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3 Key Elements Of Every Successful Business!

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3 Key Elements Of Every Successful Business,Startup Stories,2018 Latest Business News,Inspirational Stories 2018,3 Characteristics of Every Successful Business,Three Tips of Business Success,Successful Business Tips 2018,Business Success Plan
While every business has elements that are unique to it, every successful business shares common characteristics with other successful businesses.
The first element of a successful business is a clear concept of what the business is, its aims and ambitions. This concept includes more than the idea of a product or service or technology. This includes the market need and opportunity to have the potential for profit.
 
It is never easy to define the business concept in the initial stages or understand the true market potential of your business model. However, you can identify such elements through observation, trends or personal experience. These elements include these three fundamentals.
 
Executive Summary:
An executive summary is a snapshot of your business plan. If your company is a startup, then focus on your background. If you are better established, make sure to include details such as when the business was started, the names of the founders and their roles, how many employees you have and where your operations are situated. Key elements that should be included in the executive summary are
 
*Business Concept: This describes your business, the products and the market it serves. It speaks about what will be sold, to whom and why the business will hold a competitive advantage.
 
*Financial Features: This gives you the financial points of the business including sales, profits, cash flow and returns on investment.
 
Business Description:
Explain what your company does and how it stands out from the competitors. List major customers as well as markets you plan to target in the future. You will have to include competitive advantages, such as expert personnel you hired or the location.
 
You should also provide information on any new products or developments that will benefit your business in the marketplace. Using all the reliable data and appropriate information regarding the company, you can also approach investors for funding. Apart from describing the business, you should also concentrate on structure and all the necessary legalities. This information should include whether the business is a sole proprietorship, partnership or corporation and its principals.
 
Market Analysis:
It is crucial to understand the market you plan to enter. Find out who your competitors are, then analyze their cash flow, profit margins and research technological developments in the industry.
Analyze your customers based on how much they spend on products and create a general market consensus. For instance, if the distribution of your product is confined to a specific geographical area, then you can further define the target market to reflect the number of users or sales of that product within that geographic segment. Once the target market is ready, further determine the total feasibility of the market. This will help you understand the portion of the market that can be captured within the environment with very little competition.
 
Such key elements help companies come up with solutions that will enable brands to make more informed marketing decisions and, ultimately, increase sales.

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How To

Women And Work Life Balance

Startup Admin

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As a woman, growing comes with its pitfalls, its struggles and its unrealistic expectations. As a woman in a competitive work environment, not everyone has the option of being successful and having a comfortable home environment. If you are tired all the time, unhappy at home everyday and not growing the right way, then these tips might just help fix the every day blues.

1. Define the word balance to yourself 

Whether you are a working mother or a working woman care of things at home, what does the word balance mean to you? The word balance is like clothes: it is not designed to fit everyone perfectly. Write down your priorities and think about how to spend time outside work as well. Chalk out your life outside and work, this will give your life the much needed clarity. Before you jump full throttle into two worlds at the same time, define what balance means to you and set the guidelines to your happiness.

2. Seek the balance 

Let your colleagues and bosses know how serious you are about maintaining a strong work life balance. One of the major mistakes I made at the beginning of my career was to make it known that I am available all the time. I would reply to mails constantly and always stay on top of things. Not only does this ensure an early burn out, it makes your life at home miserable, to say the least. My work life balance is gone for a toss, obviously. However, if you still have the chance, then yourself now! Set a timer on your email app and make sure you do not respond as soon as you get an email. P.S., this really does help keep yourself sane.

3. Let your aspirations be known 

Define both your family and career aspirations. Reflect and revisit them often. Communicate your aspirations to your organization or network, as well as your family. On a side note, if you really do want to take a break from work, make sure you understand the repercussions of how going back to work will be like.

We live in a male dominated world. There is no denying that Achilles Heel. As a woman of this generation, we want everything. We want to be at the top of the corporate ladder and be the best version of ourselves on the home front as well. If you think we missed out one any aspects which might help, then comment and let us know!

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Entrepreneur Stories

How Online Marketing Can Be Used To Promote Your Business

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First, you need an idea, then you define a target demographic and finally, you make sure your product is of selling value! Once you have all your formative ducks in a row, its time to think of a marketing strategy. In a world that is leaning towards the digital side of life, there is so much one can do to grow a new business. If you are still wondering about how to grow your business the digital way, then these strategies might just help you!

1. Social media 

In this digital world, social media just cannot be ignored. This is where all the “magic” is happening. A rule of thumb to follow for social media is to be authentic and true to you as well as to your brand. Your audience can smell pretense a mile away and the moment they detect signs of false promises, your brand is negatively affected. To create a direct contact with your audience, make sure you reply to messages as often as possible. By doing this, you are building a loyal audience for yourself and letting people know that you are open to feedback! Social media is tricky and done right, it can help your business grow in leaps and bounds!

2. Leverage influencers 

Influencers are the new flavour in the field of online marketing. If you are looking at a way to increase the online presence of your brand without taking years to build your audience, then influencers are the way to go! Find the right influencer in your niche so that you target the right audience. It is not just about spreading your message. It is about spreading your message to the right consumer base. If you can do this properly, then you can reach a sizable audience for not much money invested when you think about the potential profit it can return.

3. Be different 

“Be you. Everyone is already taken.” How many times have you heard this and why does it ring so true? Simple answer? It is! Everyone is already taken, why do you want to sing the same old tune over and over again? With social media being social media, there us the chance of being different by being you. Be original and quirky and uniquely represent your business through advertising and marketing. Show everyone not only why your business is awesome, but why it is head-and-shoulders above everyone else.

The world is constantly growing and with change, comes innovation and creation. No matter what marketing strategy you use, if you do not have an effective sales funnel and optimize your conversions, you will just be throwing money away.

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Women Entrepreneurs Who Rule With Their Crew

Smruthi Kishore

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For generations, male dominance has overpowered every aspect of life. However, women have been working together and fighting the system. While movements like #MeToo and the Women’s March have been helping in empowering women, there is still a gap when it comes to female entrepreneurs. Women in lead roles are a rare phenomenon but when it does happen, everyone stands up to take notice. To stay sane in a forever competitive world, these five friendships are extremely crucial.

1. The Been There Done That One 

When you are starting out as an entrepreneur, it is important to have a mentor by your side. When that mentor comes in the form of a close friend, it makes things all the more exciting! Since women face unique challenges in business, it is critical to have this experienced entrepreneur on your side to guide the way forward.

2. The Industrious One 

There are friends who talk business and those who avoid the subject entirely. When starting out, it is important to have that one friend who knows the in and outs of the business world. Not only can you geek out together, you can also stay up to date with everything in the world of business and commerce! An added bonus? This friend can keep you sane through the tough times, especially when it seems like no one else understands what you are going through!

3. The One Who Everyone Knows 

There is always that one friend who seems to know everyone or who is known by everyone. This particular social butterfly will help you expand your circle in ways you did not know was possible. A friend like this is important for every female entrepreneur to have, giving you the opportunity to grow and expand your business like never before!

When growing, it is important to surround yourself with people who have your interest at heart. Identify the females you need to add to your circle. Then start building those relationships one brunch at a time!

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