Social Media is a readily available platform for entrepreneurs to build a strong consumer base, spread the word about their products and gain a level of credibility. Therefore it is very important to have content that is engaging, interactive and informative. But it becomes a little difficult to always have interesting content.
Content can be pictures, status updates, articles and videos uploaded on any social media platform from Facebook to Reddit with the intention to reach as many number of people as possible. It includes personal, business related and promotional posts meant for the customer, stakeholders and potential consumers.
The easiest and maybe the most prominent type of content for social media are quotes by reputed and well known people from around the world. All forms of quotes, humorous, inspiring or motivational will gather a certain amount of interest from all the people. Quotes are something everyone either likes or shares and are generally appreciated. Posting relatable quotes is a good way to maintain constant activity on social media accounts.
Social media like Tumblr and Instagram were created with the sole purpose of posting pictures. Pictures do speak louder than words. Upload pictures of your products, happy customers, behind the scenes snapshots, the team, late work nights and events of the company. It makes the audience feel connected, allowing them to relate to the company on a personal level. New media also allows you to create funny content like boomerangs, slow motion or fast forwarded videos. Such videos will garner more interest as they are engaging, quick and funny in general.
According to a recent study, 201 million Indians uses Facebook monthly. The number of people that can be reached using just one social media platform is sky high if the platform is used correctly. Current and relevant information is much more interesting and engaging and it tends to reach a bigger audience. Educational content like breaking news, tips, opinion pieces can make good content for all social media accounts.
Quizzes and polls are time tested formulas to engage the audience. Riddles and general knowledge questions are easy methods to get higher reach and better engagements. Similarly, asking for people’s opinions for any new development through polls will not only spread the word about your company but will also allow you to get updated information about the customer’s needs. Question and answer sessions using the new ‘live’ feature available on a majority of social media platforms allows you to interact with your customers and audience directly, answer questions, launch products and in general involve your audience actively.
Social Media may be the best way to promote and publicize your company and your product if used to the fullest of its potentials. There is no sure shot formula to use any social media forum perfectly. Try different methods, use new formulas and update your social media strategy but keep your content engaging and interactive.
How To Keep Your Best Employees Motivated
Employees are the backbone of any organization. Good employees provide the added muscle required to do the heavy lifting. However, good employees do not last for long in one company if they are not treated fairly. Here’s a checklist of things managers and management can do in order to retain the hard workers and keep them happy.
Give them room
Give them the space to grow and do their own thing. Good employees generally think out of the box and go the extra mile to make sure their work is up to the mark. In order for them to provide the best results, give them room to develop on their own but help them by providing them a road map and the necessary tools and support. Once you leave them be, they work harder to prove themselves to the rest of the world.
Have open channels of communication with all the employees. Let them be a part of the decision making process. Only if they believe they are a part of something bigger will they also be involved in the company. Hold weekly or monthly company wide staff meetings, discuss the growth metrics and come up with ideas for the week or month. Communication and feedback make employees feel valued and their work appreciated.
Unless employees feel a sense of responsibility towards their work, they would not have the urge to do more. Delegate responsibility to the employees and monitor their growth. It has been proven time and again pointing out opportunities to individuals within the company creates a much greater workforce stability. Added responsibility boosts productivity and allows employees to find purpose in their work.
Reward the work good employees do in order to motivate and encourage them to do better. Incentives send the message the management is keeping track of employees work and is keenly following their development in the company. Incentives, rewards and recognition improve employee engagement, individual performances and attract high potential employees. Retain the good employees by letting them know there is something in store for them as well and it is not just a one way street.
Good employees tend to get bored with routine work and like to be challenged regularly. It is impossible to grow if there are no challenges at work. As a company, try to maintain a culture that embraces and encourages challenges rather than floating along on autopilot mode. Challenges pave the way for innovation and improvement by testing various workflows and finding a system that works for everyone.
When employees are made to feel cared for, their career is nurtured and their needs are met, they will serve the organization well. It is important to place trust in the employees, let them take the lead and appreciate their efforts to retain employees and motivate the best ones.
How To Make Clients To Fall In Love With You
There are several ways to make people fall in love with you, especially if you have hard to please clients. While there are several tried and tested ways of getting your clients to like you, the trick is to think of your clients as the object of your affections and dreams.
Think about what happens to you when you fall in love. You’re happy, giddy and excited. Your face carries a perpetual smile and your stride has a bit more bounce to it. Especially, when you’re in love, you can’t help but share your good news to everyone. Telling your friends adds the cherry on the top of this delicious cake. Well, in all honesty, client relationships are very similar to this. You want them to be attracted you and your product, be exclusively in a profitable relationship with you and to tell all of their contacts about you! If you are still confused, then here are a few tricks you could use to seal the deal with your clients!
1. Look into their eyes
Gaze at them, giving all your attention. Do not stare into their eyes like a creep. Look into their eyes with honesty, feeling and a sense of understanding. This helps in showing your clients that you truly get what they want and you are sincere about their needs.
2. Make the connection sizzle
You know there are moments where you feel that burst of electricity when you’re with the person of your dreams? Yes. We know. We feel it too. To make things sizzle with your clients, then the same old things just aren’t going to make the cut. Let your clients know you can keep things exciting, fresh and on their toes every time! Make the client feel special, as if they are your sole customer! Cater to their needs in a timely manner, keeping them apprised of the timelines and deadlines. In essence, communicate and connect!
3. Keep the mystery going
With your loved one, a little surprise and delight never hurt, as you continually are able to keep it fresh. A gift for no reason? Yes, please. A spontaneous weekend getaway? Why not? A surprise party with family for a big birthday? Talk about feeling appreciated. Customers are no different. Send them an unexpected “thank you” note or a care package!
4. Always stay in touch
Be honest and true in all of your dealings. Make your client feel you are the best and only game in town! To know you is to love you! Let this be the mantra your clients chant — which hopefully would lead to a long standing and profitable relationship for both of you.
How To Deal With Difficult People At Work
As one of the most evolved species in the evolution chain, we humans have a knack for understanding individual traits with precision. While it is often easy enough to distinguish from one another in most aspects of our lives, it can be challenging to do so on the professional front. There are several types of people who you encounter on a regular basis at work, making it hard to distinguish one feature from another. If you still aren’t able to figure out individual characteristics to be aware of, then this list might just help you!
1. The Narcissists
You know the kind of people whose words start with I and end with Me? Yeah, you know who I mean. The people who really don’t do a lot, but get noticed anyway because of the way always go on about themselves? These people fall into the bracket called the narcissist. Unfortunately, because the rest of the workforce doesn’t know how to deal with them, they are pushed into leadership roles. How do you deal with them, then? By beating them at their own game of course!
2. The passive aggressive people
Passive aggressiveness is a form of anger, but not an outright form. You may be tempted to try and get to the bottom of what’s making them angry and try to resolve the problem. But from personal experience, do not go there! They will promise to help you with a project but then they don’t. Or they’ll show up 15 minutes late. They always drive everyone crazy at the end of the day and you’re left wondering what you could have done differently. If you just have to work with them, then try turning your aggression up a notch. Always gets them in the wrong places and the output of your work is usually perfect!
3. The guilt trippers
Guilt trippers lay on the emotions way too strong. Its like you know you were guilty, but when they start telling you what they think, you’ve lost the game altogether. If you’re working with a colleague who’s like this, then the best way to deal with them is to divide your work equally. This helps in creating balance and ensuring the blame game isn’t possible! You win. They win. The project wins!
4. The Whiner
You know how you have worked really hard on a project and deserved recognition for the amount of effort you put into the task? Yes. That seems fair. However, there’s always this other person’s voice in the background (no. Not your subconscious,) which keeps cribbing about how they would have been perfect with this project but just weren’t given the chance to prove themselves? These are the whiners. They will cry. They will crib. They will make life hell for you and your team because they just couldn’t speak up. So the next time you hear a whiner crying, give them a harder task and make it an ultimatum of sorts! Pressure really does help!
If you are working with people like this, then make sure your boundaries are just yours and that you have made your 9 to 5 hours comfortable! If you have other kinds of people you deal with, then please comment and let us know!
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