As your business grows, so does your online presence. From promoting your products on Facebook, the world of digital marketing has evolved to include promotions on platforms like Instagram and Twitter as well. Although the results are usually what you want, there is always that one nagging question at the back of your head: where is the money I spend going and what platform is working the best for my brand/product?
Types of social media ads and how they really work
Every major social media platform offers several attractive promotional packages, but not all of them are suited for every brand, product or market. For example, Facebook and Snapchat have a slightly larger number of regular female users, while Instagram and Twitter have a larger male user base. To understand how each advertising platform works, here is taking a look at the different platforms!
a) Facebook ads
Facebook ads have been popular for as long as they have because their primary uses are to create awareness, make conversions possible and to give people multiple options. These ads help in raising awareness about your brand/product/market, driving traffic to your website and in increasing online communications with you by using Facebook Messenger!
Furthermore, what makes Facebook ads an exciting platform for promoting your business is, there are several forms for doing the promotion. By using photo ads, video ads, carousel ads, slideshows, lead ads and messenger ads, Facebook ads have been designed in a manner that helps you optimise every aspect.
b) Instagram ads
The question here is, should you be on Instagram? The answer is a definite yes. A fun way of connecting to your audience through sharing pictures, promoting your brand/product/market on this app is an exciting revolution with respect to digital marketing. If you want to put money on Instagram, then the first step in doing so is to create an Instagram business page and the minute you do that, you are ready to hit the ground running!
With the additional updates of IGTV and lengthier Instagram videos, promoting your business on this platform is not just an option, but a definite must! Remember to not be too extravagant with your spending because more often than not, you may not entirely be pleased with the result! Incidentally, with Facebook’s buyout of Instagram, it comes as no surprise that the two platforms have similar promotional platforms.
c) Twitter ads
There is absolutely no doubt you should be on Twitter or you should promote your business on Twitter. Unlike Facebook and Instagram, Twitter ads work with a different end goal as compared to the above platforms. Twitter ads have the following objectives:
- When you promote tweets with the purpose of increasing engagement, the conversion rate automatically increases. How? Because it helps in letting your audience know your brand/product exists. An added advantage of this is, that you only have to pay for the initial engagement!
- You can promote your videos and pay for only each of the videos you promote. Not only does this target a specific type of audience, it also ensures regular on foot traffic.
- You can promote individual apps related to your brand and only pay for the specific promotions! The advantage here is, it helps give people up to date information on what is going on with your brand!
While promoting on Twitter is a really good idea, you have to always keep in mind that the thoughts you generate are quick, relevant and to the point. When you do decide to set up your own Twitter ad campaign, make sure your business goals align with your business objective. This will ensure your campaign grows to the full extent!
Your business needs to be promoted on the right platform at the right time and when you put in a certain amount on these platforms, you need to make this choice with complete clarity on what you are getting into! Comment and tell us your experience with social media platforms below!
Suki: This Startup Wants To Transform Healthcare With Its Artificial Intelligence Tool
We live in a rapidly transforming era where humanity is making exponential leaps in technology. Thirty years ago, no one would have believed you could talk to an online voice assistant to create tasks and get things done. Ten years ago, no one would have believed humanity would land robots on Mars. Technology truly has improved the quality of living of every human who owns a smartphone and has access to an internet connection. Voice assistants are slowly replacing manual tasks and making lives easier and efficient. Siri, Alexa, Google Voice Assistant are just some of the widely used artificial intelligence based tools which are employed on a daily basis. Artificial intelligence, which is hailed as the technology of the future is now slowly making its way into much more complex domains like self driving vehicles, quantum computing and also health care.
Suki, a United States of America based startup founded by Punit Soni, developed their own voice assistant which runs on artificial intelligence to simplify healthcare for doctors and other healthcare professionals. In simple terms, Suki is akin to Siri for doctors. While you could order a pizza or schedule an appointment on Siri, doctors could modify, edit and add health records of their patients. Suki is a powerful tool to help doctors with documentation of health records which often take hours of their (doctors) time.
Suki currently focuses on documentation but has the potential to expand its usage to data queries, ordering, prescribing and billing. According to a white paper published by Suki, using its technology increases the time a doctor spends with a patient by 12% by cutting note taking time by 76%. The time which is saved also brings in a financial benefit of $30,000 more in revenue a year on average for doctors.
Suki raised a $ 20 million Series B round from Flare Capital Partners, First Round Capital, and Venrock, doubling its total funding to $ 40 million since its 2017 launch. Suki is also looking to expand its reach in India and has decided to establish Bangalore as their base of operations. India holds a lot of potential for Suki considering the amount of manual work which goes into almost any sector.
It would be interesting to watch how Suki and other similar AI based startups would transform healthcare across the world.
Leher Versus Clubhouse: Which Audio Listening Startup Would You Choose?
Clubhouse is a new type of social networking platform which is an audio only platform. This means every conversation takes place through audio where users speak to let their thoughts known. Users can create and host rooms where speakers will talk about a particular topic. Originating in the Silicon Valley, Clubhouse attracted some major names onto its platform like Elon Musk, Evan Williams, Reddit co founder Alexis Ohanian, former Y Combinator President Sam Altman, AngelList co founder Naval Ravikant, Ashton Kuthcer, Oprah Winfrey, Drake, Kevin Hart and many others are some of the influential personalities who are on Clubhouse. There is however a catch as Clubhouse is currently limited to iOS.
Leher is an Indian made alternative to Clubhouse and is a similar audio sharing and listening startup. Leher also has video support unlike Clubhouse and is also available for both Android and iOS. However, Leher does not have the biggest names in the world on its platform but it does have significant micro influencers and is growing at a rapid pace. Within 180 days of its beta version launch, the company claimed to have its users spend about 44 minutes every day and 250,000 minutes per month for live video sessions.
We at Startup Stories are curious to see which among Leher or Clubhouse would our readers choose to take part in a virtual discussion. Please let us know your answer in the poll below.
4 Useful And New WhatsApp Features That Released During The COVID-19 Lockdown
WhatsApp is one of the worlds largest online texting applications which is used almost in every country. It is a light and easy to use texting application which also offers a lot of other important utilities other than texting. These include video calling, group video calling, digital payments, document and media sharing and location sharing. What began as a simple texting application is now an indispensable part of our lives because WhatsApp has made information flow faster and safer. WhatsApp kept scaling new heights time and again and this was possible only because of the constant innovation by the developer team.
In light of the COVID-19 pandemic which forced entire countries to go into lockdown and shut down businesses, WhatsApp is doing its part to help people during these times by rolling out some nifty and important features.
Group video call limit increased
WhatsApp had the facility for group video calls which could only accommodate 4 people in a single call. However, with a new update WhatsApp increased the limit of group video calls to 8 users. The update is not just limited to increase in participants but also to the audio and video quality. There has been a noticeable increase in the quality of the video and audio in group video calls.
‘Together At Home’ sticker pack
WhatsApp has launched a new sticker pack called ‘Together at Home’ in collaboration with the World Health Organisation (WHO.) The sticker pack aims to help people stay connected throughout the COVID-19 pandemic.
Restrictions on frequently forwarded messages
This is probably one of the most important features to be released during the COVID-19 lockdown. In a country like India, a lot of misinformation is shared on a daily basis on WhatsApp messages and most of these messages are forwards. The amount of misinformation on WhatsApp is so high that WhatsApp is often referred to as ‘Whatsapp University.’ During the coronavirus pandemic, WhatsApp restricted ‘frequently forwarded messages’ to be sent to not more than one chat at a time.
WhatsApp has launched chatbots by partnering with WHO and the Indian government and launched a chatbot to provide authentic information related to the COVID-19 virus. The chatbot developed by the Indian government is known as MyGov Corona Help Desk and can be accessed by adding +91-9013-151515 to your contacts and sending a message.
Sharing correct information, avoiding incorrect panic.
Here is an effort by WhatsApp and @mygovindia to ensure you receive accurate and verified information on Coronavirus.
— Narendra Modi (@narendramodi) March 21, 2020
We believe that these features are definitely the need of the hour and will go a long way in creating a positive impact. Let us know if you used any of these features on your mobile device!
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