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Pinterest Strategies To Help You Grow

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Pinterest Strategies,Business News India,Startup Stories,Best Startups in India 2018,Latest Startup News India,Pinterest Strategies 2018,Pinterest Marketing,Pinterest for Business,Pinterest Marketing Strategies,Social Platform Pinterest,Best 5 Pinterest Strategies


With more than 250 million monthly users, Pinterest is not just your average networking site. A social discovery platform that connects a large group of users from all over the world on a common platform to different businesses, Pinterest is all about discovering new ideas and creations. To make the most out of your marketing strategy by using Pinterest, these strategies help improve the presence of your brand on social platforms.

1. Link your Facebook and Twitter accounts to your Pinterest 

With the world of marketing leaning toward making the most of your online presence, it is important to make the most of all the platforms available to you. The first step to optimize your Pinterest is to link your Facebook and Twitter accounts to your Pinterest profile. By integrating your Facebook and Twitter with your Pinterest, you improve your brand visibility and increase the presence of your brand!

2. Complete your business profile 

Once you create your basic Pinterest profile, it is time to confirm your website. Choose a website that best represents the brand you want to promote and make sure you add your location to let people know where your business is located. Maximise the number of keywords you use in your “about me” section, letting more people find out about your business!

3. Start pinning things to your board 

Your board is set up and your website is completely up to date. Once you set the theme to what you want, it is time to start pinning information to the board. From article pins to movie pins to place pins, the stuff you place on your board gives your audience information about your brand. With the target audience option, promote content in sync with the previous interest habits as displayed by the existing audience. Through this, the click through rate increases by close to 63% and boosts the reach by at least 30 times!

4. Keep changing the images used to back link to your website

 

In order to promote your old blog posts, try using new images to redirect the audience to the posts you want to bring to their notice! Upload a Pinterest friendly image and make it look creative enough so people want to look at what you are promoting the moment the image pops up on their page! Redirecting works when you have regular pins talking about your brand, thereby letting people know you are actually serious about your brand/product.

5. Start using video ads for revenue generation 

Video ads on Pinterst are to be used to generate sales and not views. Sticking to Pinterest’s theme of being a discovery platform, video ads work in increasing the revenue generated. For instance, even a simple 30 seconds’ video with your brand message can greatly increase the revenue earned!

In a day and age where marketing is no longer just restricted to traditional forms, it has become increasingly important to diversify the digital strategies as well. Pinterest is one of those platforms that helps send across the seriousness of the brand and in connecting to a large group of interested people!

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How To

How To Increase Online Sales Of A Business

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How To Increase Online Sales,Online Sales Business,Increase Online Sales Business,Startup Stories,Latest Business News 2020,Increase Online Sales 2020,How To Increase Sales,Increase Online Sales Tips,Online Business Sales Tips

Sales is an important part of any establishment or organisation as it is a major revenue contributor.  A product or service can be sold any number of ways, but mostly it falls under either offline or online sales.  The present consumer is increasingly relying on technology to make their purchases and that is the reason why almost every company or organisation has an online presence on an aggregator platform or via their own in house app.

Online sales can be made consistent by following some simple tips given below.

1.Show customer testimonials

Testimonials are an important way for a new user to get an understanding of the product or service they plan to buy.  Testimonials offer customers a sense of confidence that they are making an informed decision about their purchase. Good testimonials are a way to convert impressions into sales.  Amazon has reviews for every product it offers on its platform and urges customers to leave a review as well after making a purchase.

2. Money back guarantees

Most online sales happen without the customer physically inspecting a product or service before making a purchase.  Therefore, it is a good practice to offer some form of money back guarantee for a sale, in case a customer is not satisfied with their purchase.  Having a money back guarantee is also a form of conveying the strength and quality of the product being sold. Online clothing store Myntra has a return policy where, if a customer is not satisfied with their purchase, they can return it back and the cost of the transaction is reverted back to the customer’s account.

3. Create a call to action

Creating a sense of urgency or a call to action is a very subtle way of guiding a customer to make an online purchase.  This can be achieved in many ways like offering a product bundle for a discounted price or creating a discount sales campaign.  Showcasing high selling products or the most recommended products are some other ways to make the customer make their choice quicker.  Food delivery platform Swiggy has an option called Swiggy Pop which has a curated list of meals for one person at attractive prices. This spares the customer the hassle of browsing through multiple restaurants and making a decision.

4. Streamline the checkout process

The checkout process is the most important part of a purchase.  Items in an online shopping cart are often left in the cart itself as the checkout process is time taking.  Lengthy information fields are most often a hassle and make a customer abandon their product in the cart and instead look for other alternatives elsewhere.  Having a secure payment gateway, which does not interrupt transactions midway, is a must have for the customer to trust the brand.

5. Offer multiple payment options

Have multiple payment options like cash on delivery, netbanking, online wallets, credit and debit cards.  The present day customer has many options at their disposal to make a payment and they would like to be able to make that choice in choosing how they would like to pay.  In India, almost every online marketplace offers a plethora of alternatives for payment, like Paytm, Google Pay and credit/debit card transactions from multiple banks, from which the customer can choose.

While there are multiple tweaks and ways to increase the online sales of a product, following these tips can help streamline the sales process and offer a sense of understanding from a revenue standpoint as well.

Learn more about how to increase sales of a business here: 4 Tips For A Business To Increase Sales

 

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4 Tips For A Business To Increase Sales

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4 Tips For A Business To Increase Sales,Startup Stories,Proven Sales Strategies to Increase Sales,Tips to Boost Your Sales,Tips to Improve Retail Sales When They're Down,How to Increase Sales in Retail,Ways to Increase Online Sales

Any business, once established, needs to generate revenue in order to sustain itself.  Sales are the major revenue generating stream for any business. In the current business landscape, it is highly imperative to have stable sales revenue.  A good product will automatically generate sales if it has a target audience who like what they are purchasing. However, any product or service always has scope for improvement and generating more sales.

Let us have a look at some tips for a business to increase sales.

1. Invest in a good sales team

Any business needs a sales team which can look after pitching the product or service to the target demographic.  Providing resources and training to the sales team will go a long way in generating a healthy sales forecast. Elevator pitches, quarterly audits and target based competition will generate a healthy atmosphere and a zeal to perform.  Leading software as a service (SaaS) company Salesforce currently has one of the best sales teams in the world and they invest a lot on them by offering them training at an event called ‘Dreamforce.’ The sales team is trained by leading industry experts and Salesforce executives.

2. Generate positive reviews

A business needs constant feedback to know the needs and wants of the customer in order to optimise its offering to suit their audience.  One of the easiest ways to do it is to go online and register on a reviewing site relevant to the industry in which the business is. Constant feedback, especially positive feedback, is important as it increases the likelihood of generating more traffic and demand for your product/service.  Google is one of the best platforms to get reviews as it is used by almost everyone. For example, a business which is in the food service space can focus on reviews on platforms like Zomato or Yelp.

3. Create packages or bundles

Creating packages or bundles of products or services clubbed together is a good way to maximize sales.  Clubbing together products or services which deal with the same issue or action increases the convenience and seem more useful to customers, who may believe they are getting more value out of a purchase.  E commerce giant Amazon offers suggestions based on user purchases, which show similar products that will be useful with a purchase. For example, if a customer purchases a mobile phone, Amazon’s suggestions may include a screen guard and a mobile phone case.

4. Partner with other businesses

A business can explore the possibility of partnering with another business if investing in research, development and infrastructure is expensive.  Partnering up with a business can create unique products which need less development time and investment because existing businesses have the necessary infrastructure in place and only need collaboration.  Microsoft is a good example in this instance. Microsoft was notorious for its reputation of not offering its products on Apple’s Linux platforms because Apple is a competitor.  However, Satya Nadella, when he was made CEO, decided Microsoft would partner with Apple and release a Linux compatible Microsoft Office suite for the iPad, the iMac, the iPhone and the MacBook.  This move drastically increased the sales of Microsoft.

A business can adopt these tips to come up with a sales plan which creates a revenue stream.  While these do not guarantee immediate results, they can provide an organic growth in sales traffic.  A good product should be able to elicit a definite answer from the audience and these tips should always go along with a call to action for the customer. 

Read more about how to increase business opportunities here: Five Steps Entrepreneurs Can Follow To Identify New Business Opportunities

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How To Start A Business With Little Capital

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Starting a business may seem like a great idea to pursue a passion, but it has its share of problems.  It is easy to worry about from where to bring in the investment for it, what kind of business should it be, whether it will give a return on investment and whether it will become sustainable and provide a stable source of income.  While these questions and the uncertainty can act as deterrents to begin a business, you can still start a business with a little bit of planning.

Let us look at some tips about how to begin a business with little or no investment.

1. Keep working at your present job

If an individual who wishes to begin a business already has a stable job, it is a little easier to begin investing resources into a business or an idea.  Having a job acts as a cushion on which you can fall back if things don’t go as planned. The job also acts as a source for initial startup capital by creating savings on which you can bank.  You will, however, have to put in those extra hours to work on the business. Mailchimp is a popular email marketing platform which was created by founder Ben Chestnut when he was running a design consulting business.

2. Create a business plan

Once sufficient savings are pooled up, it is important to work on your business plan.  Creating a list of variable and dynamic parameters which may affect the business, analysing the market for a demand, creating a business plan with minimal investment and operational costs and creating value for the product is important.

3. Start simple and build a revenue stream

One of the easiest ways to begin a business with little capital is most often by creating a service based model.  Service based models are easy to implement as revenue can be generated after providing a service. There are many service based industries like washing and cleaning, housekeeping and delivery services, to name a few.  If a product based model is your passion, consider starting off with services and use the revenue to build a product. For example, cooking or baking is the easiest way to generate revenue. Food will always see sales and the initial market demographic can be acquaintances, family and colleagues.

4. Consider a small loan or an incubator

Once a working model is established with revenue forecasts, consider taking a small business loan which will provide a capital pool that can be used to invest in scaling up and building infrastructure.  Incubators are a great way to grow as well. An incubator acts as a source of funding for businesses if they have good business models. Many well known business schools act as incubators. The famous startup WeWork also began as an incubator platform for startups and they have branches all over the world now.

5. Crowdfunding

Crowdfunding is a very powerful tool to generate capital for your product or business idea.  A lot of businesses kicked off using crowdfunding and it is not just limited to businesses. Crowdfunding can be used for any number of reasons like making a movie, starting a restaurant or funding travel.  Oculus Rift is a virtual reality headset which was crowdfunded by multiple backers on Kickstarter, a crowdfunding platform. Oculus was later acquired by Facebook for over $ 2 billion.

Starting a business does not have to be a complicated exercise and it can begin by following these tips if there is the problem of initial capital .  There is no shortcut to success, but these simple steps can help in achieving the goal of starting a business.

Read more about how to start up here: A Simple Guide To Starting A Business

 

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