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4 Key Strategies For Small Companies To Drive Business Growth



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Startups along with small and medium enterprises often find it very difficult to expand their products and services in order to expand their companies. These difficulties often stem from the inability of small companies to prepare proper growth strategies specific to the market they work in and lack the over-abundance of resources. Small businesses have to ensure they are spending their time, energy and resources the right way in the right direction to make sure they reach their targets and become successful. Here are a few tips small companies and businesses can use to hack growth.
Market Penetration For Growth
Market penetration indicates to the successful selling of a product or a service in a specific market. A small company can use the market penetration strategy when it decides to market existing products within the same market it has been using regularly. The only way to grow using existing products and the markets is to increase the market share. Market share is the percent of a unit and dollar sale a company holds within a certain market and all other competitors. One way to increase market share is by reducing the prices. For example, in markets where there is little differentiation among products, a lower price may help a company increase its share of the market.
Market Expansion For Growth
Market expansion is the process of making a product or service available on a large scale in any existing market. This market expansion often called as market development, involves the selling current products manufactured and offered by the company in the market. There are several reasons why a company needs to consider the market expansion strategy for their business. In case a business does not find the new market for the products, it cannot increase sales or profits. A small company may also consider the market expansion strategy if it gets new values for that particular product.
Product Expansion In Market:
Product expansion is the strategy of placing an established product brand name on any new product falling under the same category. A product expansion growth strategy often works well when technology starts to change. Smaller companies can expand their product line or add new features to their existing products in order to increase sales and profits.
Acquisition Strategies:
Growth strategies in business can also include an acquisition. Acquisition refers to the process when a company buys another company to expand their operations. A small company may use this type of strategy to expand its product line and enter a new market. A company must know exactly what it wants to achieve when using an acquisition strategy, mainly because of the significant investment required to implement it.
Proper strategies implemented to the ‘tee’ will help every company reach the next level.

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Tips On How To Maintain Your Calm When Your Boss Is Yelling At You

Smruthi Kishore



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When you work closely with someone on a regular basis, it can be quite difficult to keep your emotions in check. Especially if it is your boss. However, during tense situations, it is quite natural that your emotions get the better of you. No one likes being yelled at be it your boss or colleague. Here are a few tips which could help you keep your cool.

1. Channel your inner peace 

Your inner peace can be your saviour during a tricky situation. Make sure you have a centered ground to focus on and once you do that, handling uncomfortable conditions can get easy. If it helps, imagine your happy place and think of the fact that, “this too shall pass.”

2. Keep your tone at a calm level 

When your boss starts yelling at you, your first instinct is to match his or her tone. While this may seem a good instinct to fall back on, it usually back fires. Raised voices tend to sound like aggression and as a result, no one’s point can be laid across in an effective manner. Keep your tone at a constant level and hopefully, the other person will realise they aren’t being too on the point with their yelling. When you go for volume, you lose out on the reason.

3. Understand their perspective 

When you get into a heated argument with your boss, always try to understand their side of the issue first. If you get into the denial phase, then no body  comes out the winner. Understand their perspective, listen to what they are saying and only after you get the full picture, weigh in with your opinions. This shows that you are a level headed person and can understand the complexities of the situation at hand.

4. Let your boss know you’re listening 

When you are in an argument or even a discussion, it can be very off putting to know that the other person isn’t paying attention to what they are saying. Even if it is a very trivial matter, it is extremely vital to let the other person know you are paying attention. This helps in opening the path to effective communication, which in turn solve the problem.

Every yelling match can have a suitable ending to it if atleast one of the two people are ready to find common ground. Find yours not just during an argument, but during your day to day activities in life and the world becomes comfortable.

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How To CoExist With People At Work

Ramya GovindRaj



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Not every person you meet in life will become your best friend or even a close friend. In every company in any field of work, two people with different opinions will face problems trying to work together. Dealing with people who have a different opinion or see things differently can be very challenging especially in high stress level companies such as startups where time is money.

Many times, small problems between team members can result in a potential crisis for the company. However, you tend to spend more time with your co workers than with anybody else. Getting along with co workers, therefore, becomes essential for the smooth operation of any company.
Here’s how you can try to get along better with your coworkers.

Find common ground
Even if you are not the best of friends, you have to work together in order to complete the task at hand. To finish the task and solve the problem as soon as possible find common ground for the both of you to work simultaneously. It could mean you taking over one part of the project while they handle the rest or working together in silence. Find the no man’s land that works best for you and for the team as well.

Stay away from toxic topics
If there is a trigger to the problem between you and your coworkers, steer clear of these topics as much as possible. Avoid controversial topics that might affect the work environment and concentrate on the task at hand instead. Politics, religion, personal point of views, any issue that may lead to a problem or can lead to discord should be avoided at all costs.

Respect and trust your colleague
Have faith in your colleague’s abilities. Even if you think their work is not up to the mark, let the work they do speak for them. Keep conversations professional and light. Remember that respect is a two way street. Give credit where credit is due. Professional behavior includes appreciating a job well done or even just a good idea. Respect your colleagues even if they do not extend the same courtesy.

A random act of kindness can turn someone’s bad day into a good day. Be kind and polite to everybody at work. Small steps taken today may build a bridge between you and your coworkers, paving way for a better work environment and more productivity.

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Tips On How To Name Your Startup

Smruthi Kishore



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Coming up with a name for your startup can be an extremely taxing process. The right name can always have the right kind of impact on your startup and this is why you should take note of these five steps.

1. Pick easy to spell names

More often than not, complicated names turn off potential customers. Pick a name which is simple yet intriguing. The easier to pronounce, the longer the name sticks!

2. Get the domain you want 

Names are a tricky thing. Unfortunately, with a large number of businesses already out there, there is still a remote possibility of someone else already using the name you desire. So make sure you do a comprehensive research before you pick the name for your business.

3. Use names with a meaning 

Ideally, you want the business name to convey something meaningful and positive related to your business. Can people instantly get what your business is about? While meaningless names like “Google,” “Yahoo,” or “Zappos” have some appeal due to their catchyness, these kinds of names will cost you a lot more for the brand.

4. Respect the challenge at hand 

Naming your company is no easy task. Take the challenge seriously and the rewards will show up on their own. Come up with five to ten names, run them by your confidants and then pick the name that makes the most sense.

5. Make sure you are personally happy with the name 

Unless you are personally satisfied with the name, then there is no point in keeping the name. Once you have shortlisted the names, the name that makes the most sense to you is the one that you should definitely keep.

Names are important. They make the first impression on people and first impressions are the ones that always stick. Both the good ones and the bad one. Pick a name you resonate with and your startup will be built on a solid foundation!


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