The science of today is the technology of tomorrow. In an ever changing society, business owners, entrepreneurs and founders need to be up to date with the latest trends of the society to stay on top of their game. Most small businesses, especially, must transform themselves to keep up with ever changing technologies. Here are some of the top business trends that are sure to drive success for you and your company in 2018.
Integrate AI in the services you provide to make the client’s life easier and enhance their experience. Artificial Intelligence can also be used to simplify day to day processes. AI facilitates human like learning to adapt and adjust to the user’s needs. Increase human interactions with AI to simplify day to day interactions with clients, easier understanding of the client’s requirements and much more. Artificial Intelligence based programs can then be used to gather data before an appointment, asses data faster, build a sense of clients’ needs and have more efficient, targeted discussions.
Offline and Online Presence
It’s not enough to just have a brick and mortar store or a website based company. Merge online and offline services to create an omnichannel experience. Maintain an app or use connected devices to target customers. Merging both the channels adopting the right technologies and employing the right marketing tactics can help a company meet the customer’s needs, provide the better quality of services, solve customer problems faster and interact with customers around the globe.
Live Media Interactions
In this day and age, when a majority of the marketing strategies are structured for the virtual world, make sure you use every asset available to increase your reach. This includes live sessions on social networking sites such as Facebook, Instagram and YouTube. Instead of just having a presence in the virtual world, conduct sessions where your audiences can directly interact with you, ask questions, build great communities and increase long term brand loyalty. In person and live interactions make in-person interactions more valuable. According to studies, 80% of audiences would rather watch live video from a brand than read a blog and 82% prefer live video from a brand to social posts. 73% of Business to Business organizations have also reported a positive Return On Investment from video making.
Despite the doubt raised by experts regarding blockchain technology, this latest technology is taking the world in a storm. Blockchain is the process of enabling digital transactions with the potential to disrupt traditional banking industries. Blockchain uses a continuously growing list of records, called blocks that are linked and secured using cryptography. Especially in the fintech world, blockchain technology can revolutionize the way banking services are offered to customers and audiences.
People today are looking for consumer experiences that have been tailored to their taste. Personalized content makes users feel appreciated and interactive experiences allow the customers to get involved. A proper balance in personalization and involvement creates fond memories making them returning customers. Such personalized experiences also help companies come up with solutions that will enable brands to make more informed marketing decisions and, ultimately, increase sales.
Five Ways To Build An Effective Startup Team
No matter how strong your idea is, the ultimate fate of your startup lies in the strength of your final team. It takes only one weak member to topple all your hard work and in order to avoid that, it is extremely important to make sure you have crossed all your T’s and dotted all your I’s. Here are a few tips you could follow to get the perfect team for a startup which could change the world.
1. Identify The Positions
Before you start the hiring process, identify the positions you need for your startup. Be sure to prioritize. Figure out which position to fill first and balance out the hiring. It does not make sense to hire five project managers and not a single programmer. Be sure to have enough money or customers to pay for staffers before you start hiring them.
2. Envision The Bigger Picture
When you go out to hire people for your startup, let your vision drive you. Why were great thinkers like Steve Jobs or Verghese Kurien so successful? Because they had a dream and they let the world know their dream. The people they hired believed in their passion and because of that, their companies are still rock solid.
3. Adopt A Game Management Approach
Great cricket, football and basketball coaches always talk about watching films and studying the competition. As a new startup founder, you should do the same thing. Identify the competition. Understand where their strengths and weaknesses are. This helps get a clearer picture of where you are as a potential game changer. Just like our favourite coaches and quarterbacks, having a head start always helps increase your chances of winning!
4. Get A Consultant
Every movie has the main guy and the Right Hand Guy to help with the more serious work. A consultant is also just like that. They will tell you things you do not want to hear and they will get the job done for you whether you like it or not. Get one! Play the game safe and play it right.
5. Post Hire
Once the entire process has been finalised, it is important to do a background check on the people you are hiring. What if they look really good on paper but have serious flaws within? To avoid issues like hiring an employee with a police case or a fraud case on them, do a background case and avoid all the hassle.
Your company is as good as the people you hire. Hire the right kind of people and who knows, you could become the next Microsoft or Swiggy!
Relationship Between Manager And Employee
The relationship between a manager and employee is extremely vital to the entire mood of the office. A poor relationship brings down the entire moral and effects the productivity of not one but every employee. On the other hand, a good relationship breeds positivity and fosters a functional work environment.
According to multiple studies, more than half the employees were unhappy with their direct supervisors. This friction between management and staff not only manifests itself in poor attitudes and work culture, but it can also have a deleterious effect on a company’s productivity and revenue. What employees lack in the workplace is one simple thing, cooperation.
Managers are successful only if they keep reinforcing the fact that performance at work is not always about competition. While healthy competition is always encouraged, it goes against the overall work atmosphere of the company if the competition becomes too negative too soon. Performance is about coming together to serve a common purpose: that of delivering a brilliant product at the end of the day. As a manager/employee, once you convey this message to your team and tell them you actually mean it, the work flow makes more sense.
As a manager/superior, you can create a positive work life by simply charting out certain details. Delegate specific responsibilities to certain employees and make sure each responsibility is linked with the next in a ceaseless effort to provide exceptional products. Find ways to bring your team together. Hold workshops, have constant feedback meetings and create goals for each team with a reward incentive at the end of a successful task.
Workers without a career advancement or a near goal in mind are usually demotivated. Develop and guide talent to ensure you have a loyal and stable workforce that can fill the needs of the present and future. In short, do not, at any point, make your employees dread coming to work. Get the pay cheques rolled out on time, ensure you have enough number of holidays planned for the year and make sure you and your employees always have a strong connection.
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