artificial intelligence works. NLP chatbots go a step further from the generic chatbots in the sense that they use a combination of AI technology and Natural Language Processing (NLP.) By using a combination of these two forms, this type of chatbot identifies the intent of the use, classifies the messages and then gives answers depending on the language of the texts. In short, NLP chatbots help in creating a uniform communication between your brand and the customer.
2. Menu based chatbots
Similar to the automated menus on phones, these chatbots increase interaction and ensure that when you are looking for the answer, you dig deeper than you normally do. While they may be among the slower form of the chatbots, they help in answering 80% of the questions people usually ask. From helping you answer the basic form of questions to giving you the option of finding the right answers, these type of chatbots help in finding the exact answer for your question.
3. Keyword based chatbots
Unlike NLP and Menu based chatbots, Keyword based chatbots are extremely user friendly. By using a combination of customizable keywords and AI technology, these chatbots help determine the response which is best suited for the user. Faster and quicker to use than most chatbots, Keyword based chatbots also help in answering questions that basic chatbots don’t have the ability to.
4. Service/Action chatbots
The best way to describe service/action chatbots is by looking at how they work. By asking and collating data from the user asking the questions, these chatbots answer questions based on what people ask. These type of chatbots are best used by companies in the airline and clothing industry. Compared to the other type of chatbots, the service chatbots are tailor made to answer the users to the best of its abilities.
5. Context based chatbots
Of all the chatbots mentioned in the list, Context based chatbots are the most advanced. By using a combination of machine learning and artificial intelligence, these chatbots not only have meaningful conversations with users, they also remember previous conversations. For example, if you are trying to order pizza from a place you frequent, the chatbot remembers your address and also remembers the last order you made on the app. Using data and user based information is one of the biggest advantages of context based chatbots, giving users a complete experience of how the app works.
Chatbots are designed to improve the user’s experience with the app and help in making your experience with the store that much easier. If you think we missed out on any other chatbots like these, comment and let us know!
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