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Books Every Entrepreneur Should Read In 2019

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Books Every Entrepreneur Should Read In 2019,Startup Stories,Best Entrepreneur Books of all time,Top 5 Entrepreneur Books,Best Entrepreneur Books of 2019,2019 Entrepreneur Books,Entrepreneur Ideas 2019,Must Read Books Entrepreneur 2019,Latest Entrepreneur Books,Entrepreneur Business Books,Motivational Books 2019


The year is 2019 and if you are an growing entrepreneur, then certain books just have to be on your reading list. With competition being at an all time high this year, here are some books which will help you find the motivation to keep being the best version of yourself as an entrepreneur.

1. The Execution Factor: The One Skill That Drives Success by Kim Perell

Kim Perell, an extremely successful entrepreneur, creator and angel investor, believes, to become successful in life, one doesn’t need a high IQ, but needs to have the ability to differentiate between success and failure. Using this principle, Perell wrote the critically acclaimed book, The Execution Factor: The One Skill That Drives Success, outlining the 5 basic traits successful people have and how they use these traits to turn their dreams into reality.

2. The Innovator’s Dilemma by Clayton Christensen 

Perhaps one of the most relevant books for entrepreneurs, The Innovator’s Dilemma by Clayton Christensen talks about how to make the most of any situation at hand. A classic of sorts, this book also talks about how the beginning seeds of innovation are sown and how you can grow to the top from the grassroots. The Innovator’s Dilemma has to be on your reading list for this year!

3. EntreLeadership by Dave Ramsey 

Even leaders need guidance from time to time and if you feel stuck in a rut with no proper direction for the people in your company, then the EntreLeadership is the perfect book for you. With a step by step guide on how to help your business progress, while at the same time guiding people about how to lead better, EntreLeadership is every entrepreneur’s comfort book.

4. Setting The Table: The Transforming Power of Hospitality In Business by Danny Meyer 

Setting The Table by Danny Meyer is based on the simple theme of being able to serve your customers better if you know them better. While you may not be setting up restaurants like aspiring hoteliers or laying the tables like chefs at a five star, this book has everything entrepreneurs just starting out need to read. From talking about how to partner with like minded people to knowing where to look at for investments, Setting The Table is the one book which just has to be on your list.

5. Good to Great by Jim Collins 

You have reached the heights of success with your already blooming business? That is a question Jim Collins answers in his book, Good To Great. Collins not only defines, but also identifies the reasons as to why some companies soar to unparalleled heights of success while others fail to take off despite putting in the required amount of work. Studying all the recent data about how different companies have performed over the years, Good To Great maps the journey of companies which moved from nothing to something.

If you’re looking at understanding what went wrong and need motivation on how to grow to the next level, then you absolutely have to read these books. Comment and let us know if you think we missed out on any other great books like these!

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5 Corporations With Bug Bounty Programs

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5 Corporations With Bug Bounty Programs,Startup Stories,Bug Bounty Programs 2020,5 Large Companies Bug Bounty Programs,Top 5 Bug Bounty Platforms,5 Famous Companies with Bug Bounty Programs,Importance of Security

Corporations, both large and small, are now increasingly sinking resources into perfecting their online and offline security for their data.  In this age, where data is the new gold, organisations are taking care not to let the data be leaked because a breach of data will signal their inability to protect themselves from security threats.

A bug is an error, flaw or fault in a computer program or system which causes it to produce an incorrect or unexpected result, or to behave in unintended ways.  Bugs lead to a huge loss in infrastructure, finances and reputation. For example, a Mars climate orbiter, which was launched in 1998, crashed onto the martian surface due to a bug.  A sub contractor, who designed the navigation system, used the Imperial units of measurement instead of the metric system which was specified by NASA, leading to the orbiter crashing.  The famous Y2K bug led the entire world to believe entire systems would come crashing down because of the belief the time on the computers will reset to the year 1900 instead of 2000 after the year 1999.

There are many bugs like these, some harmless, some which cause considerable harm.  Bugs like these can be exploited by anyone with a malicious intent and corporations are trying to counter it by offering bounties for bugs which are reported.  A bug bounty program is a deal offered by many websites, organizations and software developers by which individuals can receive recognition and compensation for reporting bugs, especially those pertaining to exploits and vulnerabilities.

Let us have a look at five famous companies with bug bounty programs.

1. Google

It is no surprise Google is on the list because of the amount of user data and confidential information to which it has access, considering most of the world uses Google’s products or services in some way or the other.  Google currently offers six reward programs which are:

Google Vulnerability Reward Program (VRP)

Patch Reward Program

Vulnerability Research Grants

Chrome Reward Program

Android Reward Program

Google Play Security Reward Program

Google offers rewards ranging from $ 500 to one million dollars, depending on the severity of the bug.

2. Facebook

The social networking platform, which also owns WhatsApp and Instagram, has access to large amounts of private information of its users.  The recent Facebook security breach saw founder and Chief Executive Officer (CEO) Mark Zuckerberg sit in front of an American congressional panel to address the concerns of the Government and the public.  A Brazilian engineer was paid a bounty of $ 33,500 for reporting a bug which showcased vulnerabilities that would allow anyone to read arbitrary files on a web server.

3. Microsoft

One of the world’s largest corporations, Microsoft has a bug bounty program called the Researcher Recognition Program.  It allows white hat hackers (ethical hackers) to report bugs on all of Microsoft’s services and products. Microsoft offers up to $ 300,000 dollars, depending on the type and nature of the bug.

4. Apple

In a bid to compete with Google Maps, Apple released its own version of Maps, called Apple Maps.  The utility this application provided was, however, nowhere close to that provided by Google Maps.  There was a bug which left motorists stranded in the middle of nowhere in Australia. The motorists, who were supposed to go to the town of Mildura, were instead led to a location which was 45 miles away from the location of the town and was instead a place in a remote national park.  Since then, Apple got on to the bug bounty program, which lets white hat hackers and its users report bugs in return for rewards. At a recent Black Hat Briefings conference, Apple announced it would increase its rewards to one million dollars. Apple offers its rewards through its Apple Security Bounty program available on its website.

5. PayPal

PayPal offers rewards through its program called the PayPal Bug Bounty Program, which allows users or hackers to report bugs on their domains like PayPal, Braintree, Paydiant, Venmo and Xoom.  Paypal currently offers bounties ranging from $ 50 to $ 30,000.

There are many other companies and corporations as well whichwho have a bug bounty program in some form or the other in order to protect their security interests.  These programsThis program also attractattracts hackers to test their skillsskill in order to gain recognition from their peers. Even the American Pentagon has a bug bounty program, whichand that goes on to show the importance of security of data in this day and age.

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Ferrari – The Story Of The Luxury Automobile Brand

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Ferrari Story,Luxury Automobile Brand Ferrari,Startup Success Story 2020,Ferrari Success Story,Automobile Brand Ferrari History,Ferrari Founder,Ferrari Cars Success Story,Ferrari Latest News 2020,Top Most Expensive Car Brands,Ferrari Cars

The name Ferrari evokes a sense of respect amongst motor car enthusiasts.  All over the world, Ferrari is known for its luxury car offerings with high end engine specifications as well as swanky designs to go with them.  It is always at the forefront of innovation, constantly finding ways to upgrade its line of products. However, it is also renowned for its rich history of motor car racing.  Ferrari is one of the biggest and oldest teams to compete in Formula One racing.

Beginnings

Ferrari was founded by Enzo Ferrari.  However, Ferrari was not initially a luxury car manufacturer.  Enzo Ferrari wanted to work with FIAT, but his application was rejected.  He then worked as a race car driver for Alfa Romeo, post which he founded Scuderia Ferrari, which translates to Ferrari Stable and was a sporting society which allowed its members to race.  

Scuderia Ferrari was formed in 1929 with its headquarters in Modena, Italy.  Scuderia Ferrari fielded Alfa Romeo cars for racing. Scuderia Ferrari went on to become the racing division and team of Alfa Romeo after the Company disbanded its in house racing team.  Alfa Romeo later acquired Scuderia Ferrari and formed the Alfa Corse and subsequently disbanded Scuderia Ferrari. Alfa Romeo also appointed Ferrari as Sporting Director. 

Founding of Ferrari

In 1939, Enzo Ferrari left Alfa Romeo on the grounds he would not use the Ferrari name in association with racing cars for at least four years.  So, Enzo founded Auto Avio Costruzioni, the ancestor of Ferrari which manufactured machine tools and aircraft accessories. Due to the World War II, Ferrari saw little sales and their factory in Milan was bombed by the allies.

The factory was eventually rebuilt and the first Ferrari car, powered by a V12 engine and bearing the black prancing horse logo which is symbolic of Ferrari, made its debut.

Racing history

Enzo Ferrari was an avid race car driver and his passion lied there.  Although Enzo was making cars for the public, he saw it as a way to obtain funds to fuel his passion for racing via Scuderia Ferrari.  Scuderia Ferrari is now the racing division of the luxury sports car manufacturer.

Ferrari is one of the oldest race car competitors and the only one to compete in all the editions of Formula One since the championship’s inception in 1950.  Scuderia Ferrari has produced some of the greatest drivers like Niki Lauda, Michael Schumacher, Rubens Barrichello, Felipe Massa, Kimi Räikkönen and Fernando Alonso.

Today, it is easy to recognize a car of the Ferrari make by looking at the black prancing horse logo.  Over the years, owning a Ferrari has come to symbolize status, wealth and the love for speed. In 2002, Ferrari released a car, the Enzo Ferrari, named in honour of the brand’s founder Enzo Ferrari.  Only 400 of these cars were made and the 400th one was donated to The Vatican for charity.

Enzo Ferrari and his brand are an inspiration to many across the world and racing purists will always swear by the quality and design Ferrari provides.  The Ferrari brand was painstakingly built over the years and the popularity has not waned, mostly due to the dedication of Enzo Ferrari and his vision. People looking for inspiration can take lessons from his life and his passion for automobiles.

Read about Henry Ford’s unknown facts here: Henry Ford Unknown Facts

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Carlos Ghosn – The Rise Of A Titan Of Automobile Industry

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Car makers like Nissan and Renault are now known to many and their automobiles are used all over the world.  Nissan, in particular, has a reputation for quality engineering, which reflects on its Japanese roots. However, there is one person who is behind the success of Nissan and Renault and that is Carlos Ghosn.  He was instrumental in turning around the fortunes and reviving these failing companies and turned them into some of the world’s largest car makers. The journey of Carlos Ghosn is truly inspiring and will be spoken about at many business schools worldwide.

Early life and beginning

Carlos Ghosn was born in Porto Velho, Brazil.  After falling sick and being unable to recover, his mother moved with him and his sister to Beirut, Lebanon, to stay with Carlos Ghosn’s grandmother.  Carlos Ghosn did his schooling in Lebanon and obtained his graduation from France’s top schools, École Polytechnique and École des Mines de Paris.

Following his graduation, he began working at Michelin, Europe’s top tyre manufacturer.  He spent eighteen years there. He then went on to be appointed head of research and development for the industrial tyre development division in 1984.  Following this, Ghosn was appointed chief operating officer (COO) for the South American operations and reported directly to François Michelin.

Ghosn completely turned around the South American operations during the time of Brazil’s hyperinflation by employing cross functional management teams to determine best practices.  His performance in South America led to him being later appointed COO for the North American operations.

Renault

Having heard about Carlos Ghosn’s success story at Michelin, Renault, a French automobile maker, invited him to work with them.  Renault was undergoing a severe recession in sales and Carlos Ghosn was roped in as Executive Vice President, in charge of purchasing, advanced research, engineering and development, manufacturing and power train operations.  He reported directly to Louis Schweitzer, the Chief Executive Officer of Renault at the time. Carlos Ghosn was able to replicate the success he had with Michelin at Renault as well. 

The Renault-Nissan alliance

In 1999, the automobile industry was set to see the biggest turnaround with the Renault-Nissan alliance.  It was dubbed by many as a failure due to the friction in the drastic difference in working and corporate cultures between Japan and France.  Renault purchased a 36.8 % stake in the nearly bankrupt Nissan and Carlos Ghosn was appointed COO of Nissan while maintaining the same role at Renault.  He turned around the fortunes of both companies with a revival plan which included drastic cost cutting measures, downsizing and investing in design. This move earned him the moniker ‘Le Cost Killer.  He announced a three year plan, wherein he would put Nissan at the top of the industry and bring back profits, failing which he would resign.  He went on to successfully achieve all the targets he set. He went on to become the CEO of both Renault and Nissan and became the first person in the world to run two Fortune 500 companies simultaneously.

While the automobile industry celebrity went on to achieve many milestones in his illustrious career, he courted multiple brushes with the law, leading to him being incarcerated and his image being tarnished.  He was stripped of his titles and responsibilities, owing to huge financial frauds wherein he under reported his income earnings from Nissan to the Japanese authorities and a coup which involved whistleblowers who were his close aides.  The fall from grace has been heavily reported all over the world, but it does not change the fact that Carlos Ghosn is a true visionary and leader.

Read about how Carlos Ghosn turned from a CEO to an international fugitive here: Carlos Ghosn : From Automobile Industry Celebrity To International Fugitive

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